ICOM

Distribution
Bussines Plan
MEDIAN SINERGI
Subsidiary of PT Komodo Mahakarya Sakti
 Our Group Company
PT MBA PT BCM
Company Engage in Company Engage in
Transportation Safety Transportation Safety

PT MKI PT EJP
Company Engage in Company Engage in
Medical Equipment Event Organizer

PT KMS HOLDING COMPANY PT SKN

Company Engage in Company Engage in
Manpower Service PT KOMODO MAHAKARYA SAKTI Cafe & Resto

PT Median PT MKN
Company Engage in Company Engage in
Distribution Media

RK Production PT GAG
Company Engage in Company Engage in
Production House General Supplier
 Management Team
Harry Kurniawan

Strategic Bussines Unit

Leader

Pudi Pratama M Randi Endah Lestari Teguh Prasetyo Zulham

Bussines Operational Finance Head of IT Dev.

Director Director Director Engineer Manager
 Line Product

Land Marine Aviation

IC-FR5200H A25N
M25 A25NE
IC-F3230
M220 A220
IC-F4230
M330G
IC-F3263
M700PRO
IC-F4263
M710
VEPG4
M802
IC-F5220
M803
IC-F6220
MA500TR
V86
MA510TR
V88
 Segment Market
- Goverment
- Oil & Gas
- Mining
Land - Electrical Power
- Private Company
- Security Company
- Media

Priority
- Shipping Company
Segment Marine -
-
Shipyard Company
Port Services
Market

- Airport Service
Aviation - Aviation Company
- Oil & Gas Campany
Executive Summary

The market potential in Indonesia is very large, Icom products are

quite significant in responding to user challenges in two-way radio
communication, especially in Icom superior products for Land,
Marine and Aviation.

With the channels we have and the users we have, it will facilitate
the penetration of the two-way radio communication market
segment which is 40% retail composition, 40% project and 20%
E-Commerce. Annual Potential Target 25 M.
 Problem & Solution
Problem Solution

Out Of Stock Stock

Distributor Existing Selling Directly Engage Partner Project & Retail

Price Distributor Existing not Competitive Calculation of Margin to be competitive price

Distributor existing is not focus to selling Icom Brand Focus one Brand

Distributor existing don’t have marketing

Make a Smart program to partnership how to sale
Program how to sale

Distributor existing don’t have program knowledge Support program knowledge regular

Distributor existing don’t have Distributor needed service point in

service point in Indonesia specially Indonesia specially in Big City
in Big City
 Segmentation, Targeting, Positioning
STP Portofolio 1 Portofolio 2 Portofolio 3 Portofolio 4 Portofolio 5 Portofolio 6 Portofolio 7 Portofolio 8 Portofolio 9
Segmentation Goverment Oil&Gas Mining Electrical Power Private Company Security Company Media Shipping & Shipyard Aviation
Targeting Ministry of Defense Pertamina PT Pama Persada PLN Hotel Sangrila Secom MNC Group PT PAL Angkasa Pura 1
Ministry of Law Conoco Philips PT Petrosea Indonesia Power Lippo Group SOS SCTV PT Multi Ocean Shipyard Angkasa Pura 2
Ministry of Health British Petroleum PT Indika Energy Supreme Energy Astra Group Nawakara Net TV PT Dok Perkapalan Kodja Bahari Gapura
Ministry of Transportation Mubadala Petroleum PT Kaltim Prima Coal Doosan Sigap Indosiar PT Delta Shipyard Garuda Indonesia
Disaster Agency Medco PT Buma Wijaya Karya Bravo Kompas Group PT Kumala Indonesia Shipyard Lion Air
Coast Guard PT Transportasi Gas Indonesia PT Darma Henwa Adhi Karya G4S Tempo Media PT Tunas Karya Bahari Indonesia Sriwijaya Air
Bank Indonesia PT Permata Karya Jasa PT Bukit Asam Jaya Konstruksi Bina Area Persada IDN Times PT Anggrek Hitam Susi Air
Bank Mandiri PT IKM Indonesia PT Sapta Indra Sejahtera Hutana Karya Batamindo Jaya Perkasa Mahaka Group PT Buana Cipta Mandala
Bank BNI Eni Indonesia PT Thiess Indonesia Nindya Karya Koperkasa Mitra Abadi PT Delta Oriental Kapuas
Bank BRI PT EJJV Engineering Indonesia PT Arutmin indonesia British Tobaco America Saharabhanu Cipta Perkasa PT Gaharu Galangan International
PT Tracon Industry PT Bintani Megah Indah Sinarmas Karya Multi Sejahtera PT Galangan Kapal Lancar
PT Mucoindo Prakasa PT Agincourt Resources Pulp And Paper Swabina Gatra PT Gunanusa Utama Fabricators
KSO Indrillco Energy PT Primatama Energi Nusantara Tell Paper ISS Facility Service PT Bayu Bahari Sentosa
PT Supraco Indonesia PT Meares Soputan Mining Trengginas Jaya PT AtamimiGroup of Campanies
Brunel Service Indonesia PT Cipta Kridatama Ibu Jero PT Adiluhung Sarana Segara
Petromindo Energy Analyst PT Madhani Talatah Nusantara Garda Power Mandiri PT Alpha Pacific Line
Consol Indo PT Ganda Alam Makmur PT Batam Ekspresindo Shipyard
PT Dumas Tanjung Perak
PT Cipta Shipyard
PT Yasa Wahana Tirta Samudra
PT Sanur Marindo Shipyard
PT Marcopolo Shipyard
PT Janata Marina Indah
PT Ekspress Aerospeedindo
PT Duta Bahari Menara Line Dokyard
PT Meranti Nusa Bahari
PT Indonesia Merine Shipyard
PT Industri Kapal Indonesia
PT Kukar Mandiri Shipyard

Positioning User Friendly Integration Integration Integration User Friendly User Friendly User Friendly Special Marine Aviation Spec
Produk V86 FR5200H FR5200H FR5200H V86 V86 V86 M330G A25
V88 IC-F4263DT-UL IC-F4263DT-UL IC-F4263DT-UL V88 V88 V88 M25 A220
IC-F3230DT IC-F6220D IC-F6220D IC-F6220D IC-F3230DT IC-F5220D IC-F5220D M37 MB53
IC-F5220D VEPG4 VEPG4 VEPG4 IC-F5220D VEPG4 VEPG4 MR1210TIII
VEPG4 M25 M25 RCFS10 VEPG4 IC-GM1600
IP503LTE M330G M330G IP503LTE M85
FR5200H A25N A25N FR5200H
RCFS10 A220 A220 RCFS10
RCFS10 IC-F4230DT
RCFS10
 Forcast Retail & E-Catalog
Quantity
Segment Unit
Januari Februari Maret april Mei Juni Juli Agustus Spetember Oktober November Desember
Land F3230DT 50 50 50 50
F4230DT 50 50 50 50
FR5200H 10 10 10 10
V88/U88 300 300 300 300
V86/U86 300 300 300 300
IP503 LTE 100 100 100 100
VEPG4 10 10 10 10
F5023H 100 100 100 100
F6061D 100 100 100 100
IC-F4263DT-UL 100 100 100 100

Marine M25 300 300 300 300

M85/M88 50 50 50 50
M506 10 10 10 10
M37 50 50 50 50
M220 300 300 300 300
M700PRO 50 50 50 50
M710 50 50 50 50
MA510TR 50 50 50 50
M802 5 5 5 5
AT140 5 5 5 5
M330G 50 50 50 50
MR1210TIII
GM1600
GM600

Aviation A25N 50 50 50 50
A220 20 20 20 20
MB53 20 20 20 20
Total 2130 2130 2130 2130
Yearly 8520
 Product & Price
FR5200H ( Rp 29.550.000) Motorola SLR5300 (Rp 30.500.000)

IC-F4263DT-UL ( Rp 8.290.000) Motorola P8668i TIA (Rp 6.050.000)

I
IC-F6061D ( Rp 5.500.000) Motorola M3688 (Rp 3.500.000)

IC-F3230DT ( Rp 4.030.000) II Motorola P6620 (Rp 4.500.000)

IC-F5203 ( Rp 3.770.000) Motorola P3688 (Rp 3.500.000)

V86 ( Rp 1.800.000) Motorola CP1660 (Rp 2.300.000)

III
V88 ( Rp 2.330.000) Motorola CP1660 (Rp 2.300.000)
 Distribution Channel
40%
Place Retail MD 1

MD 2

MD 3
Telecomunication
Dealer & Store 100%
User

MD 4

MD 5
 Distribution Channel
Radio
40%
Place Project 30% Trunking
Provider

Mining Oil &

35% Gas Supplier’s
Company

100% User
Goverment
20% Supplier’s
Company

Transportation
15% Supplier’s
Comany
 Distribution Channel
E-Catalog
20% Place E-Catalog 15% Purchase
DKI Jakarta

E-Catalog
30% Purchase
Sumatra

100% User
E-Catalog
35% Purchase
Kalimantan &
Sulawesi

20% E-Catalog
Purchase Jawa
 Marketing Program
EDM Campaign Promo

Digital
Event Marketing
Create event with Social Media Ads
partner E-Commerce Ads
Website With SEO
Webinar Training
Lead Partner
Enablement &
Generation Royalty
Pick Point Service

Medan

Pekanbaru
Balikpapan

Palembang

Makassar
Jabodetabek
Semarang
Surabaya

Bali
 Integration Plan
Quick Response to Natural
Disaster

Tsunami Response
DISPATCH

Earthquake
Response
Public
Response

Goverment
THANK YOU
PT MEDIAN SINERGI