Mini Project - I

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Mini Project –I

(KMBN152)

HONDA SCOOTY
Submitted to

Dr. A.P. J. Abdul Kalam Technical University, Lucknow

Towards the partial fulfilment of degree of Master of Business Administration

Guided by Submitted by

Faculty Name:

Dr. Neeta Bhatla Name : AASTHA

University Roll No. :

Babu Banarsi Das Northern India Institute of Technology

Sector-II, Dr. Akhilesh Das Nagar, Faizabad Rd, Lucknow.

S No Particulars Page from Page to


Certificates
1 Introduction 1
2 Importance and Relevance of
Innovative Idea
3 Feasibility of the Innovative Idea
4 Description of the Idea
TABLE OF CONTENTS

Introduction of Honda Activa


The Honda Activa is a motor scooter made by Honda Motorcycle and
Scooter India (HMSI). It was launched in India in May 1999. Production
in Mexico began in 2004. It a 109/125 cc, 7 bhp (5.2 kW) scooter. The
vehicle has the option of kick- and self-start.
History of Honda Activa
Honda began selling a new version of the Activa in the Indian market on 8 May
2009, with a new 109 cc (6.7 cu in) engine. Honda said the Fuel economy was
improved by 15%.

In April 2014, Honda began an upgraded model of Activa with a 125 cc (7.6 cu
in) engine and rebranded the model as Activa 125. Currently, both Activa-i and
Activa 125 are sold in India along with traditional Honda Activa.

Honda began selling the Activa-i in India, a cheaper and lighter version of the
Activa, in December 2013. It is powered by a 110 cc (6.7 cu in) engine. On
September 22, 2015, Honda announced that they had sold over 1 million
Activas in five months in the Indian market, from April to August.

Honda launched their fifth- generation of Honda Activa in 2018, and the sixth-
generation Honda Activa 6G have been launched in India with prices starting at
₹ 63,912 .
AWARDS

 2001 - Scooter of the Year 2001 (BS Motoring)


 2002 - Scooter of the Year by Overdrive Magazine
 2007 - Best automobile brand of India 2007 (Planman Media)
 2008 - Scooter Customers Satisfaction No.1 - CNBC TV18 - Auto Car
"Auto Awards 2008
 2009 - Scooter of the Year - ET ZigWheels Awards 2009
 2018- DROOM – Buyer's Choice Scooter Of The Year

DROOM – Dealer's choice scooter of the Year

DROOM – Jury's choice scooter of the Year

Most sold scooter on Droom

 2019 - Jury's choice Pre-Owned Scooter of the year (Droom Pre-Owned


Auto awards)

Buyer's Choice Pre-Owned Scooter of the Year (Droom Pre-Owned Auto


awards)

 2020 - Scooter of the Year (Jagran HiTech Awards) (Activa 6G)


 2021 - Best Innovation and Integrated Campaign- 2 Wheeler
(CarAndBike Awards, 2021)(Activa 6G

SOME PICURES OF ACTIVA

Honda Activa Armour Gold Metallic


1st Generation Honda Activa

Black Honda Activa 2010 model

Honda Activa 7 G Model 2022

2001 Honda Activa Model


Honda Mission -
“A dynamic growth oriented company through market leadership,
excellence in quality and service and maximizing export, ensuring
attractive returns to equity holders, rewarding associates according to
their ability and performance, fostering a network of engineers and
researchers ensuing unique contribution to the development of the
industry, customer satisfaction and protection of the environment by
producing emission friendly green products as a good corporate citizen
fulfilling its social responsibilities in all respects.”

Honda Vision -
Serve people worldwide with the joy of expanding their life s potential -
Lead the advancement of mobility and enable people everywhere in the
world to improve their daily lives.
Types of Honda Scooty

HONDA ACTIVA 125 HONDA DIO

HONDA ACTIVA 6 G HONDA GRAZI

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