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Chapter Two Literature Review

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CHAPTER TWO

LITERATURE REVIEW

2.1 Introduction
It is concerned with the critical review of the related systems and technologies the required
implementation.it is focused on the justification and evaluation of the recruitment process and
technology selection. There are several systems which are related to the online job portal. Some of
the systems are operated manually. The systems are as follows, the job search engines/job websites,
social media, newspapers and advertisement, local employment agencies and the social websites
and advertisements. This systems show the job vacancies available, the qualifications which a
candidate needs to apply for the jobs and also how to apply for the jobs. Like the local employment
agencies shows the jobs which are available local. People who are not able to access the social
media and other job websites can access their local employment agencies easily and at any time.
Most of this systems are traditional systems.

2.2 The job search engines/employment websites


These are websites which covers the employment and careers. The employers can post jobs and
their requirements. There are other sites that post the job reviews and, job seekers advice and the
careers, they also describe the kind of employees that are required. (Maynard, M. T. (2018, July)
The kind of employees available and their descriptions. The job seekers have to apply and submit
their application for the job they want or they have the qualifications required.
The website were developed by non-profit organizations backed up by forty major corporations
.this enabled the job seekers and employees tin post their resumes and allow recruits to view their
openings. an online employment website, founded in 1995 and with offices in the United States,
Canada, Europe and Asia. In 2008, it had the largest market share among online employment
websites in the United States, where it was founded. CareerBuilder.com provides labor market
intelligence, talent management software, and other recruitment solutions, including online career
search services for more than 1,900 partners as of March 2008, including 140 newspapers and
portals such as AOL and MSN.
The achievements of this job search engines is that it has improved and made its easier for the job
seekers and the employers. They provide many opportunities to the job seekers with their
qualifications.

The job website serve a large audiences. Various geographies and different areas of specifications.
CareerBuilder sites are found in 23 countries outside the U.S., and has a presence in over 60
markets. In 2011, CareerBuilder acquired Jobs Central in Singapore and JobScout24 Germany. In
2014, CareerBuilder acquired recruiting technology company Broad bean in the U.K

2.3 Social websites based advertisement


Many social websites such the news sites, financial sites and the games site became known and
popular and so many people millions of people started using them widely. The user used the sites at
daily basis. The websites used the banners ads and text ads for the advertising purposes. This
platform combines recent targeting options to make a detailed target team identification possible.
McDonald, P., & Thompson, P. (2016). The advertisement are distributed to the people involved
based on the information collected from the target team profiles.

The Benefits
It generates leads which enables the campaign to be monitored effectively
It increases your visibility since your post appears at the top creating more awareness.
It is able to reach the engaged audience this is because many people use the social media several
times a day.
It targets the specific audiences because the people there post their profiles which tell a lot about
them, the business use the information to know the interests of their target. McDonald, P., &
Thompson, P. (2016).
The social media advertisement increase the brand awareness and customer loyalty.
It increases flexibility.

2.4 Social media in a job search


Social media is growing fast. Employees find the qualified applicants in the social media platforms.
McDonald, P., & Thompson, P. (2016). The social media is fast and a cheaper way of finding the
desired candidates’ that the use of the job websites. The social media is accessed by a large number
of users hence it is easy to find a candidate from the many users companies, industries and
recruiting agencies are also using the social media to conduct its activities and this helps them to
gain a competitive advantage over their competitors.. Most of the companies and agencies own their
own social media accounts.
There are many advantages of using the social media as a search engine
The job visibility increases
The candidates are many and highly qualified McDonald, P., & Thompson, P. (2016).
There is brand awareness of better employers
It provides a target for the vacancies
The time of hiring becomes shorter
It helps reduce the cost

2.5 Newspaper and advertisement


Advertisement is in many forms and newspaper is one of them.( McDonald, at, or. (2016). Many
people use the internet to seek use the job posting and career websites to search for the jobs they
want. The newspapers cover a wide high and low people it has a long history since it covers a large
area .newspaper are highly detailed that it provide the required information by the job seekers.
Many job seekers use the local newspaper to learn about the available jobs and vacancies in
different areas of their qualifications. Some companies may not post their jobs online instead they
might prefer using the newspapers for their advertisement. The advertisement will reach the
intended people regardless of the regional differences. The local businesses will also what to post
their advertisements to their local newspapers. This helps them to focus on a particular area. If you
have local newspaper it would be easier to get the advertisement. Which be a bit harder while using
the online for the advertisement. This can help to identify the companies which had a bad track
record and job seeker can avoid applying for the jobs. McDonald, P., & Thompson, P. (2016).

BENEFITS OF NEWSPAPER ADS


1. They a wide audience
They are millions of people who use the daily newspapers. The users are diverse in the
demographic profile and use the newspapers as a channel of information in many ways.
2. They are affordable
There many media houses to choose from when someone want to advertise his or a business/
The person has to consider which agency is favorable to his/ her business interns of the advertising.
3. They are trustworthy
The newspapers are trustworthy according to the research that was conducted recently compared to
online and the radio.
4. Digital
This allow digital targeting as well as digital advertising
5. Targeted
The newspapers reach the targeted audience where it covers the high and low people in the society.
6. Flexible
If a business decides to change some concepts of their advertisement, the newspapers can be easily
changed unlike other mediums.
7. They are engaging
This is medium with less distractions and its audiences find it engaging when compared to other
mediums.
2.6 Postings to the local employment office and employment agency
The employment agency is used by the local people where the job seekers are able to view the job
postings in their areas.at the employment agency the job seekers are always their waiting to be
recruited by the employees for the available or the vacant jobs advertised by that agency the agency
use paperwork which is very tiresome and requires a lot of work to be done. They can also use the
computerized system of work to recruit their candidates. .The use of employment agency is
affordable to many companies.(Thompson, at, or 2016) The employment agencies are able to find
many types of employees around the area. Using the local employment agency is cheap to the
companies compared to other methods like the use of websites. The job agencies cover a small
area.

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