Tutorial 8

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TUTORIAL 8

1. Define Yield Management. State its purpose.

2. A yield management system consists of three basic elements. What are these three
elements?

3. As in the context of Pricing, what is the general idea in Yield Management?

4. Although yield management systems enjoy success in a number of different industries,


some practical problems must be addressed in both customer relations and employee
relations. Identify these four practical problems.

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