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Data Collection Methods: Observation: Sekaran Research Methods For Business: A Skill-Building Approach, 7/e Test Bank

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This document discusses observational methods for collecting data in research. It provides examples of different types of observation like structured versus unstructured observation and definitions of key concepts. Observational methods are best suited for examining behavior without directly asking respondents. The most important factor in determining what to observe is the research aim or purpose. A practical challenge is that observation is time-consuming.

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Data Collection Methods: Observation: Sekaran Research Methods For Business: A Skill-Building Approach, 7/e Test Bank

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abdullah
428 views2 pages
This document discusses observational methods for collecting data in research. It provides examples of different types of observation like structured versus unstructured observation and definitions of key concepts. Observational methods are best suited for examining behavior without directly asking respondents. The most important factor in determining what to observe is the research aim or purpose. A practical challenge is that observation is time-consuming.

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This document discusses observational methods for collecting data in research. It provides examples of different types of observation like structured versus unstructured observation and definitions of key concepts. Observational methods are best suited for examining behavior without directly asking respondents. The most important factor in determining what to observe is the research aim or purpose. A practical challenge is that observation is time-consuming.

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© All Rights Reserved
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428 views2 pages

Data Collection Methods: Observation: Sekaran Research Methods For Business: A Skill-Building Approach, 7/e Test Bank

Uploaded by

abdullah
This document discusses observational methods for collecting data in research. It provides examples of different types of observation like structured versus unstructured observation and definitions of key concepts. Observational methods are best suited for examining behavior without directly asking respondents. The most important factor in determining what to observe is the research aim or purpose. A practical challenge is that observation is time-consuming.

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Sekaran Research Methods for Business: A Skill-Building Approach, 7/e Test Bank 1

Chapter 8: Data Collection Methods: Observation

1. Observational methods are best suited for research requiring non-self-report descriptive
data; that is when behavior is to be examined without directly asking the respondents
themselves.
*a. T
b. F

2. An observational study is said to be low in control when the situation or setting is


manipulated or contrived by the researcher.
a. T
*b.F

3. A major drawback of uncontrolled observation is however that it is usually difficult to


untangle the often complex situation since we do not control any factor in this.
*a. T
b. F

4. Active participation occurs when the researcher does not actively participate, and only
occasionally interacts with the social group under study.
a. T
*b.F

5. Structured observation is generally quantitative in nature.


a. T
*b.F

6. Reactivity refers to the extent to which the observer affects the situation under observation.
*a. T
b. F

7. Pure observation has been described as ‘going native’; the researcher becomes so involved
with the group under study that eventually every objectivity and research interest is lost
a. T
*b.F

8. Typical examples of passive participation are observations conducted in service consumption


settings, such as in a lecture room, a theatre, a waiting room, or a theme park.
*a. T
b. F

9. Deviants are persons who take upon themselves to check out the new person and what it is
this person is after.
Sekaran Research Methods for Business: A Skill-Building Approach, 7/e Test Bank 2

a. T
*b.F

10. Generally speaking, the most important factor in determining what to observe is the aim or
purpose of the study.
*a. T
b. F

11. The most important method of capturing data in participant observation is writing field notes.
*a. T
b. F

12. Unstructured observation can be used to generate numerical data to test hypotheses.
a. T
*b.F

13. Categories in a coding scheme should be mutually exclusive and collectively exhaustive.
*a. T
b. F

14. This is an example of a sequence record.

Event 1 2 3 4
IIII II I III

a. T
*b.F

15. Observation is often used as a technique to collect data that complement data obtained by
other techniques such as interviews.
*a. T
b. F

16. A practical problem of observation is that it is time-consuming.


*a. T
b. F

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