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    0uW2gjMThqJY1j2MRCOL - FYF - Funnel - Planning - WorkbookPDF

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    0uW2gjMThqJY1j2MRCOL - FYF - Funnel - Planning - WorkbookPDF

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    41 views13 pages

    0uW2gjMThqJY1j2MRCOL - FYF - Funnel - Planning - WorkbookPDF

    Uploaded by

    jallen853

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 13

    F*CK YEAH FUNNELS ™

    The Sales Funnel Sequence Masterclass

    YOUR FUNNEL
    PLANNING
    WORKBOOK
    Copyright © Mariah Coz. 2015. All Rights Reserved.

    You may print a copy of this document for your personal use. Other than that, no part of
    this publication may be reproduced, stored, or transmitted in any form or by any means,
    electronic, mechanical, photocopying, recording, scanning, or otherwise, except as
    permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the
    prior written permission of the author. Requests to the author should be addressed to
    Mariah Coz, mariah@femtrepreneur.co
    FOUNDATIONS

    Indicate which product you are going to promote in your funnel.


    You can only choose one to start.

    1.

    2.

    3.

    List three pieces of content you’ve already created that relates to this
    topic (blogs posts, PDFs, tutorials, videos)

    If you’ve launched before, write down the titles or subject lines of


    your previous launch emails. You can re-use these in your funnel!
    GOALS
    It’s important to set some goals for your funnels, both in terms of
    new subscribers and revenue generated.

    What are your daily and weekly subscriber goals from your funnel?

    What are your daily and/or weekly revenue goals from your
    funnel? You can either indicate you want to make a certain number
    of sales (2 sales per day) or a certain revenue goal ($500/week).
    CHOOSE YOUR FUNNEL
    THERE ARE FOUR MAIN TYPES OF FUNNELS:

    THE FREE EMAIL COURSE

    THE OPT-IN AND 1-1 LAUNCH SEQUENCE

    THE WEBINAR RECORDING FUNNEL

    THE BATCH LAUNCH FUNNEL

    You should choose the funnel that would be easiest for you to set up
    as soon as you can. If you have never done a webinar, don’t choose
    the webinar funnel, start with the email course funnel. If you have
    launch emails and a free checklist, do the Opt-in Launch funnel.

    Indicate which funnel type you are going to create first. (You can
    always experiment with other formats later!)
    YOUR CATEGORIES

    What does your audience need to be educated about in regards to


    your niche or product topic?
    WHY should they care about what you teach or sell?

    What are some examples of “Interaction” emails or phrases you can


    ask your audience?

    What pure value content will you include in your funnel? Write
    down 3 ideas.
    OUTLINE YOUR SEQUENCE
    SEQUENCE OVERVIEW

    1. What’s your why? (EDUCATION/


    INTERACTIVE)
    2. 5 Reasons Why You Need X (EDUCATION)
    3. How-to, tutorial, training (PURE VALUE)
    4. 4 Myths About X (MARKETING)
    5. 3 Biggest Mistakes (MARKETING)
    6. How-to, tutorial, training (PURE VALUE)
    7. What’s holding you back? (INTERACTIVE/
    MARKETING)
    8. FAQ, testimonials, pitch (MARKETING)

    SHOW QUANTIFIABLE RESULTS


    OR BENEFITS IF YOU CAN.

    YOU CAN ALWAYS ADD MORE PURE VALUE


    OR PREVIEW CONTENT!

    REMEMBER YOUR CUSTOMERS PAIN POINTS


    AND DESIRES.
    #1: Educate your audience and ask them “what’s your why?”

    #2: Educate your audience. This is the “5 Reasons You Need to X”.

    #3: Training, how-to, tutorial = PURE VALUE CONTENT.


    1.

    2.

    3.

    #4: Bust those myths! What are 3-5 myths people believe about
    your product or industry?

    1.

    2.

    3.

    #5: Common mistakes: What are 3 common mistakes people


    make when they try to do what you teach or provide as a
    service?

    #6: Training, how-to, tutorial = PURE VALUE CONTENT. What will


    you help them with today?
    #7: What’s holding you back? Ask your audience and share a little
    about your own past struggles, what used to hold you back. This
    is INTERACTIVE - so ask for a reply!

    #8: Frequently Asked Questions, Testimonials, and the final pitch.


    Address all of the most common hesitations, excuses, and
    questions they might have.

    #9: Optional. What’s your urgency? Cart closing? Bonus expires?


    Price increase?
    QUICK REFERENCE

    You can always refer back to this page for a quick refresher on
    the sequence, the content of the emails, and the pitches!
    YOUR NOTES

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