10 Activity 1

BM2212
Name: Section: Date: 05/11/23
Google
Google provides the world’s most popular search engine and cloud computing, Google Chrome, Google
Maps for GPS users, Google Earth, Google Analytics for keeping track of website hits and traffic, and
YouTube, among others. Many of Google’s products are supported by heavy advertisements, helping to
produce record revenues of $38 billion or P1.9 trillion for year-end 2011. In addition, Google produces
Android, the world’s most popular smartphone platform. These are evidence of a wide product and
service diversification, which is the company’s main strategy.
Furthermore, diversification has enabled Google to position itself as a one-stop venue for all Internet-
related needs. About 96 percent of all Google revenues are derived from advertising programs, with the
balance coming predominantly from licensing agreements. Using technology from DoubleClick, Google
can better determine user interest and effectively target advertisements, thus enabling Google to charge
more for its service.
Google’s market success is firmly attributed to its very creative Human Resource (HR) team or “people
analytics team.” This team reports directly to the company’s Vice President (VP) and has a
representative in each major HR function. The team produces many products, including dashboards and
employee surveys, to identify insightful correlations and recommend actions to organizational problems.
In addition, Google provides free food to its employees; 20 percent time allowance from the regular
work hours to think creative thoughts that will mostly benefit Google; and wide-ranging benefits and fun
activities such as on-site haircuts, massages, bowling alleys, gaming rooms, pools, and playgrounds,
which the employees may enjoy any time of the day, even during work hours. Indeed, the company
culture brings Google to its current state of success.
Answer the following questions:
1. Explain how the employee benefits of Google help create continuous innovation in the
industry.
Google's employee benefits play a crucial role in creating a culture of innovation and
continuous improvement. By providing free food, fun activities, and other perks, Google creates
a comfortable and enjoyable work environment that fosters creativity and collaboration. The
20% time allowance allows employees to pursue their own ideas and projects, which can lead to
new and innovative products or services. The people analytics team helps to identify and
address organizational problems, leading to a more efficient and effective workplace. By
investing in their employees' well-being and happiness, Google creates a sense of loyalty and
commitment, which translates into higher productivity and innovation. This culture of
innovation has enabled Google to diversify its product offerings and become a one-stop venue
for all internet-related needs. By leveraging user data to better target advertisements, Google is
able to charge more for its services, contributing to its record revenues. Google's employee
benefits help create a culture of innovation that drives the company's success and growth in the
industry.
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2. Discuss how Google established its unconventional company culture.
Google established its unconventional company culture by prioritizing the happiness

and well-being of its employees. This includes providing them with a fun and engaging work
environment that encourages creativity, innovation, and collaboration. The company also values
transparency and open communication, allowing employees to freely share their ideas and
feedback. The 20% time allowance for employees to work on their own creative projects is
another key aspect of the company culture that fosters innovation. Additionally, Google's focus
on diversity and inclusion helps to create a welcoming and supportive workplace for employees
of all backgrounds. The company also offers extensive employee benefits, including free food
and a wide range of on-site amenities, to promote work-life balance and enhance the overall
employee experience.
3. Propose different ways on how Google can attain a more superior competitive advantage
through organizational culture.
Google may gain a competitive edge through corporate culture by consistently

encouraging innovation and creativity among its workers. The company should provide more
opportunities for collaboration and knowledge-sharing among its workforces. Additionally,
Google can invest in employee development programs that will enhance their skills and
expertise and enable them to contribute more to the company's growth. The company can also
promote a more diverse and inclusive work environment that will attract and retain top talent.
By continuously improving its organizational culture, Google can maintain its position as a leader
in the tech industry and attract the best talent from around the world. The company should also
focus on providing more work-life balance and flexibility to its employees, as well as offering
competitive compensation and benefits packages to ensure employee satisfaction and loyalty.
Moreover, Google can leverage technology to enable remote work and flexible schedules, which
can improve employee productivity and work-life balance.

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BM2212

Name: Section: Date: 05/11/23

Answer the following questions:

10 Activity 1 *Property of STI

2. Discuss how Google established its unconventional company culture.

Google established its unconventional company culture by prioritizing the happiness

Google may gain a competitive edge through corporate culture by consistently

10 Activity 1 *Property of STI

10 Activity 1 *Property of STI

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