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    BeReal Product Tear Down

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    Ankith naidu
    BeReal is a social media app that allows users to post one unedited photo per day within a 2-minute timeframe. This format aims to showcase users' authentic selves and realities. The app has over 10 million downloads and aims to provide a healthier social experience than competitors like Instagram by discouraging excessive posting and filtering. It simplifies the onboarding process with clear, minimal text to engage Gen Z users accustomed to short attention spans.

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    BeReal Product Tear Down

    Uploaded by

    Ankith naidu
    95 views8 pages
    BeReal is a social media app that allows users to post one unedited photo per day within a 2-minute timeframe. This format aims to showcase users' authentic selves and realities. The app has over 10 million downloads and aims to provide a healthier social experience than competitors like Instagram by discouraging excessive posting and filtering. It simplifies the onboarding process with clear, minimal text to engage Gen Z users accustomed to short attention spans.

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    BeReal product tear down

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    BeReal is a social media app that allows users to post one unedited photo per day within a 2-minute timeframe. This format aims to showcase users' authentic selves and realities. The app has over 10 million downloads and aims to provide a healthier social experience than competitors like Instagram by discouraging excessive posting and filtering. It simplifies the onboarding process with clear, minimal text to engage Gen Z users accustomed to short attention spans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    95 views8 pages

    BeReal Product Tear Down

    Uploaded by

    Ankith naidu
    BeReal is a social media app that allows users to post one unedited photo per day within a 2-minute timeframe. This format aims to showcase users' authentic selves and realities. The app has over 10 million downloads and aims to provide a healthier social experience than competitors like Instagram by discouraging excessive posting and filtering. It simplifies the onboarding process with clear, minimal text to engage Gen Z users accustomed to short attention spans.

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    © All Rights Reserved
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    You are on page 1of 8

    BeReal.

    Your friends for


    real.

    Product teardown:
    onboarding process
    About BeReal. Stats.
    BeReal. is a French social app that was launched in 2020. It 10M+
    was developed by Alexis Barreyat and Kevin Perreau.
    Downloads
    The app works on the principle of "one post per day."
    i.e., a user can only post one per day within the 2-minute
    timeframe.
    It was often termed as "Instagram-Killer" because being 4.6
    the most authentic and healthy form of social media.

    Competitors. Key value proposition.


    Authentic Reality
    User Persona.
    Montana is a modern-age guy who has his profile
    on all major social media platforms, and he loves
    to binge. Due to this, his work often gets delayed.
    Lately his friend recommended to get connected
    Montana on BeReal.

    24 y/o Male
    Exceptions:
    Artist He is very curious about learning about this app
    and what new features it has, as well as what's in

    Painpoints it for him overall and eventually reducing his


    social media addiction.
    He is insecure and doubting himself as a result of
    his social media addiction and scrolling through Interest:
    things. He wants to go out and mingle with others
    without any social media hierarchy and get rid of
    social media slowly and permanently.
    SignUp.
    Observations:
    As soon as you open the
    BeReal. you will notice
    the interface is just a
    classic Black and white
    with an enlarged font,
    which no other

    competitors have so far.

    Then the app tells you


    about what they stand
    for and, moreover, gains
    customer trust in the
    process.

    Observations:
    After that, you sign up and you
    type your name, and the whole
    interface is super clear, and
    they actually know nowadays
    that Gen-Z doesn't have the
    patience to go through long
    texts just like this presentation.

    That's why they are making it


    short and clean.

    Then you type your number


    and you click "continue," but
    you don't read the terms and
    conditions because otherwise
    you cannot sign up, which is a
    brilliant move by them.

    Observations:
    Then the following
    process will be: they will
    ask for your contact
    access and then they will
    tell you to invite friends
    because they know word

    of mouth has more value.

    You scroll your


    notification bar, then you
    see the fantastic

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