Scribd Logo
Upload

Welcome to Scribd!

  • 11 views

    Other Mass Media

    Uploaded by

    hakdogka08
    The document discusses film and recorded music as mass media that reach large parts of populations even in rural areas. Film has grown into an independent cultural and entertainment industry that attracts millions worldwide. Recorded music also dominates much radio content and mobile phone use, though generally seen as entertainment, its relationship to social and political events is recognized.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Other Mass Media

    Uploaded by

    hakdogka08
    11 views1 page
    The document discusses film and recorded music as mass media that reach large parts of populations even in rural areas. Film has grown into an independent cultural and entertainment industry that attracts millions worldwide. Recorded music also dominates much radio content and mobile phone use, though generally seen as entertainment, its relationship to social and political events is recognized.

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses film and recorded music as mass media that reach large parts of populations even in rural areas. Film has grown into an independent cultural and entertainment industry that attracts millions worldwide. Recorded music also dominates much radio content and mobile phone use, though generally seen as entertainment, its relationship to social and political events is recognized.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views1 page

    Other Mass Media

    Uploaded by

    hakdogka08
    The document discusses film and recorded music as mass media that reach large parts of populations even in rural areas. Film has grown into an independent cultural and entertainment industry that attracts millions worldwide. Recorded music also dominates much radio content and mobile phone use, though generally seen as entertainment, its relationship to social and political events is recognized.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 1

    A.

    Other Mass Media: Film and Recorded Music


    Relatively little attention is given to film and recorded music as mass media
    inspite of their importance. Film is a true mass medium in the sense that it reaches a
    large part of the population, even in rural areas. The film has grown as an independent
    cultural and entertainment industry that attracts millions of people the world over.
    Even lesser attention has been devoted to recorded music as a mass medium. And yet
    the replaying of music dominates much of radio content and the auxiliary use of
    mobile phones. While music is generally thought of as entertainment, its relationship
    to social and political events is recognized.

    REVISED KNOWLEDGE: Actual answer to the process questions/ focus


    questions
    1. What are the key features of a newspaper?
    The newspaper’s key features are:
     Regular or periodical appearance
     Use of print technology
     News content
     Individual or group reading
    2. What are the distinctive characteristics of radio and television as mass
    media?
    The distinctive characteristics of radio are the following:

     Cost-effective: the device needed to listen to the radio and the hardware
    and technology needed to produce and transmit radio programs are much
    cheaper than the other media.
     Low demand on literacy skills: a person does not have to be literate to
    listen to the radio.
     Portability: the radio can be located and lugged anywhere.
     A background medium: radio-listening can be combined with other
    tasks, like driving, reading, and doing household chores.
     Accessibility to the visually-challenged because it is a sound medium.

    The distinctive characteristics of television is its capacity to transmit pictures


    and sound live on screen. Television has a huge influence in our lives and in
    society as it evolves alongside digital information and communication
    technologies. Moreover, it is accessible to almost every home around the world.
    3. Why are film and recorded music considered mass media?
    Film and recorded music are considered mass media in the sense that it reaches
    a large part of the population, even in rural areas.

    You might also like