Artificial Intelligence in E-Commerce

ARTIFICIAL
INTELLIGENCE
Presenters are-
Harmeet Kaur
Manosi Jana
Kashish Bajaj
Jay Sehgal
WHAT IS
ARTIFICIAL
INTELLIGENCE?
Artificial Intelligence began in earnest with the
emergence of the modern computer during 1940s
and 1950s. It was the ability of these new electronic
machines to store large amounts of information.
It's a branch of computer science concerned with
the study and creation of computer systems that
can show some form of intelligence.
What AI AI requires an understanding of related terms
such as intelligence, knowledge, reasoning,
requires? thought, learning and a number of computer-
related terms.
Intelligence is the ability to acquire,

understand and apply knowledge or the ability
to exercise thought and reason.
Food for this intelligence is knowledge.

AI can replace humans being in some more specific
jobs for some business store and household day to day
activities and will help to sort out the manpower.
IMPORTANCE AND
ADVANTAGES OF AI
AI machines can help in hospitals, providing food and
medicines where human being feared to be attacked by
such disease. Robotics is good example.
It is estimated that AI will help human being in

aeronautics to know the universe.
The AI programs manipulate symbols where as
CHARACTERISTICS conventional programs deal with numeric
processing.
OF AI PROBLEMS
The basis of AI program is that it must be able
to manipulate the knowledge and it has to be
represented in a way that in which it can be
easily manipulated.
The problems of AI deal with have a

combinational explosion of various solution
paths. E.g. Chess problem or in general game
playing.
APPLICATION AREAS OF
ARTIFICIAL
INTELLIGENCE
AI in business
Banks use artificial intelligence systems to organize operations, invest in stocks,
and manage properties.
AI in fiction
In science fiction AI — almost always strong AI — is commonly portrayed as an
upcoming power trying to overthrow human authority.
AI in Philosophy
The strong AI vs. weak AI debate is still a hot topic amongst AI philosophers
AI in Ecommerce
As Ecommerce brands struggle to provide increasingly personalized

experiences for customers across devices, artificial intelligence is
revolutionizing conversations and content. Many e-commerce
businesses are already using forms of AI to better understand their
customers, generate new leads and provide an enhanced customer
experience. Artificial Intelligence is taking E-commerce to the next
level.
APPLICATIONS OF AI IN E-COMMERCE
Chatbots
Handling Customer Data
Image search
Inventory Management
Recommendation Systems
Cyber Security
After Sales Service
Customer Relationship Management
Chatbots are simply automated programs that can
perform repetitive and important work at a much
faster rate than a human.
CHATBOTS
E-commerce websites are using chatbots to
improve the customer support service.
Chatbots are providing 24/7 customer support to

buyers. Visit any recognised E-commerce website.
You will be prompted with a chatbox asking what
do you want or how can I help.
Chatbots are built using artificial intelligence and

are able to communicate with humans. They can
also collect your past data and provide you with a
very personalized user experience.
E-commerce platforms have two things in abundance.
One is an endless list of products and other is data. E-
commerce has to deal with a lot of data every day.
HANDLING This data can be anything like daily sales, total no. of
items solds, etc.
CUSTOMER
DATA Handling that amount of data is not possible for a
human. Artificial intelligence cann not only collect
this data in a more structured form but also
generate proper insights out of this data.
This helps in understanding the customer

behaviour of the whole populations as well as of
the individual buyer.
Understanding the customer buying pattern can

make E-commerce to make changes wherever
needed and predicting the next buy of the user
also.
Ever come across a situation where you liked any
product or item but don't know what it is called or
IMAGE what it is? Artificial intelligence service eases this task

for you.
SEARCH
The concept of image search is implemented in E-
commerce websites with the application of artificial
intelligence.
Artificial intelligence has made it possible to

understand images. Buyers can make a search on
the basis of images.
Mobile apps of E-commerce websites can find the

product by just pointing the camera towards the
product. This eliminates the need for keyword
searches.
The inventory management is one of the most
important areas in any business.
INVENTORY
MANAGEMENT You have to keep yourself updates on how much
inventory you are holding and how much more is
needed. Keeping an eye on the inventory of all the
products daily is not possible for a human. This is
where artificial intelligence comes into the picture.
Artificial intelligence applications have helped E-

commerce in managing the inventory. Moreover, the
inventory management system will get better over
the time.
AI systems build a correlation between the current

demand and the future demand.
Have you ever experienced how E-commerce
websites like Amazon are constantly showing the
products similar you just checked? Well, this is the
application of artificial intelligence in Ecommerce.
RECOMMENDATION
SYSTEMS
AI and machine learning algorithms can predict the
behaviour of the buyer from its past searches,
likings, frequently bought products.
By predicting the behaviour of the user, E-

commerce websites are able to recommend the
products that user is highly interested in.
This improves the user experience as the user no

longer have to spend hours searching the product.
It also helps the E-commerce websites to improve
their sales.
Artificial Intelligence has also improved the cyber
security of the Ecommerce websites.
CYBER SECURITY
It can prevent or detect any fraudalent activities.
Ecommerce has to deal with a lot of transactions on

daily basis. Cybercriminals and hackers can hack the
user account to gain unauthenticated access.
To prevent this, Artificial intelligence and

machine learning algorithms are developed that
can mitigate the chances of fraud activities.
Selling the product is not enough. Businesses have
to aid the customer in the complete buying cycle.
AFTER SALES
SERVICE
After sale service is not an integral part of after
sales services.
Artificial intelligence applications can automate the

feedback form, replacements and handling any
other ambiguity in the product.
By solving the buyers's issues, the brand value of

the website gets improved.
Customer relationship management relied on
the people to collect a huge amount of data in
CUSTOMER order to collect the data and serve the clients.
RELATIONSHIP
But today, artificial intelligence can predict
MANAGEMENT which customers are most likely to make a
purchase and how can we better engage with
them.
Artificial intelligence applications can help in

identifying the trends and plan the actions
according to the lastes trends.
With the help of machine learning algorithms,

advanced CRM can learn and improve over time
THANK
YOU

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ARTIFICIAL

Intelligence is the ability to acquire,

Food for this intelligence is knowledge.

It is estimated that AI will help human being in

The problems of AI deal with have a

As Ecommerce brands struggle to provide increasingly personalized

Chatbots are providing 24/7 customer support to

Chatbots are built using artificial intelligence and

This helps in understanding the customer

Understanding the customer buying pattern can

IMAGE what it is? Artificial intelligence service eases this task

Artificial intelligence has made it possible to

Mobile apps of E-commerce websites can find the

Artificial intelligence applications have helped E-

AI systems build a correlation between the current

By predicting the behaviour of the user, E-

This improves the user experience as the user no

It can prevent or detect any fraudalent activities.

Ecommerce has to deal with a lot of transactions on

To prevent this, Artificial intelligence and

Artificial intelligence applications can automate the

By solving the buyers's issues, the brand value of

CUSTOMER order to collect the data and serve the clients.

Artificial intelligence applications can help in

With the help of machine learning algorithms,

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