Student Name ID

Unit Number and Title Unit 9

Academic Year 2019/2020 Cohort Jan 19 Term 3
Unit Leader Rahima Khatoon Assessor
Assignment Title
Issue Date 30/09/19
Submission Start Date
18/11/19
(Formative)
Submission Date 29/11/19
(Summative)
IV Name Sean Barret
Date

Higher National Diploma (HND) 1 rcl.ac.uk

Submission Format:

The submission could be in the form of a brochure guide to small businesses. You are required to make
use of headings, paragraphs, subsections and illustrations as appropriate and all work must be supported
with research and referenced using the Harvard referencing system. Please also provide a bibliography
using the Harvard referencing system. The recommended word limit is 1,000–1,500 words, although you
will not be penalised for exceeding the total word limit.

Unit Learning Outcomes:

LO1 Explore and illustrate the range of venture types that might be considered entrepreneurial

LO2 Assess the impact of small businesses on the economy.

Assignment Brief and Guidance:

Scenario and Activity

You currently work as an intern for a consultancy firm Mckinsey & company/[an organisation of your
choice – your own place of work if appropriate], that provides advice and market intelligence to UK and
global private, public and social organisations. As part of updating the new website you have been tasked
with investigating different types of ventures and their impact upon the UK economy to put on a
webpage. This is a mini research project that is based on a range of different examples, one of
which should be a local business.
You should choose one example of each type of entrepreneurship, at least one of which should be a local
business. You must explore and compare different environments for each of your examples and evaluate
their impact and importance on the economy at different levels. You should include data and statistics to
support your findings.
Primary research could be conducted for your choice of local business. Primary research may include the
use of interviews, existing videos or questionnaires completed by practicing
entrepreneurs.

To present your findings you should:

Design a brochure guide

Submission Format:

The submission is in the form of an article that the your chosen organisation want to publish on their
website. You are required to make effective use of headings, paragraphs and subsections as appropriate.
Your research should be referenced using the Harvard referencing system. Please also provide a reference
list using the Harvard referencing system. The recommended word limit is 1,000–1,500 words, including
speaker notes, although you will not be penalised for exceeding the total word limit.

Unit Learning Outcomes:

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LO3 Determine and assess the key aspects of an entrepreneurial mindset.

LO4 Examine the different environments that foster or hinder entrepreneurship

Assignment Brief and Guidance:

Scenario and Activity

Scenario and activity:

Continuing from Assignment 1, in your role as an intern at the consultancy firm [named organisation/an
organisation of your choice – your own place of work if appropriate] you have been asked to write an
article that the company will publish on their website
You are to write an article on ‘The Mindset of the Entrepreneur’. Your article will
include the following:
1. Specific examples of entrepreneurs to illustrate the scope of entrepreneurship covering one local
entrepreneur, one global entrepreneur and one social enterprise.
2. Exploration of their situational factors, similarities and differences, the differences should also
include the how entreprenuers differ from business managers.
3. Discussion on their shared entrepreneurial traits and characteristics.
4. Analysis of how background and experiences can either hinder or foster entrepreneurship,
providing specific examples to support your line of argument.
5. Conclusions that are drawn from comparing and contrasting the different entrepreneurs, their
backgrounds and experience and the extent to which it has influenced them.

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Explore and illustrate the range of venture types D1 Critically examine the
that might be considered entrepreneurial scope, development and
growth of entrepreneurial
P1 Examine different types M1 Investigate a diverse
ventures.
of entrepreneurial range of entrepreneurial
ventures and explain how ventures to demonstrate
they relate to the typology an understanding of
of entrepreneurship. entrepreneurship in both
the public and corporate
P2 Explore the similarities
sector.
and differences between
entrepreneurial ventures.

LO2 Assess the impact of small businesses on the D2 Critically examine how
economy small businesses have an
impact on different levels
P3 Interpret and assess M2 Evaluate the

Higher National Diploma (HND) 3 rcl.ac.uk

 relevant data and statistics differences small, medium of the economy (local,
to illustrate how micro and and large businesses make regional, national) and in
small businesses impact to the economy, applying an international context.
on the economy. relevant data and
statistics.
P4 Explain the importance
of small businesses and
business start-ups to the
growth of the social
economy.

LO3 Determine and assess the key aspects of an D3 Analyse the

entrepreneurial mindset characteristic traits, skills
and motivational drivers
P5 Determine the M3 Explore and examine
of successful
characteristic traits and different lines of argument
entrepreneurs, supported
skills of successful relating to entrepreneurial
by specific examples.
entrepreneurs that characteristics.
differentiate them from
other business managers.
P6 Assess how aspects of
the entrepreneurial
personality reflect
entrepreneurial motivation
and mindset.

LO4 Examine the different environments that foster or D4 Critically evaluate how
hinder entrepreneurship background and experience
influences entrepreneurs,
P7 Examine, using relevant M4 Analyse the link between
both positively and
examples, how background entrepreneurial
negatively, by comparing and
and experience can hinder or characteristics and the
contrasting examples.
foster entrepreneurship. influence of personal
background and experience
to specific successful
entrepreneurs.

Term Definition:

Analyse:

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Present the outcome of methodical and detailed examination either:
● breaking down a theme, topic or situation in order to interpret and study the
interrelationships between the parts and/or
● of information or data to interpret and study key trends and interrelationships.

Assess:
Offer a reasoned judgement of the standard/quality of a situation or a skill informed by relevant
facts.

Critically examine:
Make a judgement taking into account many factors and using available knowledge /
experience / evidence where the judgement is supported in depth. The accurate, current and
diverse range of references must be provided.

Critically evaluate:
Make a judgement taking into account different (contrasting) factors and using available
knowledge/experience/evidence where the judgement is supported in depth.

Determine: Find out the facts/solution for a specific issue.

Evaluate:
Work draws on varied information, themes or concepts to consider aspects, such as:
● strengths or weaknesses
● advantages or disadvantages
● alternative actions
● relevance or significance.
Students’ inquiries should lead to a supported judgement showing a relationship to its context. This
will often be in conclusion.

Explain:
To give an account of the purposes or reasons.

Explore: Skills and/or knowledge involving practical research or testing.

Illustrate: Make clear by using examples or provide diagrams.

Interpret:
State the meaning, purpose or qualities of something through the use of images, words or other
expression.

Investigate:
Conduct an inquiry or study into something to discover and examine facts and information.

Resources:

Textbooks
BURNS, P (2011) Entrepreneurship and Small Business. 3rd Ed. Basingstoke: Palgrave MacMillan.
DOWN, S. (2010) Enterprise, Entrepreneurship and Small Business. London: Sage.
CARTER, S. and JONES-EVANS, D. (2012) Enterprise and Small Business: Principles, Practice
and Policy. London: Pearson.
GRIFFITHS, A. and WALL, S. (2011) Economics for Business and Management. 3rd Ed. Harlow:
Pearson.

Journals

Higher National Diploma (HND) 5 rcl.ac.uk

Journal of Small Business Management. Oxford: Wiley-Blackwell.

Websites and Articles:

Setting up a website with Wordpress: https://learn.wordpress.com/

Social enterprises UK: https://www.socialenterprise.org.uk/what-is-it-all-about/
State of Social Enterprise Report: https://www.socialenterprise.org.uk/wp-
content/uploads/2019/05/FINALVERSIONStateofSocialEnterpriseReport2015-2.pdf  
Personality Traits of Entrepreneurs: A Review of Recent Literature:
http://www.hbs.edu/faculty/publication%20files/18-047_b0074a64-5428-479b-8c83-
16f2a0e97eb6.pdf
http://www.mikesouthon.com/entrepreneurship-in-local-authorities/
UK Business statistics: https://www.gov.uk/government/collections/business-population-estimates
UK Business statistics: http://njs.analysisoncbas.co.uk/business/data/bpe_graphs.html

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