The Buna Studio

BUNA STUDIO
Brand study: Sustainable business

practices and their benefits.

Submitted by:
Srushti Vaidya
Tanya Uniyal
Chhavi Yadav
Dhanali Sandesara
ABOUT THE BRAND
Buna embodies a slow way of life that is rooted
in culture, craft and community. Buna stands at
an interesting intersection of local and global,
traditional and innovative, classic and
contemporary.

The name Buna means handwork in the literal

sense, creating the backbone for a slow-paced,
mindful and personalized aesthetic. Each Buna
garment is a play of natural fabrics defining a life
of breathability, light and airiness that it wants its
wearers to be part of. With every product they
create, they want you to savour each thread; each
thought that goes into it.
The brand was founded in 2017 by Pallavi Shantam, almost 15 years
after she graduated from National Institute of Fashion Technology,
Gandhinagar. Her love for Indian crafts and textiles, slow fashion and
sustainable design found an expression in Buna.

The brand is about slow living with sustainability at its heart. Their
work is a collective narrative of all the artisans and makers whose shared
efforts culminate in a legacy. Their fabrics are custom made in small
batches by artisanal communities of West Bengal, Rajasthan and
Gujarat.
SUSTAINABLE BUSINESS PRACTISES
They use handwoven natural textiles of India. The
fabrics are usually versatile, eco friendly with zero
carbon foot print. Their fabrics are spun and
HANDWOVEN woven by hands. They use high quality, natural
FABRICS raw materials and organic processes to create soft,
breathable handwoven fabrics like cotton, muslin,
cotton silk, silk, organza and linen.
A majority of their textiles are handloom and they
develop the rest of their natural fabrics on small
scale automated looms - this facilitates scaling up
of methods erstwhile handmade.
Benefits:
Handwoven fabrics are made by hand using a
handloom, which does not require electricity or
produce any pollution. In addition, the lack of
automation presents weavers with many more
opportunities to reduce waste and engage in
sustainable practices. It also creates job
opportunities for the local weavers.
UPCYCLING
They repurpose their textile waste through
WASTE FABRIC
handloom weaving. The scrap fabric is
collected, cut into small strips and pieces and
converted into yarn. This yarn is later used
in the weaving process of the fabrics. This is
also called as scrapbusting.
Their excess viable fabric is also used in
making fabric bags for the packaging of their
products.
Benefits:
Upcycling the fabric scraps helps in reducing
waste that ends up in the landfills. Reusing
the fabric from wastage means less resources,
both monetary and environmental, are
wasted in growing fiber for new ones.
Buna believes in producing limited

quantities of garments and rather produce
on orders. They operate on a made-to- CUSTOM MADE
order model. CLOTHING
Even their fabrics are custom made in
small batches by artisanal communities of
West Bengal, Rajasthan and Gujarat.
Benefits:
This avoids wastage and excess
production of raw materials as well as the
finished products.
It eliminates the typical inventory issues
that lead to over production and wastage.
HAND EMBROIDERED
AND HANDMADE
The embroideries on the garments are done

by hand by the the artisanal communities.
These artists are usually women
homemakers.
The block printing done by the workers is
also a manual process. Even the designs of
the wooden blocks used for the printing are
carved out by these artisans.
Benefits:
Buna helps uplift these artisanal communities
by serving them the recognition that they
deserve. It provides employment for the
people, specially women in rural areas and
the craft lives among the communities.
LOCALLY SOURCED
Buna's workshop is based in Vasant Kunj

in New Delhi, but their fabrics are hand
spun and handwoven in West Bengal and
block printed in Rajasthan. They have
also incorporated handwoven wool from
Himachal Pradesh in some of their
collections.
Benefits:
when raw materials are locally sources, it
reduces supply chain costs. It boosts the
local economy which is in turn good for
the community. Localizing your supply
chain helps the environment. It helps by
reducing emissions and energy usage.
Buna's clothes and packaging are the
SUSTAINABLE BUSINESS PRACTISES culmination of different sustainable elements.
From seed paper to fabric trims, each element
ECO FRIENDLY ensures that it has the lowest possible
RAW MATERIALS environmental/ carbon/ plastic impact. They
AND RESPONSIBLE refrain from using synthetics like rayon,
PACKAGING
polyester, nylon, acrylic or spandex that do not
decompose and leave permanent trails in the
environment. Their packaging is 100%
biodegradable. They use compostable plant
based polybags, seed tags made of post
consumer cotton waste and reusable cloth
bags.
Benefits:
Using biodegradable raw materials and
packaging results in a reduced carbon
footprint. Packing products using
biodegradable materials makes disposal of the
packaging convenient. It also makes the
packaging versatile so that it can be reused.
ETHICAL PRACTISES
INCLUSIVE SIZING
The brand makes garments in all the sizes from

XXS to XXL. They also provide services of
custom making the garment in the customer's
preferred size if it is not available in their size
chart.
Benefits:
Creates a good brand image and makes the
customer feel included and also creates brand
awareness.
Buna studio not only passionately follows
these business practices but also urges it's
customers to buy ethically made products.
They provide sustainably made garments
and also help their customers make the
ethical choice. Their website consists of
various blogs about different topics. One
blog particularly guides the customer on
how to judge if a product is made
responsibly and if you should buy from
them.
Thank you

The Buna Studio

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BUNA STUDIO

Brand study: Sustainable business

The name Buna means handwork in the literal

Buna believes in producing limited

The embroideries on the garments are done

Buna's workshop is based in Vasant Kunj

The brand makes garments in all the sizes from

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