The Jaspal Group operates over 550 stores across 5 countries selling fashion, homeware, and property. They are seeking a Country Manager for Vietnam to expand their portfolio of 5 fashion brands. The Country Manager will be responsible for strategic planning to grow sales and profitability in Vietnam through new store openings, channel expansion, and motivating staff. Key responsibilities include developing strategic plans, managing sales performance, expanding into new channels, ensuring unprofitable stores improve, and acting as a liaison for cross-functional projects.
The Jaspal Group operates over 550 stores across 5 countries selling fashion, homeware, and property. They are seeking a Country Manager for Vietnam to expand their portfolio of 5 fashion brands. The Country Manager will be responsible for strategic planning to grow sales and profitability in Vietnam through new store openings, channel expansion, and motivating staff. Key responsibilities include developing strategic plans, managing sales performance, expanding into new channels, ensuring unprofitable stores improve, and acting as a liaison for cross-functional projects.
The Jaspal Group operates over 550 stores across 5 countries selling fashion, homeware, and property. They are seeking a Country Manager for Vietnam to expand their portfolio of 5 fashion brands. The Country Manager will be responsible for strategic planning to grow sales and profitability in Vietnam through new store openings, channel expansion, and motivating staff. Key responsibilities include developing strategic plans, managing sales performance, expanding into new channels, ensuring unprofitable stores improve, and acting as a liaison for cross-functional projects.
The Jaspal Group operates over 550 stores across 5 countries selling fashion, homeware, and property. They are seeking a Country Manager for Vietnam to expand their portfolio of 5 fashion brands. The Country Manager will be responsible for strategic planning to grow sales and profitability in Vietnam through new store openings, channel expansion, and motivating staff. Key responsibilities include developing strategic plans, managing sales performance, expanding into new channels, ensuring unprofitable stores improve, and acting as a liaison for cross-functional projects.
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COUNTRY MANAGER
THE COMPANY The Jaspal Group is a privately-owned business comprising fashion, property, and homeware businesses, with head offices in Bangkok Thailand, and operating more than 550 stores across 5 countries (Thailand, Vietnam, Malaysia, Cambodia and India).
THE BUSINESS UNIT
JPS Fashions (Vietnam) manages a portfolio of five fashion brands (LYN, LYN AROUND, JELLY BUNNY, SUPERDRY AND FRED PERRY). The business unit operates its own design team, sourcing and development, buying, planning, marketing and store operation teams. It shares services with Jaspal Group on Finance, Distribution, Import & Export, HR, Legal and IT.
THE COUNTRY MANAGER ROLE
To give Jaspal Group an overview of the opportunities and challenges of expanding Jaspal fashion brands (Lyn, Lyn Around, Jelly Bunny, Superdry, Fred Perry) into the Vietnam market. To produce an example business plan based on your recommendations. The Country Manager is responsible for planning and delivering the sales and profitability of the offline business. This will be the key person representing for the Vietnam business and will need to push all functions teams to ensure commercial, marketing, sourcing teams are contributing to growth of Vietnam sales. The Country Manager will need to ensure we have clear guidelines appropriate to each brand for selected channel execution and service, and competent motivated staff to deliver.
JOB RESPONSIBILITIES STRATEGIC ASSESSMENT
- Understand who are key players/competitors and relevant customer profiles to
perform short and long terms sales & marketing strategies i.e. o Specify product range and price, marketing intelligence activities - Identify potential business models available in the region i.e. Franchise, wholesales, direct operations etc. - Monitor and seek potential sales channels to expand JPS Vietnam business opportunities to acquire relevant customer markets - online, offline, departments store, wholesale, monobrand etc. - Define and assess on the typical rent and realistic sales/sqm (non-discount period) for targeted mall LEADING AND DELIVERY OF SALES
- Responsible and drive the sales performance of JPS Vietnam business to ensure that ambitious sales volumes and targets are achieved - Plan and review store-cost lines within JPS Vietnam P&L and find new ways to improve profitability. - Manage the store staff incentives to maximizes sales and profitability, with consideration of different types of activities (target-based incentives, product or event specific incentives, inter-store competition) to motivate and energize staff. - Participate in IBU Sales Budget - Participate in IBU OTB plan by seasonal with relevant stakeholders - Participate in signing-off IBU Product Group Level OTB with relevant stakeholders - Work closely with TH brand teams (commercial, marketing, sourcing) to identify and follow up on all new opportunities or problems that arise during the season. - Work with IBU HR teams to define and deliver the store SOP, follow up and measure performance against this standard. - Visit stores and train store managers in checking store standard, coaching, motivating or disciplining staff, and ensure there is a clear process to follow up next steps. - Ensure an execution of VM plans and display are properly followed to the VM guideline. - Ensure team members have clear understanding of their performances, and opportunities to improve. Proactively address performance issues and provide coaching and development opportunities to high potential staff.
EXPANSION PLANNING AND EXECUTION
- Work with Store Development Director to ensure that unprofitable stores have a plan of action, that will result either in closure of in stores reaching profitability within an appropriate time agreed with Group Operation Director, Sales & Operations Director - IBU and CBO. - Collaborate with Store Development Director to build and maintain networking with local landlords on behalf of JPS Vietnam - Trial and expand new sales channels within JPS Vietnam that can complement offline selling. This includes but is not limited to o Personal shopper and livestream selling o Chat and Shop, and social selling o Integration of online and offline to an Omnichannel customer experience. OTHER LEDAERSHIP RESPONSIBILITIES - Act as lead for JPS Vietnam in any event interruptions of our trade – eg unexpected store closures or lockdowns. Work with cross functional (HR, Finance, IT) to ensure compliance with group plans, and devise alternative ways to sell. - Lead or collaborate in cross functional change projects as assigned by Group Operations Director or CBO. - Act as senior liason point for all cross functional projects impacting JPS Vietnam operations
KPIs
Sales vs budget (Director level KPI)
Profit vs budget (Director level KPI) Brand Net Promotor Score or Share of Voice (DIRECTOR level KPI) Store Cost Ratio % (FUNCTIONAL KPI) Mystery Shopper Score (FUNCTIONAL KPI) Capex IRR and Payback (FUNCTIONAL KPI) Cost/sqm of store investment (FUNCTIONAL KPI)
QUALIFICATIONS AND EXPERIENCE
- 10+ year of experience Retail business in Vietnam, preferably in fashion business.
- Fluent in English and local language is preferable - Proven track record managing a P&L and leading a large team with many stores - Strong change management and cross functional skills - Able to build strong network and relationship with stakeholders - Resilient, Dynamic, flexible and fast-paced mindset - Experience managing a large portfolio of brands - Excellent organizational, time management and leadership skills - Analytical & Strategic thinking
