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    Start Up Launch Pad

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    Murugan M
    This course aims to familiarize students with launching their own venture through 4 units over 60 hours. The course will teach students to identify market opportunities and develop a minimum viable product and business model. Students will learn to create a business plan, obtain necessary licenses and permits, and effectively market and manage their startup. Upon completing the course, students will be able to launch a sustainable venture with real customers and a valid business model. They will also develop an MVP and optimal go-to-market plan to pitch to investors.

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    Start Up Launch Pad

    Uploaded by

    Murugan M
    55 views2 pages
    This course aims to familiarize students with launching their own venture through 4 units over 60 hours. The course will teach students to identify market opportunities and develop a minimum viable product and business model. Students will learn to create a business plan, obtain necessary licenses and permits, and effectively market and manage their startup. Upon completing the course, students will be able to launch a sustainable venture with real customers and a valid business model. They will also develop an MVP and optimal go-to-market plan to pitch to investors.

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    This course aims to familiarize students with launching their own venture through 4 units over 60 hours. The course will teach students to identify market opportunities and develop a minimum viable product and business model. Students will learn to create a business plan, obtain necessary licenses and permits, and effectively market and manage their startup. Upon completing the course, students will be able to launch a sustainable venture with real customers and a valid business model. They will also develop an MVP and optimal go-to-market plan to pitch to investors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    55 views2 pages

    Start Up Launch Pad

    Uploaded by

    Murugan M
    This course aims to familiarize students with launching their own venture through 4 units over 60 hours. The course will teach students to identify market opportunities and develop a minimum viable product and business model. Students will learn to create a business plan, obtain necessary licenses and permits, and effectively market and manage their startup. Upon completing the course, students will be able to launch a sustainable venture with real customers and a valid business model. They will also develop an MVP and optimal go-to-market plan to pitch to investors.

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    © All Rights Reserved
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    L T P C Hrs

    P20MSEE11 START UP LAUNCH PAD


    3 1 0 4 60

    Course Objectives
     To familiarize with the students who are keen to launch their own venture.
     To equip with the students will select a vertical and launch their own venture.
     To understand to learn about market size, costs, channels and customer acquisition.
     To understand to learn about business model and plan finalization, efficiency and growth processes.
     To acquaint the regulation of obtaining business licence and permits.

    Course Outcomes
    After completion of the course, the students will be able to
    CO1 – Launch a sustainable venture with a valid business model, with co-founder(s) on or off campus and
    real paying customers.
    CO2 – Create and validate a business model and business plan for their idea.
    CO3 – Develop the Minimum Viable Product (MVP).
    CO4 – Implement an inexpensive and optimum Go-to-Market plan for their business.
    CO5 – Craft and present an effective business pitch for investors, partners and other stakeholders.

    UNIT I GAINING MARKETING INTELLIGENCE (12 Hrs)


    Identify the vertical you will operate in and the business opportunity, understand your customers and
    accurately assess market opportunity, minimum viable product and the lean method.

    UNIT II DEVELOP & VALIDATE BUSINESS MODEL FOR YOUR VENTURE & DEVELOPMENT
    PROCESSES (12 Hrs)
    Value Proposition, Customer Segments, Channels and Partners, Revenue Model and Streams, Key
    Resources, Activities, and Costs Customer Relationships and Customer. Translate Business Model into a
    Business Plan, Visioning for venture, Take product or service to market,
    Deliver an investor pitch to a panel of investors, Identify possible sources of funding for your venture –
    customers, friends and family, Angels, VCs, Bank Loans and key elements of raising money for a new
    venture.

    UNIT III BUSINESS PLAN & STARTUP-I (12 Hrs)


    Get to market Plan, Effective ways of marketing for start-ups – Digital and Viral Marketing; Hire and
    Manage a Team, Managing start-up finance: The Concept of Costs, Profits, and Losses, Manage your
    Cash Flow, analyse your Financial Performance, budgeting.

    UNIT IV BUSINESS PLAN & STARTUP-II (12 Hrs)


    Establishing an ethical culture for a firm, Legal and regulatory aspects for starting up specific to your
    venture, Enhancing the growth process and creating scalability (customers, market share, and/or sales),
    Thorough understanding of market size, costs, margins, delivery channels, customer acquisition costs,
    Identify areas to build efficiency (product making, service delivery, and channels - key areas of the BM
    Canvas are identified by now), Finalize business model and plan, Have a 1-2 year roadmap and trajectory.

    UNIT V OBTAINING BUSINESS LICENSES AND PERMITS (12 Hrs)


    Business Licenses, business permits, choosing a form of business organization, sole proprietorship,
    partnership, corporations, Limited Liability company.

    Text Books
    1. Bygrave, W., Zacharakis, A. 2017 Entrepreneurship, 4th Edition Wiley.

    2. Eric, Reis. 2017 The Startup Way: How Entrepreneurial Management Transforms Culture and Drives
    Growth.
    Reference Books
    1. Eric Ries 2017 The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create
    Radically Successful Businesses, Random House LCC US.
    2. Steve Blank and Bob Dorf, 2020 The Startup Owner’s Manual: The Step-By-Step Guide for Building a
    Great Company.

    Web References
    1. https://venturewell.org/wp-content/uploads/Educators-Guide-Final-w-cover-PDF.pdf
    2. https://steveblank.com/slides/
    3. The Journal of Entrepreneurship – Sage publications.
    4. Strategic Entrepreneurship Journal – Wiley Online Library.
    5. https://nptel.ac.in/courses/109/105/109105098/

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