What Is Turnaround Management
What Is Turnaround Management
What Is Turnaround Management
involves the formulation and implementation of a strategic plan and
a set of actions for corporate renewal and restructuring, typically during times of severe
corporate financial distress. Often with the help of outside
or strategy
consultants, a Root Cause Analysis is made and a
is devised and executed,
assuming that the firm still offers the potential to return to financial solvency, profitability and
strategic viability.
1. Acts of God - Certain risks may occur and cause irreparable damage (despite proper
anticipation and thorough preparation).
2. Poor Vision / Understanding of the Market
3. Poor Strategy
4. Poor Business Model / Execution
Typically, when these root causes are not dealt with properly, they will cause a range of
problems, which can then trigger a corporate crisis:
ack of expertise, experience or education, weak management
Market circumstances, weak economy
Business economical reasons, earnings crisis
Bankruptcy of holding company
Board level arguments
-raud, insufficient financial controls
Overly optimistic sales projections
-inancing problems, liquidity crisis, excessive debt burden, undercapitalization
Operating cost levels too high
Very strong, successful competitor
Overinvestment
ènsufficient resources, underinvestment
Often these triggers are interrelated, and several causes are involved. Slywotzky and Drzik have
categorized these triggers in 7 Classes of Strategic Risk.
The first step in a
is often to change the top management or leadership of
the business and to appoint an experienced turnaround manager. Often strong, Commanding
eadership or even Charismatic eadership is exerted. The turnaround process typically consists
out of the following key steps (in approximate chronological order):
Ñ
turnaround managenent deals with the subject diagnosis of apparent business decline and taking on
mitigative measures.of importance is the timely sighting of potential or actual
signals/pointers/indiactors and proactively enganging them to gain business success.Research in
information requirements,legal framework as well as a generic structure for turnaround management. it
is also my idea that proactive turnaround management can be achieved through identification of key
indicators to guide managers on when this strategy can be implemented.Could it be possible to
incorporate T/A as part of corporate starategy?Could T/A managers/experts be outsourced such that
they are always available for consultation?could T/A practise be acceptable as day to day process such
that T/A experts do not send cold shivers(once on site) across the business fraternity thus injuring
business goodwill?
Imp linls
http://www.corporateturnaroundexpert.com/
http://breakthroughnpd.com/services/turnaround.html
http://www.csuchico.edu/mgmt/strategy/module7/sld049.htm
http://www.healthquotessite.com/blogs/permalinks/1-2010/finding-investors-for-turnaround-
funding.php
!
Jet Airways is the No.1 airline in èndia, with a market share of 27 per cent. While Jet Airways
has a market share of 19.5 per cent, its subsidiary Jetite has a share of 7.5 per cent. Jet Airways
has also seen the the highest on-time performance of 94 per cent.
Meanwhile, Jet Airways received 4.7 complaints per 10,000 passengers and Jet ite received 3.5
complaints, with the highest number of cancellation of flights at 10.5 per cent. Jet Airways saw
6.6 per cent cancellation of flights in August.
Jet Airways and Jet ite together flew flew 55.88 lakh (5.588 million) passengers from January
to July 2010 in the domestic sector
Jetite is a wholly owned subsidiary of Jet Airways èndia td. èt operates 110 flights on a daily
basis connecting 25 domestic and 2 international destinations.