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    Module 3 Worksheet 2

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    Emy Rose N. Diosana
    The document provides two proposed mission statements to analyze based on key components of an effective mission statement. For L'Oreal, the summary analyzes the statement and indicates it includes components related to customers, products/services, markets, technology, survival/growth/profitability, and philosophy. For Double Dragon, the summary indicates the statement includes components related to customers, products/services, markets, technology, survival/growth/profitability, philosophy, self-concept, public image, and employees.

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    Module 3 Worksheet 2

    Uploaded by

    Emy Rose N. Diosana
    43 views3 pages
    The document provides two proposed mission statements to analyze based on key components of an effective mission statement. For L'Oreal, the summary analyzes the statement and indicates it includes components related to customers, products/services, markets, technology, survival/growth/profitability, and philosophy. For Double Dragon, the summary indicates the statement includes components related to customers, products/services, markets, technology, survival/growth/profitability, philosophy, self-concept, public image, and employees.

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    Module-3-Worksheet-2 (1)

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    The document provides two proposed mission statements to analyze based on key components of an effective mission statement. For L'Oreal, the summary analyzes the statement and indicates it includes components related to customers, products/services, markets, technology, survival/growth/profitability, and philosophy. For Double Dragon, the summary indicates the statement includes components related to customers, products/services, markets, technology, survival/growth/profitability, philosophy, self-concept, public image, and employees.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views3 pages

    Module 3 Worksheet 2

    Uploaded by

    Emy Rose N. Diosana
    The document provides two proposed mission statements to analyze based on key components of an effective mission statement. For L'Oreal, the summary analyzes the statement and indicates it includes components related to customers, products/services, markets, technology, survival/growth/profitability, and philosophy. For Double Dragon, the summary indicates the statement includes components related to customers, products/services, markets, technology, survival/growth/profitability, philosophy, self-concept, public image, and employees.

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    Module 3: Worksheet 2

    Analysing Mission Statement

    Name: Emy Rose N. Diosana Course, Year, & Section: BSBA 3-D

    Instruction: This exercise will be a practice on your end in evaluating mission statements, a
    needed skill in writing your own. As such, you are to read and analyse the following statements
    on the basis of the nine of the essential components of a mission statement. Listed on the table
    or the components. Write "Yes or No" on the column beside each component indicate whether
    you feel that particular components is included or not. If you answer "No," write proposed
    statement that encompass the component. The first two is done for you.

    Proposed Mission Statement for L 'Oréal:

    Our mission is to design, produce, and distribute the world's best fragrances, perfumes, and
    personal care products by utilizing the latest technological improvements. We empower our
    highly creative team of researchers to develop safe and eco-friendly products that will enable
    our firm to profitably grow through thousands of retail outlets. We strive to be one of the most
    socially responsible firms on the planet and appreciate our employees making that happen,
    while following the "golden rule" in all that we do.

    Component Yes or No Statements

    include after the phrase


    "personal care products" the
    Customers NO
    statement: "to women, men,
    and children"

    fragrances, perfumes, and


    Products or Services YES
    personal care products

    Markets YES firms on the planet

    utilizing the latest


    Technology YES
    technological

    Survival, Growth, and products that will enable our


    YES
    Profitability firm to profitability grow

    following the "golden rule" in


    Philosophy YES
    all that we do.
    We empower our highly
    creative team of researchers
    Self-concept YES
    to develop safe and eco-
    friendly
    through thousands of retail
    outlets, We strive to be one
    Public Image YES
    of the most socially
    responsible
    Employees YES appreciate our employees

    Proposed Mission Statement for Double Dragon:

    Double Dragon is committed to serving Filipino communities by bringing closer to them leasing
    spaces, malls, and hospitality businesses all over the country through its management
    capability. In doing so, Double Dragon commits itself to innovative practices while maintaining
    growth and profitability, at the same time upholding sincerity, integrity, hard work and fairness
    in all of its business dealings. It also commits itself to practice environmental consciousness,
    and support for the welfare of its employees.

    Component Yes or No Statements

    committed to serving Filipino


    Customers YES
    communities

    leasing spaces, malls, and


    Products or Services YES
    hospitality businesses

    Markets YES all over the country

    commits itself to innovative


    Technology YES
    practices

    Survival, Growth, and maintaining growth and


    YES
    Profitability profitability

    Philosophy YES upholding sincerity, integrity

    commits itself to practice


    Self-Concept YES environmental
    consciousness
    hard work and fairness in all
    Public Image YES
    of its business dealings

    Support for the welfare of its


    Employees YES
    employees

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