G. Sumdany Don: Manager, Consumer Engagement

G.
Sumdany Don
House 140, Road 6, Block C, Bashundhara R/A, Dhaka- 1216, Bangladesh
gsumdany@gmail.com
md.ghulamsumdany.don@pmi.com
Tel.: 00 88 01 73 044 13 02
CAREER OBJECTIVE
To work in the marketing division of global FMCG companies as self-driven, goals-oriented and innovative
team member, and earn positions of increasing responsibility
PERSONAL DETAILS
Date of birth: 28/06/1985

Nationality: Bangladeshi
Marital Status: Married
EXPERIENCE
Manager, Consumer Engagement

Reporting to: Marketing Manager/Head of Marketing, Bangladesh
April 2013 to date Philip Morris International (PMI) Dhaka, Bangladesh
Philip Morris International is the largest tobacco company in the world and is the 4 th largest global FMCG
company out of all categories (www.pmi.com)
Part of the Philip Morris marketing team of Bangladesh and promoted to as the in-charge of all consumer
engagement activities of Marlboro cigarettes in this country. Marlboro is the number one selling cigarette in
the world, and is the 8th largest global brand out of all categories. Activities include:
• Strategic planning and implementation of all below-the-line activities of Marlboro in Bangladesh. Events
include own PMI events as well as different sponsorships. Activation includes retail brand promoter
activation, activation conducted in modern trade and diversified channels (restaurants or lounges),
activation and engagement in different own or sponsorship events
• In-charge of Consumer Engagement yearly budget and ensure efficiency in budget spending
• Ensure 100% accuracy of work and reporting through Internal Controls, Audit and Compliance checks for
the department
• Reporting to local and regional management
• Investing time to develop the people and future leaders for the organization
Key Achievements:
• Increasing sales volume from 2 million cigarettes / month to 10 million cigarettes / month by supporting the
launch of Marlboro Gold, and in the process capturing 40% market share of premium Lights segment
cigarette from B&H Lights
Consumer Engagement Specialist, Bangladesh
January 2010 to March 2013 Philip Morris International (PMI) Dhaka, Bangladesh
In-charge of all retail consumer engagement activities of Marlboro cigarettes in Bangladesh. Activities
include:
•Recruiting, training, implementation and monitoring of 400+ Brand Communication Teams in Bangladesh
•Strategic planning and implementation of all activation of Marlboro in Bangladesh
Achievements:
•Launched Marlboro Gold Original in the retail environment with 500 Brand Promoters, the largest retail-
based brand promotion campaign of Bangladesh in the tobacco category (Oct 2011- Jan 2012).
•Received the PMI ABCD Award 2010 (Above and Beyond the Call of Duty, the 3 rd highest ranking global
award of PMI), for quality execution of retail brand promoter activities
•Launched the biggest ever international DJ party of Bangladesh, Velocity 4 – F1 themed party, with around
2000 invited guests –Hotel Sheraton, October 2010
Adjunct Faculty and Career Coach (Part-time)

October 2011 to date East West University (EWU) Dhaka, Bangladesh
January 2009 to date University of Liberal Arts Bangladesh (ULAB) Dhaka, Bangladesh
EWU and ULAB are two of the top 7 ranking private universities of Bangladesh
 Proposed, designed and currently teaching the EWU Career Book Program and the ULAB Career Vision
Workshop. These workshops provide thorough knowledge, access to information and motivation to the
students about the corporate world.
 Regular speaker in different Career related workshops and trainings, including Prothom Alo Jobs, and few
other leading training centers of Bangladesh. Has spoken in at least 30 different universities and colleges,
and in front of over 5000 people so far (as of June 2013). Please view www.facebook.com/dons.workshops
for more details.
Manager (Strategic Planning)

April 2008 to January 2010 AktiVision Advertising Dhaka, Bangladesh
AktiVision is specialised in activations and events. It is the event management wing of Adcomm Ltd, an
affiliate of Lowe Worldwide and one of the largest advertising agencies of Bangladesh. Major activations
and events:
 Katalyst: Developed and implemented a 40 upazilla integrated campaign between the Bangladesh
Government, Grameen Phone CIC Centres, Banglalink 7676 Helpline and global NGO Swiss Contact
Katalyst.
 Johnson and Johnson: Designed and implemented a brand promoter based activation campaign, which
involved direct selling at different superstores and door to door selling in different households.
 Other Major clients includes: WaterAid Bangladesh, HSBC and British Petroleum
Achievements:
 Developed and implemented the 1st time ever in Bangladesh, the AktiGram Inter-district Education Fair,
attracting over 24,000 students in six significant districts of the country; developed the overall strategy,
found sponsors, media partners and sold over 100 stalls to different participants.
Journalist/ Freelance writer
June 2006 – June 2008 The Daily Star Dhaka, Bangladesh
The Daily Star is the largest circulating English newspaper in Bangladesh
 Completed internship in the Star Campus Magazine of the Daily Star; Edited articles, news and feature
stories sent by the contributors and organized publishable content for printing
 Appointed as the “ULAB Representative of the Daily Star”; published 20 items including news, articles,
interviews and creative short stories.
SELECTED EXTRA CURRICULA ACTIVITIES

 Founder and President, the ULAB Film Club in 2007-08. Organized weekly film shows, seminars, film
festivals, dramas, fashion shows and film appreciation weeks.
 President, ULAB Media Club in 2006-07. Designed and published the club’s newsletter “Infotain”
 Champion and best speaker in the “ULAB Interdepartmental Debate Competition 2005”
 Coordinator, www.monsoonletters.com, 2005-2008
LANGUAGE AND PROFESSIONAL SKILLS

 Language: Mother tongue - Bengali. Fluent in English and full working knowledge in Bengali
 Field(s) of expertise: Activation, event management, brand management and training
 Lead teams and trouble-shoot to attain goals within tight timelines
 Make and maintain extensive and useful social networks
 Communicate effectively in varied circumstances
 Use Microsoft Excel, PowerPoint and Word fluently
SELECTED TRAININGS
 Train the Facilitator for IDEAS Workshop: Part of a team of Regional Trainers from a group of select-few
mid-level managers of PMI Asia – Manila, Philippines (May 2013)
 Developing Business Knowledge: Simulation-based global PMI training platform created to improve the
business knowledge on the tobacco industry – Dhaka, Bangladesh (September 2012)
 Developing a PMI Manager: Global PMI training platform for first time people managers – New Delhi,
India (July 2012)
 Influence Effectiveness: Understanding situational influence model and how to use different influence
styles to handle different sorts of situations and people – Dhaka, Bangladesh (June 2012)
 Brand Framework: A PMI customized training focus on Brand Architecture formulation - Kuala Lumpur,
Malaysia (March 2012)
 Ideas Workshop: Process and skills to first identify the core of different business problems, and then
develop sustainable and implementable strategies and ideas to solve the problem- Kuala Lumpur, Malaysia
(March 2012)
 Designing Competitive Brand Promoter Activation Plan - New Delhi, India (July 2011)
 Planning for Results: A PMI global training format for achieving excellent result-driven execution – Dhaka,
Bangladesh (November 2010)
 The art of Consumer Engagement: A PMI in-house training- New Delhi, India (February 2010)
ACHIEVEMENTS
 PMI ‘ABCD Award 2010’ for outstanding professional performance (the 3rd highest global PMI award)
 Class Valedictorian 2008 and graduated with ‘Summa Cum Laude’ academic distinction from ULAB
 Received Named Scholarship covering full tuitions along with monthly stipend, the highest level of award
in the University of Liberal Arts Bangladesh (ULAB), for outstanding academic and extra-curricula
performance in 2006
 Received ULAB Merit Award 2005 for outstanding academic performance.
EDUCATION
2004.2008 BSS in Media Studies and Journalism University of Liberal Arts Bangladesh
Major in Mass Communication
CGPA : 3.86/4.0, Class Valedictorian and Summa Cum Laude Academic Distinction
2000-2004 GCE O and A’ Levels Maple Leaf International School

O’ Level Subjects : English, Bengali, Maths, Pure Maths, Physics and Chemistry
A’ Level Subjects : Business Studies and Pure Maths.
REFERENCES
Mr. Shahriar Amin Dr. Brian Shoesmith

Marketing Manager, Bangladesh Director, Media Studies and Journalism
Philip Morris International ULAB
75, Dilkusha, Motijheel C/A, Dhaka, House 56, Rd 4/A, Satmasjid Rd
1000. Dhanmondi, Dhaka, 1209.
Phone : 880-1-714002288 Phone : 880-2-966-1255
E-mail : Shahriar.Amin@pmi.com E-mail : b.shoesmith@ecu.edu.au
Relation : Professional Relation : Academic
"I CERTIFY THAT ALL INFORMATION STATED IN THIS RESUME IS TRUE AND COMPLETE TO THE
BEST OF MY KNOWLEDGE. I AUTHORIZE THE RECEIVER OF THIS CV TO VERIFY THE
INFORMATION PROVIDED IN THIS RESUME. "
Yours truly,
G. Sumdany Don

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G.

Date of birth: 28/06/1985

Manager, Consumer Engagement

Adjunct Faculty and Career Coach (Part-time)

Manager (Strategic Planning)

SELECTED EXTRA CURRICULA ACTIVITIES

LANGUAGE AND PROFESSIONAL SKILLS

2000-2004 GCE O and A’ Levels Maple Leaf International School

Mr. Shahriar Amin Dr. Brian Shoesmith

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