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    Nike Case Study

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    Md. Nazibul Islam
    The document discusses a case study of Nike. It outlines the pros, cons and risks of Nike's core marketing strategy. It also provides an answer for how Adidas could compete with Nike by targeting Nike's weaknesses and diversifying its own marketing strategy.

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    Nike Case Study

    Uploaded by

    Md. Nazibul Islam
    31 views3 pages
    The document discusses a case study of Nike. It outlines the pros, cons and risks of Nike's core marketing strategy. It also provides an answer for how Adidas could compete with Nike by targeting Nike's weaknesses and diversifying its own marketing strategy.

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    Case study solution on Nike

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    The document discusses a case study of Nike. It outlines the pros, cons and risks of Nike's core marketing strategy. It also provides an answer for how Adidas could compete with Nike by targeting Nike's weaknesses and diversifying its own marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views3 pages

    Nike Case Study

    Uploaded by

    Md. Nazibul Islam
    The document discusses a case study of Nike. It outlines the pros, cons and risks of Nike's core marketing strategy. It also provides an answer for how Adidas could compete with Nike by targeting Nike's weaknesses and diversifying its own marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Marketing Management

    COURSE CODE: MKT 601

    SUBMITTED BY: MD. NAZIBUL ISLAM


    ID: 112 212 036
    Section: A

    SUBMITTED TO: DR. MUHAMMAD ZUBAYER


    Faculty Member
    MBA/EMBA Program, UIU

    Date of Submission: 8th August, 2021


    Nike Case Study

    Q:1) What are the pros, cons, and risks associated with Nike’s core marketing strategy?
    Ans: By analyzing the case study of Nike the pros, cons and risk that I perceived is given:
    Pros:
    First of all, Nike has differentiated product offerings. So, by offering differentiated
    products they were able to grab different segments of customers & fulfill their needs.
    Moreover, they were able to expand their market worldwide.
    Secondly, they were introducing innovative technology at their shoes like partnership with
    apple and offers Nike Plus to their customer. This strategy helps them to sustain in the
    market and compete with others brand.
    They were able to connect people throughout the world by arranging Global virtual race.
    Nike’s one of the main reasons of becoming more successful than others is using a variety
    of marketing communication mix.
    Cons:
    Nike still doesn’t introduce any eco friendly products. In spite of being one of the top sports
    shoe brands of the world it’s a matter of concern that they have less focus on environmental
    impact.
    It mainly focuses on producing high products with cutting edge technology and sell them
    at competitive price. It doesn’t communicate to the middle class and lower-class society.
    Risk:
    Intense competitions and the influence of spokespersons poses a risk to their strategies.
    Also, ever-changing demands and choices of the consumer along with the international
    expansion poses a risk to their strategies.

    Q:2) If you were Adidas, how would you compete with Nike?
    Ans: The strategy for Adidas to compete with Nike should be to target the areas of their
    weakness. Adidas should look to better diversify their marketing strategy. Also, Adidas
    should aim to bring around the diversified products in the market which would further
    popularize among consumers directly through its goods. Investing the increments in the
    profit to get some innovative and popular advertisement would be the stupendous ground
    breaking product to get leverage in competing with Nike. Adidas should focus on creating
    new products, coming up with new strategies to promote its brand. IT should bring a new
    groundbreaking product into market to trump Nike lead in the market. Adidas can also look
    further to expand its reach to other sportswear. Nike has not set its foot and looks for
    attractive associations, such as those of Nike with Apple to bring out Nike plus. So I would
    do each of these things that I have discussed here.

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