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    AR Questions Marketing Management Part 02

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    Disha
    The document contains 8 multiple choice questions about marketing concepts and terms. The questions are about the definition of a market, the relationship between needs and wants, functions of marketing like market research and planning, and the key elements of the marketing mix which are product, price, place and promotion. The answer key at the bottom provides the correct response for each question.

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    AR Questions Marketing Management Part 02

    Uploaded by

    Disha
    660 views3 pages
    The document contains 8 multiple choice questions about marketing concepts and terms. The questions are about the definition of a market, the relationship between needs and wants, functions of marketing like market research and planning, and the key elements of the marketing mix which are product, price, place and promotion. The answer key at the bottom provides the correct response for each question.

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    The document contains 8 multiple choice questions about marketing concepts and terms. The questions are about the definition of a market, the relationship between needs and wants, functions of marketing like market research and planning, and the key elements of the marketing mix which are product, price, place and promotion. The answer key at the bottom provides the correct response for each question.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    660 views3 pages

    AR Questions Marketing Management Part 02

    Uploaded by

    Disha
    The document contains 8 multiple choice questions about marketing concepts and terms. The questions are about the definition of a market, the relationship between needs and wants, functions of marketing like market research and planning, and the key elements of the marketing mix which are product, price, place and promotion. The answer key at the bottom provides the correct response for each question.

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    Assertion – Reasoning and High Value MCQs

    Class – XII
    Chapter – 11
    Marketing Management

    Directions (Q Nos. 01 – 05)

    In the questions given below are two statements labeled as Assertion (A) and Reason (R).

    Question No – 01

    Assertion (A) Market is a meeting place of both buyer and seller for exchange of goods and
    service.

    Reason (R) It provides the buyer to choose and procure its desired products from alternative
    options available at a single place.

    Codes

    (a) Both A and R are true. R is the correct explanation of A


    (b) Both A and R are true, but R is not the correct explanation of A
    (c) A is correct, but R is incorrect
    (d) A is incorrect, but R is correct

    Question No – 02

    Assertion (A) Marketing is a process of exchange of goods and services in the society by
    bringing producers to consumers.

    Reason (R) It ensures high volume of sales in the market.

    Codes

    (a) Both A and R are true. R is the correct explanation of A


    (b) Both A and R are true, but R is not the correct explanation of A
    (c) A is correct, but R is incorrect
    (d) A is incorrect, but R is correct

    Question No – 03

    Assertion (A) The concept of Need and Wants uses as the same in the marketing world.

    Reason (R) Need refers to the basic or fundamental requirements of human beings to live a
    comfortable life such as Food, Cloth, Water and Shelter etc.
    Codes

    (a) Both A and R are true. R is the correct explanation of A


    (b) Both A and R are true, but R is not the correct explanation of A
    (c) A is correct, but R is incorrect
    (d) A is incorrect, but R is correct

    Question No – 04

    Assertion (A) Marketing is regarded as a mechanism deals in exchange of goods and services
    for money or money’s worth.

    Reason (R) Such exchange is considered as the essence of marketing.

    Codes

    (a) Both A and R are true. R is the correct explanation of A


    (b) Both A and R are true, but R is not the correct explanation of A
    (c) A is correct, but R is incorrect
    (d) A is incorrect, but R is correct

    Question No – 05

    Assertion (A) Packaging ensures safety of the products.

    Reason (R) It helps in promoting the product in the market.

    Codes

    (a) Both A and R are true. R is the correct explanation of A


    (b) Both A and R are true, but R is not the correct explanation of A
    (c) A is correct, but R is incorrect
    (d) A is incorrect, but R is correct

    Question No – 06

    Which of the following is/are the function/s of Marketing?

    (a) Market Research


    (b) Customer Value
    (c) Marketing Planning
    (d) Both (a) and (c)
    Question No – 07

    “It is regarded as a process of manufacturing products as per a predetermined standard for


    maintaining quality, uniformity and consistent in performance. It assures the consumers about
    quality, design and price of the products. On the other hand, this concept refers to a process of
    classifying products in to different groups on the basis of their size, shape and quality etc. This
    system of marketing is generally used in case of agricultural products like Rice, Wheat, and
    Pulses etc.”

    Which function/s of marketing is/are highlighted in the above case?

    (a) Packaging
    (b) Standardization
    (c) Grading
    (d) Both (b) and (c)

    Question No – 08

    Product, Price, Place and Promotion are its major elements of it. Identify the concept from the
    following options.

    (a) Marketing Mix


    (b) Product Mix
    (c) Promotion Mix
    (d) Pricing

    Answer Keys

    1. (a) Both A and R are true. R is the correct explanation of A, 2. (c) A is correct, but R is
    incorrect, 3. (d) A is incorrect, but R is correct, 4. (b) Both A and R are true, but R is not
    the correct explanation of A, 5. (b) Both A and R are true, but R is not the correct
    explanation of A, 6. (d) Both (a) and (c), 7. (d) Both (b) and (c), 8. (a) Marketing Mix

    By
    Jyoti Prakash Rath,
    M Com, M Phil, MBA (Fin), PGDBM, OES-II, Author
    Lecturer in Commerce, Government Jr. College, Phulbani, Kandhamal, Odisha

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