Scribd Logo
Upload

Welcome to Scribd!

  • 39 views

    BUSS252

    Uploaded by

    Jane Lee
    This document is the syllabus for the Marketing Research course at Korea University Business School. It provides key details about the course including the instructor's information, course objectives, required text, evaluation criteria, class schedule, and topics to be covered. The course focuses on understanding the marketing research process and applications. Students will learn to implement a complete marketing research cycle from problem formulation to results reporting. The course will be evaluated based on exams, group assignments, and class participation. Key topics include research design, data collection methods, sampling, statistics, and using SPSS for analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BUSS252

    Uploaded by

    Jane Lee
    39 views3 pages
    This document is the syllabus for the Marketing Research course at Korea University Business School. It provides key details about the course including the instructor's information, course objectives, required text, evaluation criteria, class schedule, and topics to be covered. The course focuses on understanding the marketing research process and applications. Students will learn to implement a complete marketing research cycle from problem formulation to results reporting. The course will be evaluated based on exams, group assignments, and class participation. Key topics include research design, data collection methods, sampling, statistics, and using SPSS for analysis.

    Original Title

    BUSS252(02)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document is the syllabus for the Marketing Research course at Korea University Business School. It provides key details about the course including the instructor's information, course objectives, required text, evaluation criteria, class schedule, and topics to be covered. The course focuses on understanding the marketing research process and applications. Students will learn to implement a complete marketing research cycle from problem formulation to results reporting. The course will be evaluated based on exams, group assignments, and class participation. Key topics include research design, data collection methods, sampling, statistics, and using SPSS for analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    39 views3 pages

    BUSS252

    Uploaded by

    Jane Lee
    This document is the syllabus for the Marketing Research course at Korea University Business School. It provides key details about the course including the instructor's information, course objectives, required text, evaluation criteria, class schedule, and topics to be covered. The course focuses on understanding the marketing research process and applications. Students will learn to implement a complete marketing research cycle from problem formulation to results reporting. The course will be evaluated based on exams, group assignments, and class participation. Key topics include research design, data collection methods, sampling, statistics, and using SPSS for analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 3

    Korea University Business School

    BUSS252 (02) Professor Shijin Yoo


    Marketing Research Fall 2022

    Class hours: Monday & Wednesday Period 6 (15:30 – 16:45)


    Classroom: LP208
    Office: LP403
    Office hours: Monday & Wednesday, 09:00 – 12:00 or by email appointments
    Phone: 3290-2827
    E-mail: shijinyoo@korea.ac.kr
    Course assistant: TBA

    Course Objective

    This course focuses on understanding the process and output of Marketing Research (MR)
    as well as its applications. After taking this course, students will be able to implement a
    complete cycle of MR including problem formulation, research design, data collection,
    data analysis, interpretation, and results reporting. This course emphasizes an applied
    approach with practical applications of marketing research in management.

    Required Text

    Burns, Alvin C. and Ann Veeck (2020), Marketing Research, 9th edition, Pearson
    Education, Upper Saddle River, NJ. (8th edition also works)

    Other reading materials will be posted on KU Blackboard (kulms.korea.ac.kr)

    Course Evaluation

    Exams 40 %
    Group Assignments 40 %
    Class Participation 20 %

    Total 100 %

    as of 15JUL2022 1





    1. Exam (40%)

    Mid-term (20%) and final exam (20%) will be conducted to check students’ understanding
    on class topics. Students are expected to carefully read textbook chapters and other
    assigned materials.

    • Mid-term exam: Ch. 1 & Ch. 3 - 10


    • Final exam: Ch. 1 & Ch. 3 - 10, Ch. 12 - 15

    2. Group Assignments (40%)

    Two group assignments will be given to check students’ comprehensive understanding of


    class materials. Details will be announced.

    3. Class Participation (20%)

    Various kinds of class discussion / activity sessions will be conducted. Students are
    expected to actively participate in these in-class exercises. Since most of the activities will
    be based on group discussion, students should form a group, a size of FOUR or FIVE
    members. Each group should upload its one-page profile on KU Blackboard (BB) >
    Discussion Board by SEP19. The profile should at least include (1) group name, (2)
    member list, and (3) group slogan.

    Each group’s performance and contribution will be evaluated by the instructor while each
    member’s contribution to group works will be evaluated by peers at the end of the
    semester.

    Each student should submit one-page self introduction (with a recent portrait photo) on
    BB > Assignments by SEP14. This will be counted for a participation score.

    as of 15JUL2022 2

    Class Schedule

    Date Topics Reading Remarks


    SEP05 Introduction Ch. 1
    SEP07 Markeitng Research Process Ch. 3
    SEP12 No class (Chuseok holiday)
    SEP14 Research Design Ch. 4 Due: Self Introduction
    SEP19 Secondary Data Ch. 5 Due: Group Profile
    SEP21 Qualitative Research Ch. 6
    SEP26 Survey I Ch. 7
    SEP28 Survey II Ch. 8
    OCT03 No class (Gaechunjeol holiday)
    OCT05 EX01: Questionnaire Development
    OCT10 Experimentation Ch. 4
    OCT12 EX02: Experiments Design
    OCT17 SPSS Introduction TBA
    OCT19 Sampling I Ch. 9
    Due: Group
    OCT24 Sampling II Ch. 10 Assignment II
    OCT26 Mid-term Exam
    OCT31 EX03: Sampling Exercise
    NOV02 Descriptive Statistics Ch. 12
    NOV07 EX04: Data Management Using SPSS
    NOV09 Statistical Inference Ch. 12
    NOV14 EX05: Hypothesis Development and Research Design
    NOV16
    Differences Ch. 13
    NOV21
    NOV23 EX06: Finding and Interpreting Differences
    NOV28 Relationships Ch. 14
    NOV30 EX07: Finding and Interepreting Relationships
    DEC05 Regression I Ch. 15
    DEC07 Regresion II Ch. 15
    DEC12 EX08: Regression Applications
    DEC14
    Group Assignment II presentation Due: Group
    DEC19 Assignment II
    DEC21 Final Exam
    Note: This syllabus is subject to change with advance notice during the semester.

    as of 15JUL2022 3

    You might also like