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International Master in
Pharmaceutical &
Biotechnology Management

General Management and Leadership

where business people grow

 Contents

EADA AT A GLANCE 04

TOWARDS A SUSTAINABLE FUTURE 08

Leadership YOUR LEARNING 12

development YOUR PROFESSORS 18

to become the leader
you want to work for YOUR CLASSMATES 22
ROLE PLAYS, OUTDOOR TRAINING AND
BUSINESS SIMULATIONS TO MAKE YOU A YOUR PROGRAMME 24
MASTER PERSUADER CAPABLE OF BUILDING
RELATIONSHIPS AND INSPIRING DIVERSE
YOUR PROFESSIONAL CONCENTRATIONS 26
STAKEHOLDERS

YOUR CONFERENCES 38

YOUR COMPANY CONNECTION WEEK 40

Professional
know-how
YOUR FINAL PROJECT 42

to maximise your YOUR OPPORTUNITIES ABROAD 46

international career potential
PRACTICAL, HANDS-ON CLASSES WITH YOUR CAREER 50
EXPERIENCED PROFESSIONALS TO
DEVELOP THE STRATEGIC VISION AND YOUR COMMUNITY 56
PROBLEM-SOLVING SKILLS TO EXCEL

YOUR BARCELONA 58

PRACTICAL INFORMATION 60

2 3
 Enjoy the Barcelona Stand out from the
lifestyle crowd
EADA is the only top-ranked business At EADA, you stand out just by being yourself.
school in the Barcelona city centre. We Small class sizes and individual follow-up
offer a unique learning environment in a make the most of your unique potential. Joint
leading life sciences hub, with the hustle activities with other programmes allow you
and bustle of one of the most beautiful to integrate into the larger EADA community
cities in Europe waiting to be explored without losing that personal touch.
just a few steps away.

10 15 25-30 +300 Let our reputation

precede us
PARTICIPANTS MASTER
MINUTES MINUTES PER CLASS PEERS FOR
NETWORKING EADA’s reputation as a top-ranked business
BY FOOT TO BY BIKE
PLAZA DE
CATALUÑA
TO THE
BEACH Get your hands dirty school guarantees you a level of expertise
consistent with the very best professional
qualifications. Our faculty have been
Our practical methodology means that you facilitating learning for more than 60 years.
are not passively taking notes as lecturers
drone on and on. You actively participate

25TH EQUIS
in engaging class discussions, sharing your
insights and debating solutions to real
business problems facing the industry – all
BUSINESS SCHOOL
AMBA
under the guidance of our expert faculty. IN EUROPE ACCREDITATIONS

100% +80 Hack your dream

OF FACULTY CASE STUDIES
Develop the leader WITH PER YEAR career
PROFESSIONAL
in you EXPERIENCE
With a curriculum specially designed for
the pharma and biotech sector, regular
Anyone can be a boss, but it takes blood and
networking opportunities and recruiting
sweat to become a true leader. Our intense
events with top companies, it is no
leadership development programme takes you
wonder that graduates have their pick
from the reflection phase right through
of career paths.
to implementation, preparing you to be a
self-aware, effective leader.

+350 +120,000
14 4 CORPORATE
PARTNERS
ALUMNI CONTACTS
ALL OVER THE WORLD

HECTARE MODULES
LEADERSHIP DEDICATED
TRAINING
CAMPUS
EXCLUSIVELY TO
LEADERSHIP
Internationalise
your profile
There is no better preparation for your
future career than spending a year at
EADA, with multicultural, multidisciplinary
teams working together to solve the
business problems facing today’s top
companies. Your global perspective may
start here, but this is just the beginning.

+85 70%
NATIONALITIES INTERNATIONAL
REPRESENTED FACULTY
4 5
 Our International Master in Pharma & Biotech Management is a
cutting-edge programme covering the most recent developments
in the pharmaceutical, biotech and life sciences industry. EADA is
located in the heart of Barcelona, the ideal city to launch your career
with a world-class network of medical institutions, hospitals, research
Accreditations and rankings
centres, biotech startups and pharma companies.

The rankings and accreditations granted by independent organisations are an excellent tool to help you identify top
Whether you want to launch your career in pharma, healthcare,
biotechnology, medical devices or digital health, the International business schools and universities around the world. These organisations use objective criteria to evaluate institutions
Master in Pharma & Biotech Management will prepare you for success. of higher education, and are key to making the important decision of where to continue your education.
Our personalised programme with small, culturally diverse classes
uses a mix of the case methodology, applied exercises and latest
insights delivered by established professionals in the field.

You will discover where your passion lies through the professional Awarded by the
Awarded by the
concentrations offered in the third trimester, tackling challenging European Foundation for
Association of MBAs
cases in the pharmaceutical, biotech, medical devices, consumer Management Development
healthcare and digital health sectors taught by leading professionals.

In the International Master in Pharma & Biotech Management, you

develop your soft skills and hard skills. This makes the programme
IN THE
suitable for participants with a scientific background looking to hone WORLD
TOP
1ST
their managerial skills, as well as for participants with a managerial

40
background aiming to launch their career in the pharmaceutical and
MASTER
biotech industry. IN
MANAGEMENT IN IN CAREER
Come and experience EADA for yourself. It would be my pleasure to THE WORLD PROGRESS
welcome you on campus! IN SPAIN

Anton Giulio Manganelli

Programme Director

TOP
25
EADA
BUSINESS
SCHOOL
IN
EUROPE

Memberships
EADA is a member of AACSB EADA is a member of the Executive Committee
International (The Association of the Spanish Network of the United Nations
to Advance Collegiate Schools of Global Compact, the largest voluntary
Network Spain
Business). AACSB International is a global association of WE SUPPORT
initiative in the world in corporate social
leaders in education and business dedicated to supporting responsibility. EADA’s commitment to sustainable
and advancing quality business education worldwide. business has been reinforced through its collaboration
AACSB partners with organisations from more than 90 with PRME (Principles for Responsible Management
countries globally. Education of the United Nations).

6 7
 Towards a As a leading business school, EADA plays an
important role in integrating sustainable
development into our curriculum, research
CREATING
BUSINESS
sustainable future
and engagement with participants. Our
graduates are a powerful force for shaping
the future, and we are committed to a bold
LEADERS
vision of tomorrow that is environmentally, THAT DO
socially and economically sustainable for all. GOOD
So how do we ensure that the EADA community
is prepared to address society’s greatest
challenges? By providing participants, faculty and
staff with the tools to imagine –and build– a future in which
sustainability is not an eccentric ideal, but a prevailing principle that forms part of
every decision in every department of every organisation. The EADA community
understands the driving forces behind global issues, and we recognise the
crucial role of industry in finding solutions. Our graduates will form the future
generation of leaders dedicated to accelerating change and motivating individuals,
organisations and society to take the transformative leap towards sustainability.

MEMBERSHIPS

United Nation’s PRME: Transforming management education globally by

raising awareness about sustainable development

UN Global Compact: Aligning strategies and operations with universal

principles on human rights, labour, ethics and the environment

Yunus Social Business Centres: Fostering the creation of businesses created

for the social good in collaboration with 18 centres around the world

88 9
 A WELL-ROUNDED VISION A SENSE OF COMMUNITY

EADA is committed to the principles As a non-profit foundation and an active member of the community, EADA is driven
of the “Triple Bottom Line”, integrating by the principles of inclusion, sustainability and transparency. From promoting
social, environmental and economic inclusive business policies in Barcelona to partnering with international organisations
perspectives into each course. We select to combat poverty, we recognise our role as a leader of social change. EADA is also
case studies that generate debate and committed to connecting you, the student, to the wider community. Throughout
challenge you to analyse global issues the year, you are invited to take part in initiatives with a positive social and
such as: cooperatives and renewable environmental impact such as food drives, charity events and disaster relief efforts.
energies, corporate environmental impact,
human values in operations strategy,
ethical brand image, social innovation
and entrepreneurship and inclusive
business models. Our holistic approach
trains you to anticipate future challenges
in sustainable business, and to initiate
change in an innovative and ethical A GENERATOR OF KNOWLEDGE
manner.
EADA’s research mission is based on providing new knowledge to you, the student.
We focus on research projects with direct relevance to you and the companies and
organisations that you hope to work in one day. EADA believes that innovative research
into sustainable business and responsible management is essential to creating the next
generation of business leaders. As leaders in research, our faculty has the expertise to
help you develop responsible management strategies and align them with specific
social, environmental and economic sustainability goals.

AMONG AT

34 TH
1 ST
29 LEVEL 4
IN IN SCHOOLS IN TRANSFORMING
THE WORLD SPAIN THE WORLD SCHOOLS

The Corporate Knights Better World MBA Ranking raises the awareness of sustainable development issues for The Positive Impact Rating measures how business schools contribute to solving societal challenges by energising
future business leaders by analysing each school’s research, curriculum and diversity. This year marks the is the the school and its culture, by educating responsible leaders and by being a role model institution. LEVEL 4 schools
12th edition of this pretigous ranking. have a positive impact culture embedded in governance and systems, with visible results and progress in many
dimensions of impact.

10 11
 Your
A STRATEGIC Our unique methodology develops a diverse skill set to make you stand

MIX OF HARD out, with the hard skills and soft skills that today’s companies demand
in managers. Today, companies are looking for strategic, multi-faceted
SKILLS AND SOFT

learning
executives who can engage effectively with a wide range of stakeholders.
SKILLS TO SET
YOU APART At our Barcelona City Centre Campus, the focus is on hard skills. You
develop the critical thinking skills to analyse and perform well in even the
most demanding business situations. Expert faculty and carefully selected
case studies mean that you leave with a firm grasp of latest professional
practice and the strategy to apply it effectively. At our Leadership Training Campus,
the focus is on you as you analyse your leadership style and develop the management
competencies to succeed.

LEADERSHIP SKILLS
THE SKILLS AND CONFIDENCE TO BE AN EFFECTIVE
TEAM MEMBER AND LEADER IN DIVERSE BUSINESS
ENVIRONMENTS.

CRITICAL THINKING
THE STRATEGIC PERSPECTIVE AND CRITICAL THINKING
SKILLS TO MAKE A SIGNIFICANT CONTRIBUTION TO ANY
COMPANY.

LATEST PROFESSIONAL PRACTICE

THE EDGE AND KNOW-HOW TO APPLY THE LATEST
PROFESSIONAL PRACTICE AND TOOLS TO REAL-WORLD
CHALLENGES.

12 13
 Where will I learn
The newly remodelled EADA-Barcelona City Centre Lively class discussions take place in an engaging,
EADA-BARCELONA CITY CENTRE
Campus is located in the heart of Barcelona, with multicultural environment, in which you examine
CAMPUS
critical thinking REAL-LIFE CASE STUDIES, BUSINESS SIMULATIONS,
ANALYSIS AND GROUP DISCUSSIONS IN THE HEART
4,000 m2 of intelligent, sustainable study space
specially designed to enhance your learning.
real case studies critically and learn from others
as they learn from you. Classes at EADA are small,

skills and latest OF BARCELONA

At the City Centre Campus, you are consistently
allowing for the daily exchange of ideas and debate
among classmates and the personal guidance from

professional placed in real-life business situations, challenged to

think like an executive and make strategic decisions.
professors that is so critical to our “learning by doing”
methodology.
practice?
+100 4TH
LEADING SCIENTIFIC MOST ATTRACTIVE
& RESEARCH CITY TO WORK IN
CENTRES THE WORLD

9TH
IN INTERNATIONAL
INVESTMENT 8TH +50,000
PROJECTS IN IN INNOVATION JOBS IN PHARMA &
THE WORLD IN EUROPE BIOTECH

I STUDY
AT EADA.
I LIVE IN
BARCELONA.

SOURCE: “Barcelona Data Sheet 2018.” Activa.

14 15
 EADA-RESIDENTIAL TRAINING CAMPUS EADA has its own campus dedicated to the TRANSFER
Where OUTDOOR TRAINING, ROLE PLAYS AND TEAM-BUILDING development of leadership skills. The campus YOUR LEARNING
will I learn ACTIVITIES IN THE MONTSERRAT MOUNTAINS provides high impact, lasting learning by pushing
you out of your comfort zone. You develop an action
TO THE
WORKPLACE
leadership plan that is your guide for personal and professional
development throughout the year and beyond. This

skills? experiential learning is combined with professor-

led workshops focused on team and leadership
theory, ensuring that you effectively transfer what
you have learned to the workplace.

C-58

BUILD AN
ACTION PLAN
A-2 C-16
B-40

C-59

C-55

C-58
AP-7

A-2 N-150

B-40
C-16 C-58

C-33
GET OUT OF YOUR
COMFORT ZONE
AP-7
AP-7

B-30
A-2

C-58
AP-7

AP-7

C-16 C-33

B-20

C-31

C-16

B-24

N-340
N-340

B-23

B-23

IDENTIFY
YOUR
LEADERSHIP
STYLE

SOFT SKILLS
ARE WHAT
MAKE YOUR
HARD SKILLS
SHINE

16 17
 Your
Key skills and competencies
ACHIEVING YOUR FULL POTENTIAL

70%
professors
Our faculty’s objective is to help you achieve your
full potential. Professors focus on the development of
the key skills and competencies for the solution of
management challenges. Our faculty’s experience in
business ensures real-world relevance and a strong
INTERNATIONAL
pedagogical model promotes critical thinking and FACULTY FROM ALL
sound analytical skills. The role of the professor is 5 CONTINENTS
to guide your learning by reproducing real-world
experiences that demand your involvement and action.

Lorenzo Beccerica - ITALY

Corporate connections
BRINGING BUSINESS INTO YOUR DAY 100%
As an executive training centre, EADA understands that
Senior Manager Financial Planning &
being close to business is one of the central pillars of its
Control EMEA, Grifols
activity. To this end, EADA faculty has extensive business
PROFESSOR OF “CORPORATE FINANCIAL WITH PROFESSIONAL
experience, which ensures that you will be able to apply
MANAGEMENT” EXPERIENCE
what you learn in class directly to your future career.

Throughout the year, core faculty are joined by visiting

professionals to provide insight into the challenges they
face and explain how concepts introduced in class are
20
being applied in companies today. International alumni YEARS
guests enrich this perspective further by sharing how
they have applied their EADA learning post-graduation.
AVERAGE PROFESSIONAL
EXPERIENCE IN
COMPANIES SUCH AS
ALMIRALL

Expert in management control and ABBOTT

ELI LILLY & CO.
strategic planning GRIFOLS

“My goal is to keep participants interested and to make sure they learn key financial concepts
LOGISTA PHARMA
even if sometimes they might struggle with the details. In the Pharma industry, even when MEDSIR
EXPERIENCED performance and the maximising of shareholders’ wealth remain priorities, finance tends MERCK
PROFESSIONALS to look at these factors slightly differently when patients’ health is part of the company’s
PIERRE FABRE
TO INSPIRE mission. I share my real work experience with participants, preparing them for the potential
difficulties and challenges they may face and helping them deal with these in different REVLON
LEARNING AND environments.” ROCHE PHARMACEUTICAL
FACILITATE
GROWTH Professor Beccerica has over fifteen years’ international experience in financial
environments in sectors such as pharmaceutical, services, consultancy, banking and
logistics for multinational companies as well as local businesses. He is currently
responsible for the Planning and Control Department of Diagnostic Division for the
EMEA region at Grifols, an industry leader in producing plasma-derived medicines and
transfusion medicine.

18 19
Dr Chiara Chianese - ITALY “Innovation in healthcare is tough Dr Jatinder J Singh - INDIA
because it deals directly with people’s
Healthcare entrepreneur PROFESSOR OF “MARKET RESEARCH”
lives. The most challenging part of
PROFESSOR OF “DRUG
DEVELOPMENT &
innovation in healthcare is trust. If Expert in Quantitative Research and
PORTFOLIO
consumers don’t trust you, they will
be reluctant to use your product or Experiments
MANAGEMENT”
service.”
“Students learn the mechanisms and applications of research
Expert in Chiara Chianese holds a PhD in in marketing, including problem formulation, methodology
scientific Genomics of Male Infertility from the selection, data collection, analysis, interpretation and use

managmement University of Florence (Italy) and an of results, with a special emphasis on consumer research,
International MBA from EADA Business quantitative analysis and experimentation. At the end of the
School. Having worked at both the course, the students are capable of conducting marketing
academic and corporate level, Dr research projects and handling analysis techniques such
Chianese has gained a broad vision of as regression, conjoint, clustering and multidimensional
the field of scientific research together scaling. Overall, the aim is to learn how to convert raw data
with the realisation of the gap into actionable insights for effective decision making in
between the scientific and managerial strategic marketing.”
communities. Dr Chianese is driven
by the mission of guiding future Dr Jatinder Jit Singh holds a Ph.D. in Marketing from the
managers in the industry to narrow University of Mississippi (U.S.) and a BS from GNDU
this gap in order to improve the (India). His research mainly focuses on managerial,
drug development process, with the corporate/brand and consumer ethics and has
ultimate goal of improving people’s appeared in international peer reviewed journals.
health and lives. Dr Singh has taught courses such as Ethical
Decision Making, Marketing Research,
Consumer Behavior and General Marketing
(Strategy and Operations) and has
worked with various academic
audiences and methodologies. He
has also participated in applied
Professor Iván Cuesta - FRANCE research projects involving
Head of startups in Life Sciences major international B2C
PROFESSOR OF “HEALTHCARE VALUE CHAIN” brands in Spain.

Expert in life sciences, consumer goods,

activist shareholders and procurement
“Participants develop an understanding of the dynamics within different
sectors as well as the toolkits to leverage the value chain concept. Participants
also learn to connect the value creation from value chains to financial
performance.”

Professor Iván Cuesta is an entrepreneur, board member, researcher

and lecturer. He founded several start-ups in life sciences in France and
Switzerland. Professor Cuesta bridges sound academic thinking and real-
world context at world-renowned business schools around the world.

20 21
 Your The International Masters cohort includes between 300 and 400 participants from
more than 85 nationalities who interact and network throughout the year. This

classmates
profile represents the participants in the International Master in Pharma & Biotech
Management.

26
AVERAGE AGE
A COMMUNITY
OF NEXT-
GENERATION
60% LEADERS WITH
A PASSION FOR
THE INDUSTRY
40%
ACADEMIC BACKGROUND

30% 30% 20%

BUSINESS BIOTECH HUMANITIES
ADMIN.

10% 10%
PHARMA SCIENCES

GEOGRAPHIC BACKGROUND

20% 30% 20%

NORTH AMERICA ASIA
90% 90% 100% 70% 90%
EUROPE
10%
INTERNATIONAL HAVE LIVED, SPEAK SPEAK WITH PREVIOUS CENTRAL & SOUTH 20%
STUDENTS WORKED OR 2 LANGUAGES 3+ LANGUAGES WORK OR INTERN AMERICA MIDDLE
STUDIED ABROAD EXPERIENCE EAST & AFRICA

22 23
 Your International Master in Pharma & Biotech Management

programme 1st trimester SEPT-DEC 2nd trimester JAN-MAR 3rd trimester APR-JUN

ORIENTATION MODULE COMPLEMENTARY COMPONENTS

• Financial Pre-course • Company Connection Week

• Career Services Pre-course • Sustainability Week
• Case Study Methodology

CORE COURSES

1st trimester 2nd and 3rd trimesters

• Operations Management • Corporate Financial • Healthcare Value Chain

• Strategy for Sustainable Management • Industrial & Operations
Business • Drug Discovery & Development Dynamics in Life Sciences
• Global Compass: / Portfolio Management • Market Access
Geoeconomics & Geopolitics • Finance • Marketing & Sales
• Marketing Management: • Government Affairs • Pricing
Creating Sustainable Value • Health Economics & • Regulatory Affairs
• Financial Analysis for Managers Quantitative Management • Supply Chain in Pharma

PROFESSIONAL CONCENTRATIONS

• Pharma • Consumer Healthcare • Biotechnology • Medical Devices • Digital Health

Participants take all of the professional concentration courses

FINAL PROJECT

Put what you have learned to the test, integrating theory and practice to solve real-life business problems
Learning that is agile, flexible and personalised in the pharma, biotech and life sciences fields

We were all thrown for a loop last year by the global pandemic, and the higher education sector is no exception. At
EADA, we have adapted our methodology to provide meaningful personal and professional development through
a variety of formats. Because the last thing you should be worried about in these times of uncertainty is missing an Company visits - Conferences - Networking events
opportunity to learn.
THE SKILLS AND
In an effort to offer full support and flexibility to our incoming class, EADA has integrated the new digital reality into KNOW-HOW
our learning experience, delivering our programmes successfully in three formats: face-to-face, online and hybrid. YOU NEED TO
This allows us to adapt to any challenges that our participants may face before or during the programme. BECOME AN
Whether you choose to study online or on campus, you will find yourself in real-life situations like the ones faced by
EXPERT IN YOUR
today’s leading companies. You will get to know your peers through synchronised classes as you participate in the OWN RIGHT
same discussions and share the same experiences – together.
EADA reserves the right to make changes to the programmes, including but not limited to, the
schedule and the subjects offered.

24 25
 Your
The professional concentrations offered in the
third trimester provide an opportunity to explore
A MASTER’S where your passion lies and help you jump

professional
PROGRAMME TO start your career. You participate in all 5
concentrations to find the one that aligns best
INSPIRE YOUR with your professional objectives, increasing your
FUTURE employability while demonstrating a clear added

concentrations
value to the company.

The knowledge and experience gained during the

concentrations prepares you for diverse careers in
one of the following areas: pharma, consumer healthcare,
biotechnology, medical devices or digital health. While the
first 2 trimesters of the programme cover general management, the
concentrations allow you to tailor the programme to your specific needs
and career aspirations.

PHARMA
THE RESEARCH, DEVELOPMENT,
PRODUCTION, AND DISTRIBUTION OF
MEDICATIONS

CONSUMER HEALTHCARE
THE COMBINATION OF SCIENCE AND
CONSUMER INSIGHTS TO CREATE EVERYDAY
HEALTHCARE BRANDS

BIOTECHNOLOGY
THE HARNESSESING OF CELLULAR AND
BIOMOLECULAR PROCESSES TO DEVELOP
TECHNOLOGIES AND PRODUCTS

MEDICAL DEVICES
THE DEVICES USED FOR DIAGNOSIS,
PREVENTION, MONITORING, PREDICTION,
PROGNOSIS AND TREATMENT

DIGITAL HEALTH
THE TECHNOLOGIES TRANSFORMING
OUR VISION OF HEALTH INCLUDING
TELEMEDICINE AND MOBILE HEALTH

26 27
 Concentration in Pharma
The pharmaceutical industry represents the largest area of turnover in the health, well-being and life sciences
sector. In this dynamic industry, you can improve the quality of life of people all over the world, leveraging the latest
technologies, scientific breakthroughs and business acumen for maximum impact. This concentration provides you
with insights on how to prepare for your role in the pharma industry and what to expect.

GAIN THE SKILLS TO TURN CUTTING-EDGE RESEARCH INTO MARKETABLE PRODUCTS

DEVELOP THE SKILLS TO SUCCESSFULLY NAVIGATE THE REGULATORY SYSTEM IN

THE PHARMA INDUSTRY

LEARN TO MANAGE THE SUPPLY CHAIN: THE DEVELOPMENT, MANUFACTURE AND

DISTRIBUTION OF PRODUCTS

RELATED POSITIONS IN COMPANIES LIKE

Clinical Research Associate Almirall

Compliant Management Lead Merk
Director, R&D Novartis
Healthcare Development Manager GlaxoSmithKline
Marketing Executive Pfizer
Pharmaceutical Management Analyst Roche
Project Manager Sanofi
Product Life Cycle Manager
Production Supervisor
Regulatory Affairs Specialist / Officer / Associate
Quality Assurance Specialist
Sales & Account Manager

28 29
 Concentration in Consumer Healthcare
Consumer health is an area of growth, as consumer awareness of health issues and interest in fitness increases.
This unique field occupies the space between consumer goods and pharmaceuticals, with companies on both sides
gearing up to make dominate. As consumers take charge of their own healthcare with over-the-counter medicines
and products focused on prevention (skin care, oral health, nutrition), the consumer healthcare sector has seemingly
unlimited potential. This concentration equips you with the necessary tools to analyse consumer behaviour and
design a brand strategy, all within a framework of working in teams.

LEARN HOW TO DEVELOP AND MARKET A SUCCESSFUL CONSUMER HEALTHCARE

BRAND

ANALYSE THE ROLE OF HEALTH INFORMATION, PRODUCTS AND SERVICES IN THE

CUSTOMER JOURNEY

EXPLORE CONSUMER BEHAVIOUR AND IDENTIFY THE DRIVERS BEHIND MAJOR

CHANGES

RELATED POSITIONS IN COMPANIES LIKE

Account Manager Bayer

Brand Manager Johnson & Johnson
Business Development GlaxoSmithKline
Marketing Manager Pfizer
Quality Head for Consumer Healthcare P&G
Product Manager Reckitt Benckiser
Regulatory Manager Sanofi
Sales Analyst
Shopper Insights - Hand & Body Lotion / Digestive Health

30 31
 Concentration in Biotech
Biotechnology is not a new discipline, but it has advanced greatly with the development of more sophisticated
technologies that make it an important part of our lives today. It is among the most profitable sectors in business and
is responsible for innovations in agriculture, medicine and industry. This concentration will prepare you to take your
place alongside inspiring professionals who are pioneering solutions to the world’s most pressing problems.

RECOGNISE THE DISCIPLINES AND TECHNOLOGIES MOST COMMONLY ASSOCIATED

WITH THE BIOTECH SECTOR

LEARN HOW BIOTECH COMPANIES CAN SUCCESSFULLY BALANCE INNOVATION AND

PROFITABILITY

EXPLORE THE PROMISING FUTURE OF THE FIELD BY ANALYSING THE MOST

IMPORTANT DEVELOPMENTS AND DISCOVERIES

RELATED POSITIONS IN COMPANIES LIKE

Business Development Manager Bayer

Clinical Laboratory Manager Johnson & Johnson
Director of Product Strategy/Commercialization GlaxoSmithKline
Manager, Strategy & Operations Pfizer
Manufacturing Supervisor P&G
Project Manager Reckitt Benckiser
Quality Assurance Specialist Sanofi

32 33
 Concentration in Medical Devices
Medical devices is one of the most innovative areas of the healthcare industry, driven by the question, “Could we
do this better?” From tongue depressors to pacemakers, professionals in this sector are working to improve the
diagnosis and treatment of patients to provide a better quality of life. In this concentration, you are immersed into a
field that values the passion to innovate and the power to change.

RECOGNISE THE MOST IMPORTANT DEVELOPMENTS IN THE FIELD AND IDENTIFY

POTENTIAL AREAS FOR INNOVATION

UNDERSTAND THE REGULATORY BODIES THAT GOVERN DEVELOPMENT AND

EFFECTIVELY MANAGE THE RISKS INVOLVED

ANALYSE THE MOST IMPORTANT FACTORS WHEN LAUNCHING A NEW DEVICE INTO
THE MARKET

RELATED POSITIONS IN COMPANIES LIKE

Business Development Manager Abbott Laboratories

Clinical Laboratory Manager GE Healthcare
Compliance Specialist Johnson & Johnson
Director of Product Strategy/Commercialization Medtronic
Manager, Strategy & Operations Novartis
Manufacturing Supervisor Phillips Healthcare
Project Manager Siemens AG
Quality Assurance Specialist
R&D

34 35
 Concentration in Digital Health
Digital health is a multi-disciplinary field involving many stakeholders, including clinicians, researchers, scientists and
patients. Joining the digital health field means becoming part of a constantly evolving landscape with the potential
for great advances in healthcare delivery and medical recordkeeping. In this concentration, you will learn what it
takes to become part of the team that is re-shaping the way we think about accessibility, efficiency and accountability
in healthcare.

UNDERSTAND THE BREADTH AND DEPTH OF THE DIGITAL HEALTH FIELD AND
IDENTIFY THE KEY PLAYERS

EXAMINE THE MAIN DRIVERS AND CHALLENGES BEHIND DIGITAL INTEGRATION

ANALYSE THE CHALLENGES THAT DIGITAL HEALTH POSES IN TERMS OF PERSONAL

HEALTH DATA AND THE DIGITAL DIVIDE

RELATED POSITIONS IN COMPANIES LIKE

Account Executive Bayer

Coordinator Digital Health Accelerator Johnson & Johnson
Data Scientist R&D Digital Innovation GlaxoSmithKline
Digital Health Program Manager Pfizer
Digital Product Manager P&G
Director Strategic Digital Partnerships Reckitt Benckiser
Head Digital Solutions Sanofi
Head of Global Health - Digital
Project Manager
Strategic Relations Manager

36 37
 NETWORKING

Your Conferences in collaboration with leading

professionals and organisations are an
WITH LEADING
PROFESSIONALS

conferences
integral part of EADA’s Management in
Pharma & Biotech Management, providing
OUTSIDE
you with the opportunity to see case OF THE
studies in action and network with world- CLASSROOM
renowned professionals. You gain an inside
look into the culture and day-to-day life of a
wide range of companies and institutions and
explore different professions with executives in real
operating environments.

EU PHARMACEUTICAL LAW FORUM

Join professionals from around the world to learn the latest updates on drug
pricing, healthcare data privacy, competition law enforcement, use of off-
label products and medical device regulations. Presenters included legal and
regulatory experts as well as the EU Commission and national competition and
competent authorities.

U.S. PHARMACEUTICAL MARKET OUTLOOK

Explore the “new normal” Covid-19 path to recovery with distinguished industry
leaders from the pharma and biotech industries. Find out how the pandemic has
forced companies to reconsider risk management, transparency operations and
the reshaping of the future workforce as well as the implications for commercial
strategies

ALUMNA
Yuhui Zhang
CHINA
BARCELONA HEALTH HUB SUMMIT Global Market Access Analyst, Alira Health (Spain)

“The Barcelona Health Hub Summit was really well organised with diverse formats like keynote presentations, panel
discussions, startup showcases and virtual booths. As the world’s biggest digital health event, it has attracted 500
Attend this annual conference to promote innovation in digital health and its transfer attendees and 25 speakers from all over the world to talk about collaboration between healthcare startups and
to the sector, linking startups, health organisations, companies and investors. The corporations. I was inspired by experts and entrepreneurs, found out about industry trends and got to know innovative
BHHSummit is a global and international ecosystem for health transformation.
companies. The event was a unique opportunity to get closer to the healthcare industry where I want to work after
graduation.”

38
 Company
A JOURNEY
DEEP INTO We know that while your learning may begin in the EADA classroom,
it does not end there. With this in mind, we developed the Company
BUSINESS

Connection
Connection Week, a chance to get a bird’s eye view of the issues
FROM INSIDE facing today’s leading companies in a wide variety of sectors
LEADING around the world.

COMPANIES

Week
You explore these issues while networking with professionals in
the companies, organisations and institutions that are shaping the way
that we live, work and play. Special emphasis is given to the strategies
and technologies that are transforming our world in areas like digitalisation,
innovation and sustainability.

The Company Connection Week is also your opportunity to make meaningful

connections and strengthen ties with students from other International Master
programmes, as the entire cohort participates

You can choose to go international with an intense 3-day itinerary in one of two
European cities or focus your learning in Barcelona with local company visits.

BARCELONA
INNOVATION AND DIGITAL HUB

Immerse yourself in Barcelona’s world-renown business ecosystem - from start-

ups like Glovo and Belvo to multinationals like Amazon and HP, Barcelona has
it all. Explore what makes a company succeed and discover in one of the most
innovative markets in Europe, and learn first-hand about the best practices that
are transforming the way we work across sectors.

EUROPEAN CITY
BROADEN YOUR HORIZONS

Choose between two European cities, each with a unique itinerary of company
visits and networking opportunities. This is your chance to dive into the issues
that are affecting business on a global level and develop the strategies that
leading companies are implementing around the world. In previous years,
students have travelled to Berlin (Germany) and Milan (Italy).

40 41
 Your
The final project is an important last YOUR
step in the Master in Pharma & Biotech OPPORTUNITY

final
Management. It is your chance to put what
you have learned throughout the year to
TO TRY OUT
the test, integrating theory and practice YOUR NEW
to solve real-life management problems KNOWLEDGE

project
– from launching a spinoff company to
AND SKILLS
entering a new market. You choose the
focus of your project, and develop it together
with your group under the guidance of an
experienced tutor.

The tutor facilitates your learning, offering expert advice to fine-tune the scale and
focus of your project. The project is designed so that you hit the ground running after
graduation, having acquired the confidence, time management skills and strategic
vision that make you a valuable asset to any company.

PUTTING IT ALL INTO PRACTICE

ENGAGE WITH STAKEHOLDERS IN THE

PHARMA & BIOTECH COMMUNITY

HONE YOUR CRITICAL THINKING SKILLS

TO STAND OUT TO EMPLOYERS

GAIN HANDS-ON EXPERIENCE FOR

YOUR FUTURE CAREER PATH

USE THE SAME TOOLS AS TOP

PROFESSIONALS IN THE SECTOR

42 43
 YOUR BUSINESS PLAN

BECOME A CONULTANT IN A REAL COMPANY EXAMPLE MAP PROJECTS

EXECUTIVE
In your final project, you work in a team and act as a group of consultants to apply your newly acquired knowledge SUMMARY
and skills in a real-world entrepreneurial ventures or established companies in the industry. The project is part TENSORMEDICAL.AI: PRODUCING ACCURATE, RELIABLE including the
business issue
of the MAP (Market Assessment Program), a decade-long collaboration designed to bring to market technology- RESULTS and objectives
based companies (TBC) and products in the initial stages of development.

Aim: To automatically compare and analyse different brain scans from

First-hand industry knowledge, time management skills, experience with professional presentations, and
multiple sclerosis patients, creating accurate, reliable results in a shorter
effective teamworking abilities are all highly valued at leading pharma and biotech companies – and at the end of timeframe than traditional methods
your final project, you will be ready to launch your career and add value to your company.
Sector: Digital health
You work together with the company representatives as well as with a specialised EADA tutor that acts as senior
BUSINESS
consultant to ensure that you make the most of the experience. You receive training to successfully complete MODEL
each phase of the project, finalising in a formal presentation, which is evaluated by a panel of experts. describing the
core aspects of
GATE2BRAIN: A NOVEL APPROACH TO CNS DRUG the idea
Your final project can address one of the following challenges: DELIVERY

1 NEW VENTURE OR STARTUP CREATION Aim: To improve drug delivery across biological barriers through the use of
a radically innovative peptide-based patented technology

NEW PRODUCT LAUNCH, PRODUCT REPOSITIONING, PRODUCT RELAUNCH, EXTENSION OF AN Sector: Biotech
2 EXISTING PRODUCT RANGE MARKET
RESEARCH
to develop
a framework

3 RESTRUCTURING OF AN EXISTING BUSINESS MODEL FOR GROWTH AND/OR

INTERNATIONALISATION
and produce a
marketing plan
ABLE: IMPROVING YOUR QUALITY OF LIFE,
ONE STEP AT A TIME

LUMNA
Aim: To introduce a new low-weight, low-price exoskeleton to market
Lora Duro offering unique solutions for the rehabilitation of spinal cord injuries
UNITED STATES
Sector: Medical devices
FINANCIAL
“Working as consultants on the final project, PLAN
laying out
we get to see firsthand what goes into company financial needs
fundraising, taking a drug through clinical trials, and expected
cash flows
and determining a market access strategy. It’s
a long and challenging road, but extremely MIMARK: DISCOVERING NEW BIOMARKERS FOR
rewarding to be part of the life cycle of the WOMEN’S HEALTH
company, particularly as they are working
towards a solution to global pandemic outbreaks.
Aim: To advance the diagnosis of endometrial cancer with a kit for
I will finish the programme with the confidence of
molecularl diagnosis
knowing I can effectively manage a team and be a
liaison between the science and business sectors Sector: Diagnostics FINAL
in the pharmaceutical and biotech world.” PRESENTATION
before a panel
of experts

44 45
 Your When you study at EADA, you become
part of a global network of top business BECAUSE

opportunities
schools. Through our exchange
programme, which is free-of-charge to
GLOBAL IS
EADA graduates, we offer the opportunity THE NEW

abroad
to extend your studies in one of more NORMAL
than 30 prestigious partner schools in
Europe, the Americas, Asia and Africa. You
can choose to study abroad for one term,
or join a double degree programme at Aston
Business School (U.K.), Audencia Nantes School of
Management (France), EDHEC Business School (France),
European Business School - EBS (Germany), Leipzig Graduate School of Management -
HHL (Germany) or Tongji University (China).

EXPERIENCE NEW PERSPECTIVES,

CUSTOMS AND ACTIVITIES

DEMONSTRATE YOUR GLOBAL MINDSET

TO EMPLOYERS

LEARN ANOTHER LANGUAGE WHILE

MAKING LIFELONG FRIENDS

SEE YOUR OWN CULTURE

THROUGH A DIFFERENT LENS

Students applying to the exchange programme must complete the admissions

process (in some cases including GMAT, TOEFL, etc.) at the participating school. While
EADA assumes the cost of academic studies at the partner institution, expenses such
as transport, room and board are the responsibility of the participant.

46 47
 EUROPE ASIA
France China
EDHEC Business School Tongji University
 Marseille Graduate School of
Aix Japan
Management (IAE) NUCB Business School
Audencia School of Management Taiwan, China
SKEMA Business School National Chengchi University
Germany Thailand
European Business School (EBS) Asian Institute of Technology (AIT)
Leipzig Graduate School of
Management (HHL) THE AMERICAS
Netherlands U.S.
Rotterdam School of Management Brandeis International University
(RSM) Pepperdine Graziadio Business
Norway School
BI Norwegian Business School University of San Diego
Sweden Warrington College of Business,
Linköping University University of Florida
Turkey Argentina
Sabanci University Universidad del CEMA
U.K. Brazil
University of Edinburgh Business Escola Superior de Propaganda e
School Marketing (ESPM)
Aston Business School Mexico
Instituto Tecnológico Autónomo de
AFRICA México (ITAM)
Egypt EGADE Business School, ITESM
American University in Cairo
South Africa
University of Stellenbosch

Pietro Pastorelli
ITALY
Exchange institution: Warrington College
of Business, University of Florida

“The exchange programme was a great opportunity to increase

my international exposure and step out of my comfort zone
by once again moving to a new country. I chose the University
of Florida because I had always dreamt of going to the U.S.
and I was a big fan of the Gators, the American football team
in Florida. For me, the highlight of the whole experience was
getting to live a “true American experience”, both inside
and outside of the classroom. I also got the chance to travel
the country and see more than 20 states, creating amazing
memories and lifelong friendships.”

48 49
 Your YOU ONLY
The professional opportunities for graduates of the International
Master in Pharma & Biotech Management are diverse, reflecting

career
NEED TO the multidisciplinary, one-size-does-not-fit-all nature of the
programme. As an area that encompasses both well-established
DECIDE pharmaceutical companies as well as growing cutting-edge
WHERE sectors like consumer healthcare, life sciences, medical devices
YOU WANT and digital health, you will have a unique background to tackle
the most important challenges of the industry. The qualitative,
TO GO quantitative and hands-on methodology enables you to develop
the managerial and technical skills that companies value most.

SECTORS WHERE OUR GRADUATES WORK

THE PRIVATE SECTOR

(PHARMACEUTICAL INDUSTRY INCLUDING
HOSPITALS & INSURANCE COMPANIES)

THE PUBLIC SECTOR

(INCLUDING HOSPITALS & EVALUATING
BODIES)

CONSULTING

COMPANIES WHERE OUR GRADUATES WORK

Almirall Merck
AMGEN Nestlé
Bayer Novartis
Boehringer Ingelheim Pfizer
Bristol-Myers Squibb Roche
ELI LILLY Sanofi-Aventis
GSK

50 51
 Employment report

EMPLOYMENT BY POSITION COMPANIES WHERE OUR GRADUATES WORK ALUMNUS

Feroz Garewal
ALMIRALL
INDIA
PRODUCT MANAGER AMGEN
BAYER “The combination of theory and
BOEHRINGER INGELHEIM real-life examples in the Master in
MARKETING MANAGER BRISTOL-MYERS SQUIBB Pharma & Biotech Management
put me in the shoes of a manager
ELI LILLY
and helped me understand my
GSK decisions. EADA has prepared
HEALTH ECONOMIST MERCK me to enter any sector of the
NESTLÉ pharmaceutical industry, be
it operations, marketing or
NOVARTIS
regulatory affairs. I feel confident
MARKET ACCESS MANAGER PFIZER
and ready to enter the industry,
ROCHE as I can easily implement all
SANOFI-AVENTIS the skills and knowledge I have
GOVERNMENT AFFAIRS MANAGER gained from the programme.
EADA has a great Career Service
team and alumni that have helped
me make connections in the
LIFE SCIENCES & PHARMACEUTICAL CONSULTANT industry.”

HEALTH ECONOMICS & OUTCOMES RESEARCH

MANAGER

COMPANIES RECRUITING AT EADA

ADECCO BOEHRINGER INGELHEIM MENARINI

AGILENT BOSCH MERCK
AKZONOBEL B. BRAUN MYLAN
ALCON CINFA NESTLÉ
ALLIANCE COCA-COLA NOVARTIS
HEALTHCARE DANONE PHILIPS
(WALGREENS BOOTS ALLIANCE)
DOW CHEMICAL COMPANY P&G
ANGELINI
ELI LILLY & CO. ROCHE
ARCHROMA
GRIFOLS SANDOZ
ASHLAND
HENKEL SANOFI-AVENTIS
BASF
J&J SERVIER
BAYER

52 53
 Career Services The EADA Careers Department is your partner during your master’s,
providing you with the necessary tools and training to reach your
Roadmap professional goals. Whether you are preparing for a case interview
at a top consulting firm, tweaking your CV to prove you’re the
perfect fit or developing your personal brand, your career advisor
is with you every step of the way. Career Services offers a diverse
suite of recruitment services based on the idea that one-does-not-
fit-all, integrating online and in-person resources that maximise your
potential and leverage your strengths during the selection process.

MAXIMISE GET LAUNCH JOIN OUR ALUMNI KEEP IT
YOUR RESOURCES READY SELECTED STEADY YOUR CAREER GO NETWORK GOING

ONLINE ONLINE ONLINE ONLINE

Pre-course: Careers Services Databases with specialised Webinars hosted by top employers Mentoring platform with alumni
information about local job markets
all over the world Virtual job fairs
ON CAMPUS ON AND OFF CAMPUS

Prep workshops: LinkedIn best Specialised career databases: Exclusive Networking events in Barcelona and all
practices, effective networking ON CAMPUS EADA Jobbank, EFMD Global Talent Portal over the world with +120,000 alumni

Labour market-focused workshops
in marketing, finance, consulting, National and regional alumni groups
PERSONALISED CAREER ASSESSMENT ON AND OFF CAMPUS
innovation & startups, tech
Define your objectives Job fairs in marketing, finance, consulting, Sporting events and conferences
Selection process workshops: innovation & startups, tech to keep you connected
CV tips, mock interviews, ace-the- Recruiting events Opportunities to stay involved
case interview, salary negotiation through partner projects such as the
Alumni sharing experiences and Social Innovation Summer Program
PERSONALISED CAREER ASSESSMENT recruiting (with partner ITESM) and Imagine

Prepare for the selection process Express Silicon Valley

Graduate programme applications

PERSONALISED CAREER ASSESSMENT

Take your career to the next level
PERSONALISED CAREER ASSESSMENT
with continued support
Take advantage of CV preparation and
training for specific offers

54 55
 YOUR Your
community
INTERNATIONAL TALENT ALUMNI SPEAKERS
NETWORK CHALLENGES SHARING EXPERIENCES
IS YOUR LIKE IMAGINE EXPRESS
SILICON VALLEY
WORLD

Your year at EADA will be full of new experiences, and we

want to be sure that you make the most of your time with us.
An important part of these experiences is the network that
you build and the relationships that you cultivate during
your studies. The extracurricular activities organised by EADA
Community enrich your social, cultural and educational
exposure by connecting you to the larger community and
ENTREPRENEURSHIP- INTERNATIONAL PROFESSIONAL
enhancing your networking opportunities.
FOCUSED EVENTS COMMUNITY CONFERENCES
LIKE THE LEAN STARTUP INVOLVEMENT ON THE LATEST
EADA Community is about getting involved, learning new skills WORKSHOP LIKE THE SOCIAL TRENDS
and forging meaningful relationships that last a lifetime. INNOVATION SUMMER
PROGRAMME
IN MEXICO

ACCESS TO STUDENT-LED NETWORKING EVENTS

LEADING EVENTS RECREATIONAL LIKE THE ACADEMIC YEAR
IN BARCELONA ACTIVITIES KICK OFF COCKTAIL
LIKE THE MOBILE WORLD LIKE WORKSHOPS
CONGRESS AND FORUMS

SPORTING EVENTS CHARITY EVENTS

LIKE FOOTBALL LIKE THE BARCELONA
TOURNAMENTS HALF-MARATHON
LEUKEMIA
FUNDRAISER

56
 Your
Barcelona 172 km
OF BIKE LANES
9 UNESCO
WORLD HERITAGE SITES
4.7 km
OF BEACHES
56
MUSEUMS
+2,800
HOURS OF SUNSHINE PER YEAR

EADA is proud to be the only top-ranked business

school located in the Barcelona city centre. Innovative,
entrepreneurial and well-connected, Barcelona is one of the
world’s greatest cities for students. It is a business hub with
a rich cultural history, making it the perfect place to expand
your network and launch your international career.
A CITY
FOR THOSE
WITHWANT
WHO
ROOM
TO BE TO
GROW
INSPIRED

LIFE SCIENCES HUB

A world-class network
FOREIGN INVESTMENT of medical institutions,
Barcelona is ranked 8th in the hospitals, research centres,
world in attracting foreign biotech startups and pharma
investment, and the region companies has made Barcelona
INNOVATION is headquarters to more than and Catalonia a leading life
With over 200 world-class ENTREPRENEURSHIP
6,500 foreign companies. sciences hub. Companies in
technology and research parks, Innovative government
Most of these companies have this industry based in Catalonia
Barcelona is leading the pack. initiatives have simplified the
been in the area for 10 years have an annual turnover of 17M
World-class facilities such as process for starting a company
or more, demonstrating a high Euros and employ more than
the Barcelona Supercomputing and established tax benefits for
degree of return on investment. 55,000 professionals.
Centre and District 22@ startups, making Barcelona one
BarcelonaXxxxx Xxxxx
make it one of the of the premier entrepreneurial
Xxxxxx
most dynamic cities in the hubs in Europe.
world in the field of innovation.

58 59
 Practical ALUMNUS
Piet Ceuppens

information
BELGIUM
Junior Consultant, Catalyze Group
(Netherlands)

“I have acquired knowledge that

not only helps me to understand the
ADMISSIONS PROCESS ADMISSION ROUNDS
industry dynamics, but also how
EADA has monthly admission rounds. To apply,
1 fill out the online application form, upload the
companies within other sectors
make choices and influence each
required documents, and complete the admission
other. The Master in Pharma &
Fill out the online application form test and interview before the corresponding
Biotech Management has been the
(https://campus.eada.edu/es/web/ deadline.
ideal step in helping me become an
apply/home) and upload the required influential professional within the
documents: FEES & FINANCING
sector. EADA has really given me
Copy of university degree (for candidates Consult the web page for updated tuition fees.
the tools and shown me how to use
who have completed their degree)
these tools successfully, an all in one
University transcripts
package. I am confident that I will be
Passport photo
able to help shape the future of the
1 letter of recommendation
industry.”
Copy of foreign passport or Spanish ID Prodigy Finance offers international students
CV loans without collateral or a co-signer. EADA
offers scholarships and to manage the cost of
study.

WHAT WE ARE LOOKING FOR

2 The admissions process aims to select well-
rounded candidates who will not only succeed
in the programme, but also add value, contribute
Take EADA’s admission test online.
meaningfully and help create a learning
EADA’s admission test is oriented to
environment in which all participants reach their
problem solving and critical thinking
full potential.
and provides an accurate prediction
of candidates’ performance in EADA’s
We seek to fill our classes with the most
programmes.
promising students in terms of motivation,
commitment and growth potential. In addition to
Candidates can waive this requirement if
an overall motivation to excel in the programme,
they have: TOEFL IBT >100 and a GMAT >650
the ideal candidate demonstrates a commitment
or CFA Level I, II or III.
to teamwork with leadership potential. Successful
candidates tend to possess the following
qualities, which are closely related to growth:
open-mindedness, flexibility and adaptability.

3 The Admissions Committee carries out a global

evaluation of each candidate, taking into account
Complete an interview with the
not only professional and academic experience,
programme director.
but also what makes you YOU.

60 61
 Aragó, 204
08011 Barcelona
T. +34 934 520 844
master@eada.edu
www.eada.edu

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@EADA_World

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