Department of Management Studies

IIT (ISM) Dhanbad

Detailed Course Structure

Effective from 2019-2022
 Course structure for MBA in Business Analytics
1st Semester
Course No. Course Name L T P C
MSC502/MSC503 Business Research Methods/ Business Statistics (Modular) (MS) 3 0 0 9
MSC506 Managerial Economics (MS) 3 0 0 9
MSC522 Data Mining for Business (MS) 4 0 0 12
MSC504/MSC505 Financial Accounting and Reporting /Cost and Management Accounting (Modular) 3 0 0 9
(MS)
MCC532 Fundamentals of Machine Learning (M&C) 3 0 0 9
MCC537 Fundamentals of Machine Learning (Lab) (M&C) 0 0 2 2
MSC508 Business Analytics Lab (MS) 0 0 2 2
Total 15 0 4 52
2nd Semester
Course No. Course Name L T P C
MSC510 Corporate Finance (MS) 3 0 0 9
MCOE6201 Stochastic Processes (M&C) 3 0 0 9
MCDC6201 Advanced DBMS (M&C) 3 0 0 9
MSC513/MSC514 Marketing Management (MS)/ Human Resource Management (MS) 4 0 0 12
MSC512 Operations Management (MS) 3 0 0 9
MSC523 Advanced Multivariate Analysis (MS) 0 0 3 3
MCDC6206 Advanced DBMS Lab (M&C) 0 0 2 2
Total 15 1 4 53
3rd Semester
Course No. Course Name L T P C
MSC597 Thesis Unit 0 0 0 36
4th Semester
Course No. Course Name L T P C

Any five* CSO303 Artificial Intelligence (CSE) 3 0 0 9

CSD510 Information retrieval (CSE) 3 0 0 9

MSD534 Big Data (MS) 3 0 0 9
MCDE6406 Missing Data Analysis and Survey Sampling (M&C) 3 0 0 9
MCDE6401 Time Series Analysis (M&C) 3 0 0 9
MCDE6203 Numerical Optimisation (M&C) 3 0 0 9
MSD518 Project Management 3 0 0 9
MSD536 Public Policy Analysis 3 0 0 9
Any One* MSD522 Marketing Analytics (MS) 3 0 0 9
MSD523 Management of Self and Behavioural Analytics (MS) 3 0 0 9
MSD525 Operations Analytics (MS) 3 0 0 9
MSD514 Financial Econometrics (MS) 3 0 0 9
MSD535 Big Data Lab 0 0 2 2
Total 18 0 2 56
* Electives will be modified as per industry requirements.
 Business Research Methods

Course Course
Name of Course L T P Credit
Type Code
Modular MSC502 Business Research Methods 3 0 0 3

Course Objective
In this course, one will be introduced to the foundations of research methodology from business perspective.
Develop thorough understanding about sampling design, data collection, research design, and research process. This
will also give you insights on how to implement the project starting from identifying the research problem to solve
business issues.
Learning Outcomes
• To understand the concept of Management Research
• To develop understanding about sampling, data collection, analysis and reporting.
• To develop the skill in selecting a research problem, selecting an appropriate research design, and implementing
a research project.

Unit Topics to be Covered Lectu Learning Outcome

res
1. Introduction: Business research, Research process; [4L] Students will learn the fundamental concepts
Defining the research problem and developing an of management research, and develop an
approach. approach.
2. Business Research Design: Classification of [6L] Students will learn business research design,
Designs, Exploratory Studies, Secondary data descriptive analysis and qualitative
Analysis, Qualitative Techniques, Descriptive techniques. This will help them to prepare
Studies, Survey and Experimental Research Design. appropriate experimental research design for
solving variety of business problems.
3. Data Information and its Source: Different Types [6L] Students will learn to find the data from
of data, measurement concept, scales, questionnaire various sources. They will learn to prepare
design, data collection, and sampling design. questionnaire for solving several business-
related queries. They will be exposed to the
sampling design.
4. Data Analysis & its Presentation: Data preparation, [2L] Students will get to learn data analysis, and
data visualization, and hypothesis testing. their impact on the model. Also, they will get
to learn techniques for hypothesis testing.
5. Report Writing: project work, report writing and [2L] Students will get to learn the implementation
presentation. of project work related to the real-life
business problems and report writing.

References for Reading

Text Books:
1. Business research Methods (12e Edition), Cooper, D.R., Schindler, P.S., and Sharma, J.K. (2019), Mc Graw Hill Education (India),
Pvt. Ltd, Chennai.
2. Marketing Research: An applied orientation (7th Edition), Malhotra and Dash, (2015), Pearson Pub.
Reference Books:
1. Bajpai, N (2017): Business Research Methods, Pearson India Education Services Pvt. Ltd, Noida
2. Krishnaswamy, K. N., Sivakumar, A. I., and Mathirajan, M., (2019): Management Research Methodology: Integration of
Principles, Methods and Techniques, Pearson India Education Services Pvt. Ltd, Noida
 Business Statistics (M)
Course Type Course Code Name of Course L T P Credit
Core MSC 503 Business Statistics (M) 3 0 0 4.5

Course Objective
This course is expected to provide the student with the fundamentals of statistics that are related to the management
and provide a basis for later topics that utilize these statistical concepts.
Learning Outcomes
To understand the basic concepts of statistical methods and their application to a business or an industrial
engineering problem. Moreover, students are supposed to learn some application software like MS Excel,
SYSTAT, SPSS for data analysis.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
1 Introduction: 2 Understand the summarization
The meaning and scope of statistics, some uses of statistical of data using graphical
methods, statistical data Presentation of statistical data: tables, techniques
graphs and charts.
2 Summarization of statistical data: 3 Understand the concept
Frequency distribution of observations, measures of central characterization of a data set
tendency, dispersion, skewness and kurtosis of distributions. using empirical distribution
3 Probability Distributions: 3 Understand the concept of
Concepts, random variables; Probability Distributions: theoretical probability
Binomial, Poisson, Normal distribution distributions
4 Statistical Estimation: 3 To get familiar with statistical
Sampling distributions; Estimation: Point and Interval estimation
Estimates of mean and proportion.
5 Hypothesis Testing: 4 Understand the concept of
Testing hypotheses of mean and proportion: one/two-sample hypothesis and the methods to
tests ; chi-square test; Analysis of variance (ANOVA) test it.
6 Simple Linear Regression: 4 To get familiar with studying
Simple regression and correlation: Making inferences about relationship between two
population parameters variables.
TOTAL 19

Text Books:
1. Statistics for Management, 7th edition, Levin & Rubin, Pearson Education Publication.

Reference Books:
1. Applied Statistics and Probability for Engineers, 6th edition, D. C. Montgomery and G. C. Runger, John Wiley &
Sons.
 Financial Accounting and Reporting (M)
Course Course
Name of Course L T P Credit
Type Code
DC MSC Financial Accounting and Reporting (M) 3 0 0 4.5
504
Course Objective
The objective of the course is to enable students to understand the financial reporting system in a corporate framework.
The students will identify the usefulness of financial information for decision making and equipped with tools to
analyze the various financial statements required to measure the performance of companies.
Learning Outcomes
Upon successful completion of this course, students will:
• Develop basic understanding of the financial reporting practices in corporate sector.
• Understand the basic concept of preparing various financial statements and tools and techniques for analyzing
such statements.
• Conceptualize the process of financial decision-making using the financial statements.
Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Introduction to accounting, Accounting equation, Understanding of conceptual
Preparation of various financial statements viz. Income framework of accounting and basics
1 4
Statement, Statement of Changes in Equity, Balance sheet, of various financial statements.
and Cash Flow Statement.
Accounting Cycle, Journal, Ledger, Trial Balance, Final Understanding the steps to prepare
2 Accounts 6 various accrual based financial
statements as per user requirement.
Accounting for Inventories, Receivables, Fixed Assets, Conceptualizing adjustments for
3 Depreciation, Liabilities, and Shareholder Equity 4 these items in various financial
reports.
Statement of Cash Flows: Preparation and analysis of Understanding CFS as mandated by
4 3
different components AS-3.
Analysis of Financial Statements, Comparative Analysis and interpretation of
5 Statements, Common Size Statements, Ratio Analysis, Du- 4 statements for financial decision-
Pont Analysis making.

Text Books:
Financial Accounting –by Godwin/Alderman/Sanyal, Cengage Learning
Financial Accounting – A managerial Perspective by R. Naryanswamy, PHI
Reference Book:
Accounting Text & Cases by Anthony, Hawkins & Merchant, TMH
Case Studies - to be provided by the Instructor
 Cost and Management Accounting (M)
Course Course
Name of Course L T P Credit
Type Code
DC MSC Cost and Management Accounting (M) 3 0 0 4.5
505
Course Objective
1. The objective is to enable the students to understand the usefulness of information provided by cost accounting
system to the management, which is helpful for cost control and cost reduction through functions of planning, decision
making and control.
Learning Outcomes
Upon successful completion of this course, students will:
• Understand the requirement of Cost and Management Accounting in business decision making.
• Develop the ability in cost tracing and analyzing various cost structures.
• Understand the process of implementing an appropriate control system in a corporate structure.
Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Introduction to Cost and Management Accounting, Cost Understanding the utilities of cost
Concepts, classification of cost, preparation of Statement accounting, cost classification,
1 4
of cost, Job Costing - system basic job costing for preparation of Statement of cost for a
Manufacturing Companies specific job
Absorption Costing vs Marginal Costing Systems; Cost- Understanding various costing
2 Volume Profit analysis 7 systems & the managerial
implications of marginal costing
Activity Based Costing (ABC) - Concept, System & Conceptualizing ABC system,
Limitations understanding cost allocation process
3 3
& its advantage over traditional
costing system.
Preparation of Budget and Budgetary control System Understanding the process for
preparing different types of budgets
4 4
including the master budget for an
organization.

Text Books:
Cost Accounting – A managerial Perspective by Horngren, Datar & Foster, Pearson
Management Accounting - Text, Problems & Cases by Khan & Jain, TMH
References:
Handbook of ICAI
Managerial Accounting by Ray Garrison , Eric Noreen & Peter Brewer
 Managerial Economics

Course
Type Course Code Name of Course L T P Credit
CORE MSC506 Managerial Economics 3 0 0 9

Course Objectives
This course deals with the application of microeconomics to the practical problems of businesses/firms in order to facilitate rational
managerial decisions and possible solutions of managerial problems.

Learning Outcomes
Understand the fundamentals of economics.
Understand the demand and supply and measure its responsiveness to various factors.
Differentiate between various costs of production.
Analyze the four basic market structure models and how price and quantity are determined in each model.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
1 Introduction to Economics- Scarcity and allocation of 10 Understanding the basic
resources, Distinction between Microeconomics and concepts of managerial
Macroeconomics, Firm- meaning and objectives; economics.
Marginal Analysis and Time Understanding the basic
Value of Money. concepts of the two main
branches of economics—
microeconomics and
macroeconomics.

2 Utility Analysis- consumer’s budget constraint, utility 10 Understanding different

maximization; Demand and supply analysis, Government concepts related to consumer
intervention (floor price, ceiling price, tax, etc), behavior.
Consumer and producer surplus, Price, income and cross Understanding the consumer
elasticity. behavior to maximize utility
with different constraints.
Define the concept and
measures of elasticity.

3 Production and Cost analysis-Production functions, 10 Understanding cost function

production and cost in the short run and long run, and the difference between
Economies of scale and scope, Market Analysis-types of short-run and long-run cost
market, profit maximization under perfect competition, function.
monopoly, monopolistic competition,and oligopoly ∙ Isoquant and Isocost and
finding out optimal
combinations of inputs.
∙ Compare and contrast four
basic market types.
∙ Meaning and profit
maximization conditions
under the four market
structures.

4 Price Discrimination, Pricing Strategies- cost-plus 10 Price-output decisions of

pricing, peak load pricing, product bundling, two-part perfectly competitive,
tariffs, Public Goods and Externalities, Asymmetric monopoly, monopolistic and
Information, Economics of Uncertainty and Risk oligopoly firms, both in short
and long-run.
 ∙ Understanding of different
pricing strategies.

TOTAL 40

Text Books:
1. Managerial Economics and Business Strategy, 8th Edition, Michael R Bay & Jeff Prince, McGraw Hill Education
(2017).
2. Microeconomics: Theory and Applications with Calculus., 6th Edition, Pearson Education.
 Data Mining for Business

Course Type Course Code Name of Course L T P Credit

DC MSC522 Datamining for business 4 0 0 12

Course Objective

This course will provide the learning of the data mining and its importance in business

Learning Outcomes

Students will gain the learning on fundamentals of datamining.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Data warehouse and OLAP Students will learn the concept of Management
Technology: a multidimensional data Information Systems and Database/Data
1 warehouse concept and also analysis of
model, data warehouse architecture
10 multidimensional data.

Introduction: Data mining In this section, students will learn the data mining
functionalities, classification and and machine learning concepts and practical
integration, major issues in data application using R Studio
mining, supervised, semi-supervised 9
2
and unsupervised data, challenge in
dealing with the data with data
mining.

Data pre-processing: data Students will learn the process and methodology
summarization, data cleaning,data of data mining.
9
integration and transformation and
3
data reduction, feature selection and
feature subset selection.

Classification, Clustering and 14 Student will learn and practice the business
4 Association Mining Techniques, applications of classification, clustering and
Interpretation of confusion matrix association rule mining

Text mining and concepts of natural 10 Student will learn and practice text mining
5 language processing, Applications and
Trends in Data Mining,

Text Books:
 Data Mining for Business Analytics: Concepts, Techniques, and Applications in R, by Galit Shmueli, Peter C
Bruce, Inbal Yahav, Nitin R Patel, Kenneth C. Lichtendahl Jr., ISBN: 978-1-118-87936-8 (2017 or latest)

Reference Books:

Data Analytics Using R (Seema Acharya), McGraw hills Publishers

 Business Analytics Lab
Course Type Course Code Name of Course L T P Credit

DC MSC508 Business Analytics Lab 0 0 2 2

Course Objective

Students will gain an understanding of how managers use business analytics to formulate and solve business
problems and to support managerial decision making.
Learning Outcomes

Students will gain hands-on experience of business analytics in the current business scenario

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Descriptive Analytics, Predictive Analytics, Students will learn the hands on

Linguistics Analytics experience on spread sheet and R studio
Descriptive Analytics: Spreadsheet Modelling using statistical test on various
(Data Entry, Data Preparation, solving business applications.
12
problems with excel and Dashboard creation

1 Statistical methods, Frequency distribution,

Graphical presentation, Measures of central
tendencies in frequency distributions, Measures of
dispersion in frequency distributions, Moments,
Skewness and Kurtosis in frequency distributions,
Pearson’ s coefficient of linear correlation, Simple
Linear Regression

Predictive Analytics: Factor Analysis, Multiple In this section, students will learn the live
linear Regression, Classification, Clustering application of predictive Modeling
2
9

Linguistic Analytics: Sentiment Analysis using Hands-on experience of the Linguistic

3 Text Mining Analytics using R-Studio.
5

Text Books:

1.Fundamentals of Business Analytics by R N Prasad and Seema Acharya, Wiley, 2015. ISBN 978-81-265-3203-2

2. Wayne L Winston Microsoft Excel 2013 Data Analysis and business Modeling,

Reference Books:

1.Sharma, J. K. Business statistics. Pearson Education India, 2012

 Corporate Finance
Course Course
Type Code Name of L T P Credit
Course
DC MSC 510 Corporate Finance 3 0 0 9
Course Objective
This course will help students to understand the significance of financial management and the role of
finance manager in the organization. The students will be equipped with all tools and techniques for effective
financial management in the organization.
Learning Outcomes
Upon successful completion of this course, students will:
understand the concepts of financial management in decision making process.
understand the various tools and techniques used for efficient financial management.
understand the role of finance manager in the corporate sector.
Unit Topics to be Covered Lecture Learning Outcome
No. Hours
Introduction to Financial Understanding the meaning, scope, goals and
Management, objectives, Agency objectives of financial management; Concepts of
1 5
Problem; Concept of Time Value of risk & return and various significant aspects
Money, Risk & return. related to financial management.
Capital Markets, Sources of Capital & Identify the different long-term and short-term
Cost of Capital sources of finance understanding the basic aspects -
2 5
of the concept of cost of capital and their
computation
Principles of Capital budgeting: Understanding the meaning and process of
3 Principles and Techniques. 9 Capital budgeting , the decision making process
under capital rationing, risk & uncertainty
Leverage: Operating, Financial and Understanding the notion & computation of
Combined Leverage, Introduction to operating, financial and combined leverage &
4 8
Optimal Capital Structure, Designing their interpretation. Analyzing capital structure
capital structure. planning, Optimal capital structure
Management of Working Capital: Analyzing the significance and able to determine
Determinants, computation working capital requirements and
5 8
& understanding the different aspects of Financing
working capital financing (Managing working capital needs.
Inventory, Receivables & Cash).
Introduction to Dividend Decisions: Understanding the connotation of management
6 factors, Bonus Shares & Stock Splits 4 of profits, various aspects of dividend policy and
recognizing the corporate dividend behavior.

Text Books:
Financial Management (11th Edition)- By I.M.Pandey – Vikas Publishing
Financial Management – Texts, Problem & Cases (7th Edition) – By Khan & Jain – Tata McGraw HillFinancial
Management (9th Edition) – By Prasanna Chanadra – Tata McGraw Hill

Reference Book:
Principles of Corporate Finance (11th Edition) – by Brealey, Myers, Allen & Mohanty- MC Graw Hill Education
 Human Resource Management (M)
Course Type Course Code Name of Course L T P Credit

DC Human Resource Management (M) 3 0 0 6

Course Objective

To provide basic inputs regarding the various topics in the area of Human Resource Management

Learning Outcomes

The student will be able to appreciate the various processes related to Human Resource Management at the
Workplace

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Definition and Concept; Challenges of HRM; 4 The student will get an introduction to the subject
1
HR as a factor of Competitive Advantage of Human Resource Management

Human Resource Planning; Job Analysis, Job 8 The student will know about Planning and
2
Description various issues related to it.

Recruiting Talent, Selecting Talent; 8 The student will be able to know how do
3 Appraising and Managing Performance: Organizations induct human resources
Process and Types
Case Studies 4 The student will be provided with real life cases
4. of organizations with respect to the concepts
dealt in the course

Text Books:

1. Mamoria: Personel Management

2. Dessler and Varkkney: Human Resource Management

 Marketing Management (Modular)

Course
Name of Course L T P
Code
MSC524 Marketing Management 4 0 0
(Modular)

Course Objective
To introduce basic concepts of marketing management as a basic management functions and marketing strategies with special
emphasis on changing nature of marketing in dynamic environment
Learning Outcomes
Upon successful completion of this course, students will be able:
• to understand the concept of various management functions
• to take the right decisions to formulate marketing strategy in the dynamic environment
• customizing the marketing strategy in the competitive market

Unit
No. Approximate
Topics to be Covered Learning Outcome
Lecture
Hours
Marketing Concepts & Approaches Understand fundamental marketing concepts, theories and
Module to marketing, Marketing mix, principles in areas of marketing policies. To understand
2
I Functions of Marketing, Marketing the interaction of marketing and environmental forces.
environment
Market Segmentation, Market To understand how marketing strategies align with corporate
Module Targeting & Positioning Strategies, strategies and explain the purpose of segmentation and targeting
II 2 in marketing

New Product development, To understand the new-product development process - a

Module packaging, Product life cycle balanced portfolio containing products at the various stages of
4
III the product life cycle.
Physical distribution-Importance & To understand how to use distribution channels to market an
Module role of distribution in marketing, organization’s products and services effectively
introduction to various channels of 5
V
distribution

Promotion Tools- sales promotion, To understand integrated marketing communication (IMC) and
Advertising, Personal selling, its connection to the organization’s marketing strategy, factors
Module Integrated marketing communication to consider when selecting marketing communication methods
6 to execute the strategy, common methods of marketing
VI
communication, their advantages and disadvantages

To understand how price affects the value of the organization’s

Pricing Strategy, Packaging Recent products or services, Explain the primary factors to consider in
Module Trends in Marketing pricing, Compare common pricing strategies,
7
VII
Text Books:

1. Marketing Management: Philip Kotler, Keller, 15 Edition, Pearson

References
1. Namakumari, Ramaswamy – Marketing Management
2. Meenakshi, Arun Kumar - Marketing Management
3. Cases and articles provided by instructor
 Operations Management

Course Type Course Code

Name of Credit L T P
Course
Core MSC512 Operations 9 3 0 0
Management
Course Objective
This course introduces the students with the theories and practices of operations management. The objective is to
understand the tools and techniques of operations management for enhancing the firm’s competitive advantages.

Learning Outcomes
At the end of the course the students will be able to: (a) Understand the roles/functions of operation management in the
context of business enterprise; (b) develop skills for solving operation management problems.

SN Topic Tentative Learning outcomes

Lecture
Hours/Lecture
1 Unit I: Introduction to 6 After completing the section student should able to -
Operations Management and o understand the basic concept of operations
basic concepts. Basic management
forecasting concepts and o Understand the three-time horizons and which
related models like Moving models apply for each use
Average, Exponential o Explain when to use each of the four qualitative
Smoothing and Regressions. models
Concepts of forecasting o Apply the naive, moving average, exponential
smoothing, and trend methods
error. Case studies.
o Compute three measures of forecast accuracy
o Conduct a regression and correlation analysis
2 Unit II: Concept of Aggregate 8 After completing the section student should able to -
Production Planning and o Understand the concept of aggregate planning
related strategies like Chase, o Identify optional strategies for developing an
level and Mixed. aggregate plan
Basic Concept of o Solve an aggregate plan
Materials requirement o Build a gross requirements plan
Planning and numerical o Build a net requirements plan
problems. Case studies. o Determine lot sizes for lot-for-lot, EOQ

3 Unit III: Job Shop 10 After completing the section student should able to -
Scheduling and sequencing o Apply the assignment method for loading jobs
strategies, Johnson Rule and o Name and describe each of the priority sequencing
Extension of Johnson Rule. rules
Introduction to inventory o Use Johnson’s rule for scheduling the jobs
management. Basic inventory o Learn the extension of t he Johnson rule
models and problems. Case o Understand basic inventory management theories
studies. o Conduct an ABC analysis
o Explain and use the E OQ model for independent
inventory demand
o Compute a reorder point and safety stock
o Apply the production order quantity model
4 Unit IV: Facility Layout 8 After completing the section student should able to -
and various algorithms, o Identify and explain major factors that
Facility Location theories affect location decisions
and mathematical models o Apply various mathematical models to
(Fixed charged location solve facility location problems.
allocation problem, o The student can successfully develop the
capacitated problems). facility location models.
o Understand various issues in facility layout
o The student can apply various layout
algorithms to develop optimized layouts.
5 Unit V: Concept of 7 After completing the section student should able to -
Operations Strategy and ounderstand product life cycle and
related examples, product development
Product and Process system
Design, Concept of JIT. o understand how products and services are
Case studies defined
o understand the importance of operations
strategy for manufacturing and services
o distinguish between local and global
operations strategy
o Define just-in-time, TPS, and lean
operations
o Define the seven wastes and the 5 Ss
o Explain JIT partnerships
o Explain the principles of the Toyota
Production System

Attendance policy: As per the norms of IIT(ISM) Dhanbad

Text & Reference books:

1. Operations Management, Jay Heizer & Barry Render, Pearson
2. Operations Management, William J Stevenson, McGraw-Hill
 Advanced Multivariate Analysis (Lab)
Course Type Course Code Name of Course L T P Credit
DC MSC 523 Advanced Multivariate Analysis (Lab) 0 0 3 3

Course Objective
This course will demonstrate the theory of multivariate statistical methods and their applications.
Learning Outcomes
Upon successful completion of this course, students will:
• Learn about the application of Multivariate Statistical Methods in Data Analytics.
• Get familiar with the application software like SPSS, SYSTAT for solving multivariate data analysis problems.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Overview of Multivariate Methods: Types of Multivariate Understand the fundamental
1 Technique, Structured approach to Multivariate Model Building, 3 concept of Multivariate
Examination of Data Methods
Exploratory Factor Analysis: Factor Analysis Decision Process and Understanding the use of
2 applications, 6 factor analysis

Classification Technique: Multiple Discriminant Analysis, Cluster Understanding the use of

3 analysis – Hierarchal and non-hierarchal clustering procedures (K- 10 classification methods
Means Clustering algorithm) and applications
Multiple Regression Analysis: Decision process and illustrations; Understanding regression
4 10
Logistic regression (Binary Logit analysis) with illustrations models and their applications
Likelihood ratio principles, Hotelling's T2 and MANOVA: Decision Using Multivariate Analysis
5 5
Process and illustrations of Variance technique
Conjoint Analysis: Choice–based conjoint approach, Part worth Understand conjoint analysis
6 5
estimation, Decision process and illustrations and its application
TOTAL 39

Text Books:
1. Hair et al. (2015), Multivariate Data Analysis. 7th Ed. Pearson
2. R. A. Johnson and D. W. Wichern (2013), Applied Multivariate Statistical Analysis. 6th Ed.
Pearson

Reference Books:
1. C. R. Rao (2002), Linear Statistical Inference and its Applications. 2nd Ed. Wiley
2. M. S. Srivastava and C. G. Khatri (1979), An Introduction to Multivariate Statistics, Elsevier
North Holland, Inc., New York
3. R. J. Muirhead (2009). Aspects of Multivariate Statistical Theory. 2nd Ed. Wiley- Interscience.
 Project Management
Course Course
Name of Course L T P Credit
Type Code
DE MSC519 Project Management 3 0 0 3

Course Objective
The uniqueness of each project needs an expertise to bring the most productive outcome for the organization and
society.
This course is framed to offer you a knowledge sharing through the application of tools, techniques and discussions
of case studies
Learning Outcomes
After attending this course, the students will be expected to get a developed understanding on:
• How to evaluate and select a project
• How to manage and control the stakeholders, cost, schedule and quality while managing all the project risks and
other threats.
• This course will bring the learnings on different qualitative skills and quantitative tools to understand and lead a
successful project.

Unit Topics to be Covered Lecture Learning Outcome

Hours
1 Introduction to Project Management and 1 Understanding of what is project and project
Project lifecycle management, the drivers of project management,
and project governance, etc.
2 Organization Structure and Culture 2 Understanding of existing project management
structures in organizations. Relationship of
Program, portfolio, and project.
3 Project Selection techniques 3 Understanding of organization’s strategy and
-Financial Analysis Project Selection Criteria: Financial (NPV and
-Non- Financial Analysis Payback methods) and non-financial (MCDM
Market and Demand Analysis techniques etc.)
Technical Analysis
4 Defining the Project: Project scope 3 Understanding on how to establish Project
planning and Work Breakdown Structure Priorities by creating the Work Breakdown
Structure and responsibility matrix and its
communication Plan
5 Project scheduling: 9 -Developing, constructing and computing the
Estimations of Project time and cost Project Network, AOA and AON fundamentals
reducing Project duration. using Forward and Backward pass information,
Scheduling resources CPM, slack and float, Probability Models in
networks, PERT etc.

-Understanding on how to crash the Project

durations by construction of Project cost-duration
graph and its evaluation.

-Understanding on types of Resource Constraints,

Resource Allocation Methods, splitting activities,
critical chain approach.

-Understanding the factors influencing the Quality

of Estimates, and guidelines for estimating times,
costs and resources, Top-down and bottom-up
estimating, learning curves, etc.

6 Measuring Project Performance: 4 Understanding on how to monitor and control the

Implementation and Control projects using Earned value analysis technique,
cost-schedule graph, Gantt Chart, etc.
 7 Managing Projects Risks 4 Understanding on Risk Management Processes,
Risk identification, assessment, mitigation and risk
control etc.
Monte Carlo Analysis and Decision Tree Analysis
8 Project Quality Management 3 Understanding the Six sigma tools and other quality
control tools in project management
9 Procurement Management 2 Understanding the steps of the procurement
activities, contract management
for projects, etc.
10 Project Leadership and Managing teams 2 Learning the five-stage team development model,
and stakeholders Managing stakeholders, ethics of Project
management, conflict management etc.
11 Project Audits and Project Closure 3 -Understanding the types of Project Closure, post
Detailed Project Report completion evaluation and documentations etc.
-Discussion on the documentations in a detailed
project report
12 Project Management Information systems 3 Understanding the supporting information system
to perform, manage, and control the projects.

Text Books:
3. Gary, C.F., Larson, E.W. and Desai, G.V., Project Management: The Managerial Process, Edition VI,
McGraw Hill Education (India) Private Limited, 2004.
4. Maley, Claude H. Project management concepts, methods, and techniques. Auerbach Publications,
2012.

Reference Books:

1. PMBOK® Guide – Seventh Edition (2021).

2. Meredith, Mantel and Gopalan, Project Management: Core Text Book, Wiley India, 2006.
 Big Data Lab
Course Type Course Code Name of Course L T P Credit

DC MSD535 Big Data Lab 0 0 2 2

Course Objective

The Practical classes of this course will deliver the skill of big data analytics and its applications.

Learning Outcomes

Students will gain the experiential learning by analysis the live big data.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Introduction to R and R Studio, Big data, R Students will learn R Studio and coding
coding basics, Tools and Techniques to do experience for big data.
1 Big Data Analytics, Hadoop basics.
6

Predictive Analytics using Regression In this section, students will practice the live
analysis, Predictive analytics using application of predictive Modeling for big data
Classification: (Uses of logistic regression, using R Studio.
2 classification trees, discriminant analysis, 8
neural networks), Association Mining-
Market Basket Analysis, clustering: (k-
Mean clustering, Self-organizing Maps)
Practical on the following with live data Student will do hands-on in R Studio on online
static and dynamic data scrapping, text mining
Web Scrapping Scrubbing: Analysis and 6 and different big data modeling improvement
limitations, Text Mining (Preprocessing, techniques.
3 Naïve Bayes, Decision Tree, SVM, Random
Forest, 10-fold cross validation, Ensemble
and Stacking techniques, Wilcoxon sign
ranked test for classification).

Practical on the following with live data 6 Students will do hands-on in R Studio on online
big data analytics techniques
4 Social Media Analytic – Sentiment analysis,
Topic Modeling, Sentiment Classification
Using Lexicon based method, Recommender
systems

Text Books:

1 Text Mining with R: A Tidy Approach 1st Edition by Julia Silge (Author), David Robinson (Author)
2 Data Mining for Business Analytics: Concepts, Techniques, and Applications in R, by Galit Shmueli,
Peter C Bruce, Inbal Yahav, Nitin R Patel, Kenneth C. Lichtendahl Jr., ISBN: 978-1-118-87936-8
(2017 or latest)
 Financial Econometrics

Course Course Name of L T P Credit

Type Code Course
SE MSD514 Financial Econometrics 3 0 0 9

Course Objective
Provide knowledge of modern econometric techniques commonly employed in the finance literature

Develop an understanding of statistical tools in the area of finance.

Learning Outcomes
Understand the essential foundations of time series models.
Construct and evaluate forecast models using financial time-series. Explain and apply models of volatility using
financial time-series.
Understand and estimate the relationship between variables using financial time- series.

Unit Topics to be Covered Lecture Learning Outcome

No. Hours
: Overview of the classical linear regression model (CLRM)- 10 Understand the essential foundations
Recent development and analysis of the CLRM, CLRM of time series models. Construct and
1
assumptions and diagnostic tests, Univariate time series evaluate forecast models using
modelling and forecasting- Moving average processes, financial time-series. Explain and
Autoregressive processes, ARMA processes, Building apply models of volatility using
ARMA models: The Box--Jenkins approach. financial time-series.
Multivariate models- Vector autoregressive models, Impulse 10 Understand and estimate the long
responses and variance decompositions. Modelling long-run run relationship between variables
2 using financial time- series.
relationships in finance- Stationarity and unit root testing,
Cointegration, Equilibrium correction or error correction
models, Testing for and estimating cointegrating systems
using the Johansen technique based on VARs
Modelling volatility and correlation- Autoregressive Understand and estimate the
volatility models, Autoregressive conditionally 10 volatility models
3 heteroscedastic (ARCH) models, Generalised ARCH
(GARCH) models

4 Panel data models-The fixed effects model, Time-fixed Understand, construct and estimate
effects model, The random effects model. Limited 10 panel data models. Understand and
dependent variable models- The linear probability model, estimate the limited dependent
The logit and probit models, Multinomial linear dependent variable models.
variables.

References:
1. Introductory Econometrics for Finance, 2nd Edition, Chris Brooks, Cambridge University Press (2014)
2. Introduction to Econometrics, 4th Edition, Christopher Dougherty, Oxford University Press (2011).
 Marketing Analytics
Course Type Course Code Name of Course L T P Credit

SE MSD522 Marketing Analytics 3 0 0 6

Course Objective

This course intend to impart students how to build realistic and actionable models of marketing actions and customer
reactions by collecting, using different type of data and applying different quantitative and qualitative methods to
validate the marketing strategy designs and its implementation. This will be a hands-on course based on the different
software like, EXCEL, SPSS, SYSTAT, STATA etc., which will be applied by the students to study the actual business
situations.

Learning Outcomes

This course will strengthen and refine the analytical abilities of students by introducing various marketing analytics
tools for developing marketing insights in areas which include segmentation, targeting and positioning, satisfaction
management, customer lifetime analysis, customer choice, customer behavior and intention, and product and price
decisions etc.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Introduction to Multivariate statistics and 6 The students will get a comprehensive
1 marketing analytics understanding about the multivariate statistics in
marketing context.
Measuring customer attitudes and factor 4 This section deals with the application of factor
2
analysis analysis like, customer attitude measurement.
Regression analysis and relationship 4 The students will learn about the explanatory
3 estimation model and relationship estimation using multi
variate regression analysis.
Brand choice and logit models 4 The application of logistic regression to ascertain
4 the customers’ likelihood to behave in marketing
environment.
ROMI (Return on Marketing Investment), 6 The students will learn various designs of
5 experiments and ANOVA- promotional mix experiments to examine the causal relationship in
effectiveness marketing environment.
Segmentation and cluster analysis 4 This section deals with application of cluster
6 analysis for market segmentation and as a
classification tool.
New products and part worth estimation using 4 The students will learn to analyze the customers’
7
conjoint analysis preference using conjoint technique.
Drivers of customer satisfaction and path 4 This section deals with customer satisfaction
8
models analysis using structural equation modelling.
Brand positioning- Perceptual maps and 4 The students will learn about the brand image
9 multidimensional scaling analysis using multi-dimensional scaling
technique.

Text Books:

1. Multivariate Data Analysis (7th Edition), Hair and Anderson, Pearson Pub.
2. Marketing Research: An applied orientation (6th Edition), Malhotra and Dash, Pearson Pub.
References
1. Doing Statistical Mediation & Moderation, (13th Edition), Paul E. Jose, The Guilford Press, New York
, London
2. Software: MS Excel, SPSS, SYSTAT, STATA.
 Course Type Course Code Name of the Course L T P Credit
DE MSD536 Public Policy Analysis 3 0 0 9

Course Objectives
The course will provide an overview of actors, outputs, models and theories involved in formation
and implementation of public policy. It will help students analyze role of public policy in any
sector or on an issue. Overarching focus of the course will be India, and theory will be linked to
actual policies through a critical analysis of complexity that accompanies politics in public policy
making in the country.
Learning Objectives
• Key theoretical concepts in public policy formulation and implementation
• Tools and perspectives to puzzle and understand public policy making in India

Unit Topics to be covered Lecture Learning outcomes

hours
Defining public policy, elements of • Essential concepts in public
1 3
policy making system policy analysis
Framing and implementation of public • Steps involved in policy framing
policy- official and unofficial actors in and implementation
policy process, agenda setting, power and • Complexity at each stage of
2 interest groups, policy types, decision 10 policy framing and
making and policy analysis, policy design implementation
and tools, policy implementation, failure
and learning
Theory in public policy - kingdon’s • Key theories, models and
multiple streams approach, advocacy principles of public policy
coalition framework, punctuated formulation and implementation
3 equilibrium, institutional analysis, 12
personal and collective utility, positive
and normative political economy,
principles of public policy
Public policy in India – historical and • Political processes that shape
structural context to policy making, public policy in India
4 policy reforms in India, market and non- 10 • Market and non-market
market policies instruments used by state to
satisfy policy goals
Policy issues in India – clean • Key debates in contemporary
environment, agricultural and rural policy problems in India
5 distress, public private partnership, 4 • Critical analysis of public policy
corporate social responsibility, privacy on key issues
and transparency

Textbooks:
1. Thomas Birkland (2020) An Introduction to the Policy Process: Theories, Concepts and Models
of Public Policy Making (Routledge: New York)
2. Kuldeep Mathur (2013) Public Policy and Politics in India: How Institutions Matter (Oxford
University Press: New Delhi)
3. IMD Little (2002) "Ethics, Economics, & Politics: Principles of Public Economics", Oxford
University Press