This document discusses different perspectives on communication and cultural analysis. It contrasts a transmission view of communication, where messages are sent from one entity to another, with a ritual view where communication helps form communities by constructing shared meanings. The ritual view, proposed by James Carey, sees communication as representing and maintaining a society's beliefs over time through participation and shared rituals/ceremonies, rather than just transmitting information. This ritual perspective is more useful for fields like anthropology that examine how communication shapes social and cultural realities.
This document discusses different perspectives on communication and cultural analysis. It contrasts a transmission view of communication, where messages are sent from one entity to another, with a ritual view where communication helps form communities by constructing shared meanings. The ritual view, proposed by James Carey, sees communication as representing and maintaining a society's beliefs over time through participation and shared rituals/ceremonies, rather than just transmitting information. This ritual perspective is more useful for fields like anthropology that examine how communication shapes social and cultural realities.
This document discusses different perspectives on communication and cultural analysis. It contrasts a transmission view of communication, where messages are sent from one entity to another, with a ritual view where communication helps form communities by constructing shared meanings. The ritual view, proposed by James Carey, sees communication as representing and maintaining a society's beliefs over time through participation and shared rituals/ceremonies, rather than just transmitting information. This ritual perspective is more useful for fields like anthropology that examine how communication shapes social and cultural realities.
This document discusses different perspectives on communication and cultural analysis. It contrasts a transmission view of communication, where messages are sent from one entity to another, with a ritual view where communication helps form communities by constructing shared meanings. The ritual view, proposed by James Carey, sees communication as representing and maintaining a society's beliefs over time through participation and shared rituals/ceremonies, rather than just transmitting information. This ritual perspective is more useful for fields like anthropology that examine how communication shapes social and cultural realities.
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CULTURAL ANALYSIS
RITUAL RATHER THAN TRANSMISSIONAL PERSPECTIVES
COMMUNICATION “There are broadly two types of definition of communication. The first sees it as a process by which A sends the messages to B upon whom it has an effect. The second sees it as a negotiation and exchange of meaning, in which messages, people-in-cultures, and 'reality' interact so as to enable meaning to be produced.” — John Fiske, Key Concepts in Communication and Cultural Studies
ELEMENTS OF COMMUNICATION
TYPES OF COMMUNICATION FORMS OF COMMUNICATION
Intrapersonal Communication Public Communication Mass Communication Interpersonal Communication
CULTURAL ANALYSIS AS A DISCIPLINE
As a discipline, cultural analysis is based on using qualitative research methods of the arts, humanities, social sciences, in particular ethnography and anthropology, to collect data on cultural phenomena and to interpret cultural representations and practices; in an effort to gain new knowledge or understanding through analysis of that data and cultural processes.
CULTURAL ANALYSIS Deals with communication and communication processes among people with diverse cultural backgrounds and people in different social groups. “The interaction of culture and communication is so pervasive that separating the two is virtually impossible. The way you communicate is deeply influenced by the culture in which you were raised.” - (Bovee and Thill, 2016)
VIEWS OF COMMUNICATION
Transmission View Communication links the ways messages are transmitted and received via technology with the composition of these messages (or more broadly, as communicative relationships), and with the analysis of the effects of these communicative acts.
Ritual Views Communication is a central daily ritual that helps form and sustains communities. TRANSMISSION VS. RITUAL COMPARE TRANSMISSION RITUAL METAPHOR Transportation Production MESSAGES Meaning as Meaning as constructed 'thing' pre-existing ALTERS Behavior Meaning FOCUS Effects on individuals Influences on society PURPOSE Control/persuasion Sense of Community
JAMES CAREY He proposed the ritual view of communication, wherein communication–the construction of a symbolic reality–represents, maintains, adapts, and shares the beliefs of society in time.
RITUAL VIEW OF COMMUNICATION
Carey defines the ritual view, particularly in terms of sharing, participation, association, and fellowship. Similarly, the term "ritual" holds religious connotations. For Carey, this connection to religion helps to emphasize the concept of shared beliefs and ceremonies that are fundamental to the ritual view.
RITUAL VIEW OF COMMUNICATION (SCOPE)
Carey continues, that, "though news changes little…it is habitually consumed." In this way, the ritual view of communication is concerned with the presentation of reality at a particular moment in time, and how individuals interact and share in it.
RITUAL VIEW OF COMMUNICATION (IMPORTANCE)
Thinking of communication as a ritual is a useful theoretical strategy because it draws our attention toward the social consequences of communication. Thinking of communication as a ritual reminds us, finally, of the importance of communication in the moral life, and of our roles in life as moral agents. RITUAL VIEW OF COMMUNICATION (UTILIZATION) Due to the qualitative means of the ritual view of communication, it is more utilized in fields such as anthropology, sociology, and politics wherein directly stated answers that are not numerical are exactly needed.
