Jollibee - SWOT Analysis
Jollibee - SWOT Analysis
Jollibee - SWOT Analysis
1. Employee's Satisfaction
Jollibee management team should design a compensation model that matches employees' dut
and skills and create shifts to accommodate employees' schedules.
Strengths Weaknesses
The fast-food industry is very complex and saturated. Large capital is needed to be able to develop ne
products in order to differentiate among competitors.
1. The new trend in which customers are changing fast –food restaurants to healthier ones.
2. Consumers may be unwilling to spend much on fast food in a poor economy.
3. The arising competition to achieve growth in this industry.
Opportunities Threats
Acquiring or creating businesses that have a The ever-increasing competition in the fas
“clean eating” and healthy lifestyle brand identity. industry like McDonalds, KFC, and Burger
Offer new products and continue to innovate and Jollibee was reported to have been
experiment with Filipinos’ tastes. earthworms in its beef patties.
Further expansion in the online and international Potential of business shutting down due
markets. COVID-19 pandemic.
Employees received extensive training so that
they could learn the corporate values of integrity
and humility.