Group Project Guideline

Faculty of Business Management & Globalization
Faculty of Information & Communication Technology
BMGMT3202 Strategic Management

Department : Faculty of Business & management
Group
Course Name :
Semester : 6
Project
Commence Date :
Deadline Date : Week 14
Unit Controller / Examiner : Mirza Vejzagic
Contact Number : Ext (8407)
E-mail : mirza.v@limkokwing.edu.my
Group Project
This project is designed and aimed to improve your analytical techniques. The project is worth
30% of your total grade. The project should contain two phases of development. First phase
is a written report on particular company and it’s reflecting 20% of your total grade. Second
phase is presentation of your written report and it’s reflecting 10% of your total grade.
All groups (5 students in a group) should analyze on one public listed company’s annual
report and do following tasks.
1. Investigate and Analyze the Company’s History and Growth. A company’s past
can greatly affect the present and future state of the organization. To begin your case
study analysis, investigate the company’s founding, critical incidents, structure, and
growth.
2. Identify Strengths and Weaknesses Within the Company. Using the information
you gathered in step one, continue your case study analysis by examining and
making a list of the value creation functions of the company. For example, the
company may be weak in product development, but strong in marketing.
3. Gather Information on the External Environment. The third step in a case study
analysis involves identifying opportunities and threats within the company’s external
environment. Special items to note include competition within the industry, bargaining
powers, and the threat of substitute products.
4. Analyze Your Findings. Using the information in steps two and three, you will need
to create an evaluation for this portion of your case study analysis. Compare the
strengths and weaknesses within the company to the external threats and
opportunities. Determine if the company is in a strong competitive position and decide
if it can continue at its current pace successfully.
5. Identify Business Level Strategy. Thus far, your case study analysis has identified
the company’s corporate level strategy. To perform a complete analysis, you will
need to identify the company’s business level strategy. (Note: if it is a single
business, the corporate strategy and the business level strategy will be the same.)
For this part of the case study analysis, you should identify and analyze each
company’s competitive strategy, marketing strategy, costs, and general focus.
Page 1 of 3
6. Analyze Implementations. This portion of the case study analysis requires that you
identify and analyze the structure and control systems that the company is using to
implement its business strategies. Evaluate organizational change, levels of
hierarchy, employee rewards, conflicts, and other issues that are important to the
company you are analyzing.
7. Make Recommendations. The final part of your case study analysis should include
your recommendations for the company. Every recommendation you make should be
based on and supported by the context of your case study analysis.
Resource: businessmajors.about.com
SUBMISSION INFORMATION
The written report of project must be completed by week 13. Behind schedule
submission will be penalized. The presentation of project must be executed on week
14. Behind schedule presentations will not be considered. Please type the report in
Times Roman 11/ Ariel 10 font, with one and half (1.5) spacing (save paper) with numbered
pages – The report should not be more than 15 pages. The cover page template for the report
is given below.
ALL facts in the report must be substantiated except those that are obviously common
knowledge. This necessarily requires that the source of information be cited. For example, if a
statement is made that the local economy is likely to get better or worse over the next five
years, then the report MUST indicate the source of this expectation.
RULES AND REGULATIONS

• You are assigned to complete this assignment as a group.
• You are NOT allowed to work individually,
• You must write the report based on real information
SPECIFIC INFORMATION
This assignment will be group work. If you cannot find a group, I will assign you to one of my
choice. All the members of a group are required to contribute equally. If the contribution of the
members is considerably unequal, you can agree on a different weighting scheme that
reflects the contributions of each member. Lacking agreement, you will be asked to provide
me with the details of each member’s contribution in writing, and I will decide the weights.
Page 2 of 3
Learning Outcome (LO) Mapping
T1 T2 T3 T4 T5 T6 T7
LO 1 Discussion of company historical development and
growth. Examination of relationship between
company’s past and the present and future state of √ √
the organization.
LO 2 Application of general knowledge, concepts, and √ √ √ √ √ √ √
principles of Strategic Management.
LO 3 Examination of external and internal environment
(SWOT) which include general, technological,
competitive, etc. environment in order to recognize √ √ √ √
company (global) status and performance.
LO 4 Recognition and understanding of management
strategies which company pursue in order to achieve
high performance. √ √ √
LO 5 Discussion of ethics from the perspective of Strategic √
Management
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Faculty of Business Management & Globalization

Faculty of Information & Communication Technology

BMGMT3202 Strategic Management

RULES AND REGULATIONS

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