Jollibee - SWOT Analysis

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The Internal Environment of a Firm

1. Employee's Satisfaction
Jollibee management team should design a compensation model that matches employees' dut
and skills and create shifts to accommodate employees' schedules.

2. Employees' Skill Levels


The management team may decide to employ youthful individuals who can keep up with the fa
pace of the business and train them on the job.

Strengths Weaknesses

 Their product is local styled food  Lack of supply of chicken to be served to th


catered to the Filipino’s preferences especially customers because of the delays of their
the Kapampangans. suppliers.
 They give their products the cheapest and most  In 2020, the pandemic caused a loss of abo
affordable price according to the purchasing $336M and led to the closing of close to 25
power of their target market. Jollibee branches worldwide.
 Very strong brand name in the Philippines.  The brand has a lack in its marketing strate
 Family-oriented focused and internal and due to this, it is not able to reach many
governance. people.
 Superior and variety menu line-up with 24 hours
of service.
The External Environment of a Firm

The fast-food industry is very complex and saturated. Large capital is needed to be able to develop ne
products in order to differentiate among competitors.
1. The new trend in which customers are changing fast –food restaurants to healthier ones.
2. Consumers may be unwilling to spend much on fast food in a poor economy.
3. The arising competition to achieve growth in this industry.

Opportunities Threats

 Acquiring or creating businesses that have a  The ever-increasing competition in the fas
“clean eating” and healthy lifestyle brand identity. industry like McDonalds, KFC, and Burger
 Offer new products and continue to innovate and  Jollibee was reported to have been
experiment with Filipinos’ tastes. earthworms in its beef patties.
 Further expansion in the online and international  Potential of business shutting down due
markets. COVID-19 pandemic.
 Employees received extensive training so that
they could learn the corporate values of integrity
and humility.

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