Lauretta.

io Provides Behavioural AI,

Using Existing Cameras, To Infer
Occupant Behaviour And Intent In
Context, Allowing Reaction In Real Time
Lauretta.io is a Vision AI company in the field of computer
vision, that uses artificial intelligence to analyze the contextual
behaviour of individuals.

At Lauretta.io, we believe the ability to take video data, analyse

it, manage it, and provide real-time insights gives any
development a competitive advantage.

When a static, single dimension CCTV video feed is enhanced

with AI, it turns into a multi-modal reporting smart platform.
This smart platform is easily integrated with existing
infrastructure to reduce capital expenditures and increase ROI.

We employ a strict data governance and ethical framework in

our use of technology in the communities in which we operate,
and we are committed to assisting our users make progress in
their technological and digital transformation journey.

GET ACTIONABLE INSIGHTS WITH Lauretta.io turns your existing

OUR AI ENABLED SOLUTIONS CCTVs into Smart Systems using
Artificial Intelligence
• PROPERTY / FACILITIES
MANAGEMENT Lauretta turns any camera system, new or existing,
Use automated processes to control, monitor into 'smart’ cameras able to track people across the
and manage building assets and services and entire area of a camera network to gain actionable
gain insights to improve service standards insights.

• SHOPPING MALL RETAIL ANALYTICS ● AI inference allowing real-time response to

Maps out customer journey through a mall to human activity, behavior, and intent
gather intelligence on customer behaviour.
● Perpetual wide-area surveillance without
additional manpower or training
• WORKLACE ANALYTICS
requirements
Gain insights into how employees collaborate
and utilise space within work premises
● Rapid and easy retrofit of existing cameras
to create a 'smart' camera network.
• I NC I D E NT M ANAG E M E NT S Y S T E M
Real-time alerts sent directly to the relevant ● Easily scalable by adding cameras to
personnel with attached video and ability to increase coverage area
track resolution.
● Continuous auto-updates to software and
• S E C U R I T Y S C R E E NI NG algorithms
Accelerates Detection and Response Times
● Compatible with both static and mobile
cameras
 Lauretta ‘s Retail Analytics RETAIL ANALYTICS
System provides Insights
Get started on creating a great
shopping experience
1 Analyse Behaviour & Customer Journey
Gain insight into the dwell time and Having an AI enabled system that is capable of doing
engagement across in-mall experiences.
customer journey analytics and profiling, will allow mall
By tracking how customers move and
behave within a mall, developments can operators to identify their target market and ensure they
optimise the management of space and have the right tenant mix. With this information, mall
understand a shopper’s intent and purpose operators can create targeted marketing campaigns that
of visit.
resonates with their targeted demographic. The
effectiveness of these campaigns can be measured and
2 Quantify Data Driven Persona analysed to discover what works and what doesn’t and to
create benchmarks for the most effective strategies..
Our system is able to classify and
quantify shopper personas, track their
beahviour and journey to allow mall
managers to gain insights on the spend
habits of different demographics.

3 Right Tenant, Right Location Matrix (RTRL)

Using a RTRL matrix, allows the leasing

team to determine a tenant’s
productivity in relation to other stores
which would assist in getting the right
tenant mix and assist in leasing
negotiations.
Gain insights on personas and their shopping behaviour

4 Measure Performance across multiple Visualise Your Customer’s Journey

malls Detailed flow heatmaps and hotspots show how different
types of customers move around, common dwell areas
Our easily deployable solution allows you which then provide new opportunities for retail tenants to
to have a master dashboard that shows engage customers. The ability to tell where customer traffic
the performance of each mall regardless is heaviest in a store or mall can be used as a basis to
of geographical location. charge a premium for consignment booths in a high-visitor
area of a store, or higher rental for dense-traffic shops in a
mall.

Contact our representative:

Fahmy Baobid
fahmy.baobid@Lauretta.io
+65-90098579

Offices

Singapore
2 Kallang Ave
#09-21 CT Hub
Singapore 339407

USA
Arlington, MA (Gov’t Sales Operations)
Overview of customer profiles and their journey
AI Driven Service Standards PROPERTY MANAGEMENT
Measure KPIs & Metrics to benchmark
and improve service standards Optimise Property Management with
Video Analytics
Set Goals and
Objectives
Digital transformation and the prevalance of
technology enables Property Managers to harness its
power at every part of the value chain. A survey by
Baseline KPMG found that companies’ main objective in
Assessment adopting new technology is to improve
efficiencies and decision-making.
● Set baseline standards for service
providers
● Send alerts when service standards While many property managers realise the value of
drop below baseline these solutions, many don’t realize how AI technology
can be easily integrated into existing buildings,
KPIs & Metrics
optimizing how they are managed and maintained,
● Measure KPIs between different helping them identify and proactively respond to
developments incidents, increasing productivity and improve service
● Easily integrate with other data standards.
sources

Service & Process

Improvement

● Audit Service Standards

● Review with MCST / Property
Owner to improve service
standards

Real time alerts on incidents sent through dashboard or mobile

notification

Lauretta AI System Features

1 Fully Automated
Lauretta’s system is fully automated and intuitive
to use. Auto generated reports provide oversight
Measure Service Excellence Score over time on the operation capability of a development.
Measure Service Excellence Score over time
2 100% Quantifiable
Quantify all activity to set benchmarks and make
improvements on service standards

Contact our representative:

3 Affordable
Fahmy Baobid A cost-effective solution to assist property managers
fahmy.baobid@Lauretta.io optimise running of developments that cost less than
+65-90098579 10 cents per square feet

Offices 4 Scalable
Easily scalable across multiple properties, that are
Singapore
regional or even international
2 Kallang Ave
#09-21 CT Hub
Singapore 339407 5 Rapidly Deployable
Have a solution ready to deploy in 2 weeks
USA
Arlington, MA (Gov’t Sales Operations)