MKT20019 – Marketing Research and

Analytics Assignment 3: Group Research

Project
Group members: Tran Ngoc Khai, Nguyen Quang Minh, Pham Duc Long,
Vu Tien Thinh

Swinburne Vietnam, Fall Semester 11/27/22 MKT20019

Executive Summary
Results
1. Research Objectives 1: Investigate students’ participation in social activities, especially
attending art events in Melbourne

Research Question 1.1 - On average how many social activities does a student participate in a
year? 
Primary data 
The first question of Research Objective 1 focuses on the average attendance of students in social
activities. To answer RQ1, the method is analyzing the survey question Q3 by central tendency and
dispersion analysis. 

Average student’s attendance of social activities partic-

ipating in a year

All social activities 73.15

Other activities 12.42

Art events 0.88

Sport events 7.56

Music and movies 6.33

Restaurant/Café 31.56

Bars/clubs 14.4

0 10 20 30 40 50 60 70 80

Figure: Average students’ attendance of social activities participating in a year.

On average, if a Victorian Student decided to go out, he will spend most of his time going for a meal,
either at a Restaurant or more commonly, hanging out with his friends at a café. Per our 212 selected data,
the average Victorian Student spends 31.5 times going out to a restaurant, or according to this case, two-
fifths of the time spent outside is just them going out for a meal, doubling the second most popular
outside activities, which is people going to bars or clubs. Around One-fifth of the time is spent there or
14.4 times. Conversely, there is the time spent for artistic reasons, for example, arere at a low level, with
the number coming around to 0.88 times spent going out among the group of students that is surveyed,
tallying at a mere one percent among all other factors tallied. This is a worrying sight to see as people do
not usually spend time going out for artwork. This will be a severe problem for Ladder Art Space to
monitor and boost the public's lowly interest, for example, arere at a low level, with just roughly 0.88
times spent going out among the group of students that is surveyed, tallying at a mere one percent among
all other factors tallied. This is a worrying sight to see as people do not usually spend time going out for
artwork. This will be a severe problem for Ladder Art Space to monitor and boost the public’s low
interest in arts. 
 
Secondary data 
According to Elena & Ana (2013), young adults would prefer eating at restaurants rather than at home,
especially fast-food restaurants. The reasons given are quick service, easily replacing homemade food and
providing a lot of nutrients with high calories at a certain time. In addition, going to restaurants to eat
could be categorized into five main factors: food & beverage, serving, cleaning-hygiene, value, and
ambience (Cousins, Foskett et al. 2002). Moving to cafes, research in Banda ACEH provides evidence
that 79% of students would go to a cafe as a daily activity for work. There are many factors that influence
their choice such as drinking coffee, meeting up with peers and finding solace or entertainment (Hamdani
M., 2017). These key factors could be shared with bars and clubs as the two activities show equivalent
numbers in the chart below. There is also a justification for the least participation of art events (Ladder
Art Space) by The Guardian, emphasizing on young people are not encouraged into sculpture museums
and cultural institutions (Mar Dixon, 2011). 

Figure: Characteristic of Youth Hanging-out in Coffee Shops

 Figure 

Research Question 1.2: Is there any relationship between the number of times a student goes
to a bar/club and their age? How about art events and age? 
Primary data
RQ-1.2.1: In the first part of the second Research Question, a correlation test and regression were
conducted to identify the p-value and see how significant the relationship the number of times students go
to a bar/club and their age was. There are hypotheses, which is two-tail hypotheses, include null (H0) and
alternative hypothesis (H1):

• H0: There is no relationship between a student's age and the number of times they visit a bar/club.
• H1: There is a link between the the number of times with which a student visits a bar/club and their age.

Correlation

Age Bars/Clubs

Pearson Correlation Age 1 .043

Bars/Clubs .043 1

P-value 0.535

N Age 212 212

Bars/Clubs 212 212

Figure: Correlation between bar/clubs & age

The correlation coefficient is 0.043, denoting a very low positive correlation between the amount of times
a student goes to visit a bar/club and their age, as illustrated in the table, but the P-value of 0.535 signifies
that the data is not significant. As a result, the null hypothesis is approved and H1 is rejected.

RQ-1.2.2: To answer the question what the relationship between number of time a student goes to art
events and age is, the same method of using regression combines with correlation test is applied to
identify the P-value and assess on relationship. The hypothesis also were null (H0) and alternative (H1):

 H0: There is no relationship between the number of times a student goes to a bar/club and their age.
 H1: There is relationship between the number of times a student goes to a bar/club and their age.

Correlation

Age Art events

Pearson Correlation Age 1 .120

Art events .120 1

P-value 0.082

N Age 212 212

Art events 212 212

Figure: Correlation between art classes/events & age

Similarly, we witness the correlation number in RQ2 is 0.120, indicating a very weak relationship
between the number of times a student attends art events/classes and their age. The P-value of 0.082
indicates that the statistics is not significant. As a result, the alternative hypothesis (H1) is rejected, and
the null hypothesis (H0) is retained.

Secondary data

According to the findings, there is no significant relationship between students' age and their attendance
at bars/clubs or art classes/events. According to The Guardian (2020), Kaley, which is a millenial, listed
out several points to explain about not go clubbing: the high expenditure, dangerous crime due to unsafety
such as robbery, impersonal features and increase in anxiety during the joining events. At a teenage age,
the students are still need to study and the majority of students have already had a part-time job to earn
money. Next, when they become older, bars/clubs have another factor that influences their choices of
going to clubs or bars. People have to take responsibility for childcare, cooking and doing the laundry
(Optima Cleaners, 2021). These findings imply that Ladder Art Space should not target customers
depending on age since there is no relationship.

Research Question 1.3: Does number of times a student goes to a bar/club differ by their
faculty? How about art events and faculty? 

Primary data
RQ-1.3.1: The method of using ANOVA is an ideal way to identify if there is a relationship between the
number of times a student goes to bars/clubs and faculty, as faculty includes three main parts: Faculty of
Business and Law (FBL), Faculty of Health Art and Design (FHAD) and Faculty of Science, Engineering
and Technology (FSET). To identify the average variances between 3 faculties, the Sig Levene should be
added. First, the research start with the hypothesis – null hypothesis (H0) and alternative hypothesis (H1):

● H0: The number of times a student goes to bars/clubs does not differ by faculty 
● H1: The number of times a student goes to bars/clubs does differ by faculty 

Sig Levene by P-value

Groups Average N
Average (Sig F)
FBL 14.82 212
FHAD 4.14 0.97 0.102 212
FSET 16 212
Figure: The number of times in bars/clubs differ by faculty

According to the graph, the average enrollment at bars for FBL students is 14.82, 4.14 for FHAD
students, and 16 for FSET students, all of which are higher than the other faculties. The Sig Levene by
Average registered 0.97 > 0.05, which means the variance between 3 faculty is consistent. The P value of
0.102 indicates that it is greater than 0.05, indicating that the difference is insignificant. Therefore the null
hypothesis is accepted after analyzing.

RQ-1.3.2: An ANOVA test was also performed in the same manner as RQ-3.1 to determine if there is a
relationship between the number of times a student attends art classes/events and faculty. The relevant
hypotheses were as follows:

 H0: The number of times a student attends art classes/events is not affected by faculty.
 H1: The number of times a student attends art classes/events varies by faculty.

Groups Average Sig Levene by P-value N

 Average (Sig F)
FBL .78 212
FHAD .29 0.16 0.174 212
FSET 1.32 212
Figure: The number of times in art events differ by faculty

According to the graph, the average attendance at art classes/events for FBL students is 0.78, 0.29 for
FSET students, and 1.32 for FHAD students, which is higher than the other faculties. The Sig Levene by
Average registered 0.16 > 0.05, indicating that the variance between three faculty members is consistent.
The P value of 0.174 indicates that the difference is insignificant and is greater than 0.05. As a result of
the analysis, the null hypothesis is accepted.

Secondary data
As the tables present, the different faculties do not affect on the attendance on different social activities
like bars/clubs or art events. According to Don Osborn (2020), jobs and pastimes are distinct spheres of
activity, even if some people may engage in what we might call leisure activities while at work. This
implies that leisures and jobs are distinct sets of activities, even if the possibility of turning a hobby into a
job is entertained. A job is considered as a collection of duties, tasks, and responsibilities that are assigned
to an individual and are distinct from other assignments (Dale Yoder, 2015), however, leisure activity is
the voluntary utilization free time for activities that are not part of one's normal schedule (Hu-xin Wang,
2012). In leisure time, everyone could go for their interest in order to get relaxation or enjoyment, no
matter what specialization they are. Everyone, regardless of specialization, can pursue their interests in
their spare time in order to relax or enjoy themselves. A group of peers from all three faculties (FHAD,
FBL, and FSET) could go to a nightclub and talk and even play the same games. The secondary data
results could provide concrete evidence of the consistent variance.

Research Questions 1.4: Would students attend more social activities after the COVID-19
crisis, compared to pre-COVID-19?    
Primary data
Descriptive statistical analysis were formed and the mean, median, and mode were interpreted to
determine whether students would participate more recreational events post-COVID-19 compared to pre-
COVID-19. Base on the data analysis in Research Question 1 of Research Objective 1, we could define
the total social events attended in 2019 by students. Besides that, the post-COVID-19 impact could also
be used the descriptive analysis method:

Total social event attended in 2019 Attendance after COVID_19

Mean 73.15 3.90

Standard Error of
8.452 0.057
Mean

Median 41 4

Mode 20 4

Standard Deviation 123.052 0.837

Sample Variance 4148.97 0.700

Kurtosis 120.028 0.923

Skewness 23390 -0.586

Range 939 4

Minimum 1 1

Maximum 940 5

Sum 15506 826

Count 212 212

Figure: Total social events attended in 2019 and after COVID-19.

According to the graph, students attended 73.15 social events on average in 2019 and the mean for
attending social events after COVID is 3.9. Meanwhile, when looking at the survey question and the
number assigned to each alternative, 3.9 does sit closer to 4, implying that students would attend slightly
more social events after the pandemic time frame. In terms of total social events, the majority of students
reported attending 30 social events in 2019. The majority of students stated that they would attend many
more events after the COVID epidemic. Based on this data, we can conclude that most students would
attend more social events after the pandemic than before.

Secondary data

Acording to Statista Research Department (2020), the COVID-19 global epidemic that swept the globe in
2020 posed a significant threat not only to population health, but also to numerous businesses such as live
sports and music. Following the pandemic, many people may engage in more outdoor activities in an
effort to recapture a semblance of normalcy, while others may choose to avoid large public gatherings for
the near future. Approximately 26% of respondents in an October 2020 nationwide survey stated that they
would attend open - air sporting activities or music events more frequently after the pandemic.

Figure: Planned frequency of attending outdoor sporting events or concerts once COVID-19 is contained
in the United States as of October 2020.

Research Objective 2: Evaluate attitudes and interest towards art workshops 

RQ1: Does interest toward paint and sip workshops differ from interest toward paint your pet
workshops? 

Primary data
Attitudes towards the Paint and Sip and Paint Your Pet workshops were rated by students on a scale of 1
to 5. And thus, the thesis was tested with a frequencies test:

Figure:
 
As seen here, the mean for interest in the paint and sip workshop is 2.73, which lies closer to the 3 marks,
which means that students are moderately interested in the workshop. The median and mode of the set
also lies at 3, which also aligns with the interest of the students. 
 
For the Paint Your Pet Section, the Mean for interest in the workshop lies at around 2.37, closer to the 2,
which meant slight interest in the activities, but the mode lies at 1, with implies an even lower level of
interest for that activity. Which can be drawn from the fact that a solid number of them do not even have
a pet, thus making them not being able to draw them. 
 
And as the activities here are specific to Ladder Art Space, Secondary Data are rare, if not non-existent,
and primary data are far more reliable. 
 
 

RQ2: Does attitude towards each workshop (Paint and Sip and Paint Your Pet) differ by
gender (Male and Female) and faculty?   
Primary data
a. Faculty 
There must be a thesis created by this sentence: 
-H0: Interest in Paint and Sip does not differ by faculty 
-H1: Interest in Paint and Sip does differ by faculty 
-H2: Interest in Paint Your Pet does not differ by faculty 
-H3: Interest in Paint Your Pet does differ by faculty 
With the ANOVA test run, it can be seen that while the Paint and Sip session may have a significant level
of difference of interest in Paint and Sip session, the Paint Your Pet session does not have that level of the
difference shown. 
Therefore, the H1 and H2 hypothesis are true. 

 
b. Gender
 
As illustrated in the data, female students have a significantly higher amount of interest, and as both the
number of male and female students are big enough to draw a trend, assumptions can be made here. The
interest of female students tops male in both categories (with the Paint and Sip session interest topping at
a 3.26 to 2.13 different in Mean, and the same number for the Paint Your Pet session interest at 2.76 to
1.91). Interestingly, both genders show their preference to the Paint and Sip session compared to the Paint
Your Pet activity, with both having higher Mean interest points.  
 
There must be a thesis created by this sentence: 
-H4: Interest in Paint and Sip does not differ by gender 
-H5: Interest in Paint and Sip does differ by gender 
-H6: Interest in Paint Your Pet does not differ by gender 
-H7: Interest in Paint Your Pet does differ by gender 
With the ANOVA test run, it can be seen that both have a significant level of difference with both smaller
than one-hundredth. Therefore, it can be concluded that there is a significant difference of interest
between male and female in these sorts of activities. 
 
Secondary data 
 
As illustrated here, Girls tend to like images that are serene, colorful, and detailed of people (particularly
female figures), plants, and animals. Boys favor photos that suggest action, that involve male characters
and/or vehicles and/or involve tension, danger, or rescue. (Rogers 1995). And thus, it is more plausible
that they will be more into arthouse action which, Ladder Art House is categorized under, they are more
likely to be interested in these activities. 

Figure:
RQ3: What is the most popular day of the week and time of day for a painting  
workshop?  
 most popular day of the week  
 most popular time of day 

a. Most popular day of the week: 

 
Here is an illustration of how popular each day is compared to the others based on the data collected in
Question 6. Using the mean data number, it can be seen that Friday, Saturday, and Sunday were among
the most popular day to go out, which both of them lying close to the 3 mark, and as a result, they are the
most common day to go out and be there 
 
 
 
 
b) Most popular time of day 
 
 

Figure: Popular time to go to art workshops

 
Here is the data on the most popular time to go to Art Workshops. And as illustrated here, 5pm-6:30pm
time period is the overwhelming leader in most of the weekdweekdaysay. They also lead the weekend,
but with the time of going getting dispersed through the earlier parts of the day. It is also interesting to see
that barely any people goes out to Art Workshops during weekend nights, thus providing a dead time
zone that Ladder art house may seek to avoid. 
3. Research Objective 3: Investigate the barriers to booking a paint and sip session at
Ladder Art Space 

Research Question 3.1: Does fear of COVID-19 differ by gender (female and male)? 
Primary data
RQ-1.3.1: The method of using T-test is an ideal way to compare the fear of COVID-19 between the
males and females. To identify the fear difference in gender, the variance in analysis need to be added and
applying one-tail T-test to predict the directions. First, the research start with the hypothesis – null
hypothesis (H0) and alternative hypothesis (H1):

 H0: Females do not have higher fear of COVID than males.

 H1: Females do have higher fear of COVID than males.

Male Female

Mean 1.98 2.33

Variance 1.171 1.156

P-value (one-tail) 0.017

Figure: Different in fear of COVID-19 between genders.

The figure shows that the mean of females was higher than that of males, as was the variance. However,
because our hypotheses were one-tailed, the P one-tail value was examined to ensure that this difference
was significant. Because the P value (0.017) is less than 0.05, we can safely assume that fear of COVID-
19 differs by gender, and we chose for the alternative hypothesis in the end.

Secondary data
Secondary data could also be used to address the question and provide a more specific response.
According to Ahmed Metin (2022), several studies conducted during the pandemic discovered important
linkage between sex and COVID-19-related stress and paranoia. Females recognize coronavirus as a
greater threat to mental wellbeing and the general population than males, and this is also truly the case for
COVID-19-related fears and anxieties. Alsharawy (2021) also mentioned that women who process and
convey affective states of mental anguish, such as fear, more intensely than men. It can be noted that fear
of COVID-19 differs by gender, with females fearing COVID-19 more than males.
Research Question 3.2: Is there a relationship between fear of COVID-19 and willingness to attend a  
face-to-face paint and sip session? 
Primary data
A correlation test was carried out to determine whether students' desire to participate in in-person paint-
and-sip sessions is influenced by their fear of COVID-19. After a correlation was discovered, regression
was also used to determine the P-Value and the significance of the relationship. The following are the
pertinent theories: 
 H0: Attending a face-to-face paint and sip event is not related to COVID-19 phobia. 
 H1: Participating in a face-to-face paint and sip event is linked to COVID-19 phobia. 

It demonstrates that there is only a very slowly beneficial association between COVID fear and
willingness. We reject H1 and conclude that there is no correlation between COVID-19 fear and readiness
to participate in a face-to-face paint and sip session due to the P-value of 0.06, which suggests that there
is no significance. 

Ladder Art Space is no longer able to blame COVID-19 phobia for the lack of participation in its live
paint-and-sip events. By not having to consider people's fear of COVID-19, LAS will be able to properly
research its target audience and better understand why people do not want to attend face-to-face paint-
and-sip events. Because it is closely related to the classes at Ladder Art Space, primary data would be
more reliable for this inquiry than secondary data. Therefore, the most reliable source for the response to
this question is the data shown above. 
 
Research Question 3: What are the most important factors that impact people’s confidence in
booking a social activity such as a paint and sip workshop during a pandemic? 
Primary data
The mean of relevance of variables to consider when planning a social activity was established by
descriptive analysis for both males and females in order to assess the factors influencing people's
confidence in planning social activities like paint-and-sip workshops during the epidemic.
 Figure

According to the graph above, the possibility to reschedule an event (5.9) and the likelihood of receiving
a complete refund (6.3) have the most influence on people's trust when making a social activity
reservation, with participants donning masks having the least impact (2.5). 

Secondary data
Secondary data can be used to further address the research problems. People who think they have a low
risk of contracting the virus or suffering unpleasant effects from it are more willing to take risks than
those who think they have a larger risk, claim Kim and Crimmins (2020). This may assist to explain why
delaying and receiving a full refund are often considered to be more important than the majority of safe
hygiene procedures mentioned in the above chart. 
 
 
Research Question 3.4: What variables predict students’ willingness to attend a face-to-face paint and
sip session at Ladder Art Space? 
Primary data
To identify what variables predict students’ willingness to attend a face-to-face paint and sip sessionat
LAS, a multiple regression was conducted (Appendix Q), which compared multiple variables (age,
gender, salary, painting capacity, living distance, and faculty) were used to identify the predictors with the
greatest influence on the independent variable (willingness to attend a face-to-facepaint session at Ladder
Art Space). The hypotheses were as follows:
● H0: There is no association between factors (age, gender, salary, experience and painting capacity,
living distance, and faculty) and willingness to attend face to face paint and sipsessions at LAS.
● H1: There is an association between factors (age, gender, salary, experience and painting capacity,
living distance, and faculty) and willingness to attend face to face paint and sipsessions at LAS.
Regression Statistic
Multiple R 0.327
R Square 0.107
Significant F <0.001

P-value
Age 0.723
Gender 0.243
Income 0.127
Living 0.048
Painting ability 0.001
Faculty 0.160
Figures:

Gender, experience, painting ability, and faculty have the greatest influence on willingness to attend a
face-to-face paint and sip meeting at LAS, as shown in the graph. The findings indicate a small
correlation (0.327), with such dependent variables explaining only 10.7% of the variance in willingness to
attend a face-to-face paint and sip session at LAS (age, gender, salary, painting ability, living and
faculty). The p-values defined for all significant and relevant variables indicate that painting ability
(0.001) and living situation (0.001) are significant and relevant variables (0.048). Painting ability is the
most important factor and has the strongest relationship with willingness to participate in face-to-face
paint as well as sip sessions. Gender, age, salary and faculty null hypotheses could all be rejected.

Secondary data
Primary data would be much more credible for this inquiry than secondary data because it is closely
related to willingness to take courses at Ladder Art Space. As a result, the data as shown is the most
trustworthy source for an answer to this question.

Research Question 3.5: Which social media platform is the best to advertise? 
Primary data
Students were asked to choose their preferred social networking platform after rating each one according
to how frequently they utilized it. Using this information, the best social media site for advertising was
chosen. In order to calculate the mean, median, and other statistics and to find the most effective social
media networks for advertising, frequency tests (Appendix below) were carried out:
 

Figure:
The graph above demonstrates that Instagram, with a mean of 0.95, is the best social media site for
advertising. Facebook is ranked second with a mean of 0.85. With a mean of 0.77 and 0.72, Snapchat and
TikTok are the third and fourth most popular apps, respectively. This means that these social media
channels are the best for advertising. 

Secondary data
The following research subject can also be addressed using the secondary data that the graph supports.
The most popular social networking sites among young people in various countries have been recognized
by numerous surveys. One of them is the US, and during the day, Facebook and Instagram are used the
most frequently there (M. Anderson and J. Jiang, 2018). Therefore, advertising to young people on these
social networking sites is most effective. 
Conclusion and Recommendation
The research examined in this study has shed light on the marketing issue at LAS. Recommendations
have been developed to address the research problems based on the results that have been analyzed.

Recommendation 1: Use a personal marketing strategy that is faculty-driven rather than one
that is centered on student age. 
According to the survey, there is no discernible relationship between students' ages and their participation
in bars and clubs or in art programs. Moreover, most of the college students who frequented art
exhibitions, lectures, and bars were drawn from the faculties of commerce and law, as well as from those
of health, art, and design. It is recommended that Ladder Art Space avoid from stressing age while
marketing its art workshops since students of all ages are invited to participate. As opposed to students
from the faculty of science, engineering, and technology, students from the colleges of business and law,
as well as health, art, and design are more likely to attend art classes or events, therefore these two
faculties should be the focus of the individual marketing plan. Ladder Art Space will need to determine
student interest in art courses, develop art lessons, and work with various institutions to arrange visits to
the two faculties so that students can learn more about art classes. By employing this technique, college
students will become aware of art classes, educated about them, and motivated to enroll in them. A
personal marketing plan can also help debunk the misconception that only people taking art classes
should attend art workshops and events. 
  
Recommendation 2: A lecture and a meet-and-greet with the artist are included in premium
packages. 
To provide better and more alluring benefits to the visitors, the LAS should integrate innovative and
interesting components like the chance to take it into account with artists or influencers because there are
going to be few participants and attendees for the workshops. Every Saturday night, a special event can
feature a lesson and a chance to mingle with artists. The Premium plan offers extras like subsidized
transportation, notably special parking, or collaborations with carpooling services like Uber to save costs
and remove any inconveniences when attending an event. After passing through the stone, the participants
enjoy a moment of relaxation. In addition to the paint and sip sessions, which are the more well-liked
class where attendees will have the possibility to You can perform live while picking up tips, drawing
techniques, and artistic styles directly from the artist, there will also be an expert class with the artist of
the evening. Each month, a separate Melbourne-based artist would be invited by the LAS, broadening the
range of subjects and artistic genres covered. If this is done, LAS might see an increase in the amount of
college students, both male and female, who show up to and are interested in painting workshops.
Students can have a special experience while also learning about various painting techniques. It will also
broaden the selection of courses, works of art, and experiences that LAS has to offer. 
  
Recommendation 3: When making bookings, have a COVID-safe plan in place, provide
refunds and reschedules, and advertise on Facebook, Instagram, and Tik Tok. 
Statistics show that the greatest barriers to signing up for paint and sip events at LAS are flexible
rescheduling and refunds. The paint and sip studios operated by LAS should provide a money-back
guarantee and simple scheduling flexibility. It contains the key to raising workshop enrollment. Safe
hygiene practices are often not as important as other factors, but they should still be considered when a
pandemic is prevalent. Therefore, LAS must keep up with the COVID safety strategy. Further
information is needed to identify indicators that indicate someone's willingness to participate in face-to-
face painting and drinking sessions. However, research reveals that gender, experience, artistic talent, and
teaching credentials are the most important predictors of a person's inclination to participate in live
painting and photography sessions. LAS should use targeted direct mail and advertising to reach out to
those individuals and groups. According to a poll, the best social media platforms for advertising are
Instagram, Facebook, Snapchat, and Tik Tok. As a result, LAS business owners should focus on the
development of digital channels to boost their online visibility, effectively target and engage with the
target markets, and establish brand recognition. Teenagers can express themselves through short videos
on Tik Tok, a new and rapidly growing social networking platform. As a result, LAS should use
Facebook, Instagram, and Tik Tok into their marketing plans in order to connect with current and
potential customers and help remove any barriers that would impede people from making new product
bookings during sessions of drinking and painting. 

https://optimacleaners.com.au/can-sharing-household-chores-make-relationships-better-and-family-
happier/

https://www.ukessays.com/essays/business/concept-and-definition-of-job-analysis-business-essay.php

https://www.sciencedirect.com/science/article/pii/S0925443911001979

https://www.statista.com/statistics/1181483/outdoor-sporting-events-attendance-corona/
Appendix A

Appendix B
Apendix C
Apendix D