Learning Area ENTREPRENEURSHIP Grade Level 11/12

W7 Quarter First/ Third Date

I. LESSON TITLE The Marketing Mix (7P’s) in relation to the business opportunity
II. MOST ESSENTIAL LEARNING Recognize the importance of marketing mix in the development of marketing
COMPETENCIES (MELCs) strategy.
III. CONTENT/CORE CONTENT 1. Describe the Concept of Marketing Mix;
2. Identify the seven P’s in the Marketing Mix

(Reference:
Aduana, Nick L. "Chapter 5/Lesson 3 The Marketing Mix." In Entrepreneurship In
Philippine Setting For Senior High School, 184-199. Quezon City, Philippines: C&E
Publishing, 2016.

Angeles A. De Guzman, Entrepreneurship for Senior High School Applied Subject

ABM Strand, Lorimar Publishing, p.25-26

Banastao, C., & Frias, S. (2008). Entrepreneurship. Quezon City Philippines: C&E
Publishing, Inc.

Habaradas, Raymund B. and Tullao, Tereso S. Jr., Pathways to Entrepreneurship,

2016, Phoenics publishing house, p.17-28)

Morato, Eduardo A. Jr., Entrepreneurship, 1st ed., Manila, Philippines: REX Books
Store, p.13

Suggested
IV. LEARNING PHASES Learning Activities
Timeframe
A. Introduction In the previous lesson, you already know about a data collection. It is an
Panimula important factor of any research study. The three (3) ways of collecting data
are Survey, Interview, and Focus Group Discussion (FGD). This will help
entrepreneurs in gathering information about their target market.
After going through this lesson, you will be able to: a) describe the
Concept of Marketing Mix and b) identify the seven P’s in the Marketing Mix

Presentation

The Marketing Mix (7P’s) in relation to the business opportunity

Marketing Mix is a set of controllable and connected variables that a

company gather to satisfy a customer better than its competitor. It is also
known as the “Ps” in marketing. Originally, there were only 4Ps but the model
has been continually modified until it became 7P’s. The original 4 P’s stands
for product, place, price and promotion. Eventually, three elements have
been added, namely: people, packaging and positioning to comprise the 7
P’s.

The 7 P’s of Marketing Mix

1. PRODUCT

Marketing strategy typically starts with the product. Marketers can’t plan a
distribution system or set a price if they don’t know exactly what the product
will be offered to the market.

Product refers to any goods or services that are produced to meet the
consumers’ wants, tastes and preferences. An example of goods includes
tires, MP3 players, clothing and etc. Goods can be categorized into business
goods or consumer goods. A buyer of consumer goods may not have
thorough knowledge of the goods he buys and uses. An example of services
includes hair salons and accounting firms. Services can be divided into
 Suggested
IV. LEARNING PHASES Learning Activities
Timeframe
consumer services, such as hair styling or professional services, such as
engineering and accounting.

2. PLACE
Place represents the location where the buyer and seller exchange goods or
services. It is also called as the distribution channel. It can include any physical
store as well as virtual stores or online shops on the Internet.

STAGES OF DISTRIBUTION CHANNEL

Figure 1. Stages of Distribution

channel. http://bit.ly/2QmXeJ5

(For additional information about the Stages of Distribution Channel, click the
LINK below.)
Link: http://bit.ly/2qmxej5
Video Link: https://www.youtube.com/watch?v=ALoo4vrKKUw

Channel 1 contains two stages between producer and consumer - a

wholesaler and a retailer. A wholesaler typically buys and stores large
quantities of several producers' goods and then breaks into bulk deliveries to
supply retailers with smaller quantities. For small retailers with limited order
quantities, the use of wholesalers makes economic sense.

Channel 2 contains one intermediary. In consumer markets, this is typically a

retailer. A retailer is a company that buys products from a manufacturer or
wholesaler and sells them to end users or customers. In a sense, a retailer is an
intermediary or middleman that customers use to get products from the
manufacturers.

Channel 3 is called a "direct-marketing" channel, since it has no intermediary

levels. In this case the manufacturer sells directly to customers.

3. PRICE
The price is a serious component of the marketing mix. What do you think
is the meaning of a Price?
In the narrowest sense, price is the value of money in exchange for a
product or service. Generally speaking, the price is the amount or value that
a customer gives up to enjoy the benefits of having or using a product or
service. One example of a pricing strategy is the penetration pricing. It is when
the price charged for products and services is set artificially low in order to
gain market share. Once this is attained, the price can be higher than before.

4. PROMOTION
Promotion refers to the complete set of activities, which communicate the
product, brand or service to the user. The idea is to attract people to buy your
product over others. Advertising, Personal Selling, Sales Promotion, Direct
Marketing, and Social Media are examples of promotion.
5. PEOPLE
Your team, a staff that makes it happen for you, your audience, and your
advertisers are the people in marketing. This consists of each person who is
involved in the product or service whether directly or indirectly.
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IV. LEARNING PHASES Learning Activities
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People are the ultimate marketing strategy. They sell and push the product.
People are one of the most important elements of the marketing mix today.
This is because of the remarkable rise of the services industry. Products are
being sold through retail channels today. If the retail channels are not
handled with the right people, the product will not be sold. Services must be
first class nowadays. The right people are essential in marketing mix in the
current marketing scenario.

6. PACKAGING
Packaging is a silent hero in the marketing world. Packaging refers to the
outside appearance of a product and how it is presented to the customers.
The best packaging should be attractive enough and cost efficient for the
customers. Packaging is highly functional. It is for protection, containment,
information, utility of use and promotion.

7. POSITIONING
When a company presents a product or service in a way that is different
from the competitors, they are said to be “positioning” it. Positioning refers to
a process used by marketers to create an image in the minds of a target
market.
Solid positioning will allow a single product to attract different customers
for not the same reasons. For example, two people are interested in buying a
phone; one wants a phone that is cheaper in price and fashionable while the
other buyer is looking for a phone that is durable and has longer battery life
and yet they buy the same exact phone.

(For additional information about the topic, click the link below.)
LINK: https://blog.hurree.co/blog/marketing-mix-7ps
https://mailchimp.com/marketing-glossary/marketing-mix-7ps/

Learning Task 1:
Find the P’s. Directions: Think of words or terms related to the topic that starts
with letter “P” and find the words in the grid horizontally, vertically, or
diagonally. Write the Words or Terms on your answer sheet and explain it
briefly.

1. _________________________________
2. _________________________________
3. _________________________________
4. __________________________________
5. __________________________________
6. __________________________________
7. __________________________________
B. Development Learning Task 2. Using the Venn Diagram below list down the similarities and
Pagpapaunlad differences of PRODUCER and CONSUMER. Write your answers in your answer
sheet.

Producer PLACE Consumer

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IV. LEARNING PHASES Learning Activities
Timeframe
C. Engagement Learning Task 3. Paste the P’s
Pakikipagpalihan Look for newspapers or magazines. Find and identify pictures related to
the P’s in Marketing Mix. Cut out the pictures, sort and paste them on your
sheet, then write a short description on the line next to the picture.

PICTURE 1
PICTURE 2
PICTURE 3

PICTURE 4
Rubrics for Scoring

Score Description
15 The table is complete with pictures and the descriptions are correct.
12 The table is lacking one (1) picture and the descriptions are correct.
9 The table is lacking two (2) pictures and the descriptions are correct.
6 The table is lacking three (3) pictures and the descriptions are correct.
3 The table is lacking one (4) pictures and the descriptions are correct.

D. Assimilation Learning Task 4: Answer the following questions:

Paglalapat 1. What are the trends that your target buyers are following?
2. When and where are your customers most ready to buy your product
or service?
3. Is the customer price sensitive? Explain your answer?
V. ASSESSMENT Learning Task 5
(Learning Activity Sheets Multiple Choice. Direction: Read the sentences below. Encircle the letter of
for Enrichment, the best answer. Write your answer on your answer sheet.
Remediation or
Assessment to be given 1) It is a set of controllable and interrelated variables composed of product,
on Weeks 3 and 6) place, price and promotions that a company assembles to satisfy a target
group better than its competitor.
A. Marketing Mix B. Packaging C. Price D. Product
2) The amount that a customer pays for to enjoy it.
A. Marketing Mix B. Packaging C. Price D. Product
3) An item that is produced to satisfy the needs of a certain group of people.
A. Marketing Mix B. Packaging C. Price D. Product
4) A process used by marketers to create an image in the minds of a target
market.
A. Branding B. Goods C. Place D. Positioning
5) It can be intangible or tangible as it can be in the form of services or goods.
A. Marketing Mix B. Packaging C. Price D. Product

VI. REFLECTION • The learner communicates the explanation of their personal

assessment as indicated in the Learner’s Assessment Card.
• The learner, in their notebook, will write their personal insights about
the lesson using the prompts below.
I understand that _______________________________________.
I realize that ____________________________________________.
I feel that_______________________________________________.

Prepared by: DELSIFE D. CANTA/ DHONABEL CATELO Checked by: ERLITO B. ORLINGA/
Calamba Bayside Integrated School FLOR I. TOMAS

4. D 2. C
5. D 3. D 1. A
LEARNING TASK 5
Key to Correction