CAGAYAN STATE UNIVERSITY COLLEGE OF ENGINEERING 1

Table of Contents

Chapter I: Introduction.................................................................................................................2

1.1 Background of the Study....................................................................................................2

1.2 Statement of the Problem...................................................................................................4

1.3 Research Objective.............................................................................................................5

1.4 Research Questions............................................................................................................5

1.5 Significance of the Study...................................................................................................6

1.6 Scope of the Study.............................................................................................................7

Chapter II: Review of Related Literature.....................................................................................8

References....................................................................................................................................9
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Chapter I: Introduction

Gonzaga is a thriving municipality of Cagayan steadily keeping up with the

urbanization of the province. The first-class municipality with its rich land for

agriculture, beautiful beaches, and tourist spots. The 2015 census from PhilAtlas states

that there are 38,883 total population and is still increasing greatly today. With the

municipality’s rise in economic growth and fame from its natural resources and

features, it ought to keep up with its developments in facilities, buildings, and

infrastructures.

With the help of urbanization, economic growth increases, land developments

expand, and infrastructure improves greatly. What Gonzaga lacks are structures to keep

up better; malls are what’s needed. There are many brands of malls in the country and

one of them is SM and CityMall.

1.1 Background of the Study

Malls are a collection of different stores in one building for different purposes

such as entertainment, leisure, services, and many more, providing the essential needs

of everyone. The first ever enclosed mall throughout the world was the Southdale

Center built during the year 1956 in the suburbs of Twin Cities, Edina, Minnesota

designed by Victor Gruen (Johnson, 2016). In the Philippines, Ali mall was the first

ever mall named after and honoring the great boxer Muhammad Ali during the year
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1976 (Aquino, 2016) and Harrison Plaza was built next leading to the increase in the

number of countless malls throughout the country (De Guzman, 2019).

In addition, one of the notable shopping malls these days is the CityMall owned

by DoubleDragon as a subsidiary. The said brand has over 41 branches in the country.

The first ever CityMall was completed on 14 th of December 2014 and opened 27th of

March 2015 which is the CityMall- Arnaldo Roxas. The CityMall is still extending its

branches everywhere at locations chosen and planned very thoroughly.

Moreover, in accordance with PhilAtlas, Gonzaga is a municipality of Cagayan

Valley with a total land area of 56,743 hectares and is adjacent to the municipalities of

Sta. Teresita and Sta. Ana. It is a first-class municipality frequently visited for its

beautiful beaches and its Mount Cagua and passed by those going to Sta. Ana for their

casino and resorts as well. A perfect location at Poblacion, Gonzaga to build a Mall to

further promote the municipality as well as an additional and new place for residents to

spend time. Gonzaga is also an agricultural municipality in which many products were

exported from there to nearby places as well as nearby regions.

The Municipality of Gonzaga is growing in population and developing greatly

through the years which is why the researchers have chosen Poblacion, Gonzaga,

Cagayan as the location for the proposed CItyMall. The proposal contains building

design, analysis as well as a detailed cost estimate of the building. Financial analysis

was also included to determine whether CityMall’s construction is feasible.

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1.2 Statement of the Problem

The study was conducted to determine the feasibility of a proposed One-storey

CityMall at Gonzaga, Cagayan Valley.

Specifically, it sought to answer the following questions:

1. How great is the demand for the proposed One-storey CityMall in Gonzaga,

Cagayan?

2. Will the proposed project meet the demand for market services?

3. What are the benefits for the consumers near the proposed project site that will

derive from this project?

4. What viewpoints do the respondents have on the project that has been proposed?

5. Will this proposed project open a good job opportunity for society?

6. What is the technical description of the project in terms of:

a) Locations

b) Land area, capacity, and accessibility

c) Building design

7. How much the planned project will cost?

8. How much will the rental charge for every stall?

9. How long will it take the proposed project to earn a profit and pay back the

investment?

10. Will the proposed project will generate income?

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1.3 Research Objective

The general objective of this study is to design the proposed One-storey CityMall

building at Gonzaga, Cagayan Valley. Specifically, it aims to achieve the following

objectives:

1. To design and analyzed the proposed One-storey CityMall building including its

architectural and structural plans,

2. To provide detailed cost and estimate of the proposed project.

3. To conduct financial analysis.

1.4 Research Questions

1. What are the components to think about in designing and analyzing a proposed one-

story city mall building including its architectural and structural plans?

2. What are the elements to contemplate in providing the detailed cost and estimate of the

proposed building?

3. What are the characteristics to review in conducting a financial analysis?

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1.5 Significance of the Study

This Part of the study will present the importance and beneficiaries of opening a

CityMall in Gonzaga, Cagayan. Shopping malls can provide the best shopping

experiences, such as social gatherings, entertainment, performances, product launches,

promotions, and festivals. The following are the beneficiaries of the city mall in

Gonzaga, Cagayan.

People. Job offers will increase for the people in Gonzaga, Cagayan, when a city

mall is opened, especially for those who live near its location.

Community. As Gonzaga is already a first-class district, opening a city mall

will increase the number of people going there.

Entrepreneurs. There will be business opportunities when there's a city mall in

Gonzaga, Cagayan.

In addition, malls are not used solely for entertainment, as they also serve as

avenues of escapism for most Filipinos, whose daily hardship has made them feel

despondent. Malls provide a mirage of comfort, security, and affluence. Factors like

promotional offers, displays, signage, visual merchandising, product merchandising,

customer treatment, and the ambiance of the mall may affect the buying decisions of

consumers that attract them to the mall.

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1.6 Scope of the Study

The scope of this study is to determine whether a city mall is feasible to open in

Gonzaga, Cagayan, by conducting a  feasibility study on its district and

neighboring municipalities. The study will be surveyed based on the developed model

and the feasibility study results. In addition, the researchers will specifically provide

the architectural and structural plans of the proposed CityMall.

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Chapter II: Review of Related Literature

A shopping mall is a large building or group of buildings containing many

different stores. The modern replacement for the traditional marketplace is a shopping

center, shopping mall, or plaza. A separate management company developed, built, and

maintains the mall as a whole, which is made up of several independent retail

establishments, services, and a parking lot. Restaurants, banks, theaters, businesses,

service stations, etc. may also be found there. Usually, a supermarket and drug store

were built inside, and additional convenience-type stores. The design of stores is

typically arranged in a straight-line manner with a parking lot in front (T, 2016). As

they have replaced traditional bazaars, shopping malls are becoming a bigger and more

important part of our economic and social lives. Malls are now places for more than just

shopping; they are also places to pass the time and enjoy yourself. Due to the numerous

shops and activities that draw customers in and provide a variety of benefits, shoppers

spend a lot of time in shopping malls (Hameli, 2017).

Shopping Mall vs. Shopping Centre

A shopping mall (or simply mall), shopping center,, or shopping arcade is a

building or set of buildings that contain retail stores, with interconnecting walkways

enabling visitors to easily walk from store to store. The walkways may be enclosed. In

the British Isles and Australia, "shopping malls" are more usually referred to as

"shopping centres" or, sometimes, "shopping arcades." In North America, the term
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"shopping mall" is usually applied to enclosed retail structures, while "shopping center"

or "shopping plaza" refers to open-air retail complexes (contributors, 2015).

McArthur Glen Designer Outlet, Swindon, England, a shopping mall

built within a unused railway engine works. The grey girders are the
original structure of the works.

Malls and shopping centre are often used interchangeably as many people

thought that these two terms are the same. Shopping centers are referred to as strip

malls. These retail centres are open-air, so even though they are located in the same

structure, you must leave one store before visiting another. Malls. On the other hand,

provide all of the stores with internal access. In terms of dimensions and sizes, malls are

characterized by their large enclosed spaces and consist of many stores that sell

merchandise to the public. Malls have centralized HVAC and also associated large

parking spaces located under the structure or adjoining buildings. In contrast, the

International Council of Shopping Center (2004) has defined a shopping centre as a

group of retail and other commercial establishments that is planned, developed, owned,

and managed as a single property, with on-site parking provided. The market generally

determines the center's size, orientation, and characteristics of the trade area served by
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the centre. The three main physical configurations of shopping centres are malls, open-

air centres, and hybrid centres.

Basic Configuration

According to Pitt & Musa (2009), the basic design configurations of shopping

centres are as follows

Mall

A "shopping mall" is a typical term for the most typical design style for regional

and super-regional centers. Usually covered, climate-controlled, and lit, the walkway or

"mall" is surrounded on one or both sides by shops and entrances. Surface parking or

structured parking is available on-site, and it is often provided around the center's

perimeter.

Open-air Centre

An "open-air center" is a term that describes a connected row of stores or service

outlets administered as a single entity, with on-site parking usually placed in front of the

stores and common spaces that are not enclosed. An open-air center does not have

enclosed pathways connecting the stores; there may be open canopies. Linear, L-

shaped, U-shaped, Z-shaped, or cluster layouts are the most general criterion of this

design.

Hybrid Centre
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This is a centre that combines elements from two or more of the main shopping

centre types. Common hybrids include value-oriented mega-malls (combining mall,

power centre, and outlet elements), power-lifestyle centres (combining power centre

and lifestyle centre elements), and entertainment-retail centres (combining retail uses

with megaplex movie theatres, theme restaurants, and other entertainment uses)

Types of Shopping Centres

Neighborhood Centre

Convenience is the goal of this sscentre for consumers' basic

requirements in the nearby vicinity. About half of these centers, according to the

ICSC's SCORE reports drugstores serve as the anchor for around a third of

them, while others feature a supermarket. Stores that sell medicines, health-

related items, knickknacks, sundries, and personal services provide support for

these anchors. Typically, a community center is arranged as a straight strip

without an enclosed walkway or shopping center, however, a canopy may link

the businesses.

Community Centre

More clothing and soft products are often available at community centers

than at neighborhood centers. Supermarkets, superdrugstores, and inexpensive

department shops are some of the most popular anchors. Off-price merchants

offering goods including clothing, furniture, home accessories, toys, and other
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products are occasionally community center tenants. Either sports items or

electronics. Typically, the center is set out as a strip, in an L- or U-shaped, or a

straight line. Community centers are one of the eight types of centres that

include the greatest variety of formats. For instance, some facilities that are

anchored by a major retail store with discounts call themselves discount centers.

Off-price centres are those that have a significant portion of their square footage

devoted to shops offering discounts.

Regional Centre

This sort of mall offers general items (a substantial broad range of

products (of which a significant portion is clothing), and services. primary focus

traditional, mass merchant, or low-cost department shops or fashion specialty

stores serve as its anchors. A typical regional center is often enclosed, with

parking encircling the outer edge and the retailers oriented inside and

connected by a shared walkway.

Superregional Centre

A superregional center is bigger than a regional center and functions

similarly to one in terms of anchor stores, product variety, and customer base.

Similar to regional hubs, the traditional design is an enclosed mall with many

storeys.

Fashion or Specialty Centre

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a store with a focus on designer clothing stores, boutiques, and craft

studios stocking unique or chosen clothes products of superior quality and

value. These centers do not require anchoring while occasionally providing the

draw of restaurants or entertainment anchors. The center's physical layout is

quite complex, including opulent furnishings and great landscaping. These

facilities are often located in sectors of commerce with significant incomes.

Power Centre

a shopping mall with numerous sizable anchors, such as off-price

retailers, warehouse clubs, discount department stores, or "category killers," or

establishments that provide a huge assortment of goods in a certain product

area at competitive costs. Usually, there are multiple freestanding buildings in

the center (unconnected) anchors and a very limited number of tiny specialist

tenants.

Theme or Festival Centre

The common unifying theme used by these centers is carried out by the

different stores, both in terms of their goods and architectural style. Tourists

find these areas to be the most alluring, and they can be supported with dining

and entertainment options. These centers, which are typically found in urban

settings, are often converted versions of older, occasionally historic buildings

and can be a component of mixed-use developments.

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Outlet Centre

Outlet malls often have manufacturers' outlet stores that offer their

brands at a discount and are occasionally found in tourist areas. Usually, these

centers are not anchored. Although some are enclosed malls and others might

be situated in a "village" cluster, a strip layout is the most common.

Regional Mall

In the Philippines, malls are all-in-one destinations that provide more than

shopping — they are also centers for dining and entertainment, as well as

accessing utility and government services. It is undeniable that these physical

retail locations offer a space for face-to-face socializing that the internet can’t

replicate./
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References

Aquino, R. (2016, June 4). Asia Property Awards. Retrieved from Newsroom:
https://www.asiapropertyawards.com/en/how-muhammad-ali-inspired-the-
philippines-first-ever-shopping-mall/

contributors, N. W. (2015, September 15). Shopping mall. Retrieved from New World
Encyclopedia: https://www.newworldencyclopedia.org/p/index.php?
title=Shopping_mall&oldid=990717

De Guzman, N. (2019, July 24). History. Retrieved from Esquire:

https://www.esquiremag.ph/long-reads/features/harrison-plaza-history-a1729-
20190723-lfrm

Hameli, K. (2017). THE ROLE OF SHOPPING MALLS IN CONSUMER’S LIFE: A PILOT STUDY WITH
KOSOVAR CONSUMER. ResearchGate, 503.

ICSC. (2004). ICSC Shopping Center Definition. International Council of Shopping Centres, 1.

Johnson, S. (2016, November 29). Arts + Design. Retrieved from IDEAS.TED.COM:

https://ideas.ted.com/the-strange-surprisingly-radical-roots-of-the-shopping-mall/

Pitt, M., & Musa, Z. N. (2009). Towards defining shopping centres and their management
systems. J Retail Leisure Property 8, 39-55. Retrieved from
https://doi.org/10.1057/rlp.2008.25

T, A. (2016, July 26). History of Malls / Management. Retrieved from Your Article Library:
https://www.yourarticlelibrary.com/mall-management/history-of-malls-
management/87292