2020 Category Management Certification

DEPARTMENT OF
MANAGEMENT & MARKETING

Certification valued in excess of $1,000 at
NO COST to all UT Tyler Marketing majors.
CATEGORY MANAGEMENT CERTIFICATION
What is Category Management?
Category Management is a collaborative continuous process
between manufacturers and retailers to manage a product
category at retail. The purpose is to optimize shopper satisfaction.
The end result is a combination of assortment, price, shelf
presentation and promotion which optimizes category performance
over time.
How does this program benefit me?

Upon completion of the Certified Professional Category Analyst Achieve your career goals & expand
(CPCA) competency modules, you will build foundational job role your professional education.
proficiencies and have functional experience to give you on-the-job
The Learning Evolution modules provide
confidence.
certificates of mastery for 10 CPCA
 Establishing foundational knowledge is important in giving you competencies.
an advantage over your peers when it comes to searching for Marketing courses with CPCA
jobs and securing a position. modules:
 These modules are currently being used to train teams from  MARK 3311: Principles of Marketing
world class companies such as PepsiCo, Starbucks, Walmart,  MARK 3325: Retailing in 21st Century
Nestle, General Services Administration, and more.  MARK 4340: Consumer Insights
 MARK 4380: Marketing Research
www.uttyler.edu/cbt/manamark/marketing
 Completing the modules will provide a competitive advantage

over peers when searching for a job.
For information about final certification visit www.cpgcatnet.org.

DEPARTMENT OF
MANAGEMENT & MARKETING
CATEGORY MANAGEMENT CERTIFICATION

The University of Texas at Tyler Soules College of Business's marketing department is proud to offer
marketing majors the opportunity to participate in the certification program for Certified Professional
Category Analyst. Through an affiliation between the College and an industry-leading program developer,
you will have access to the 10 required competency modules. Completion of the modules qualifies you to
sit for the National Category Analyst exam and will differentiate you from competition when looking for
a career with top-branded retailers and manufacturers such as PepsiCo, Seven Eleven, Walmart,
Brookshire Grocery Company, Red Bull, Kraft, and many others.
Starting Fall of 2015, marketing majors will be able to begin completing the modules embedded within the
course work of a variety of marketing classes.
Courses which include certification modules from Learning Evolution:
COURSE CERTIFICATION CONTENT
MARK 3311 – Principles of Marketing Category Management History & Process

MARK 3325/4325 – Retailing/Operations Basic Industry Knowledge
MARK 3325/4325 – Retailing/Operations Presentation Development (Basic)
MARK 3325/4325 – Retailing/Operations Pricing Analysis
MARK 3325/4325 – Retailing/Operations Assortment Analysis (Basic)
MARK 4340 – Consumer Insights Promotion Analysis
MARK 4340 – Consumer Insights Syndicated Scanner Data (Basic)
MARK 4340 – Consumer Insights Retailer POS Data Analysis (Basic)
MARK 4380 – Marketing Research Spreadsheet Development (Basic)
MARCK 4380 – Marketing Research Syndicated Panel Data (Basic)
Students who pass all the modules will be eligible to sit for an additional exam outside of the University to
attain the title of Certified Professional Category Analyst. For each completed module students will earn a
certificate of completion for the area completed.
Industry leaders who wish to attain this certificate must pay thousands of dollars to do so. Students could
normally expect to pay well in excess of $1,000.00 to complete the modules. The modules embedded it the
marketing courses, through a special arrangement with the Dean, will be included at no additional cost to
you via special scholarship funding.
Please follow up with your advisor to learn more about enrolling in these courses and for further details.
The marketing curriculum is available online at www.uttyler.edu/cbt/manamark/marketing.

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DEPARTMENT OF

MANAGEMENT & MARKETING

How does this program benefit me?

 Completing the modules will provide a competitive advantage

For information about final certification visit www.cpgcatnet.org.

CATEGORY MANAGEMENT CERTIFICATION

Courses which include certification modules from Learning Evolution:

COURSE CERTIFICATION CONTENT

MARK 3311 – Principles of Marketing Category Management History & Process

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