Singapore Airlines: Singapore Airlines (Abbreviation: SIA) Is The Flag Carrier Airline of
Singapore Airlines: Singapore Airlines (Abbreviation: SIA) Is The Flag Carrier Airline of
Singapore Airlines: Singapore Airlines (Abbreviation: SIA) Is The Flag Carrier Airline of
History
Corporate affairs
Singapore Airlines is majority-owned by the Singapore government investment and holding company
Temasek Holdings, which held 55% of voting stock as at 31 March 2020.[10]
The Singapore government, which holds a golden share via the country's Ministry of Finance, has stressed
its non-involvement in the management of the company, a point emphasised by Minister Mentor Lee Kuan
Yew when he said the Singapore Changi Airport's front-runner status as an aviation hub is more important
than the SIA.[11] However, he was personally involved in defusing tensions between the company and its
pilots in the early 2000s,[12] warned the airline to cut costs,[13] and made public his advice to the airline to
divest from its subsidiary companies.
Singapore Airlines is headquartered at Airline House, an old hangar at the Changi Airport in Singapore.[14]
Branding
Branding and publicity efforts have revolved primarily around flight crew,[15][16] in contrast to most other
airlines, who tend to emphasise aircraft and services in general. In particular, the promotion of its female
flight attendants known as Singapore Girls has been widely successful and is a common feature in most of
the airline's advertisements and publications.[17]
The Singapore Airlines logo is a bird, inspired by a dagger featured in regional folklore known as a silver
kris or keris.[18] The kris is central in Singapore Airlines' branding, such as the SilverKris lounge and the
KrisWorld entertainment system. The logo has remained unchanged since Singapore Airlines' inception
from the split of Malaysia–Singapore Airlines, except for a minor tweak in 1987.[19]
Destinations
Singapore Airlines flies to 137 destinations in 32 countries on five
continents from its primary hub in Singapore.
From 23 October 2016, Singapore Airlines resumed non-stop flights from Singapore to the United States,
beginning with San Francisco. The route is flown by the A350-900 aircraft and includes Business,
Premium Economy, and Economy classes.[24][25] This was followed by the resumption of non-stop flights
to Newark and Los Angeles from 11 October 2018 and 2 November 2018, respectively, with the delivery
of the Airbus A350-900ULRs, allowing the airline to operate two of the world's longest non-stop flights
again.[25]
Singapore Airlines also operated flights between Singapore and Wellington via Canberra until May 2018,
when the intermediate stop was changed to Melbourne. This route was known as the Capital Express.
The airline has a key role on the Kangaroo Route. It flew 11.0% of all international traffic into and out of
Australia in the month ended March 2008.[26] Six destinations apiece are served in India and Australia,
more than anywhere else.
Singapore Airlines has taken advantage of liberal bilateral aviation agreements between Singapore and
Thailand, and with the United Arab Emirates, to offer more onward connections from Bangkok and Dubai,
respectively.
AirAsia, a low-cost airline based in Malaysia, accused Singapore Airlines of double standards, when it
claimed that the Government of Singapore attempted to keep it out of the Singapore market,[27] although
there has been no official word that Singapore Airlines has objected to the entry of AirAsia. Singapore
Airlines has, instead, welcomed[28][29] the opening of the Singapore-Kuala Lumpur route which it
dominated together with Malaysia Airlines[30] for over three decades,[31] accounting for about 85% of the
over 200 flight frequencies then operated.[32] A highly lucrative route for LCCs due to its short distance
and heavy traffic as the fourth-busiest in Asia,[33][34] bringing Singapore Airline's capacity share on the
route down to about 46.7%, Malaysia Airlines' down to 25.3%, and increase to 17.3% to the three LCCs
now permitted on the route, and the remainder shared by three other airlines as of 22 September 2008.[35]
Singapore Airlines' capacity share dropped further from 1 December 2008 when the route was completely
opened, as Singapore Airlines announced plans to share its capacity with sister airline SilkAir.[36] Malaysia
Airlines, the main opponent to liberalisation of the route[37] and deemed to be the party which stands to
lose the most, will continue to codeshare with both Singapore Airlines and SilkAir on the route.[38]
On 14 October 2015, Singapore Airlines announced plans to resume the world's longest non-stop flight
between Singapore and Newark – a 15,300 km (9,500 mi), 19-hour route that the airline had dropped in
2013.[39] A340-500 aircraft were formerly employed to serve this route until their retirement in 2013.[40]
SIA resumed the route following the acquisition of new Airbus A350-900ULR aircraft on 18 October
2018,[40][41] but was once again suspended due to COVID-19 pandemic. On 9 November 2020, SIA
relaunched the nonstop flights between Changi Airport and New York, but this time to John F. Kennedy
International Airport, three times a week.[42] Following interruptions due to the global COVID-19
pandemic, Singapore Airlines in 2022 relaunched non-stop service to the New York metropolitan area, to
both New York JFK and Newark Airport, constituting the world's two longest flights at this time.
Codeshare agreements
Fleet
Singapore Airlines operates a fleet of 143 Airbus and Boeing passenger aircraft and seven Boeing 747-400
freighters.[56] As of 1 April 2020, the average passenger aircraft age stands at 5 years 11 months.[57]
Livery
Services
An Airbus A380-800 in the current
Cabins livery.
On 2 November 2017, Singapore Airlines unveiled new cabin products for Suites, Business, Premium
Economy and Economy Class, exclusive to the airline's Airbus A380-800 aircraft.[65] These new changes
cost roughly S$1.16 billion and were rolled out in response to growing competition from Middle Eastern
carriers such as Emirates, Etihad Airways and Qatar Airways.[65] The seating configuration in the new
design consists of 6 Suites and 78 Business Class seats on the upper deck, with 44 Premium Economy
Class seats and 343 Economy Class seats on the lower deck.[66] The new changes were rolled out on the
five new Airbus A380 aircraft that were delivered to Singapore Airlines, while the existing A380 fleet had
these new products retrofitted until 2020.[66] Sydney was the first city served with the new product on 18
December 2017.
Singapore Airlines Suites[67] is a class available only on the Airbus A380-800. The old product, introduced
in October 2007, was designed by French luxury yacht interior designer Jean-Jacques Coste and consists of
separate compartments with walls and doors 1.5 m high. The leather seat, upholstered by Poltrona Frau of
Italy, is 35 in (89 cm) wide (with armrests up and 23 in (58 cm) wide when armrests are down) and a 23 in
(58 cm) LCD TV screen is mounted on the front wall. The 78 in (200 cm) bed is separate from the seat and
folds out from the back wall, with several other components of the suite lowering to accommodate the
mattress. Windows are built into the doors and blinds offer privacy. Suites located in the centre (Rows 2 and
3 only) can form a double bed after the privacy blinds between them are retracted into special
compartments between the beds and in the frame of the partition.[68] There are 12 seats at the front of the
lower deck of the Airbus A380-800 aircraft, with the first and last rows in a 1-1 configuration, and the
second and third rows in a 1-2-1 configuration.
Unveiled on 2 November 2017, the "New A380 Suites" are being progressively rolled out on the Airbus
A380-800 fleet. They consist of six suites, manufactured by Zodiac Aerospace as separate compartments
with walls and sliding doors in a 1-1 configuration on the forward upper deck. The suite itself consists of a
free-standing seat and a separately deployable 76-inch (193 cm) flatbed, as well as a 32-inch (81 cm)
touchscreen LCD TV, mounted on the side wall.[69] The leather seat, also upholstered by Poltrona Frau of
Italy, is able to recline 45 degrees and rotate 360 degrees. The first two suites on either side of the aircraft
can form a double bed after the privacy divider is lowered, similar to the old Suites product. Additional
features include a separate wireless touchscreen control tablet located upon the credenza for controlling
lighting, window blinds and service calls, a Lalique personal amenity kit, an inbuilt personal closet and bag
storage area, and a power socket and USB port all in a single panel. There is a dedicated spacious first class
lavatory on the second deck with additional Lalique amenities.[69][70]
First class
Introduced on 9 July 2013, the "New" First Class is offered on refitted Boeing 777-300ERs. Features
include a 24-inch in-flight entertainment screen with video-touch screen handsets, arranged in a 1-2-1
configuration, adjustable in-seat lighting, and passenger control unit, inside a fixed-shell cabin with an 35 in
(89 cm) wide seat, foldable into an 80 in (203 cm) bed.[71]
The "Other" First Class is offered only on Boeing 777-300 aircraft.
Designed by James Park Associates, it features a 35 in (89 cm)-
wide seat upholstered with leather and mahogany and a 23 in
(58 cm) LCD screen. The seats fold out into a flat bed and are also
arranged in a 1-2-1 configuration.
Business class
Business Class was known as Raffles Class until 2006. The latest A First Class seat on a Singapore
version of the Business Class, the "New" Business Class, was Airlines Boeing 777-300ER.
unveiled on 9 July 2013 and is available on refitted Boeing B777-
300ERs and the Airbus A350-900. Features include power socket
and ports all in one panel, stowage beside the seat, two new seating positions, arranged in a 1-2-1
configuration and an 18-inch in-flight entertainment screen. The seat has a recline of 132 degrees and can
be folded into a 78 in (198.1 cm) length bed.[72]
Long Haul Business Class is available on Airbus A380 and refitted Boeing 777-200ER aircraft, where a
fully flat bed is available in a 1-2-1 configuration featuring 30 in (76 cm) of seat width.[73] These seats are
forward-facing, in contrast to the herring-bone configuration used by several other airlines offering flat beds
in business class.[74] The leather seats feature a 15.4 in (39.1 cm) diagonal screen-size personal television,
in-seat power supply and two USB ports.[75] The product was voted the world's best business class by
Skytrax in 2011.
Unveiled on 2 November 2017, the "New A380 Business class" seats are being progressively rolled out on
the Airbus A380-800 fleet. There are 78 Business class seats on the aircraft, offered in a 1-2-1
configuration behind the Singapore Airlines Suites on the upper deck. The seats, designed by JPA Design
and upholstered with Poltrona Frau grain leather, can be reclined into a fully-flat bed.[82] There are also
adjustable dividers between the centre seats that can either be fully raised, half raised or fully lowered. The
pair of centre seats directly behind each bulkhead, when the centre divider is fully lowered, can form
double beds.[83] There is also an 18-inch (46 cm) touchscreen LCD TV and a panel containing a power
and USB port, as well as an NFC Reader for contactless payments.[84]
Premium Economy class
On 9 August 2015, Singapore Airlines introduced an all-new premium economy class, with the seats
manufactured by Zim Flugsitz, to be installed on its Airbus A380, B777-300ER and Airbus A350-900
aircraft.[85] The product was first flown from Singapore to Sydney, Hong Kong and Auckland and has
been rolled out to other routes. Premium Economy seats have a 38-inch pitch (compared to a 32-inch pitch
in standard economy), at 18.5-19.5 inches wide with an 8-inch recline. They also feature a 13.3-inch high-
definition touchscreen LCD monitor and a Book-the-Cook Service.[86]
Economy class
Singapore Airlines introduced a similar design on board the Boeing 777 aircraft through its ongoing cabin
retrofit program. The Boeing 777-300 was the first model to undergo refit and had introduced the product
on the Singapore–Sydney route on 22 July 2009.[89] They are equipped with slightly smaller 9-inch
screens (which are, however, larger than the 6.1-inch VGA screens on unrefitted aircraft) and AVOD in
each seat. The seats are installed onboard all B777-200ERs and all but one B777-200.
Older economy class seats are only available on Boeing 777-200. They have VGA 6.1-inch personal
television screens with AVOD, footrests, adjustable headrests with side-flap "ears" and adjustable seat
reclines. Baby bassinets are available on most bulkheads.[90] These older Economy Class seats with the
Wisemen 3000 system were introduced with the Boeing 777-200ER in 1997, for use alongside the existing
Economy Class seats with the non-AVOD KrisWorld (at that time on board the airline's Boeing 747-400s
and A340-300s, having been introduced in 1995) and the older-generation early 1990s seats without
KrisWorld (at that time on board the airline's A310-200s and A310-300s). The first few aircraft were
delivered without AVOD, as of 2015, there are no more aircraft without AVOD.
Catering
They published a cookbook in 2010 titled, Above & Beyond: A Collection of Recipes from the Singapore
Airlines Culinary Panel.[91][92][93]
Passengers in Suites, First and Business class may choose to use the "Book the Cook" service, where
specific dishes may be selected in advance from a more extensive menu. Premium Economy class
passengers may also choose to use the "Premium Economy Book the Cook". This service is only available
on selected flights.[92]
In-flight entertainment
KrisWorld is Singapore Airlines' in-flight entertainment system, introduced in 1997 on Boeing 747-400,
Airbus A310-300, Airbus A340-300 and Boeing 777-200 aircraft.[94] KrisFlyer overhauled Singapore
Airlines' in-flight experience with a new, cheaper entertainment solution that would supersede the primitive
Thales entertainment systems on offer at that time by Virgin Atlantic and the Emirates Google Doodle for
its fifth anniversary.[95]
The original KrisWorld introduced 14 movies, 36 television programmes, and 5 cartoons, as well as many
Super NES games, KrisFone and fax, text news and flight path in all classes. The original KrisWorld was
subsequently upgraded to feature Wisemen 3000, an audio and video-on-demand version of the KrisWorld
system featured exclusively in First and Raffles Class cabins, then progressively introduced into Economy
Class in 747 cabins and selected 777 cabins.[96]
In 2002, Singapore Airlines introduced a re-branding of the KrisWorld system. Named Enhanced
KrisWorld, it featured additional movies, television programming, music and games, and was installed on
Boeing 747-400 and selected Boeing 777-200 aircraft. Connexion by Boeing, an in-flight Internet service,
was introduced in 2005. Live television streaming was proposed on Connexion, but this service was
discontinued in December 2006. Since October 2005, Singapore Airlines has offered complimentary
language lessons by Berlitz.[97] and, starting December 2005, live text-news feeds.[98]
In 2007, a new KrisWorld based on Red Hat Enterprise Linux was introduced, featuring a new interface,
additional programming and audio and video on demand as standard. Widescreen personal video systems
were installed in all cabins, including 23-inch LCD monitors in First Class, 15-inch monitors in Business
Class, and 10.6-inch monitors in Economy Class.[99][100] The new KrisWorld is available on Airbus A330,
Airbus A380 and Boeing 777-300ER. Features include,
A $400 million new KrisWorld entertainment system was unveiled in 2012. This comes from a major deal
with Panasonic Avionics, which will provide the latest Panasonic eX3 systems. The eX3 system features a
larger screen with much higher resolution, wide touch-screen controllers, new software, and, above all, in-
flight connectivity. Singapore Airlines launched its in-flight connectivity in August 2012. Passengers are
now able to make phone calls, send text messages and access the Internet for a fee. The new eX3 systems
are unveiled alongside the new cabin product, and are available on the Airbus A350-900 and refitted B777-
300ER aircraft. In-flight connectivity is offered on the aforementioned two aircraft as well as select Airbus
A380s.[101]
KrisFlyer[102] is the frequent flyer programme for the Singapore Airlines Group, comprising Singapore
Airlines and Scoot. Besides the airlines in the Singapore Airlines Group, KrisFlyer members can earn miles
when flying with any Star Alliance airline, Star Alliance Connecting Partner, Alaska Airlines, JetBlue,
Olympic Air, Virgin Atlantic, Virgin Australia and Vistara.[103] Miles can also be earned with over 200
partners in the air and on the ground.[104]
KrisFlyer miles can be redeemed for flights and upgrades when flying with the Singapore Airlines Group
and selected partner airlines, as well as converting them to points with selected partner loyalty
programmes.[105][106] Miles can also be mixed with cash to pay for award tickets and flight upgrades on
the Singapore Airlines website, as well as purchases made from KrisShop.[107]
Privacy concerns
In February 2019, TechCrunch reported that the Singapore Airlines mobile app in the iOS App Store was
using session-replay functionality to record users' activities and send the data to Israeli firm Glassbox
without the users' informed consent, compromising users' privacy and contravening the rules of the iOS
App Store.[115][116]
COVID-19 pandemic
For ensuring safety of passengers amid COVID-19, Singapore Airlines has launched an application that
works like a Digital Health Passport. The application will include all passenger information along with the
COVID-19 diagnosis for easy passage via the airport.[117]
On January 20, 2021, the airline has launched a one-stop online portal that will help passengers to book
pre-departure COVID-19 tests. The test results will be delivered to them within 36 hours through the portal.
Passengers can show these results when they check-in at the Changi Airport.[118]
Singapore Airlines recorded its worst-ever results in the last financial year (31 March 2020 to 2021),
posting a record $3.2 billion annual loss and saw passenger traffic fall 97.9% due to border restrictions.[119]
See also
List of airlines of Singapore
Transport in Singapore
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External links
Official website (https://www.singaporeair.com/SAA-flow.form)