Principles of Marketing Exam

PRINCIPLES OF MARKETING
EXAMINATION
Name: Score:
General Direction: This is a 50-item test, read each direction written in every type of test.
I. Multiple Choice Test

Directions: Choose the letter of the correct answer and write it on the blank
provided at the left side of the test paper.
1. An era wherein the social responsibility begun to take part of marketing strategies of
the company.
a. Sales Era c. Production Era
b. Marketing Era d. Social Era
2. It is based around the fact that the consumer is the all-powerful ruler and the companies will do
whatever they need.
3. Companies' main priority was to get rid of or move their products out the factory door using
a variety of selling techniques.
4. It covers the period of the Industrial Revolutions until 1928 when the firm was concentrated
on creation of a new particular item for consumption.
5. An era wherein you must first determine the wants and needs of the consumers and design
a system to satisfy them.
b. Marketing Era d. Relationship Era
6. An era wherein the marketers embrace approaches that build stronger relationships between
their brands and people.
b. Marketing Era d. Relationship Era
7. A non-traditional marketing which efforts to cultivate the attention, interest, and preferences of a
target market toward a celebrity or authority figure.
a. Person Marketing c. Event Marketing
b. Cause Marketing d. Organizational Marketing
8. Identification and marketing of social issue, cause or idea to selected target market. Many profit
seeking firms link their products to social causes.
9. Marketing efforts of mutual benefit organizations, service organization and government
organizations, that seek to influence others to accept their goals, receive their services or contribute to
them in some way.
10. A strategy designed to foster customer loyalty, interaction and a long term engagement.
a. Relationship Marketing c. Customer Service
b. Customer Relationship d. Marketing Relationship
II. ENUMERATION
Directions: Read the following questions and write your answer on the blank
space below.
a. Non-Traditional Marketing c. Elements of Relationship Marketing
1. 11.
2. 12.
3. 13.
4. 14.
5. 15.
6. 16.
b. Marketing Process d. Elements of Marketing Mix
7. 17.
8. 18.
9. 19.
10. 20.
III. IDENTIFICATION
Directions: Fill each blank with the correct answer. Write your answer on the
blank provided.
Welcome Dialogue Be Reachable Be Respectful Be Relevant

Provide Value Social Interaction Focus on Price
Relationship Marketing Interdependent Partnership Social Interaction
1. Every customer deserves to – and should be – treated as the important part of

your business that they are.
2. It’s important to make sure your customers can reach you when they need an
ear to listen and problems resolved.
3. Customers service and communication are key factors.
4. If someone opts out of your communications, make the request process easy
and transparent.
5. When possible, customize or even contextualize your communications
to personalize your audience experience.
6. Listen to your community members and respond to what was said.
7. Marketers must consider focusing in price of product that is offer for the
chosen market.
8. Give away some of your secrets. Provide the answers to some of your
audience’s most pressing questions.
9. Affiliation changed into essential changes that ensure partnership
and interdependence between buyer and seller.
10. It relies on cross functional teams rather than on departmental level work.
IV. TRUE OR FALSE TEST

Directions: Write T if the statement is True, and write F if otherwise. Write the
letter of your answer on the blank provided at the left side of the test paper.
11. Customers tend to prefer to communicate via email and phone, but some do like live chat and
social media as communication options.
12. The future of your business is based on your customers – that is why it’s crucial that your team
treats everyone well at every touch point.
13. If your business offers poor customer service and poor quality products, word will travel
quickly and your customers will decide to take their business elsewhere.
14. Your customer support team needs to be as accessible as possible.
15. Marketers rely on pricing to motivate customers because competitors can easily duplicate
pricing benefits.
16. Price is the most superficial level, least likely to lead to long term relationships.
17. Whether a customer is speaking to a representative on the phone, in a brick and mortar store, or
using a self-service channel, it’s vital to make sure your brand aligns.
18. By providing value, you can gain credibility, become the authority, or go-to resource on the
subject.
19. Relationship Marketing focuses on partners and customers rather than on the company’s
products.
20. Before identifying needs, firms needs to understand its own capabilities in which its operating.
*************************** Good Luck and God Bless ************************************
Prepared by:
ANGELO A. DEFENSOR

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PRINCIPLES OF MARKETING

I. Multiple Choice Test

a. Non-Traditional Marketing c. Elements of Relationship Marketing

b. Marketing Process d. Elements of Marketing Mix

Welcome Dialogue Be Reachable Be Respectful Be Relevant

1. Every customer deserves to – and should be – treated as the important part of

IV. TRUE OR FALSE TEST

* Good Luck and God Bless **********

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