Consumer Attitude

Towards IoT Security

11/21/2019
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 Respondent Demographics

Region Annual HH Income

25%
20% 40%
20% 18%
35%
15% 15%
30%
Column %

15% 13%

Column %
11% 25%
10% 20%
36%
5% 15%
4% 23% 23%
5% 10% 18%
5%
0% Hispanic 0%
Below $35,000 - $75,000 - $150,000 - Northeast Midwest South West
Origin
$25,000 $49,999 $99,999 $199,999

11%

90%

Employment Yes No Children under 25 in HH

60%
50% Yes No
50%
40%
Column %

30%
20% 15%
10% 53%
8%
10% 2% 4% 4% 4% 4% 47%
0%
Employed full-time Self-employed Retired YES NO
(30 hours or more
per week)

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Ethnicity Age Groups

African American 9%
2% 4% 18-24
2% 1% 16% 12%
American Indian/Alaska Native 25-34

0% 35-44
Asian 19%
13%
45-54
Native Hawaiian/Other Pacific
Islander 55-64
Caucasian
65+ 19%
21%
Other Race

Mixed Race 82%

Education Marital Status

2%
4%
2% 8%
13% Married
18% 6%
Some High School or less
2% Single, never married
High School Graduate or equivalent (i.e., GED) Living with a partner

Some college Divorced 57%

24%
30% 20% Widowed
Technical/Vocational Degree

Associate Degree 4%
9%
Bachelors Degree

Professional Degree (i.e., Teaching Credential, Legal Counsel, Physician's

Assistant, etc.)

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 Q1 Do you expect your consumer IoT device (Alexa,
smart refrigerator, connected camera) to be secured
by the manufacturer and protected from hacks upon
purchase with embedded security?

Yes No

26%

74%

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 Q2 Do you consider an IoT device (Alexa, smart
refrigerator, connected camera) secure if it needs
over-the-air updates?

Yes No

42%

58%

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 Q3 Do you regularly update your IoT devices
(Alexa, smart refrigerator, connected camera) as
you receive over-the-air updates?

Yes – right away Yes – when I have time No

35%

44%

21%

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 Q4 Would you walk away from using an
IoT device if you found out there wasn’t
embedded security?
Yes No

28%

72%

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 Q5 Do you plan to purchase a connected device
(Alexa, smart refrigerator, connected camera) in
2020 and will you research the products security
infrastructure prior to purchasing?
60%

50%

40%

30%

51%

20%

26%
23%
10%

0%
Yes, I will purchase a connected device Yes, I will purchase a connected device No, I will not purchase a connected
in 2020, but will not research the in 2020 and will research the products device in 2020
products security infrastructure prior to security infrastructure prior to
purchasing purchasing

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 Q6 Are you more worried about your
home being broken into or your
connected device hacked?

Home being broken into Connected device being hacked

50% 50%

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 Q7 Do you think it is the responsibility of the
connected device manufacturer to secure the
product from hacks?

Yes No

13%

87%

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 Q8 Do you use personal connected devices
(smart watch, connected camera, tablet) on
your work’s enterprise?

Yes No

38%

62%

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 Q9 Does your work’s tech team know your connected
devices (smart watch, connected camera, tablet) is
accessing your work’s enterprise?

Yes No Not sure

27%
31%

42%

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 Q10 Do you think connected devices will be more
or less of a target for hackers in five years?

Connected devices will become more of a target for hackers in five years
Connected devices will become less of a target for hackers in five years

19%

81%

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