Scribd Logo
Upload

Welcome to Scribd!

  • 55 views

    FALL 2020: Course Title: Fundamentals of Operations Management Course Code: MGMT 4153 Assignment No. 2

    Uploaded by

    Musa Masood
    This document is an assignment for a course on operations management. It provides a case study about Hard Rock Cafe's vice president of cafe development and his process for selecting new locations for cafes. It discusses how he conducts extensive research on potential countries, cities, and specific sites. This includes considering factors like political risk, currency, social norms, population, transportation, hotels, restaurants and nightlife in the area. It notes Hard Rock often partners with local franchises in some markets. The assignment asks students to analyze Hard Rock's location selection process and criteria based on the case study.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    FALL 2020: Course Title: Fundamentals of Operations Management Course Code: MGMT 4153 Assignment No. 2

    Uploaded by

    Musa Masood
    55 views3 pages
    This document is an assignment for a course on operations management. It provides a case study about Hard Rock Cafe's vice president of cafe development and his process for selecting new locations for cafes. It discusses how he conducts extensive research on potential countries, cities, and specific sites. This includes considering factors like political risk, currency, social norms, population, transportation, hotels, restaurants and nightlife in the area. It notes Hard Rock often partners with local franchises in some markets. The assignment asks students to analyze Hard Rock's location selection process and criteria based on the case study.

    Original Title

    Assignment2.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document is an assignment for a course on operations management. It provides a case study about Hard Rock Cafe's vice president of cafe development and his process for selecting new locations for cafes. It discusses how he conducts extensive research on potential countries, cities, and specific sites. This includes considering factors like political risk, currency, social norms, population, transportation, hotels, restaurants and nightlife in the area. It notes Hard Rock often partners with local franchises in some markets. The assignment asks students to analyze Hard Rock's location selection process and criteria based on the case study.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    55 views3 pages

    FALL 2020: Course Title: Fundamentals of Operations Management Course Code: MGMT 4153 Assignment No. 2

    Uploaded by

    Musa Masood
    This document is an assignment for a course on operations management. It provides a case study about Hard Rock Cafe's vice president of cafe development and his process for selecting new locations for cafes. It discusses how he conducts extensive research on potential countries, cities, and specific sites. This includes considering factors like political risk, currency, social norms, population, transportation, hotels, restaurants and nightlife in the area. It notes Hard Rock often partners with local franchises in some markets. The assignment asks students to analyze Hard Rock's location selection process and criteria based on the case study.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 3

    UNIVERSITY OF CENTRAL PUNJAB

    FALL 2020

    FALL 2020
    Course Title: Fundamentals of Operations Management
    Course Code: MGMT 4153

    Assignment No. 2

    Name of Course Instructor: Sayda Uzma Tahira

    Section: A Program: BBA Date: 11th November, 2020

    Submission Date: 16th November, 2020 Maximum Marks: 10


    Program Objective:
    Course Objective: CO3 Course Learning Outcome: CLO3
    PO1,2

    Instructions:
     This is a group assignment

     The assignment must be a typed document of at least three to five pages excluding title
    page and references

     The document must contain a title page, main text and references

     The formatting must be as Times New Roman, font Size12, line spacing 1.5, all justified
    header footer 0.5 each

     Headings must be bold with font size14

     Marks will be deducted for late submission and poor formatting.

     Zero marks will be awarded in case of cheating or copy paste.

    Assignment Topic & Details:


    Topic: Location Planning and Analysis
    Read the case study and answer questions given at the end;
    Some people would say that Oliver Munday, Hard Rock’s vice president for cafe development,
    has the best job in the world. Travel the world to pick a country for Hard Rock’s next cafe, select
    a city, and find the ideal site. It’s true that selecting a site involves lots of incognito walking

    Page 1 of 3 Assignment
    around, visiting nice restaurants, and drinking in bars. But that is not where Mr. Munday’s work
    begins, nor where it ends. At the front end, selecting the country and city first involves a great
    deal of research. At the back end, Munday not only picks the final site and negotiates the deal but
    then works with architects and planners and stays with the project through the opening and first
    year’s sales. Munday is currently looking heavily into global expansion in Europe, Latin
    America, and Asia. “We’ve got to look at political risk, currency, and social norms—how does
    our brand fit into the country,” he says. Once the country is selected, Munday focuses on the
    region and city. His research checklist is extensive, as seen in the accompanying table. Site
    location now tends to focus on the tremendous resurgence of “city centers,” where nightlife tends
    to concentrate. That’s what Munday selected in Moscow and Bogota, although in both locations
    he chose to find a local partner and franchise the operation. In these two political environments,
    “Hard Rock wouldn’t dream of operating by ourselves,” says Munday. The location decision
    also is at least a 10- to 15-year commitment by Hard Rock, which employs tools such as
    locational cost–volume analysis to help decide whether to purchase land and build, or to remodel
    an existing facility. Currently, Munday is considering four European cities for Hard Rock’s next
    expansion. Although he could not provide the names, for competitive reasons, the following is
    known:

    Page 2 of 3 Assignment
    Questions:
    1) From Munday’s Standard Market Report checklist, select any other four categories, such
    as population (A1), hotels (B2), or restaurants/nightclubs (D), and provide three
    subcategories that should be evaluated. (See item C1 [airport] for a guide.)
    2) Which is the highest rated of the four European cities under consideration, using the
    table?
    3) Why does Hard Rock put such serious effort into its location analysis?
    4) Under what conditions do you think Hard Rock prefers to franchise a cafe?

    Page 3 of 3 Assignment

    You might also like