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    Assignment On Lenskart

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    Raj Goyal
    Lenskart started as an online eyewear store in 2010 but has since transitioned to an omnichannel model by opening physical stores in 2013 and offering home eye check-ups. The company uses technology like digital mirrors and virtual try-on to enhance the customer experience in stores. Lenskart also harnesses technology through its Lenskart Lumen device for remote eye exams and a warehouse management system with AI to optimize inventory management and order fulfillment. This seamless integration of online and offline channels through innovative uses of technology has helped Lenskart become a leader in the Indian eyewear market.

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    Assignment On Lenskart

    Uploaded by

    Raj Goyal
    316 views3 pages
    Lenskart started as an online eyewear store in 2010 but has since transitioned to an omnichannel model by opening physical stores in 2013 and offering home eye check-ups. The company uses technology like digital mirrors and virtual try-on to enhance the customer experience in stores. Lenskart also harnesses technology through its Lenskart Lumen device for remote eye exams and a warehouse management system with AI to optimize inventory management and order fulfillment. This seamless integration of online and offline channels through innovative uses of technology has helped Lenskart become a leader in the Indian eyewear market.

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    ASSIGNMENT ON LENSKART

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    Lenskart started as an online eyewear store in 2010 but has since transitioned to an omnichannel model by opening physical stores in 2013 and offering home eye check-ups. The company uses technology like digital mirrors and virtual try-on to enhance the customer experience in stores. Lenskart also harnesses technology through its Lenskart Lumen device for remote eye exams and a warehouse management system with AI to optimize inventory management and order fulfillment. This seamless integration of online and offline channels through innovative uses of technology has helped Lenskart become a leader in the Indian eyewear market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    316 views3 pages

    Assignment On Lenskart

    Uploaded by

    Raj Goyal
    Lenskart started as an online eyewear store in 2010 but has since transitioned to an omnichannel model by opening physical stores in 2013 and offering home eye check-ups. The company uses technology like digital mirrors and virtual try-on to enhance the customer experience in stores. Lenskart also harnesses technology through its Lenskart Lumen device for remote eye exams and a warehouse management system with AI to optimize inventory management and order fulfillment. This seamless integration of online and offline channels through innovative uses of technology has helped Lenskart become a leader in the Indian eyewear market.

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    ASSIGNMENT ON

    LENSKART
    QUESTION- How did Lenskart make the transition from online to
    Omni channel for sales and how are they harnessing technology at
    both ends of the spectrum?
    ANSWER- Lenskart is an Indian eyewear company that started as an
    online store in 2010. Over the years, the company has made a
    successful transition from an online-only model to an omnichannel
    model that includes brick-and-mortar stores, home eye check-ups, and
    online sales. The company has harnessed technology to create a
    seamless shopping experience for customers at both ends of the
    spectrum.
    The transition to an omnichannel model began with Lenskart's first
    physical store in 2013. The company realized that even though
    customers were buying eyewear online, they still preferred to try on
    glasses in person. The physical stores gave customers the opportunity
    to do just that. The company began opening stores in high-traffic
    areas, including shopping malls and airports, to reach more
    customers.
    The physical stores also gave Lenskart the opportunity to offer a
    wider range of products. While the online store primarily sold
    eyeglasses and sunglasses, the physical stores offered contact lenses,
    lens solutions, and other eyecare products. This expansion helped
    Lenskart become a one-stop-shop for all eyewear needs.
    Lenskart also made it easy for customers to switch between online
    and offline shopping. For example, customers can use the online store
    to browse products and then visit a physical store to try on the glasses
    before purchasing. Alternatively, customers can have an eye exam at
    home and then order glasses online. The company's seamless
    integration of online and offline sales channels has helped it increase
    sales and customer satisfaction.
    In addition to physical stores, Lenskart also offers home eye check-
    ups using technology. The company uses a portable device called a
    Lenskart Lumen that can measure a customer's eyesight and generate
    a prescription. Customers can use the prescription to purchase
    eyewear from the online store or physical stores. The Lenskart Lumen
    has helped the company reach customers in areas without access to
    eyecare facilities.
    Lenskart has also harnessed technology to enhance the customer
    experience in physical stores. The company uses technology such as
    digital mirrors and virtual try-on to make it easier for customers to
    find the right glasses. The digital mirrors allow customers to try on
    glasses virtually, while the virtual try-on feature uses augmented
    reality to show customers what glasses would look like on their face.
    To further improve the customer experience, Lenskart has also
    invested in technology for its supply chain. The company has
    implemented a warehouse management system that uses artificial
    intelligence to optimize inventory management and reduce order
    fulfillment time. The system also helps the company identify the most
    popular products and adjust inventory levels accordingly.
    In conclusion, Lenskart's successful transition from an online-only
    model to an omnichannel model has been driven by its ability to
    seamlessly integrate online and offline sales channels. The company's
    physical stores, home eye check-ups, and online store work together
    to provide a comprehensive eyewear shopping experience. Lenskart
    has harnessed technology at every stage of the customer journey to
    enhance the shopping experience, from home eye check-ups to virtual
    try-on in physical stores. The company's investment in technology for
    its supply chain has also helped it optimize inventory management
    and reduce order fulfillment time. Overall, Lenskart's innovative
    approach to omnichannel sales has helped it become a leader in the
    Indian eyewear market.

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