Acknowledgement: "In The Name of ALLAH The Most Beneficent and Merciful"

Acknowledgement
“In the name of ALLAH the most beneficent and merciful”

Praise is to ALLAH ALMIGHTY, the one testing us all at all times and
making decisions about what we don’t know and can’t know. Writing
this report appeared to be a great experience to us. It added a lot to our
knowledge while we were working on this report. If we say that this
report is one of our memorable experiences in student life, then it would
not be wrong. When first we were given this project, it seemed very
difficult to be completed but by the grace of ALMIGHTY ALLAH
today it is accomplished.
Without the help of our friends and teachers we would never have been
able to successfully finish this strenuous project. Firstly we would like to
mention the name of our instructor Prof. A. Amjad.
Whom we bothered the most and without whose assistance the
completion of our project was not possible.
The name of our visiting company is “UNILEVER” and its products are
for all income and age groups.
In this report we have covered the basic concepts of management i.e.
Management Functions
Managerial Roles
Managerial skills
UNILEVER is determined to provide maximum customer satisfaction

by providing quality products at reason able prices.
Unilever Pakistan Ltd (one of the largest
multinational companies) is the member of Unilever PLC
London. Unilever Pakistan Limited is largest fast moving
consumer Products Company in Pakistan. Unilever
Pakistan Limited is a part of Unilever- a global company.
Unilever Pakistan Limited is producing more than 50
brands in Pakistan. Unilever has a long list of brands such
as Surf, Vim, Rin, Lifebuoy, Sunlight, Lux, Rexona,
Sunsilk, Close-Up, Blue-Band, Dalda, Planta, Lipton’s
Yellow Label, Taaza and Richbru, Brook Bond’s
Supreme and Kenya Mixture etc.
Unilever Pakistan limited is a wholly
owned subsidiary of Unilever Overseas Holding, UK,
Unilever PLC (A company incorporated in the United
Kingdom). The Company is incorporated in Pakistan and
listed on the Karachi, Lahore, and Islamabad Stock
Exchanges.
“To be the best consumer product company in Pakistan
and all around the globe in all departments that we deal
in.”
”We meet everyday needs of nutrition, hygiene and
personal care with brands that help people feel good, look
good and get more out of life.”
Management Functions: -
Planning:-
Planning is a management function that involves
defining goals, establishing strategies, developing plans to
integrate and coordinate activities.
Mr. Naseem Ahmed sales manager

of UNILEVER has told us that in Unilever most of
planning is done by the top management of the company
and he makes plans and develop strategies to achieve
organizational goals and objectives and plans relating to
marketing of products like advertisement of product
through different mediums like electronic or print media.
Upper-managements consist of:
 Chairman
 President
 Board of directors
Organizing: -
Organizing means determining what needs to be
done, how it will be done and who is to do it?
Or
“Discussing a proposed company restructuring”
According to Mr. Naseem Ahmed organizing is

definitely a very important function performed by a
manager. In Unilever organizing is even more important
because of its vast size and multinational status and he
organizes his employees by assigning them appropriate
work that is related to their designation and according to
their abilities.
Leading: -
Leading involves directing, motivating,
leading and any other actions involved in dealing
with the people.
Or
“Praising a sub-ordinate for outstanding
performance”
Mr. Naseem Ahmed being a Sales manager in Unilever

leads his employees as well. He has to motivate and
inspire them in times of disappointment and guide them in
certain matters of work. One such example is when one
of employees was not able to work properly because of
some uncertain reason, in this situating he had to step in
and motivate him to concentrate on his work by
understanding problems he is suffering from or by giving
him proper training about things/matters on which he is
lacking and by giving him rewards and compensations.
He also tries to have good relations with his employees so
that he is able to lead them properly.
Controlling: -
Controlling means monitoring activities to
ensure that they are going as planned.
Or
“Monitoring organizational progress towards goal
attainment”
In Unilever all employees are expected to avoid personnel
activities and financial interests which could conflict with
their responsibilities to the company. According to Mr.
Naseem Ahmed he tries to make sure that his department
is working according to the instructions assigned to them
and they are not involved in any time wasting activities.
He evaluates the results after every certain time to make
sure the goals assigned to him and his department is being
achieved as expected. If there is any ambiguity in work
then he informs the employee responsible and guides him
in the matter and takes action according to the
circumstances.
In short he concluded that: -
“Management does not

occur in a tidy and step by step
function/fashion.”
Managers are involved in different kind of activities
simultaneously.
Managerial Roles: -
“Set of behavior which a person (manager) has to
perform while acquiring some specific position”
There are three different types of management roles
which a manager has to perform and they are: -
1. Interpersonal role
2. Informational role
3. Decisional role
Interpersonal Role: -
“Involve people and duties that are that are
ceremonial and symbolic in nature.”
These roles include roles of manger as a figurehead,
leader and liaison.
Mr. Naseem Ahmed has told

us that being a sales manager of a multinational
corporation he has to perform various interpersonal roles
and probably most important of them is liaison because
mostly he has to act as a coordinator among people, group
and organization. He also has to act as a leader, an
inspiring figure for his workers who formally or
informally show his employees how to do things, how to
perform under pressure and all that.
Informational Role: -
“Receiving, collecting and disseminating information”
These roles include roles of manger as a monitor,
disseminator and spokes person.
Mr. Naseem Ahmed has told us that for maintaining the
performance of his department effectively and efficiently
he gets new up-to-date (day-to-day) information. Since he
is a sales manager he has to stay up to date with present
world. He also has to give sales reports of his competitors
to his seniors and disseminate information to his seniors
related to the sales of products under his management.
Decisional Role: -
“Revolve around making choices and choosing
alternatives.”
These roles include roles of manger as an entrepreneur,
disturbance handler, resource allocator and negotiator.
Mr. Naseem Ahmed has to make many decisions related
to his work just like any other manager in managerial
world. He has to make decisions related to sales strategy
and deciding how to improve company’s sale and profit
and how to motivate those workers who are not properly
working and other decisions related to sales.
Managerial Skills: -
In addition to fulfilling numerous roles, managers also
need a number of specific skills if they are to succeed.
The most fundamental management skills are:-
1. Conceptual skills
2. Inter-personal skills
3. Technical Skills
Conceptual skills:-
“Ability to work well individually or in groups”
Or
“The manager’s ability to think in the abstract”
Conceptual skills are very important for a manager. Mr.

Naseem Ahmed said “Managers need the mental capacity
to understand the overall workings of the organization and
its environment, to grasp how all parts of the organization
fits together, and to view the organization in the holistic
manner.
This allows them to think strategically, to see the “big
picture” and to make broad-based decisions that serve the
overall organization.”
“Good managers have to use pro-active approach for
solving a problem”
Qualities of a good manager are: -
Inter-personal/Human skills:-
“Pertaining to people/interaction with different
people”
As a sales manager Mr. Naseem Ahmed has to
communicate with different people for building trust of
sub-ordinates and for handling disputes among the
employees.
Managers spend considerable time interacting with people
both inside and outside the organization for obvious
reasons.
In short: -
“A manager who has good interpersonal skills is likely
to be more successful”
Technical skills:-
“Knowledge about a specific field”
The skills necessary to accomplish or understand the
specific kind of work being done in an organization.
e.g.
We would like to end our report by showing a diagram

that tells a good manager should have these
characteristics:-

Acknowledgement: "In The Name of ALLAH The Most Beneficent and Merciful"

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Acknowledgement

“In the name of ALLAH the most beneficent and merciful”

UNILEVER is determined to provide maximum customer satisfaction

Mr. Naseem Ahmed sales manager

According to Mr. Naseem Ahmed organizing is

Mr. Naseem Ahmed being a Sales manager in Unilever

In short he concluded that: -

“Management does not

Mr. Naseem Ahmed has told

Conceptual skills are very important for a manager. Mr.

We would like to end our report by showing a diagram

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