Motivation & Emotion
Motivation & Emotion
Motivation & Emotion
The lowest level is the biological needs, followed by the need to love and to be loved.
If these are satisfied the person feels the need to have self-esteem, confidence and self-
worth. Next comes the cognitive needs of knowledge and understanding. Finally, a person
moves towards achieving the full potential i.e., Self-actualization
4. Discuss the role of culture and environment in our needs and motives.
We don’t feel hungry only because the glucose level is low in our body, environmental
factors to play a major role:
a. Learned liking and habits – you eat pizza not only because your hungry also because you
love it
b. External cues – You feel hungry once your mother calls you for lunch.
c. Stress - stress leads to over eating in people.
The social experiences lead to the development of display rules which are approved way
of showing of emotions. These rules are learnt during childhood. The emotions of joy
and fear is same across the world where Japanese show little emotional display
compared to the Italians