Chapter-One: 1.1 Origin of The Report
Chapter-One: 1.1 Origin of The Report
Chapter-One: 1.1 Origin of The Report
INTRODUCTION
This report, based on three months study, is the part of MBA program, which helps me to
gather practical information, which is necessary for my future life. I would like to express
my deep respect to my honorable academic supervisor Dr. Salehuddin Ahmed, Professor,
BRAC Business School, BRAC University for giving me his valuable time and all the
necessary guidance, which inspired me to prepare this report.
The specific objectives of the report are to know in details about the operation of Corona
Exploring that how Corona Group. Control their total financial activities.
Exploring the emergence of Corona Group and its contribution in the economy of
Bangladesh.
To know about the various kinds of product and service provided by Corona
Group.
To know the rules and regulations of Corona Group regarding the sector wise
investment and modes of investment.
To find out the relationship between investment income and different investment
modes through various types of analysis.
Research Approach: The project has been basically a descriptive type of research.
Data Collection Instruments: The study has been primarily based upon information
extracted from official documents. Interviews with the managers and officers of various
departments were also being conducted. On the other hand, secondary sources (WEB
Site) were used to collect data regarding the company and different kinds of papers,
annual reports, etc are the major secondary sources.
There were some limitations of the study and therefore the report may lack some crucial
data. Such as;
The general activities of Finance department are so vast. So that’s why they were
not being able to give me enough time.
Time of my internship program was very short. So it was not possible to collect
more information within this short time.
They did not provide me vast information because of their official obligations.
All the information is not included in this report due to confidentiality of
organization.
The project has encountered these limitations that may have hinder progress. But with
constant effort, my goal was to minimize the negative efforts of these limitations.
CHAPTER- TWO
Provide our Consumers with the Best Service & Shopping Experience in the Country.
Provide our Consumers with Products of Latest Technology. Develop our Employees
to achieve their real potential. Provide our Shareholders with steady Asset Growth
and Return on investment above our Industry Norm. Grow our Revenue and Profits
at a rate above the Industry Norm.
2. 3 Mission
Our mission is to improve the quality of life by providing comforts and conveniences at affordable prices.
The mission statement emphasizes on the company's inclination towards fulfilling the
need of the people, by offering them a novel set of quality products at a reasonable
cost. Over the years, Corona Group has come up with a variety of goods and
Company like Corona Luk Oil, Corona Industries, Corona Tractors, Corona
Services,Corona Agro Food IND. & Corona Holdings etc. to meet the ever-changing
needs of people.
A vision becomes tangible as a mission statement. This statement has some parts,
those are listed below:
A Proper strategy is important to the success of a business. Strategy to sale the products are-
Push Strategy: Push strategy requires pushing the dealers to sale the products on their own
responsibility. Sales of our products largely depend on the dealers. Dealers convince the
customers to buy our products. In this case dealers take the responsibility to publicize the product
to sale. They also do it to achieve their own sales target given by CTL.
Pull Strategy: Pull strategy requires creating a demand of the product in the mind of the
customers by advertisements and other promotional activates.
This SWOT analysis is done to understand what the dealers present for CTL. That means
what strength, weakness, opportunity, threat do the dealers possess in terms of CTL’
business.
Strength:
Reaching the product to remote places: it is really convenient to reach consumers of
remote areas of the country through dealers.
Flexibility: as per the requirement or the situation of the business in certain areas CTL
can easily withdraw their businesses,
No fixed assets cost: Dealer are not CTL fix assets. Therefore cost can be minimized of
establishing fixed assets like CTL own retail outlet.
Worlds most known brand company in global advanced product and
distribution services.
It has a manufacturing department where produced three types of product.
171 wholesale dealers over the Bangladesh.
Employees feel more job security.
Number of employees in 2011 is 237.
Strong local presence
Weakness:
Great number of dealers may cause problems in cost minimization.
Another problem is that with the increase in number of the dealers we will also have to
increase the number of after sales service which is called Inter Service system. It may not
be possible to give proper service in the remote areas. And as a result it may hamper the
goodwill of the br
They cannot complete their regular work within the month as like selling price
or receivable.
For the leakage of few employments in the credit department, each employee
has taken more pressure. For that reasons it is possible to make mistake at
the time of data inputting.
Enterprise Resources Planning (ERP) is very important software for day to day
business operation. But till now it is not running.
Lack of brand awareness
Opportunity:
Campaigning: It is easier to start a campaign from a dealer point. Many other times a
dealer informs us about a local occasion in that place in which we can take business
advantage of and operate a campaign from that point of dealer.
Switching Customer In: With proper strategy we can motivate the dealers to convert
consumers of other products into users of our products.
Visibility: Dealers are a point to increase the visibility of our product by properly
placing our product in the shelf of the dealers.
It has a congenial environment facility for all of the jobholders performing
their task with more efficiently.
Always making a combination of flows of the information, goods and funds.
Air-conditioned office rooms
There is a brotherhood relationship from top to bottom, due to this one of the
employees can easily feel lower risk free job situation than any other
organization of the Bangladesh, for this reasons the employees also try to
perform their responsibility with more accurately and intimately.
The market position of the company is very good because its financial
strength is good and growth rate also increasing up day by day.
Exclusive Gratuity and Bonus Facility.
There is a system of incentives for the sales executive based on fulfilling the
target as a sales promotion and also for the credit executives based on the
credit collecting of their credit limit.
Product sales by credit system.
Threat:
One of the threats from the dealer is that they sometimes do not use the warranty card in
the systematic order.
They do not fill up the warranty card at the time of sale and manipulate it to fill up later on
which increases the chances of our increase in cos
Other competitive worldwide company whose have similar product & services.
Perception of future demand of the customer.
Foreign currency fluctuation and devaluation of the local currency.
Higher tax on Home Appliances
2.8 Company Profile
CHAPTER THREE
ORGANIZATIONAL STRUCTURE
Creating a complement and healthy working environment, Corona Group values its
Human Assets and committed to their growth and prosperity. The success of any
business organization depends on the quality of its human resources i.e. their caliber
and commitment. Corona Group is committed to ensure that the Company is capable
of continued growth and profitability by satisfying customers' needs and to provide
employees with high level of job satisfaction. Consequently, Company's personnel
initiatives are designed to encourage open communication, creativity, innovation and
initiative. Because the Company believes well trained and proactive employees with
high level of job satisfaction will ultimately contribute to the increase in profitability
of the Company.
HUMAN RESOURCES
DEPARTMENT
Corona Group has a unique retail network. Its products are sold more than 230
outlets across the country. These are strategically located all over Bangladesh.
Corona Group is the only company in the country with such an extensive retail
network. As a retail company, marketing consumer durable products, Corona Group
efforts have been focused on the store-merchandising concept.
This division is headed by the Marketing Director, who is reportable to the Managing
Director (MD). Under him have three units:
1. Sales
2. Distribution
3. Sewing School.
Marketing Director is assisted by Sales Managers. That is for Retail part. Also
reported be Deputy Manager, who is assigned for Distribution part and Assistant
Manager, who is assigned for Education part. All other employee works for this
department and all time get connected. By this they report to their superior.
Market Segment:
Market segment is important for every business. Segmenting and targeting a segment is
crucial for the success of the business. It reflects how well a business understands its
market. Corona has targeted a mass market. But if we carefully see it is not actually
mass market. It is the mass market in case of the suburban and rural areas. But in the
urban areas the target market is the low income middle middle and lower middle class
people.
MARKETING
DEPARTMENT
The head of this department, the Marketing Services Director, has three sub-sections
management team under him. They are:
1. Product Management.
2. Advertisement & Sales Promotion.
3. Service Center
Promotional activities are essential to every market now days. There are two types of
promotional activities undertaken by the CTL.
Trade Promotion: CTL takes several trade promotional activities to boost up the dealers
sales and their attitude to sale.
Cash Discount: dealers are given cash discount on the basis of-
Buy certain product: Cash discounts are arranged for dealers if they buy particular items.
Certain quantity: A minimum of certain quantity buy may also benefit them with a cash
discount.
Article Offer
Foreign trip: Satisfactory business may result in gaining a foreign trip free of cost and
borne by CTL.
Product: Product gifts are also in practice for satisfactory business deals.
Advertisement:
The advertisement issue is a controversial issue for CTL Agro. Equipment of product.
Very little advertisement activities are taken by CTL products. CTL does the advertising
through –
T.V
Radio.
Newspaper.
These advertise to create consumer pull are really very poor not in terms of quality but in
terms of frequency. A special consideration and emphasize can be given to be more
strong in the market. Advertisement really makes differences in today’s competitive
market.
Customers:
T & A distribution has two customers to deal with. The primary customers are the
dealers. The secondary and the final customers are the consumers. So CTL has to deal
separately with the two customers. Two different actions plans are required for the two
different customers though they are somewhat related to each other. But still CTL takes
special focus on each one of them.
Customer Service:
Customer Service is very Crucial to Brand Image for any Business. CTL arranges the
customer service in a systematic way. The end users are given a warranty card along with
the product they buy. So in case of any problem or defect in the product the end users are
supposed present the warranty card to get the service of the warranty period. Dealers
relate themselves with the customer service in two different ways.
CTL Customer Service in Darikandi: Dealers send any complaint products to the
Darikandi Home Care Service near Narayangonj Town.
Inter-Service in Different Regions: To make it cost effective and give the consumer best
possible service in minimum time CTL has some authorized agent in different regions for
customer service. So dealers sent the complaints product to the Inter-Service for repairing
them
MARKETING SERVICES DEPARTMENT
The first section is Product Management, which is headed by the Business Development
Manager, second is Advertisement & Sales Promotion, which is headed by
Advertisement & Sales Promotion Manager, while the last section Service Centre is
headed by Manager. All these managers are under Marketing Services Director. And
Marketing Services Director reports directly to Chief Operating Officer.
3.4 FINANCE DEPARTMENT
This division is responsible for ensuring optimum and most efficient uses of the
company's resources through various controlling and monitoring activities. It is
headed by the Controller & Finance Director, and consists of the Audit, Corporate
Affairs, Credit, Commercial, MIS and Accounts. However, the last four units are
reportable to the Chief Accounts Manager, who is himself reportable to the
Controller. There have a lot of activities of individual department.
The following is the organization chart of the department:
CONTROLLER &
FINANCE DIRECTOR
Accounts division creates and maintains records of company transactions for both
internal and external audiences.
The Accounts unit may be considered a department by itself, for it has the following
functional units - Sales Accounts, Costing & Inventory, Payables, Cash
Management, and General Ledger.
Scoring form
(to be filled up by the shop manager)
Photograph (3
copies)
Agreement
(Among customer & two guarantors and shop managers)
Down Payment
Money Receipts
Products Delivery
Monthly Installments
(From next month)
Credit scoring:
A customer must meet before granting credit approval i.e. credit scoring form. The
criteria are likely to include:
Customer should fill up the credit scoring form first then it has to be verified by the
shop management.
Guarantors:
For credit approval we require two guarantors. A person acting as a guarantor must
sign a guarantee agreement in writing. A guarantor is not just providing a credit
reference for the purchaser. They shall be held liable for the debt if the customer
defaults on the agreement.
Defaulters for above 6 months - The process will start from 5th Steps.
Black List – The customer who have failed to pay minimum 6 installments are listed
as bad customers. The list has to be updated quarterly. Shop Manager will be able to
assess the Black Listed customers when he makes a new sale.
Legal Recourse – From now on we will go for legal actions against the defaulters. It
will be a message to the bad customers that no one can be escaped without making
payment. But HP documentations have to be needed complete & authentic.
Commercial & logistics:
In the commercial & logistics department they are responsible for control all import
transactions and opening of L/C operation. They are responsible for makes sure that,
the operation running smoothly. Their general activities are describing below:
1. Requisition for order
2. Purchase of product
3. L/C Opening
4. Select L/C opening Bank
5. Insurance
6. Vat
7. Warehouse
This department confirms how many and what types of product or equipment does
the company need or wants to purchase.
Purchase
After getting confirmation, the purchase department involved to buy product. And
they try to follow up its related work.
L/C Opening
To get confirmation of purchase, then the company goes to open L/C for foreign
purchase. In that case they need requisition for that confirmation that, how much
product has in their hand. After getting requisition they starting their work.
Select L/C opening Bank
First they select in which Bank (must be negotiated), they would like to open L/C.
Then collect L/C form from that Bank, fillup the form, attached insurance cover note
and submit to the Bank.
Insurance
The finance and accounts department should maintain the respective file of the
policy and ensure regular premium payment and charge the same in general ledger
as expenses.
Vat
Vat is one of the major indirect taxes in Bangladesh. It is paid on the value that an
individual or an organization adds to goods and services at each stage of their
production and distribution. The tax eventually gets passed on to the consumers. Vat
is payable to the government on the service revenue.
Warehouse
Product Delivery
Implementation in phases-
In the internal audit department they are responsible for control to reduce variance
of income and cost operation. They are responsible for Keeping close watch on
irregularities (if any) & taking prompt actions. Coordination with all locations to
identify phased out /defective/ obsolete products, spare parts & prompt disposal.
They are responsible for makes sure that, the operation running smoothly. Their
general activities are describing below:
Sales Agents
Corporate Office
Warehouses
Services Centre
Manufacturing Unit
Corporate Affairs:
In the corporate affairs department they are responsible for control all company
related secretarial matters operation. They are responsible for makes sure that, the
operation running smoothly. Their general activities are describing below:
4.1 Introduction
This manual is prepared as a guideline for the operating activities of finance &
accounts department of the company. This will lay the foundation for a system of
internal accounting controls. Examples of the key documentation are included in this
manual to achieve the objectives of the department. This manual is intended to be
used only as an aid and should not be considered a replacement for management
involvement.
Cash receipts through company’s money receipts. In corporate finance and accounts
department each deposit must be entered into a collection register manually. After
the entry the receipts are handed over to the concerned revenue section for posting
to match against revenue. Collection register will generate cash collection report.
Cash disbursement should be controlled strictly as this is a liquid asset. Basic control
of cash disbursement should be as follows:
Purchase order
Receiving report
Invoice
Recurring expenses are of different types. They may be one time in a month,
occasionally and regular. The monthly ones are utilities bills and examples of regular
type are conveyance, entertainment, etc. expenses in connection with business
travel, training, promotional etc are occasional expenses in nature.
(i) Monthly
Monthly expenses should be paid on the basis of invoice/ bill submitted by the
authority concerned. Payment is this regard should be ensured to the designated
deposit centers within the stipulated time in order to avoid disruption of services.
(ii) Occasional
Occasional expenses are incurred for specific purposes in this regard are as follows:
Expense report should be completed on a timely basis
Receipts for expensed should be attached to the expenses report prior to the
expense report.
Date, time and business purpose should be stated.
The staff should sign and dated the expense report prior to its submission to
finance and accounts department.
Before disbursement or adjustment of advance made against him/her, the
expenses report should be approved by the authority.
4.6 Payroll
The salary of the staff should be paid on the basis of the employment agreement
with the company.
Imp rest cash fund is a revolving fund maintained at a constant amount to cover the
small cash expenditures such as conveyance, entertainment, minor office supplies
etc.
At all times the general ledger imp rest fund account balance in the name of
respective should be the amount of cash that was originally advanced.
The following procedures are helpful in maintaining the imp rest cash fund account:
1. To establish the imp rest fund account, make a fund available to the in charge
for an amount sufficient to cover small expenditures for a designated period of
time.
3. The concerned section of finance and accounts department should process the
vouchers and send to the proper authority for approval.
4.8 Advances
Whatever the nature of advance this should be made available to the beneficiary
after proper approval from the top management of the company. The department
should take necessary steps to realize the advance as per understanding.
Prepayments required for rental office should be made available as per agreement on
approval by the management. The department of finance and accounts should adjust
the prepayments as per agreement. No lapse in this regard will be allowed. In
addition, there require some security deposits for securing business telephone,
customs etc. these should be made through cheque subject to the approval from the
management. The corporate finance and accounts department will be responsible to
bring back the same at the end of the stipulated period. In addition, the transactions
should be accounted for properly.
4.10 Investment
Investment policies are too complex to fully discuss here, but controls for managing
investments should include the following:
The general ledger (G/L) accumulated all accounting activities for an accounting
period. The importance of the (G/L) systems become apparent in light of a double
entry objective that:-
(b) Financial transactions and reports accurately reflect the details of all
operations. As evidenced by the objective, the activities of a (G/L) system are
varied, ranging from the preparation of journal entries to the production of
the final financial statements. The basic flow of events for a (G/L) system is
simple, revolving mainly around the journal entry. Initially journal entries are
prepared by summarizing the period’s activity. Journal entries are then posted
to the (G/L). Reports are generated from the (G/L), reviewed for accuracy
and any variances are explained. Finally, financial statements are produced
from the final general ledger. Because of the impact of the (G/L) system, the
following key controls are imperative:-
Cash activities
All receipts either cash or cheque must be entered to the respective revenue centers
individually. At the end of the month journal entries of accumulated figure is to be
posted to the (G/L) accounts.
Operating activities
This type of expenses is to be recorded on cash basis in the existing data base file.
At the end of month this is to be treated as payment against account payable in the
reporting software.
5.1 CONCLUSION
The analysis of the firm’s financial statements consists of mixture of steps and pieces
that interrelate and affect each other. No one part of the analysis should be
interpreted in isolation. Short term liquidity impacts profitability; profitability begins
with sales, which relate to the liquidity of assets. The efficiency of asset management
influences the cost and availability of credit, which shapes the capital structure.
Every aspect of a firm’s financial condition, performance, and outlook affects the
share price. The last step of financial statement analysis is to integrate the separate
pieces into a whole, leading to conclusions about the business enterprise. The
specific conclusions drawn will be affected by the original objectives established at
the initiation of the analytical process.
5.2 RECOMMENDATIONS
So there have some weaknesses that act as barriers for being better performance of Corona
Group. If the company can reduced this kind of barriers, company can be successes. So they can
take some action to recover those barriers that is:-
Have to reduced new store expansion Because if it increase more in a year, the expenses
of lease payment are increasing too.
The managerial performance of Corona Group is also very good but for more better in future they
can take some action which is given below:
Uses of Modern updated software’s in all departments for accomplishing the task which I
think will make the work more effective and efficient. It will also save a lot of time and
energy.
Evaluation for the good performance of the employees by introducing award and
incentives.
Corona Group should try to perform some social responsibility like establishment of
Hospital, providing medical facility to any rural areas for particular period of time etc.
Delivery schedule should be modified, i.e., the number of weekly delivery should be
increased according to the demand and expectations of the dealers.
More surveys can be done in order to identify more deeply the causes of poor
performance and other areas of flaws.
Modern and versatile software should be used to run the process of keeping records and
invoices so that anytime a recheck can be possible.
Beside distribution, Corona Group should concentrate on improving the other areas of
operation as well.
Brand equity in terms of market share should be the main focal now because distribution
alone can do nothing if the customers ultimately do not demand the product