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    TED TALK 1 - 3 Sneaky Tactics That Websites Use To

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    özge yaglıcalı
    Wendy De La Rosa identifies three tactics that websites use to encourage overspending: 1) using intermittent rewards like sales to create a sense of urgency and scarcity, 2) allowing installment plans that don't require paying the full amount up front, and 3) including social proof like showing what others have purchased to create a sense of temptation. She recommends using an incognito browser to avoid targeted ads and being aware of psychological tricks to avoid unnecessary purchases. Changing shopping behaviors through initiatives like "buy nothing" may help reduce environmental impacts by decreasing overconsumption.

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    TED TALK 1 - 3 Sneaky Tactics That Websites Use To

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    özge yaglıcalı
    42 views3 pages
    Wendy De La Rosa identifies three tactics that websites use to encourage overspending: 1) using intermittent rewards like sales to create a sense of urgency and scarcity, 2) allowing installment plans that don't require paying the full amount up front, and 3) including social proof like showing what others have purchased to create a sense of temptation. She recommends using an incognito browser to avoid targeted ads and being aware of psychological tricks to avoid unnecessary purchases. Changing shopping behaviors through initiatives like "buy nothing" may help reduce environmental impacts by decreasing overconsumption.

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    TED TALK 1 - 3 sneaky tactics that websites use to

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    Wendy De La Rosa identifies three tactics that websites use to encourage overspending: 1) using intermittent rewards like sales to create a sense of urgency and scarcity, 2) allowing installment plans that don't require paying the full amount up front, and 3) including social proof like showing what others have purchased to create a sense of temptation. She recommends using an incognito browser to avoid targeted ads and being aware of psychological tricks to avoid unnecessary purchases. Changing shopping behaviors through initiatives like "buy nothing" may help reduce environmental impacts by decreasing overconsumption.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    42 views3 pages

    TED TALK 1 - 3 Sneaky Tactics That Websites Use To

    Uploaded by

    özge yaglıcalı
    Wendy De La Rosa identifies three tactics that websites use to encourage overspending: 1) using intermittent rewards like sales to create a sense of urgency and scarcity, 2) allowing installment plans that don't require paying the full amount up front, and 3) including social proof like showing what others have purchased to create a sense of temptation. She recommends using an incognito browser to avoid targeted ads and being aware of psychological tricks to avoid unnecessary purchases. Changing shopping behaviors through initiatives like "buy nothing" may help reduce environmental impacts by decreasing overconsumption.

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    TED Talk Material 1

    Video Link:
    https://www.ted.com/talks/wendy_de_la_rosa_3_sneaky_tactics_that_websites_use_to_make_yo
    u_spend/transcript?language=en

    A. Answer the questions below.


    1. What do you usually shop for?
    2. Do you have favorite places/websites to shop for? Why do you prefer them?

    B. Look at the glossary given below and watch the TED Talks video called “3 sneaky tactics that
    websites use to make you spend” by Wendy De La Rosa, a behavioral scientist. In the video, she
    talks about strategies that make you spend your money and how not to fall for them.

    Glossary:
    pull out all of the stops (idiom): to do everything you can to make something successful
    counteract (v): to do something to reduce or prevent the bad or harmful effects of
    something
    gimmick (n): something invented esp. for the purpose of attracting attention and that has
    no other purpose or value
    accrue (v): to increase in amount over a period of time
    entice (v): to attract someone by offering something pleasant or advantageous
    temptation (n): to the wish to do or have something that you know you should not
    lure (v): to attract someone to do something by offering them something exciting
    itch for something (v): to want to do something very much and as soon as possible
    incognito browser (n): it lets you browse the web without saving your browsing history
    veer (v): to change direction
    tune (sth/sb) out (phr.): to ignore someone or not give your attention to something

    Prepared by Ece Er
    C. Talk about the video: answer the questions below in pairs:

    1. What are the strategies that websites use to make you


    want to buy something according to Wendy De La Rosa?
    2. Why does Wendy De La Rosa mention the experiment with
    lab rats?
    3. Wendy De La Rosa recommends some tactics not to be
    tricked by those strategies used by websites. What are
    they?
    4. What is wrong with installment plans according to Wendy
    De La Rosa?

    D. Reflect on the video and answer the questions in pairs:


    Before you answer a question, first you should think of your opinion and your reasons. In
    other words, you should think of the structure/organization of your answer. Think of your
    opinion and reasons for the opinion questions given below. Take notes, but do not write full
    sentences. First student A should give an answer to question 1 and student B should listen
    without interrupting and then Student B should answer the same question and student A
    should listen. This should be repeated for the other questions as well.

    1. Why do you think the number of people who prefer online shopping has increased?

    Opinion »

    Reasons »

    Example »

    2. What causes people to buy things they don’t actually need?

    Opinion »

    Reasons »

    Example »

    3. Do you prefer online shopping or going to a mall when you want to buy something?
    Please explain with examples.

    Experience »

    Details »

    Prepared by Ece Er
    4. There are environmental projects like “buy nothing” which encourage people to buy
    less and instead reduce, reuse, recycle and share. Do you think it is possible to reduce
    the load of the planet by changing shopping behaviors of people?

    Opinion »

    Reasons »

    Example »

    5. A decade ago we wouldn’t imagine we could shop online for nearly everything such as
    food, tickets, clothes, etc. What do you think shopping experience of the future will look
    like?

    Opinion »

    Reasons »

    Example »

    You can end your answer with a concluding


    sentence, which briefly restates your opinion.

    Prepared by Ece Er

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