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    BUS 5910 PA Unit 7

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    Hassan Suleiman Samson
    This document provides a list of 10 research references that will be cited in a presentation for a management capstone course. For each reference, a brief 1-2 sentence description of the content is given. The references relate to case studies on the Coca-Cola company and discuss their marketing strategies, innovation, sales growth internationally, responses to public health concerns, and strategic management recommendations.

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    BUS 5910 PA Unit 7

    Uploaded by

    Hassan Suleiman Samson
    45 views3 pages
    This document provides a list of 10 research references that will be cited in a presentation for a management capstone course. For each reference, a brief 1-2 sentence description of the content is given. The references relate to case studies on the Coca-Cola company and discuss their marketing strategies, innovation, sales growth internationally, responses to public health concerns, and strategic management recommendations.

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    This document provides a list of 10 research references that will be cited in a presentation for a management capstone course. For each reference, a brief 1-2 sentence description of the content is given. The references relate to case studies on the Coca-Cola company and discuss their marketing strategies, innovation, sales growth internationally, responses to public health concerns, and strategic management recommendations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    45 views3 pages

    BUS 5910 PA Unit 7

    Uploaded by

    Hassan Suleiman Samson
    This document provides a list of 10 research references that will be cited in a presentation for a management capstone course. For each reference, a brief 1-2 sentence description of the content is given. The references relate to case studies on the Coca-Cola company and discuss their marketing strategies, innovation, sales growth internationally, responses to public health concerns, and strategic management recommendations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    BUS 5910-01 Management Capstone

    Portfolio Activity Unit 7

    University of People

    Instructor: Dr. Akash Mathapati

    Assignment Due Date (Friday, 17 March 2023)


    Introduction

    In order to meet the requirements of the question in Unit 8 portfolio activity, I have included a list of
    references that I will use to cite my final presentation in Unit 8 Written Assignment. In accordance
    with the requirement, I have included a brief summary of the content for each reference listed,
    which I believe is necessary.

    List of research references

    Chua, J. et al. (n. d.). Challenges and Solutions: A Case Study of Coca-Cola
    Company. Retrieved from:
    https://pdfs.semanticscholar.org/331a/0407c3563466b1a8b6c15bb0dcf6f60b776b.pdf?ga=2.64675
    695.1931616293.1613028877-1863622997.1613028877
    Content description: Coca-Cola, Sustainable, Innovation, Beverage, Transformation, Marketing.

    Chua, Y. (n.d). Challenges and Solutions: The Coca-Cola Company as a Case Study. Retrieved from:
    https://pdfs.semanticscholar.org/331a/0407c3563466b1a8b6c15bb0dcf6f60b776b.pdf
    Content description: The marketing strategies, innovation and transformation are embedded in
    different culture that led to the sustainable growth of Coca-Cola Company.

    Eding, G. and Joy, R. (2010, June 18). The Coca-Cola Company essay: Coke resumes operations.
    Retrieved From: https://www.majortests.com/essay/The-Coca-Cola-Company-Coke-Gets-
    Back-F3CPVSUQAA.html
    Content description: Throughout the world, Coca- Cola has established its name as one of the biggest
    selling soft drinks and leading distributor of beverages. However, there prominence has also declined
    due to unexpected events

    Glanz, K., et al., (2015). Reviews of retail food store environments and sales, and their implications
    For programs promoting healthy eating. Journal of Nutrition Education and
    Behaviour, 48(14), 280-288. Retrieved From: https://pubmed.ncbi.nlm.nih.gov/27059314/

    Content description: Measures of Retail Food Store Environments and Sales: Review and
    Implications for Healthy Eating Initiatives

    IvyPanda. (2021, July 22). Coca-Cola Company: Strategic Management. Retrieved


    From: https://ivypanda.com/essays/coca-cola-company-strategic-management/
    Content description: Coca-Cola Company tried to raise the declining demand for its products and
    push up the sales by carrying out research on obesity that emphasized the importance of sport and
    intentionally overlooked the harmful effect of the sugar fizzy drinks.

    Mikel, L. (2007, September 09), Marketing and management basics, (Birmingham, Soul) “Coca-cola
    rises 14% on
    International sales” Atlanta business chronicle, 2008. Retrieved from:
    https://studycorgi.com/corporate-strategy-the-coca-cola-company/

    Content description: Coca-Cola has emerged as a brand name to reckon with globally. Its growth into
    the international market is a culmination of years and hours of strategic planning.

    StudyCorgi. (2021, October 29). Coca Cola Company: Strategic Management


    Recommendations. Retrieved from: https://studycorgi.com/coca-cola-company-strategic-
    management-recommendations/
    Content description: Coca Cola Company: Strategic Management Recommendations

    The case solutions (n.d). Coca-Cola: Green Harvard Case Solution & Analysis. Retrieved from:
    https://www.thecasesolutions.com/coca-cola-green-142040

    Content description: The success story of Coca-Cola in the US, UK and Asian-pacific. The company
    TCCL operates in four major categories namely, carbonated soft drinks, non-alcoholic ready drink
    drinks, fruit juices and mineral water.

    Wowessays (2020, March 03). Free Coca Cola Case Study Example. Retrieved from:
    https://www.wowessays.com/free-samples/free-coca-cola-case-study-example/
    Content description: The incident provoked a large scope of public criticism that influenced the
    company’s image. The company’s sales have been falling for the past four quarters.

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