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    Optile

    Uploaded by

    Kzi Khôi Nguyên
    The document provides logo guidelines for optile GmbH. It outlines the primary logo and variations that can be used on different backgrounds. It establishes an exclusion zone around the logo to ensure visibility and prominence. Examples of misuse are shown to illustrate that the logo must not be modified, altered, or used improperly. Consistent usage of the logo according to the guidelines strengthens the brand.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Optile

    Uploaded by

    Kzi Khôi Nguyên
    70 views18 pages
    The document provides logo guidelines for optile GmbH. It outlines the primary logo and variations that can be used on different backgrounds. It establishes an exclusion zone around the logo to ensure visibility and prominence. Examples of misuse are shown to illustrate that the logo must not be modified, altered, or used improperly. Consistent usage of the logo according to the guidelines strengthens the brand.

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    optile

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    The document provides logo guidelines for optile GmbH. It outlines the primary logo and variations that can be used on different backgrounds. It establishes an exclusion zone around the logo to ensure visibility and prominence. Examples of misuse are shown to illustrate that the logo must not be modified, altered, or used improperly. Consistent usage of the logo according to the guidelines strengthens the brand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    70 views18 pages

    Optile

    Uploaded by

    Kzi Khôi Nguyên
    The document provides logo guidelines for optile GmbH. It outlines the primary logo and variations that can be used on different backgrounds. It establishes an exclusion zone around the logo to ensure visibility and prominence. Examples of misuse are shown to illustrate that the logo must not be modified, altered, or used improperly. Consistent usage of the logo according to the guidelines strengthens the brand.

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    © All Rights Reserved
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    You are on page 1of 18

    Logo Guidelines

    Logo Guidelines Contents


    1. The Logo
    2. Variations
    3. Exclusion Zone
    4. Misuse

    optile GmbH Brand Guidelines, March 2018


    optile Visual Identity
    Our visual identity represents our brand. It reflects our vision, values, what we promise, and
    what the payment world can expect of us.
    It all starts with the logo. Our logo identifies who we are: a provider-independent payment
    platform that creates a seamless and efficient online payment experience for enterprises
    and their customers worldwide.
    Consistent usage strengthens the brand. This Brand Guidelines contain the main
    regulations, elements, dos and don‘ts of our logo.
    Every single piece of optile visual identity contributes to our brand appearance, thus, using
    this guide enables us to create a simple, seamless and consistent look and feel.

    optile GmbH Brand Guidelines, March 2018


    Logo
    Logo

    optile GmbH Brand Guidelines, March 2018


    Logo
    The optile green logo is our primary logo scheme. To insure that the primary optile logo
    remains respected, we never use the green optile logo on any other backgrounds but white.

    Please don’t use the green logo on dark and/or busy background. For exceptions please write
    to brand@optile.net.

    If the green logo is not an option for technical reasons (eg., printing company is not able to
    reproduce the gradient), or if the brand green lacks contrast or competes with other visual
    elements, you can use the white logo option.

    optile GmbH Brand Guidelines, March 2018


    Variations
    Green White

    Use the white optile logo for colorful (optile Green), dark (Arsenic Grey) and busy backgrounds:

    optile GmbH Brand Guidelines, March 2018


    Variations
    Variations
    Digital and print usage
    The green optile symbol has a color gradient which consists of Mantis and Spanish
    Green. The color of the optile wordmark is Dim Grey.

    Computer monitor colors and printed colors may vary — which is a challenge when
    trying to match certain colors. That is why we’ve prepared our green optile logo for
    both digital and print.

    Please contact us, if you need optile logo version for print: brand@optile.net.

    optile GmbH Brand Guidelines, March 2018


    Variations
    Digital Print
    Mantis Mantis
    RGB 102 204 102 CMYK 73 0 86 0
    HEX #66CC66 PANTONE #7481 U / 7480 C

    Spanish green Spanish green


    RGB 0 137 64 CMYK 100 0 100 21
    HEX #008940 PANTONE 355 U / 348 C

    Dim grey Dim grey


    RGB 107 107 107 CMYK 0 0 0 72
    HEX #B6B6B6 PANTONE. 446 U / 424 C

    optile GmbH Brand Guidelines, March 2018


    Exclusion Zone
    Exclusion Zone
    Our logo is the combination of a simple and modern wordmark and a symbol.

    The exclusion zone ensures the visibility and prominence of the logo. Leave a clear space
    area around the logo and isolate it from competing visual elements such as text and
    supporting graphics.

    The exclusion zone is equal to top element of the Möbius (marked as x in the diagram). This
    zone should be considered as the absolute minimum safe distance, in most cases the logo
    should be given even more room to breathe.
    Exclusion Zone
    The minimum space around the logo is defined by the height of the Möbius top element:

    optile GmbH Brand Guidelines, March 2018


    Logo Misuse
    Logo Misuse
    It is important that the appearance of the logo remains consistent.

    The logo must not be misinterpreted, modified, or altered. No attempt must be made to
    change the logo in any way. Its orientation, color, and composition must remain as indicated
    in this document — there are no exceptions.

    To illustrate this point, some of the more likely mistakes are shown on the next pages.

    optile GmbH Brand Guidelines, March 2018


    Logo Misuse
    Some of the more likely logo misuse examples are ✓ Do not change positions
    shown below.
    ✓ Do not turn the logo

    ✓ Do not wrap or distort it

    ✓ Do not use it without symbol

    ✓ Do not change the font

    ✓ Do not outline the logo

    ✓ Do not mask photos

    ✓ Do not change the gradient

    ✓ Do not change the color

    optile GmbH Brand Guidelines, March 2018


    Logo Misuse
    Busy background
    When applying the signature to photographic backgrounds always attempt to place the
    signature in an area of minimum clutter. Avoid busy or heavily textured backgrounds.

    ✓ Do not use the green logo on busy backgrounds

    ✓ Do not use the grey logo on busy backgrounds

    ✓ Do not use the green logo on grey backgrounds

    ✓ Do not use the grey logo on dark grey backgrounds

    ✓ Do not use the green logo with random colors

    ✓ Do not use the white logo with light grey backgrounds


    optile GmbH Brand Guidelines, March 2018
    Thank You
    For further information and questions about the logo usage, please contact us:

    brand@optile.net

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