485-BRIEF-Assignment 2

Assignment Brief2 (RQF)
Higher National Certificate/Diploma in Business
Student Name/ID Number:
Unit Number and Title: Unit 1: Business and Business Environment (485)
Academic Year: 2019
Unit Assessor:
Assignment Title: ASSIGNMENT 2- Internal and External analysis
Issue Date:
Submission Date:
Internal Verifier Name:
Date:
Submission Format:
Format:
 This assignment is an Individual report and specifically.

 You must use font Calibri size 12, set number of the pages and use multiple line spacing
at 1.5. Margins must be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1 cm.
 You should use in text references and a list of all cited sources at the end of the essay
by applying Harvard referencing style.
 The recommended word limit is 2000-2500 words (+/-10%), excluding the tables,
graphs, diagrams, appendixes and references. You will not be penalized for exceeding
the total word limit.
 The cover page of the report has to be the Assignment front sheet 2 (to be attached
with this assignment brief).
Submission
 Students are compulsory to submit the assignment in due date (slot 38) and in a way
requested by the Tutor.
 The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.
 Remember to convert the word file into PDF file before the submission on CMS.
1
Note:
 The individual Assignment must be your own work, and not copied by or from another
student.
 If you use ideas, quotes or data (such as diagrams) from books, journals or other
sources, you must reference your sources, using the Harvard style.
 Make sure that you understand and follow the guidelines to avoid plagiarism. Failure
to comply this requirement will result in a failed assignment.
Unit Learning Outcomes:
LO3 Use contemporary examples to demonstrate both the positive and negative
influence/impact the macro environment has on business operations.
LO4 Determine the internal strengths and weaknesses of specific businesses and explain their
interrelationship with external macro factors.
Assignment Brief and Guidance:
*This assignment guidance is for reference only and can be customized by the tutors meet
specific needs
Assignment scenario.
You are working as an analyst in JP Morgan, a famous investment bank which aims to find out
dynamic companies around the world to make investment in. After submitting a written
profile of a chosen company, your supervisor believes this firm has an opportunity to be a
profitable investment. She tasks you to write an analysis of the chosen company’s internal
and external environment.
This time, you need to do the following:
1. The same company in Assignment 1 or a different company, regardless the nationality

(so called the chosen company)
2. The country or a specific province in the country, where the chosen company provides
its products or services, to make a research for the effect of the external environment
factors.
This will be performed a report to the Director and should include the following structures.
Structure of the Report :
1. Introduction: this section should give a brief explanation of the purposes and
2
structure of the report.
SV chọn luôn cty ở bài 1 để ko phải tìm lại thông tin.
2. Identify the positive and negative impacts the macro environment has upon the
chosen company. Student need to explain the competitive environment (Five forces
model) and 6 factors (PESTLE) of macro environment. Compulsorily, with each factor,
you also present the general impact of each factor on general business or the chosen
company.
Tránh copy, yêu cầu SV lấy số liệu, tài liệu mới từ năm 2019 tới nay.
3. Conduct internal analysis of the chosen company by analysing the following factors: (i)
Core value or Mission or Vision; (ii) Organizational structure; (iii) Human resources; (iv)
Brand name or brand equity; (v) Financial strength/ factors; (vi) Fix/physical assets;
(vii) Market resources; (viii) Technology base or Research and Development. Based on
the previous analysis, identify the strengths and weaknesses of the company.
Việc đặt ra Vision/mission có giúp doanh nghiệp đạt mục tiêu ko, bỏ market resources
vì khái niệm khó
4. Explain how strengths and weaknesses interrelate with external macro factors. First,
you have to search for at least 1 real business decision-making of the chosen
company (strategies/ action plans/ investment decisions/ developing decisions). Next,
you have to prove how the previous mentioned decision is affected by (i) strengths or
weaknesses of the chosen company and taken into consideration of (ii) factors of the
macro environment (PESTLE) and (iii) competitive forces of the competitive
environment, which make an effect on the chosen company. SWOT or TOWS must be
applied to come up with meaningful analysis of the internal and external business
environment. Find an example to highlight how different companies have different
business decisions when they are affected by similar external factors.
Đưa ra quyết định (ra đời SP mới, nâng cấp SP cũ) và phân tích quyết định có bị chi
phối bởi vi mỗ vĩ mô hay ko
5. Conclusion: summarize all the key points from the report.
Chia nhỏ từng câu thành homework cho SV về nhà làm!
3
Learning Outcomes and Assessment Criteria (Assignment 1):
Learning Outcome Pass Merit Distinction
LO3 Use contemporary P4 Identify the positive M3 Apply appropriately LO3 & 4 D2 Critically
examples to and negative impacts the PESTLE model to evaluate the impacts
demonstrate both the the macro support a detailed that both macro and
positive and negative environment has upon analysis of the macro micro factors have
influence/impact the business operations, environment within an upon business
macro environment supported by specific organisation. objectives and
has on business examples. decision-making
operations.
LO4 Determine the P5 Conduct internal M4 Apply appropriately

internal strengths and and external analysis SWOT/TOWS analysis
weaknesses of specific of specific and justify how they
businesses and explain organisations in order influence decision-
their interrelationship to identify strengths making.
with external macro and weaknesses.
factors. P6 Explain how
strengths and
weaknesses interrelate
with external macro
factors.

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Assignment Brief2 (RQF)

Higher National Certificate/Diploma in Business

Student Name/ID Number:

Academic Year: 2019

Assignment Title: ASSIGNMENT 2- Internal and External analysis

Internal Verifier Name:

 This assignment is an Individual report and specifically.

Unit Learning Outcomes:

Assignment Brief and Guidance:

This time, you need to do the following:

1. The same company in Assignment 1 or a different company, regardless the nationality

Structure of the Report :

5. Conclusion: summarize all the key points from the report.

Chia nhỏ từng câu thành homework cho SV về nhà làm!

LO4 Determine the P5 Conduct internal M4 Apply appropriately

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