ARSALAN ALI QADIR

Muscat, Oman • M: +968-96308267, +92-301-8506022 • aaqadir@gmail.com • Skype: arsalan.ali.qadir

PROFESSIONAL PROFILE

An accomplished professional with extensive experience in Business Development planning and managing various Sales & Distributions
operations. A dynamic leader with effective interpersonal and communication skills, adept at building productive relationships and rapport with
a diverse set of individuals. Recognized success in:

▪ Devising and implementing analytically driven sales strategies to increase efficiency

▪ Maintaining sales territories in conjunction with strategic objectives including developing operations/teams from scratch

▪ Process optimization keeping tactical (Engagement Rules) and strategic objectives in perspective

▪ Exploring and penetrating newer markets to expand the business portfolio

SUMMARY OF EXPERTISE

Education MBA (Marketing), MBA (International Business and Marketing), BSE (Computer Science)

Operations Sales & Distributions, Category Management, Retail Operations, Strategic Management, Pipeline
Management, Territory Management, Business Development, Process Improvement & Automations

Analysis & Reporting Forecasting, Sales Reporting, Cash Flow, Credit Management, Business Intelligence Analytics,
Data/Business Analysis

PROFESSIONAL EXPERIENCE

SALES MANAGER-RECKITT BENCKISER | October 2022 – Till date | Enhance, Oman

Managed Reckitt Benckiser traditional trade business with following responsibilities.

▪ Led a team of Key Account Executives (10) and Field Sales Managers (2) to achieve business objectives.

▪ Drive all Trade Negotiations, Secure Share of Shelf in line with Brand Expectations and Ensure full implementation of all Tra ding
agreements.

▪ Monitor and Review effectiveness of all Trade Activations, Coverage and Trade Service Levels.

▪ Sales Forecast to be prepared based on Market Activity Plans and Review on a monthly basis.

▪ Prepare Account Specific business development plans. Allocate Trade Investments Budgets and ensure utilization as per guidelines.

▪ Initiated RB Van Sales operations across Oman.

▪ Started operations with discounters across Oman.

▪ Train Key Account Executives and Field Sales Managers on product knowledge, customer management, route planning and collections.

▪ Manage Collections from all Credit Customers, Evaluate Credit limits and recommend changes of any based-on customer performance and
payment history.

▪ Lead Category development projects with customers in core categories (Disinfection, Personal Care, Stain Remover and Healthcare).

▪ Align and execute Joint Business Plans with key customers.

REGIONAL ACCOUNTS MANAGER | September 2020 – July 2021 | Ooredoo, Oman

Managed business Sales with following responsibilities.

▪ Ensured volume and value growth of Duqm Region.

▪ Identify, engage, plan and develop new regional accounts.

▪ Directly supervise, lead and support sales and retail Marketing teams.

▪ Lead shop in shop displays and shopper Marketing activities.

▪ Coordinate client relationship opportunities such as project proposals, budgeting, service contracts and work orders.

▪ Enhance current account and business opportunities by working with regional resources.

▪ Oversee opportunities progression and lead through opportunity pipeline reports (Data Analysis and Trends).

▪ Offer monthly forecast reports determining revenue vs. goal forecasts and inform management on new regional new developments.

▪ Oversee account compliance to ensure company contracts are maximized to full potential.

▪ Implement, check and maintain Ooredoo standards.

▪ Co-ordinate special displays around promotional activities & events.

▪ Handle industry partner programs relationships to summon and discuss market and customers.

▪ Sell target accounts, identify prospects, lead negotiations and create new ideas to generate revenue and new opportunities.

CATEGORY MANAGER | July 2018 – November 2019 | Al Meera Hypermarkets

During my assignment, I worked on various projects to help grow the business within Oman and beyond.

▪ Analyze Retail Data, developing insights & periodic reporting to Country Manager with progress & recommendations.

▪ Ensuring Al Meera retail standards are implemented across all branches & and improving retail assortments.

▪ Ensuring best in industry retail display with collaboration of Operations Team, Merchandisers & Distributors.

▪ Negotiating business terms with suppliers for yearly BDAs (Contracts) to maximize profitability.
▪ Development and implementation of strategies for product categories.

▪ Foster trust relationships with vendors to achieve better pricing and quality of services.

▪ Work closely with the Marketing team to determine competitive pricing and promotional activities.

▪ Leading category management projects to optimize ranges and profits.

▪ Build relationships with suppliers for best pricing & in store displays.

▪ Monitor & report retail market intelligence & suggest improvements.

▪ Work closely with suppliers to ensure shelve space optimal utilization, primary locations & other key store indicators.

▪ Work closely with store operations team to maximize Sales. Train & guide them regularly.

▪ Leading and managing Private Labels for Al Meera Oman.

SR. SALES & MARKETING EXECUTIVE LEADER | May 2016 – June 2018 | Midas Safety

Reporting to the Commercial Director developed mentored and managed team of Sales & Marketing Senior Sales Executives.

▪ Managed sales and distribution of turn-over USD 1.0M pcm. Close collaboration with the Head Office and major business
partners (Aramex) to maintain a smooth supply chain.

▪ Created new opportunities for business expansion in conjunction with customer business. Conducted business development workshops
and presentations to new and existing customers.
▪ Exploring other regions to expand Midas portfolio which included untapped markets in GCC, Africa and Europe.

▪ Managed Cash Flow and Credit Management for ROI controls. Implemented improved processes and policies.

▪ Forecasted trends and oriented strategies to capture maximum benefits. Managed customer expectations by working closely with
product development teams to implement changes based on feedback.

▪ Marketing of our new and existing products to capture more business and increase customer’s knowledge about Midas products and
portfolio.
MANAGER TRADITIONAL TRADE / REGION UNIT MANAGER | Jun 2012 – May 2016 | P&G / Abudawood

Managed Traditional Trade, HFS (High Frequency Stores), Modern Retail, Institutions and Sub Distributors in the designated territory.
Major business partners include Procter & Gamble (P&G), Duracell, Millac Foods, TSBC (The Snack Bite Company) and Ferrero.

▪ Managed sales and distribution of turn-over USD 1.5M pcm. Received Performance Excellence Award due to achieving highest sales
and constant growth (3 years) for the designated business.
▪ Developed and managed 3 Section Heads and 4 Network Towns. Includes creation of new team and conducting Training, Coaching
and Career Development. Undertook added responsibilities and special assignments on Unit and District level for business expansion.
▪ Planned multi-channel activities and drivers for coverage across regions. Managed Cash Flow and Credit processes for ROI controls.
▪ Business intelligence support to Market Strategy Team regarding competitor(s) trade activities & providing proactive input for
immediate counter action.
▪ Successful accomplishment of all KPI’s (Volume, Productivity, SKU/bill, Active customers and Golden stores).
▪ Responsible for all trade activities i.e. Volume, Merchandizing, CIR, Initiatives deployment, Retail Audit (ND, WD, Market
share), Training and Development of team in Islamabad & Gujrat region.
▪ Conducted business development workshops and presentations to new and existing customers. Created new opportunities for
business expansion in conjunction with customer business.

ASSOCIATE MANAGER IT SERVICES | Apr 2010 – Jun 2012 | Orascom Telecom / Mobilink GSM

Managed IT Services operations and related projects. Responsibilities include monitoring Service Levels Agreements (SLA), issues
resolutions and nationwide IT communications.

▪ Reduced case escalation by 50% within first six months of the job. Received performance Excellence Award. Monitored and ensured
all services/solutions are effectively managed within agreed SLA.
▪ Implemented and aligned processes with “ITIL Standards” for major partners. Ensured Implementation of Service Improvement
policy and processes.
▪ Maintained Service Catalogue and reviewed existing services by monitoring SOP executions. Monitored contacts of 3rd party
service providers. Managing projects to improve Service Desk. Responsible for sending IT Communication nationwide.

TEAM LEAD IT SOLUTIONS | Sep 2006 – Nov 2009 | British American Tobacco Group / PTC

As part of Global IT Solutions, managed support of business-critical operations. This includes managing new business requirements and
quality concerns across multiple location.

▪ Managed support teams in identifying, solving and implementing procedures to solve IT related business issues. Coordinated
with multiple international support teams (based in Malaysia & India) on issue resolution and company-wide implementations.
▪ Provided solutions to ~30+ problems per day notified directly or proactively through the agreed escalation procedures.
▪ Improved the overall Help Desk performance by 60%. Received performance Excellence Award consecutively in 2007 and 2008.

CERTIFICATIONS

▪ The Abudawood Sales School in October ’2014

EDUCATION
MBA (Marketing), 2016, Preston University
MBA (International Business and Marketing), 2010, National University of Science & Technology Business School
BSE (Computer Science), 2006, Bahria University