“Why buy Keysight’s J-BERT M8020A vs. Tektronix (BSX) BERTScope for RX test of computer and mobile buses?

“
Why Buy
Keysight? Underlying Problems Solved Keysight’s Capability Advantages
(Customer’s Keysight’s Proof Points
(Attains Business Objectives) (Solves Underlying Problems)
Business
Objectives)

1. The most We can help you: M8020A is the most fully integrated Tek BSX has 32Gb/s PG with a 26Gb/s ED,
• No integrated CDR, ISI, LFPS, RXEQ

KEYSIGHT CONFIDENTIAL
integrated computer bus BER solution on the planet:
• Ease setup and improve
• 16Gb/s and 32Gb/s PG and ED @full • 4 tap de-emphasis vs. M8020A 8-tap
and repeatability through more
rate • External couplers and cables needed for SI injection
simplified integration with fewer instruments
• Integrated programmable ISI, CDR, • No integrated RXEQ
solution for and cable connections
CTLE • Old 640x480 GUI vs Keysight M8070A 4K capability!
GEN4 • Reduce operator training time • 1 to 4 channels in a single 5-slot AXIe Tek vs. Keysight USB test setups:
computer through single instrument GUI chassis
buses concept (M8070A) • Up to 10 channels in M8030A frame
• M8070A controls all relevant
instruments for RX test including
BERT, AWG, and Oscilloscopes

2. Achieve We can help you: • Keysight specifies accuracy for all jitter • Tek does not specify many PG parameters due to non-
most types, interference, de-emphasis, competitive performance
• Create more repeatable test
amplitude, etc. • Tek has only PCIe and USB BERT RX automation in-
repeatable conditions through specified
house. Other standards are created by GRL and are
and instrument accuracy • N5990A automation test software
totally different in look and feel
accurate provides a long list of application
• Reduce time to calibrate stress

NOT FOR EXTERNAL AUDIENCES

compliance tests with automated RX
results conditions for multiple computer bus
calibration and test
standards
• Improve productivity and time to
market with complete solutions by
automation framework (Valiframe)

3. RX test • Best in class field AE support and • If you need to win a deal, bring in • Tek BERTScope team is extremely resource limited – the
industry COE RX test experts who contribute application experts such as Rick Eads, ONLY hardware NPI in the last 2 years is the BSX320
to test standards Jit Lim, Thorsten, Perry, Roland which is a very minor update to the old BSA series
leader with
• Keysight has introduced a whole new • Tek is forced to compete with mostly obsolete technology
best • Keysight invests in RX test solutions
platform – the M8040A with common • Tek “Pyramid leads” are almost all gone or reassigned
expertise + and people who can help and solve
GUI and SCPI command set to 64 • Many Tek AE’s are new to RX test
your problems now and in the future
support Gbaud PAM-4

4. Lower Cost We can help you with: BEST Support Plans •  Warranty flyer: 5991-1786EN
of • Best Repair Warranty: 3-year vs. 1-
• Maintain equipment at peak •  Optional 5-year warranty flyer: 5991-1787EN
year due to superior product quality
Ownership performance with the lowest, most • SW & license updates •  Optional 5-year Calibration flyer: 5991-1787EN
predictable support costs • Start-up assistance for faster learning • See competitor’s support plans at www.xxx/support
curve and integration into customers
test environment BERT_I17_1
© 2010 Keysight and Silver Bullet Group Inc. Licensed to Keysight by Silver Bullet Group. All Rights Reserved. Keysight Page 1
Rev. May 10, 2017 (sr) Confidential
Target Customer: The R&D and test engineer in the R&D and validation lab departments of companies in computer, mobile computing, consumer industry
MicroMarket/Customer Application: RX test of MIPI, PCIe, USB, SATA, UHS-II, TBT, Memory, QPI, HT Example Accounts: Intel, AMD, Qualcom, Lenovo, TSMC,Canon

Defuse Tektronix BERTScope BSX320 Reason to Buy vs Keysight’s J-BERT M8020A for high-speed digital computing buses

Problems with
Competitor’s Keysight’s Response to Keysight’s Proof Points to
Competitor’s Reasons
Reasons to Buy Defuse Reasons Support Response
to Buy

KEYSIGHT CONFIDENTIAL
1. Native (not Tek BSX320 does not mux/demux • Introduce upcoming FPGA • M8020A roadmap addresses both SAS24G and 25G KR
mux/demux) 16- signals above 16 Gb/s. They could improvements under NDA • Recent win for SAS24G at Seagate despite Tek’s all-out
potentially have more protocol push and discounting
32 Gb/s PG, 16- • Sell the value of the rest of the platform
capability than the M8041A/62A in • Integrated clock recovery and CTLE
with the overwhelming advantages on
26 Gb/s ED the near term
the first page of the C1P
BUT: Protocol-awareness above
• NEVER walk away!
16 Gb/s is presently needed by a
very small market segment –
SAS24G and 25G KR

2. Error location • Error location analysis (ELA) • VERY few customers actually use • The few customers that actually used ELA have almost all
analysis is a suite of tools dating ELA purchased M8020A or M8040A systems since then
including FEC back to 1989 • Share M8070A FEC roadmap under
emulation • Tek has very little new to sell NDA. FEC needed primarily for
so they fall back to this as a Ethernet.
“lockout” • NEVER walk away!

NOT FOR EXTERNAL AUDIENCES

• FEC is a hot topic - Tek has
some rudimentary capability

3. Pricing and • Sell Keysight value with advantages on the first page of the
• Tek is discounting heavily • Tek is discounting BECAUSE THEY C1P
Support HAVE TO!
even before shipping • Write a certain level of start-up support into the PO
• Customer owns BERTScope • Propose a small SW project to help • Invite Steve Reinhold to join a customer meeting via webex:
and has written software with code conversion
• Host a local meeting to introduce the
• Customer likes Tek AM’s Keysight support team, include
and AE’s in the local area factory support experts

Agilent M8020A Key Specs US List Price Tektronix BERTScope BSX320 Key Specs US List Price
M8020A BERT 16.2 Gb/s, 1 channel, with jitter and CDR,
including AXIe chassis, controller, software
$205 BSX240 (24Gb BERT) - BSX320 (32Gb BERT) ~$260K - ~$294K

CDR is built-in for 16 Gb/s and 32Gb/s (M8062A-0A4) 0 (for 16G), $47k (32G) BSXCV240- BSXCV320 (Upgrade BSA to BSX) ~$207K - ~$220K

M8041A/62A-0G4 8 tap de-emphasis $33.5k(16G), $53k (32G) TXEQ (4 Tap EQ) ~$29K / STR (Stress PG) ~$47K/ BSXPCI4EQ (Gen4 EQ) ~$4K

Red Text = Competitor Advantage Steve Reinhold, May 10, 2017 BERT_I17_1 Keysight
= Keysight No-Fly Zone Confidential Page 2