A

PROJECT REPORT
ON
“A STUDY ON IMPACT OF INDIAN CHEF OF SWIGGY”

Submitted in the Partial Fulfillment for the Award of

Degree of Bachelor of commerce

Session 2022-2023
Approved By:
Dr.Umesh Gupta
Prof.& Head
MATS School of Business Studies

Submitted To: Submitted By:

MR. DEEPTANSHU SHARMA PRABHADEEP SAINI
ID No MU20BCMH002
B.COM VI (HONS)
 DEPARTMENT CERTIFICATE

This is to certify that this project entitle “A STUDY ON IMPACT OF

INDIAN CHEF OF SWIGGY” with special reference to Raipur city
submitted in partial fulfillment of degree Bachelor of commerce to the
MATS UNIVERSITY Raipur (C.G) done by PRABHADEEP SAINI ID No.
MU20BCMH002 is authentic work carried out by him under my guidance.
The matter embodied in this project work has not been submitted earlier
for award of any degree or diploma to the best of my knowledge and belief.

Head Of Department

Dr. Umesh Gupta

Mats University, Pandri, Raipur

 CERTIFICATE FROM THE INTERNAL GUIDE

This is to certify that this project entitled “A STUDY ON IMPACT OF

INDIAN CHEF OF SWIGGY” submitted in partial fulfillment of the
degree of Bachelor of commerce to MATS School of Business Studies,
MATS University, Raipur, C.G., prepared by PRABHADEEP SAINI ID
MU20BCMH002 is a result of sincere and authentic work carried out by
him/her under the guidance of MR. DEEPTANSHU SHARMA,
Submission of this project is mandatory for award of degree.

Submitted By Guided By

PRABHADEEP SAINI MR. DEEPTANSHU

SHARMA
CERTIFICATE OF HOD

DR. UMESH GUPTA

Head of the Department

Mats School of Business Studies

Date:

APPROVAL CERTIFICATE

This is to approve that the work Presented in the project titled “A STUDY ON
IMPACT OF INDIAN CHEF OF SWIGGY” was carried out by
PRABHADEEP SAINI and submitted for the partial fulfillment of the requirement
for the award of the degree of Bachelor of Commerce In Mats University is the
original work carried out under the guidance and supervision of MR.
DEEPTANSHU SHARMA and that no part of this work has been submitted
elsewhere for the award of any degree or diploma.

DR. UMESH GUPTA

Head of the Department

 SELF DECLARATION CERTIFICATE

I hereby declare that this project entitled “A STUDY ON IMPACT OF

INDIAN CHEF OF SWIGGY” with special reference to Raipur city, done
by me is submitted to the Mats School Of Business Studies, Pandri,
Raipur (C.G) in the partial fulfillment of degree Bachelor of commerce
under the guidance of MR. DEEPTANSHU SHARMA is a benefited work
and it submitted to any other university or institute for any degree or
diploma.

Signature of student

PRABHADEEP SAINI

ID No. MU20BCMH002
 ACKNOWLEDGEMENT

It was a enriching and learning experience for me to do this project. I would like to
acknowledge all those people who have continuously guided me throughout and
helped me in completion of my project entitled “A STUDY ON IMPACT OF INDIAN
CHEF OF SWIGGY” with special reference to Raipur city. I am obliged to the MR.

DEEPTANSHU SHARMA for being extremely patient, for guide me right from
the inception till the successful completion of the project. I sincerely acknowledge them
for extending their guidance, support for literature, critical reviews of project and the
report and above all the moral support they had provided to me with all stages of this
project.

I would also like to thank to all the respondents who have helped me for
collection, of data for their honest participation in the research and helped
me directly or indirectly in successful completion of this study for their help
and cooperation throughout the project.
 TABLE OF CONTENTS

S.No Particulars Page No.

1 Introduction 1-9

2 Literature Review 10-14

3 Company Profile 15- 17

4 Research Methodology 18-21

5 Data Collection And Analysis 22-32

6 Suggestions, Limitations & Conclusion 3338

7 Bibliography 39-40

1
 CHAPTER-1
INTRODUCTION

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MasterChef India is an Indian competitive cooking game show franchise based on
the Australian show MasterChef Australia, which itself is based on the original
British MasterChef. MasterChef India Season 1-4 and Junior Masterchef Swaad Ke
Ustaad was produced by Colosceum Media. Endemol Shine India has been
producing MasterChef India Season 5 onwards through Star India and Sun TV
Network with Innovative Film Academy co-producing it for South Indian regional
versions.[4][5] It was originally started in Hindi language and has been extended to
three languages spoken in the Indian sub-continent, including Tamil and Telugu.
The Hindi version is available on Disney+ Hotstar while Tamil and Telugu are
available on Sun NXT.

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Overview
There are three versions in production. It was first made in Hindi-language in 2010.
In 2010, Star India got the rights for producing MasterChef India in Hindi. In early-
2021, Endemol Shine India decided to expand the show in other Indian languages.
Sun TV Network brought the rights of the show for Telugu, Tamil, Malayalam and
Kannada-language versions. In 2022 Sony TV earned the rights for Master Chef
India in Hindi.

History
Creation
MasterChef India is a Hindi language adaption of the Australian show MasterChef
Australia, which itself is based on the original British MasterChef. The first season
of MasterChef India was aired on StarPlus and hosted by Akshay Kumar, Kunal
Kapur and Ajay Chopra. It continued for six seasons and Vikas Khanna, Sanjeev
Kapoor, Chef Jolly, Ranveer Brar, Zorawar Kalra, Vineet Bhatia and Garima Arora
also participated as judges in different seasons of MasterChef India - Hindi

The India online food delivery market reached a value of US$ 4.35 Billion in 2020.
Online food delivery assists individuals in ordering and receiving the desired food
products at the doorstep. It involves browsing the website or application, selecting
from a wide variety of cuisines available and making the payment through different
methods. The website/application updates the user about the expected duration of
food preparation and delivery. These features, in confluence with attributes such as
ease, speed and precision of delivery, are increasing the demand for these services
in India.

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The market is as of now seeing development because of the expanding admittance
to high-speed internet facilities and the boosting deals of cell phones. This, in
conjunction with the developing working populace and expanding pay levels, is
moving the online food deliverymarket development in India. Albeit the players are
basically gathered in the metropolitan districts of the country, with Bangalore, Delhi
and Mumbai addressing the three biggest business sectors, sellers are currently
additionally focusing on more modest urban areas, as they have solid development
potential.

In addition, the rising pattern of the in a hurry food things and speedy home
deliverymodels that offer comfort, eady-to-eat (RTE) and less expensive food
deliverychoices are raising the interest for online food deliveryadministrations in the
country. Besides, inferable from the rising instances of COVID-19, a portion of the
main players like Zomato, McDonald's Corporation and Domino's Pizza Inc. have
presented contactless deliveryadministrations. These services guarantee that the
food arrives at the client without being moved by uncovered hands and is conveyed
securely with sufficient social removing measures.

The online food delivery market in India is developing couple with advancing way
of life examples and dietary patterns of Indians. Chaotic plans for getting work done
and ascend in dispensable wages have promoted food conveyance, particularly in
metropolitan regions.

The online food delivery market in India is relied upon to extend at compound yearly
development paces of ~30.55% (based on revenue) and ~10.19% (in view of the
number of clients) during the 2020-2024 period, to create an income of INR
~1,334.99 Bn and foster a client base of ~300.57 Mn by 2024. Central parts right

5
now working in the Indian online food deliverymarket incorporate stage to-client
support suppliers like Swiggy (Bundl Technologies Private Limited), FreshMenu
(FoodVista India Private Limited), Faasos (Rebel Foods Private Limited) and
(Zomato Media Private Limited). Aside from these, there exist certain organizations
that work with an eatery to-client deliverymodel as domino Box8's, (Domino's Pizza,
Inc.), and KFC (Yum! Brands, Inc.).

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 SCOPE OF PROJECT
Scope of this project includes:
 Overview of Indian online food ordering industry
 Impact of Covid-19 on online food orders
 Business model of Swiggy
 Marketing strategies and promotional tactics of Swiggy
 Market coverage of Swiggy and its future plans
 Customers perception about online food ordering with reference to Swiggy

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 Problem statement
In general, a problem statement will outline the negative points of the current
situation and explain why these matters. Online food ordering is gaining importance
in our country and in no time, food ordering companies such as Zomato, Swiggy,
Uber eats etc. got good customer base. With so much of success, there are still some
issues with online food ordering like many customers do not feel comfortable while
making online payment or unable to verify the quality and variety of food online and
on the top of it, corona virus impacted these companies in a big way as most of us
are hesitant to order food online.

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 OBJECTIVES
 To know about the overview of online food delivery business in India
 To know about the market coverage and business model of Swiggy
 To know the growth of Swiggy along with its marketing strategies
 To know the customer perception about online food ordering with special
reference to Swiggy
 To review the profitability analysis of Swiggy
 To know the funding rounds of Swiggy

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 CHAPTER-2
LITERATURE REVIEW

10
 Literature review
Karan Kashyap has believed that utilizing on the online food ordering
services is acquiring prevalence in Tier 1 cities. The clients favor eating
in, when contrasted with going out to an eatery when there are issues of
traffic congestions. This fragment has subsequently seen a development
of practically 100% over the most recent few years. Redseer, an
examination firm has guaranteed that the online food requesting and
deliveryportion developed practically 150% in 2016 in contrast with
2015, with an expected Gross Volume (GMV) of $300 million out of
2016.

The significant lump of the online food deliverybusiness is from the best
5 urban communities in India, albeit this fragment is dynamic in just about
20 Indian urban areas. The players in this portion are combining their
business by focusing on expanding their functional effectiveness and
productivity instead of looking for fresher business sectors in different
urban areas. However, with enormous number of players in the market
like Swiggy, Food Panda, Zomato and so forth the client is spoilt for
decision. It has become extremely helpful for them to peruse the rundown
of diners and foods in various pieces of the city and request simply by
clicking a button on the application.

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Zamarud Ansari and Dr. Surbhi Jain, expressed the accomplishment of
online food delivery new companies is chiefly in light of the fact that there
is a consistent development in the internet business industry. A portion of
the difficulties looked by the online food deliveryorganizations is
conveying inside the time period and improvement of the assets just as
the specialized abilities of the workers.

India has in excess of 400 food delivery applications with more than $120
million financing from funding firms and different financial backers.
Food industry is a monotonous business since a base 3 suppers are
devoured by every person in a day expanding the recurrence of food
requesting. This makes the financial backers and business people hopeful
with regards to the development of this portion.

The food industry startups are also exploring various avenues and coming
up with innovative businesses like creating a meal box with all the
necessary fresh food ingredients to cook as per the recipe provided to
make a meal that the customer chooses or a salad box with ingredients
and dressing of the customer’s choice. Such businesses also use the same
technology used by the mobile food delivery apps and a similar delivery
mechanism as a supply chain to ensure effectiveness.

12
Vishal Krishna discusses the beginning of another imaginative food
business which gives a cooking experience to the client while
guaranteeing comfort as far as time and material acquirement. This
business makes a dinner box with every one of the new fixings which are
pre arranged to a degree subsequently slicing on the cooking time to 30
minutes to make a most loved feast. The objective market are people who
love to cook yet can't commit the essential chance to prepare the supper.
Cheerful Cook dinner boxes have every one of the fixings needed
alongside an account about the food that has been requested. Innovation
is utilized for requesting and deliveryof the cases.

Quality in food has a major influence in the food business and absence of
value will unfavorably influence the business to a degree that it might
need to shut down in case there are any breaches. Food is transitory in
nature making business coordinations even more troublesome. The back
end tasks should be firmly controlled. This alongside a whimsical
subsidizing where the first round of activities will get great financing
while the accompanying rounds, where the organizations need to deal
with their own advertisements, go about as a deterrent for extension.
Bedsides to bait the clients, organizations like Food Panda have spent
between Rs.400/ - to Rs.500/ - per client, for client securing. The
eccentricity of this business is that while introductory orders are not
extremely troublesome, ensuing orders represent a test.

13
As indicated by IBEF (Indian Brand Equity Foundation), food ordering is
a quickly developing business. It is likewise a pursued business by
financial backers and interests in food requesting new companies has seen
an increment of 93% in 2015. The other side is that opposition is intense
and it is hard to get by in this serious circle. Organizations that can't
support close down and other people who are in the business battle to beat
contests, minimize their expenses, and decrease their consume rate to
make back the initial investment and make benefits.

Anshoo Sharma from Light speed Ventures thinks that the expected
market for food requesting business draws in financial backers. This is
additionally a business has a recurrent requesting conduct as likewise high
edges. It is normal that the immense financing in this space will solidify
like the web based business space. The food aggregators join cafés to an
online food and application stage, so the clients have a wide decision to
pick from and the request is then picked and conveyed to the eatery. The
deliveryis frequently reevaluated for an expense. This outcomes in the
organizations diving into the overall revenues and the cafés need to adjust
their demonstration on the grounds that while their business builds, there
is a value they need to pay.

14
 CHAPTER-3
COMPANY PROFILE

15
 SWIGGY
Swiggy is India's biggest online food requesting and delivery platform established
in 2014. Swiggy is situated in Bangalore, India, and as of March 2019, was working
in 100 Indian urban communities. In mid 2019, Swiggy ventured into general item
deliveries under the name Swiggy Stores. In September 2019, Swiggy dispatched
moment pickup and drop administration Swiggy Go. The assistance is utilized for a
different cluster of things, including clothing and report or bundle conveyances to
business customers and retail clients. Swiggy is worked by Bundl Technologies
Private Limited.

History
In 2013, the two originators, Nandan Reddy and Sriharsha Majety, planned a web
based business site called Bundl to work with messenger administration and
transportation inside India. Bundl was stopped, and was rebranded to enter the food
deliverymarket. At that point, the food deliveryarea was in disturbance as a few
striking new companies, like Foodpanda (later procured by Ola Cabs), TinyOwl
(later gained by Zomato) and Ola Cafe (later shut) were battling. Majety and Reddy
moved toward Rahul Jaimini, once in the past with Myntra, and established Swiggy
and parent holding organization Bundl Technologies in 2014. The organization
constructed a devoted deliveryorganization and developed quickly, principally
determined by the attention on coordinations and securing distinct advantages.

In May 2020, Swiggy laid off 1100 representatives during the COVID-19 pandemic.
In August 2020, the organization dispatched their basic foods deliverystage called
InstaMart. In 2021 the organization declared that it would take care of the

16
inoculation expense for its deliveryaccomplices. In March Swiggy set up Health Hub
across Chennai, Tamil Nadu.

Investments and acquisitions

In 2015, the company began attracting external investments. The first was a $2
million investment from Accel and SAIF Partners, along with an additional
investment from Norwest Venture Partners. The next year, Swiggy raised $15
million from new and existing investors, including Bessemer Venture Partners and
Harmony Partners.

In 2017, Naspers drove a $80 million financing round into Swiggy. Swiggy got $100
million from China-based Meituan-Dianping and Naspers in 2018 and a series of
speculations helped the organization's valuation to more than a $1 billion.

In February 2019, Swiggy obtained Bengaluru-based AI startup Kint.io. In April

2020, Swiggy got around $43 million financing which esteemed the organization at
$3.6 billion. Swiggy gained Bangalore-based Asian food fire up 48East in 2017.
Swiggy later gained Mumbai-based Scootsy Logistics, a striving food and style
deliveryadministration, and later shut it down. It obtained a Mumbai-based milk
deliverystartup SuprDaily in an all money bargain. In 2019, the organization put Rs
31 crore in Mumbai-based prepared to-eat food brand Fingerlix.

The organization brought $800 million up in Series J round financing from Falcon
Edge Capital, Goldman Sachs, Think Capital, Amansa Capital and Carmignac, just
as existing financial backers Prosus Ventures and Accel esteeming Swiggy at around
$4.9 billion.

17
 CHAPTER-4
RESEARCH METHODOLOGY

18
 Research Methodology
MEANING OF RESEARCH:-
Research simply means a search for facts – answers to questions and solutions to
problems. It is a purposive investigation. It is an organized inquiry. It seeks to find
explanations to unexplained phenomenon to clarify the doubtful facts and to correct
the misconceived facts.

Young defines Research as “a scientific undertaking which, by means of logical and

systematic techniques”, aims to:
(a) Discover of new facts or verify and test old facts,
(b) Analyze their sequences, interrelationships and causal explanations,
(c) Develop new scientific tools, concepts and theories which would facilitate
reliable and valid study of human behaviour.
(d) Kerlinger defines research as a “systematic, controlled, empirical and critical
investigation of hypothetical propositions about the presumed relations among
natural phenomena”.

Survey method: It is a fact-finding study. It is a method of research involving

collection of data directly from a population or a sample thereof at particular time.
Its purpose is to provide information, explain phenomena, to make comparisons and
concerned with cause and effect relationships can be useful for making predications.

Sampling: Sampling is a method that allows researchers to infer information about

a population based on results from a subset of the population, without having to
investigate every individual. ... In probability (random) sampling, you start with a

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complete sampling frame of all eligible individuals from which you select your
sample.

Sample size: In this study, sample size would be of 50 individuals who will be
sharing their views on online food ordering and the benefits it offer.

Methods of Sampling
Random sample method:
The method adopted here is random sampling method. A Random sample is one
where everything in the universe has as an equivalent possibility of known chance
of being chosen.
Research Instrument
Questionnaire:
A questionnaire is a carefully complied logical sequence of questions directed to a
define objective. It is the outline of what information is required and the framework
on which the data is built upon. Questionnaire is usually used in securing marker
information that its preparation deserves utmost skill and care.

Collection of data:
One of the important tools for conduction market research is that availability of
necessary and useful data. Data collection is more of an art than a science. The
methods of marketing research are in a way the methods of data collection. The
sources of information fall under two categories.

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Internal sources:
Every company has to keep certain records such as accounts, reports etc. these
records provide sample information which an organization usually keeps collection
in its working.

External sources:
When internal records are insufficient and required information is not available, the
organization will have to depend on external sources of data.

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 CHAPTER-5
DATA COLLECTION AND
ANALYSIS

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Name:
Phone no:
Email Id:

1. Which age group do you belong to?

Age Group No of respondents
18-25 26
25-35 14
35-50 7
50+ 3

No of respondents

18-25 25-35 35-50 50+

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2. Do you avail the services of online food ordering apps like Zomato and
Swiggy?

Yes 38
No 12

YES
NO

24
3. Have you tried ordering food from Swiggy?
Criteria Frequency
Yes 36
No 14

Chart Title

NO 14

YES 36

0 5 10 15 20 25 30 35 40

25
4. Do you find variety of food in Swiggy application and if yes, is the quality
good?
Criteria Frequency
Yes 44
No 06

CHART TITLE
Yes No

26
5. Do you think online food ordering is better than visiting restaurants in
actual?

Criteria Frequency
Yes 38
No 12

CHART TITLE
40

35

30

25

20

15

10

0
Yes No

27
6. Did corona virus impact your online food ordering?
Criteria Frequency
Yes 27
No 23

Chart Title

No

Yes

21 22 23 24 25 26 27 28

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7. How often do you order food online?
Criteria No. of respondents
Daily 4
Once or twice a week 12
Once or twice a month 28
Ocaasioanlly 6

No. of respondents
30

25

20

15

10

0
Daily Once or twice a Once or twice a Ocaasioanlly
week month

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8. Swiggy offers several offers and discounted offers on regular basis, are these
offers good and exciting?

Criteria Frequency
Yes 44
No 06

Yes

Frequency Percentage

30
9. If you are happy with Swiggy, will you recommend this to others?

Criteria Frequency
Yes 37
No 13

Chart Title
40

35

30

25

20

15

10

0
YES NO

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10. What is the best thing about online food ordering?
Criteria No. of respondents
Quality 9
Saves time of cooking food 19
Variety of options 16
Big discounts and promotional 6
schemes

No. of respondents

Quality Saves time of cooking food

Variety of options Big discounts and promotional schemes

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OBJECTIVES, SUGGESTIONS,
LIMITATIONS & CONCLUSION

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 SUGGESTIONS
 Swiggy should engage more in advertisement & sales promotion activities so
that the consumers can be more attentive to the product. If it is possible than
revenues and profits will be increased.
 Swiggy should plan to add more number of restaurants to serve more
customers.
 Company should offer more discounts and schemes to attract new customers
and retain old customers.
 They should conduct the regular survey of some random offers and programs
launched by food delivery companies so that they can know the taste and
desires of the consumers.

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 LIMITATIONS
 Sample size of consumers is too small to project the opinion of consumer
regarding ordering food online and it is also expected that some individuals
may not answer honestly.
 Since the results have been drawn on the basis of the information provided by
the respondents, chances of error might have crept in. Companies should
adopt some trend going on in the market.
 As the time was limited, I could studied only limited things about the concept.

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 CONCLUSION
The infiltration of the Internet and cell phone has made it simple for business
visionaries to target buyers. Expanding utilization of cell phones is one of the vital
variables behind the development of the online food conveyance market.

At the point when any business is venturing into the computerized world, it expects
appealing returns as far as income and client base. Regardless of business size and
type, everybody is making their portable application to draw in more clients.

Portable applications for sure assume a significant part in any online business,
including the food conveyance market. In case you are new to the food conveyance
market and need to hit the market, putting resources into a portable application can
be the best advance you can at any point take. Prior to talking about the future pattern
of the food conveyance market, we should examine some fascinating figures that
will stun you.

• Revenue age from the online food conveyance market added up to $94385m
in 2019.

• Revenue is relied upon to produce a yearly development pace of 10.3% and

will cross $134,490m by 2023.

• There has been a steady expansion in clients who are utilizing on the web
conveyance applications two times every week.

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• It is accepted that online food conveyance applications are created with the
expect to diminish time and deal solace to the clients.

• As per Statista, more than 1.2 billion individuals utilize online food
conveyance applications across the world.

Key development driver of the market

In the new years, the quantity of working ladies has expanded in the Indian labor
force, particularly in the city-based coordinated areas. Subsequently, the quantity of
twofold pay families in likewise on the ascent. With both the accomplices working
and keeping up with furious working timetables, it become hard for individuals to
get time and energy to cook at home. Also, the double pay situation has expanded
the general spending limit of the families. Likewise, the central participants like
Swiggy, and Zomato continue to declare worthwhile proposals for the clients, both
existing and new, to keep up the firm rivalry in the online food requesting market.

Key obstruction to the development of the market

As of late, there have been a few examples of misleading and shut cafés; and food
shops taking requests on food stages, just to be educated later that either the shop
can't be found or had closed tasks. Cases were accounted for where certain outlets
enrolled on these food conveyance applications have ended up being improvised, or
work out of home joints, with barely any emphasis on cleanliness and quality. This
has caused irritation among both the clients and the food conveyance chiefs.
Additionally, customers are becoming worried about the nature of food since such

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unapproved food slows down only from time to time keep up with cleanliness both
while cooking and bundling.

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Bibliography

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 Bibliography
 www.swiggy.com
 www.mbaskool.com
 https://www.businessstandard.com/
 https://statista.com
 https://ceohangout.com/
 https://www.crunchbase.com
 https://www.verzeo.com/
 https://www.talkwalker.com/
 https://www.ijltemas.in/
 https://craft.co/
 https://bstrategyhub.com/
 https://startuptalky.com/
 www.managementstudyguide.com
 www.economictimes.com
 http://www.ijsred.com/
 www.linkedIn.com

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