Dear Reader,

Instead of insulting you and giving you a deck template…

…or tired framework that you can find just about anywhere you look, I wanted to make this ebook
different.

I wanted to share some things I feel really lead to conversion.

It all started in 2014 when I left my job as a restaurant manager to follow my dream of holding
events and speaking on stage.

Its been a long road…

Over the past few years, I have:

~held more than 60 live events for myself and others

~Spoke on more than 200 stages live and virtural
~Critiqued more than 100 presentations.

What I learned the hard way is that speaking to sell from stage (one to many sales) is much
different than one on one selling.

There is a whole different skill set, that when mastered, will grow your business and turbo charge
your sales like nothing else.

“Sales is nothing more than transferring the certainty and excitement you feel about your product
to your customer” ~ Zig Ziglar

The power of a webinar is that it allows you to do this online in a highly personal way.

Your personality, your energy, and your product gets to be center stage.

Instead of focusing on the same old stuff you may have heard before, this book is going to pull
back the curtain and show you:
~Language patterns that subconscious cause conversion
~How to create open loops that get people to stay on till the end (and buy)
~Set up your offer stack in a way that feels great and leads to sales.

Regardless of if you are selling a product or service, or driving to a phone call, by the time you are
done with this book, you will know what you need to design and deliver a RockStar Webinar.

Each of the 5 core topics has a link to a Deep Dive and video on that tactic.

Here is to your success on stage!

Unless you have been living under a rock, you have probably been on a webinar in the last 6
months…

… and you have probably fallen asleep on a webinar in the last 6 months.

Truth is a lot of webinars are boring and have a problem with webinar conversion and sales. How
can someone buy when they don’t make it to the end?

How can you sell someone if you never get to make an offer? We are going to cover the 5 things
that are responsible for the conversion.

The first 3 have to do with making it more exciting and easy to consume…

…the last 2 have to do with tech stuff that causes conversion.

1. Stories that Sell (the 2nd biggest item that leads to webinar conversion)If people are
not staying on till you make the offer, this is the first place that I look.

Click Here for the Deep Dive: https://stevenphillipwerner.com/how-do-i-get-people-to-stay-to-

the-end-of-my-webinar/

A good presentation has at least 5 core stories and 15 supporting stories that grab the listener
and pull them in. This is key to show authority, build rapport, and entertain your viewers.

Most importantly though, Stories also line up and pre-frame the offer, having the viewer asking
“how do I get that” before you ever make the offer.

If your offer isn’t converting, there are 2 places I look.

1 is your stories to see if they create open loops getting people leaning in.

The 2nd is the offer construction itself, we will get to that a bit later.

2. Language Patterns and Presentation Skills (the biggest thing that leads to webinar
conversion)

Click Here For The Deep Dive & Video: https://stevenphillipwerner.com/how-to-present-a-

webinar-for-maximum-conversion/

This is where using a template and fill in the blank deck fall short. While there are some good
products out there, you SHOULD NEVER BE READING YOUR SLIDES.

In contrast, A great webinar that converts has a host that presents the knowledge in an
approachable way that audiences love!
Does your presentation future pace your listener?

Similarly, will it get them picturing the results your product or service gets for them? Lastly, is
your presentation fun and easy to listen to?

Do you use Tone, Pacing, Texture, and Volume correctly?It’s no secret that NLP works (just look
at Tony Robbins or Brendan Bouchard)

When I work with somebody, I make sure these patterns are baked into your presentation.I do
several coaching sessions where I correct your presentation in real-time.

This makes sure you that you look your best and are giving the best presentation possible.

3. Overcoming Objections for Higher Webinar Conversions

Click Here For The Deep Dive & Video: https://stevenphillipwerner.com/how-to-overcome-

objections-and-raise-conversions-on-your-webinar/

Wouldn’t it be amazing if you could overcome whatever stops people from buying BEFORE you
ever made an offer?

Well, you can

Firstly, can you name the top 5 objections your listener is feeling?
Secondly, do you know exactly in your presentation where the objections come up?
Last, and most importantly, do you have built-in ways to overcome them?

This can be done in several different ways…

…and when done correctly, your audience will enjoy the process and lean in even more.

This is one of the key items that is missing from most webinars. When I work with you on your
webinar, I make sure your presentation overcomes all their objections…

at the right time…

at the right place…
and in the right way…

4. How Your Offer Creates Webinar Conversions

Click Here For the Deep Dive & Video: https://stevenphillipwerner.com/how-to-build-a-

webinar-offer-that-converts/

We have all seen the dreaded stack slide. This is where most people leave the presentation and
where most sales are lost.
How do you keep them on?

Better yet, how get them excited and leaning in? You want to:

1. Ask permission and get them to ask you to make the offer.This is key so that they don’t feel
pushed upon. There are good ways and bad ways to do this, and we will go over them down the
road when we can cover them more in-depth.

2. You want to get the 1st main offer up in front of them in under 3 minutes and get a “maybe”
from your audience.

No matter what the offer is, when you make it, 10% will buy, 10% will never buy, and 80% will say
“maybe”. This is a good thing! What this means is that it opens the door to get people moving
from “maybe” to “Yes!”

3. Add value using emotions and logic to get them off the fence and into buying. So many people
feel so awkward about making the offer that things fall apart here. Most rush through it…

…almost everyone changes their body language and tone…

And few ever master it, which is where I come in.

When we work together, we wrap the core thing you are offering with everything they need and
make it so they can’t turn away…

…and people actually enjoy buying from you.

5. Funnel & Follow Up That lead to Webinar Conversion(how to make money and get
webinar conversions outside of the live webinar itself)

Click Here for the Deep Dive & Video: https://stevenphillipwerner.com/how-to-increase-

webinar-revenue-with-your-funnel-and-follow-up/

Getting people to the webinar or presentation is the biggest way to move the needle.

Most webinars right now have a 20% or lower show-up rate.Logically, this has to do with the
funnel, landing page, and reminder sequence.

In reality though, its about creating curiosity and getting people so excited that it breaks through
the noise…

…and gets them to watch.

This is what I can help you focus on and grow.

If we get over 50% to show up…more people will see what you have…
which means more people will see your offer, and more people will buy.

From there, what do you do with the people that registered and didn’t show up?

We have all heard that the fortune is in the follow-up, presentations are no different.

Most people running webinars only use 1 or 2 of the 9 different tactics that bring in more than 50%
of the total sales.

Here are the 9 different tactics. (We will go over them in more detail in a different article so that
they get the attention they deserve )

1. 8 step email sequence

2. Text
3. Voice mail drops
4. Phone call/ Zoom Meeting with a salesperson
5. Up-sells to a VIP program
6. Downsells to a cheaper program
7. Sideways sales to an affiliate offer (after the follow-up sequence)
8. Follow up question session
9. Facebook Group

This is the last piece of the puzzle I help with after we have the webinar up and running.

We make sure your webinar covers all 9 of these areas so that you get the maximum results that
lead to webinar conversion…

To sum this all up, there are a lot of things that lead to maximum conversion on your webinars. I
hope this a helped you discover the 5 keys that lead to webinar conversion.

So many people I talk to are struggling to get their webinar done to the point that it makes solid
income for them.

The thing is that its not a sprint, its a marathon. It will take some time to get it all dialed in.

The good news is that once you start to master these pieces, you will have a amazing, fun, and
powerful way that gets you building your sales very quickly.

If you know having a powerful, converting webinar is the key to growing your business, and would
like my help, I have two ways we can work together:

If you have a webinar, but it’s not converting the way you want, I want to invite you to book your
webinar VIP Day here: https://stevenphillipwerner.com/webinar-conversion-audit/

If you know you want to build a RockStar Webinar from scratch that will covert like wildfire, and
want my personal help click here to book your free strategy call:
https://StevenPhillipWerner.as.me/WebinarBreakthrough