I: RESPONDENTS PROFILE

Name :_____________________________________Business Type:___________________

Gender:_____________________________________Total Income: ___________________

Age : ____________________________________

SELLER’S QUESTIONNAIRE

PURPOSE:The information gathered through this questionnaire is a big help for us,because
this serves as our easiest way to evaluate the effective collection of certain kinds
of gathering information respondents. And it will used as a part of our research
study about the competitive strategies of retail sector between traditional and
online selling of merchandise and the impact to the consumer’s behavior.

CONFIDENTIALITY: Please take note that the responses you provide is completely
anonymous and confidential. The research outcome and report will not
include reference to any individual.

DIRECTIONS: Kindly read and answer honestly the questions, please put a check on a box
provided.

II. FACTORS

TRADITIONAL SELLING 4 3 2 1
Strongly Agree Disagree Strongly
Direct Approach Agree Disagree
1.I preferred direct approach because I can
see the product quality.
2.I preferred direct approach because I
scrutinize the product before it will be
disposed to the customer.
3.I preferred the direct approach because I can
sales talk and have an interaction with the
customer.
4.I preferred direct approach because if there
are queries and complaints I can directly
answer the customer.
5.I preferred direct approach because, trust
can establish between the customer.
6. I preferred direct approach because
customer can have direct access to the shop.
Channel Distribution
1.Complete Variety of product.
2. Best quality of products.
3. Offer some promotions like discounted
price, giveaways and other special promotion.
4. Different option of mode of payment
( cash, debit or credit card, and cheque).
5. The product was place and arrange
properly with price label
6. Reasonable and lesser price.
Online Selling
1.I preferred online selling because of comfort
and easy access.
2.I preferred online selling because I will no
longer travel and avoid traffic.
3.I preferred online selling because of lesser
time allotment.
4.I preferred online selling because I can do
other thing simultaneously.
5. I preferred online selling because I will not
exert too much effort in arranging the
product.
6. I preferred online selling because it is easy
to market to customers.
COMPETITIVE STRATEGY
Traditional Selling
1.I preferred traditional selling because
customer has direct services and experiences.
2. I preferred traditional selling because
customer can bargain and can have a winwin
agreement of the prices.
3. I preferred traditional selling because
customer can scrutinize the product quality.
4. I preferred traditional selling because there
are product varieties they can choose.
5. I preferred traditional selling because
customers can directly communicate what
they wants.
6. I preferred traditional selling because there
is a direct interaction with the customer.
Online Selling
1.I preferred online selling because the price
is fixed.
2. I preferred direct selling because delivery
price is included.
3. I preferred online selling because the
product displayed is the same in delivered.
4. I preferred online selling because customer
has limited communication.
5. I preferred online selling because the
customer can choose a product easily.
6. I preferred online selling because it is easy
to market our product.

COMMENTS:
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I: RESPONDENTS PROFILE
 Name : ______________________________________ Business Type:______________

Gender:______________________________________ Total Income: _______________

Age : ___________________________________

CUSTOMER’S QUESTIONNAIRE

PURPOSE:The information gathered through this questionnaire is a big help for us,because
this serves as our easiest way to evaluate the effective collection of certain kinds
of gathering information respondents. And it will used as a part of our research
study about the competitive strategies of retail sector between traditional and
online selling of merchandise and the impact to the consumer’s behavior.

CONFIDENTIALITY: Please take note that the responses you provide is completely
anonymous and confidential. The research outcome and report will not
include reference to any individual.

DIRECTIONS: Kindly read and answer honestly the questions, please put a check on a box
provided.

II. FACTORS
TRADITIONAL SELLING 4 3 2 1
Strongly Agree Disagree Strongly
Direct Approach Agree Disagree
1.I prefer direct approach because I can see the
product quality.
2.I prefer direct approach because I scrutinize
the product before I buy it.
3.I preferred the direct approach because I can
talk directly to the sales person and ask some
suggestions.
4.I preferred direct approach because if I have
queries and complaints I can directly ask the
person incharge.
5.I preferred direct approach because I can
experience their quality customer service.
6. I preferred direct approach because I can have
direct access to the shop.
Channel Distribution
1.Complete Variety of product.
2. Best quality of products.
3. Offer some promotions like discounted price,
giveaways and other special promotion.
4. Different option of mode of payment ( cash,
debit or credit card, and cheque).
5. The product was place and arrange properly
with price label
6. Reasonable and lesser price.

ONLINE SELLING
1.I preferred online selling because of comfort
and easy access.
2.I preferred online selling because I will no
longer travel and avoid traffic.
3.I preferred online selling because of lesser
time allotment.
4.I preferred online selling because I can do
other thing simultaneously.
5. I preferred online selling because I will not
exert too much effort to choose the product.
6. I preferred online selling because it is easy to
to order.
COMPETITIVE STRATEGY
Traditional Selling
1.I preferred traditional selling because I can
have a direct services and experiences from the
salesperson.
2. I preferred traditional selling because I can
bargain and can have a winwin agreement of the
prices.
3. I preferred traditional selling because I can
scrutinize the product quality.
4. I preferred traditional selling because there
are product varieties I can choose.
5. I preferred traditional selling because I can
directly communicate what I want.
6. I preferred traditional selling because there is
a direct interaction with the salesperson.
Online Selling
1.I preferred online selling because the price is
fixed.
2. I preferred direct selling because delivery
price is included.
3. I preferred online selling because the product
displayed is the same in delivered.
4. I preferred online selling because I can have
limited communication with the seller.
5. I preferred online selling because I can choose
a product easily.
6. I preferred online selling because it is easy for
me to check what they are selling.

COMMENTS:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
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______________________________________________________________________________
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