Factor Analysis
Factor Analysis
Factor Analysis
THE ADVANTAGE OF PCA over an average is that it automatically weights each of the
variables in the calculation.
FACTOR ANALYSIS
Acc. To Hatcher, 1991
- is a method for modeling observed variables, and their covariance structure, in terms of
a smaller number of underlying unobservable (latent) "factors"
-it is generally an exploratory/descriptive method that requires many subjective
Judgments.
- It is widely used tool and ofetn controversial because the models, methods and
subjectivity are so flexible that debates about interpretations can occur.
- Done by means of principal components analysis (CPA)
WHY USE FACTOR ANALYSIS
- Acc to Hackett, 1986
- is a useful tool for investigating variables relationships for complex concepts such as
socioeconomic status, dietary patterns, or psychological scales
- Allows researchers to investigate concepts that are not easily measured directly by
collapsing a large number of variables into a few interpretable underlying factors.
WHAT IS FACTOR
-Key concept of factor analysis is that multiple observed variables have similar patterns
of responses because they are all associated with a latent (not directly measured)
variables.
Ex. People may respond similarly to questions about income, education, and occupation,
which are all associated with the latent variable socioeconomic status.
FACTOR LOADINGS
-Acc to Rahn 2001, it is a relationship of each variable to the underlying factor is
expressed by the so- called factor loading. It can be interpreted like standardized
regression coefficients (which denotes a correlation between two variables).
-Once you run a factor analysis and think you have some usable results, its time to
eliminate variables that are not strong enough. They are usually the ones w/ low factor
loading.
-As a rule of thumb, your variable should have a rotated factor loading of at least /0.4/
onto one of the factors in oder to be considered important.
-Some researchers use mush more stringent criteria such as cut off of absolute value of
0.7
FACTOR SCORES
-allow you to use a single variable as a measure of the factor in the other analyses, raher
than a set of items.
HOW BIG THE SAMPLE SIZE DO YOU NEED FOR FACTOR ANALYSIS
-Acc to Martin & Harrington, 1999. Most of the time we plan the sample size for a data
set based on obtaining reasonable statistical power for a key analysis of that data set. But
nit only issue in sample size and not every statistical analysis uses p-value. One example
is Factor Analysis.
-Factor analysis is a measurement model of an underlying construct.
- The focus is understanding w/c variables are associated with which latent constructs.
The approach is slightly different if your running an exploratory or a confirmatory model,
but the overall focus is the same.
RULES OF THUMB
TAKEAWAYS
1. You are going to need a large sample. That means in the hndreds of cases. More is
better.
2. You can get away w/ fewer observations if the data are well-behaved. If there are no
missing data and each variable highly loads on a single factor and not others, you wont
need as many cases.
3. The main issue w/ small data sets is overfitting (a secondary issue is if the sample is
really small, the model wont even converge).
- Yes, Confirmatory Factor Analysis can use p-values, for overall model fit chi-square test
as well as specific path coefficients. Exploratory Factor Analysis does not.
HOW MANY VARIABLES AND OBSERVATIONS
ROTATIONS
- Acc to Rahn 2001, axes of the factors can be rotated within the multidimensional
variable space.
-Ex. The program looks first for the strongest correlations between variables and the
latent factor, and makes that factor 1 or called as axis 1. Then look for the second set of
correlations calls it factor 2 or axis 2. And so on.
- Inorder to make the location of the axes fit the actual data points better, the program can
rotate the axes, Ideally, the rotation will make the factors more easily interpretable.
- Rotations that allow for correlation are called obliques rotations; rotations that assume
the factors are not correlated are called orthagonal rotations.
-Programs offer many different types of rotations. An important difference between them
is that they can create factors that are correlated or uncorrelated w/ each other.
- If orthogonal ang rotation, we specified that factor 1 and 2 are not correlated.
Evidence based on the consequences of testing - The extent to w/c the consequences of
the use of the score are congruent w/ the proposed uses of the instrument.