X

Strategy + Technology = Magic!

Presenter- Tina
Date - 17th Feb, 2023
Our Solutions

Contextual, Precise and Brand Suitable at Scale

AI- powered video solution for Real-time visual TV Sync for seamless synchronization of digital ads
context targeting on Video and display with TV commercial ads across all the devices
Company Credentials

Our mission is to offer data driven solutions to complex client problems, using cutting edge
technology. We are focused on developing proprietary metrics around advanced computer vision
capabilities that can be applied to new use cases in the media industry.

2012 16+ >150

Company founded countries fortune 500 brands

200+ 5+ ~3bn
employees Global Awards in 2022 impressions/yr
Value We Provide To Our Customers

1 2 3 4 5

Precise Content Granular Targeting Enhance Brand Safety Complete Brand

Analysis for Data-Driven User-Experience Suitability
performance Accurately detects harmful
contexts across categories Bridge the risk-opportunity
Ensure only content Users experience that are
including nudity, hate gap by providing
aligned, high-performing, Narrows affinity-based relevant to their current
speech, smoking, alcohol, context-based controls that
and brand suitable videos targeting to control who state of mind, leading to
violence and more. Blocks allow advertiser to target safe,
pass through for final ad your ad reaches– while higher engagement
only unsafe ad placements acceptable, and
placement minimizing ad waste and
without over-blocking or brand-building content.
improving performance
killing reach.
Capture Your Audience’s Current state of mind
with Mirrors
Visual Context Triggers You Can Target
Mirrors’ AI will detect video contexts that ranges from brand logos (including competitor’s), faces,
actions, objects scenes, places, on-screen text audio and Emotions

Faces Logo Emotions Audio

Detects celebrities Increase the visibility of your Let your ad-placements hit Sentiment & contextual
influencers and more to help own trademark or capture the right measure on the analysis of audio
you tap/extend the full competitor’s screen time wit emotional scale. Target transcribes to further
potential of your celebrity Mirrors logo detection. videos featuring desired enrich the contextual
brand endorsement. emotions. profile of a video.

Object Scenes & Places On-screen text

Identifies thousands of objects Detects popular landmarks and Detects on-screen text that
of all sizes to help you serve background settings. Align your helps in providing more
contextually rich ads synced with communication to places and in-depth contextual
allied product categories. scenes featured in a video. intelligence.
Silverpush’s Hyper Contextual Targeting Can Help You Boost Your Bottom Line across channels

A unified approach targeting

Target contextually relevant pages contextually across the web.
MIRRORS’ scans through YT inventory and
at scale and run video ads on
detects brand-relevant contextual signals
desired content

Action Detected

Keywords

[Healthy]
[Children]
[Nutrition]
[Parents]
[Dairy]
Mirrors video _ revised version to be added
 for

In-Video Context Detection

 YouTube Standard Targeting is too broad Mirrors Visual Targeting eliminates ad waste

Video level analysis detects Audio Signal, On- Screen Text, Objects, Logo, Face, Actions.

Face
Detected

Logo
In-video text detected Detected

Action detected
Ad placed on a pediatrician video
which is contextually aligned.

1. Standard Keyword Targeting: Content misalignment, Spillage & Ad Wastage, Broad match on
DV360, Not scalable
- Eliminates Ad Wastage - Better Campaign Outcomes
2. Standard Affinity/Audience Targeting: Lets you define who you want to reach, NOT when and
where you want to reach; Ad is shown to TA at an irrelevant time.

3. Standard Category Targeting: Lets you reach a broad range of videos, channels, & websites - Precision visual context targeting on YouTube that's unavailable
related to the topics you select; Can be misleading, due to irrelevant content.
through direct activation on DV360 or AdWords
How MIRRORS work in combination with YouTube

+ = Higher Performance
Youtube targets your audience through Mirrors adds a layer of Visual context
standard audience targeting and places ad targeting to your current Youtube audience
regardless of the relevant context, (most likely targeting and places your ad in the right
in irrelevant moments) moment.

Face Detected
Fashion Video
~26% Brand
Awareness Lift

Exceeds avg VCR

benchmarks by
12%

Buy on a CPM or
CPCV basis
Case Studies
 Objective
Axe partnered with Silverpush to drive
attention to its new product.

Results

Reach 1.3+m

VTR 41.77%

1.5x better than the planned industry benchmark

Results

VCR 40%

KPI 100%

1.2x better than the planned Industry Benchmark

 Objective
Drive traffic to website to increase sales

Results

Reach 14.2m

CVR 85.55%

CTR 0.26%

100% KPIs achieved

 for

Target contextually relevant pages at scale & run ads on desired content.
Challenge: Audience Targeting May Mis-Identify Your Audience

Standard Audience Targeting Misaligned ad placed

Solution: Mirrors Detects Relevant Pages on Meta and Effectively Places Relevant Ad

Higher
Relevant brand safe page is been selected and
processed to derive contextual signals, interest, etc
using AI & ML, NLP models
Relevant Ad Placed = Performance

Drives Better
Engagement

Stronger Ad Recall

25-35% Brand
Awareness Lift
 for OPENWEB

Extending reach and increasing effectiveness contextually

Problem: Behavioural Targeting Might Not Always Work For Your Brand

Dependency on third party

cookies

Limits control over the website User’s current search:

on which your ads appear Top 10 luxury cars

Random Ad Placement

Intrusive rather than engaging Irrelevant Ad placed

with them (per user’s historical
data)
Solution: Mirrors Scans And Effectively Places Ads Across The OpenWeb

Mirrors scans through + Detects Multiple Contextual Signals

=
the most relevant content Higher
Performance
Keywords Ad Placed
[Manufacture]
[Vietnam]

Exceed Avg. CTR

[Automobile]
[Motor]]
[Car]

Benchmark by 3-5X
Sentiments Analysis
1.4-2X Increase in
c
Engagement
[Report]
[Industry] c
[Automobile]
25-35% Brand
Awareness Lift
[safe]
[positive
tone]
Case Study: Tresemme collaborates with Silverpush to promote the brand on Open Web

Philippines

MIRRORs was selected to Campaign CTR = 1.17%

Results
promote the new launch of
Tresemme ENHANCE on
Open Web, YT and FB. The
sole aim was to promote
the new product and bring Insights Crux:
awareness.

Campaign
Total Web clicks
Impressions

10 m 84,146

Total Web CVR% Open Web CTR%

81.47% 1.17%
Dynamic Creatives for Hyper Contextual targeting
Leverage MIRRORS’ Contextual signals to power dynamic creatives

Keywords
[Manufacture]
[Vietnam]
[Automobile]
[Motor]]
[Car]

Sentiments
Analysis
[Report]
[Industry]
[Automobile]

Brand Safety

[safe]
[positive tone]
Category I : Automobile

Leading Automobile Brands have achieved massive outreach with Mirrors Hyper Contextual Advertising. Our dynamic creative management process suggests one of the best ad
creatives for your brand. Using suitable creative for your automobile brand will drive better engagement and boosts chances of clicks on your ad.

360 View Interior

Place vertical video ad creative in a brand suitable suitable

environment. Mirrors delivers the right message in the right
moment that drives better engagement and stronger brand recall.

360 Degree View Ad Creative

360-degree images and videos can provide a great

immersive experience. If it’s a product, you can
demonstrate to the audience how it’s being made and
showcase your assembly line.
Category II :Gadgets

Leading Gadget Brands have achieved massive outreach with Mirrors Hyper Contextual Advertising. Our dynamic creative management process suggests one of the best ad
creatives for your brand. Using suitable creative for your automobile brand will drive better engagement and boosts chances of clicks on your ad.

Product Features Banner & Vertical Ad

Enhance campaign performance with product feature dynamic ads.

Carousel Dynamic
Product Ads

Increase the quality of your leads by featuring product information directly in

your ads to help users make informed purchase decisions with shopping ads.
Category III : Fashion & Luxury
Leading Fashion Brands have achieved massive outreach with Mirrors Hyper Contextual Advertising. Our dynamic creative management process suggests one of the best ad
creatives for your brand. Using suitable creative for your automobile brand will drive better engagement and boosts chances of clicks on your ad.

Product Feature Creative Ad

Enhance campaign performance with product feature dynamic ads.

Card Swiper Shopping Ad

Showcase product variety and increase ROI with Card Swiper ads
Category IV: QSR

Leading QSR Brands have achieved massive outreach with Mirrors Hyper Contextual Advertising. Our dynamic creative management process suggests one of the best ad creatives
for your brand. Using suitable creative for your automobile brand will drive better engagement and boosts chances of clicks on your ad.

3D Parallax Ad Creative

3D Ad creatives with CTA Button

Choose & Scratch Ad

Creative

Enhance Ad experience with digital scratch cards

Category V: Entertainment

Leading Entertainment Brands have achieved massive outreach with Mirrors Hyper Contextual Advertising. Our dynamic creative management process suggests one of the best ad
creatives for your brand. Using suitable creative for your automobile brand will drive better engagement and boosts chances of clicks on your ad.

Social Display Ad Instagram

Swipe to social display ad creative and deliver an interactive

ad experience.

In-Banner Video Ad

Let audience experience the movie/show

highlights with In- Banner Video Ads
Category VI: Banking & Finance

Leading Banking & Finance Brands have achieved massive outreach with Mirrors Hyper Contextual Advertising. Our dynamic creative management process suggests one of the
best ad creatives for your brand. Using suitable creative for your automobile brand will drive better engagement and boosts chances of clicks on your ad.

3D Cube Ad Creative

Showcase features,benefits and plans with 3D Cube Ad

creative

Feature Scroll With

Carousel

Showcase features,benefits and plans with Feature Scroll

creative
Category VII: FMCG
Leading FMCG Brands have achieved massive outreach with Mirrors Hyper Contextual Advertising. Our dynamic creative management process suggests one of the best ad
creatives for your brand. Using suitable creative for your automobile brand will drive better engagement and boosts chances of clicks on your ad.

In-Banner Video Ad

Showcase features,benefits and plans with 3D Cube Ad

creative

Feature Scroll With

Carousel

Showcase features,benefits and plans with Feature Scroll

creative
Category VIII: Alcohol

Leading FMCG Brands have achieved massive outreach with Mirrors Hyper Contextual Advertising. Our dynamic creative management process suggests one of the best ad
creatives for your brand. Using suitable creative for your automobile brand will drive better engagement and boosts chances of clicks on your ad.

3D Cube Ad Creative

Showcase features,benefits and plans with 3D Cube Ad

creative

Feature Scroll With

Carousel

Showcase features,benefits and plans with Feature Scroll

creative
Reporting & Analytics at Creative Level

Standard and custom reporting for various dynamic creative formats to measure engagement
Sample of Post Campaign Analysis
 Re-Capture Your Audience’s Attention across screens and Channels

Parallels seamlessly syncs social, display and video ads to real-life moments, enabling an enhanced connection with
consumers around live events, as they happen. With Parallels AI technology you can capitalise on users cross screen
behaviour and grab the lost eyeballs.
Parallels Explainer Video
Real-time TV Ad Sync- Parallels Syncs Your Digital Ads With Your TV Ads

Competition Sync Real-Time Self-Sync

Recapture audience attention and

Sync your digital ads with competitor capitalize on cross-screen behaviour
brand’s TV ad and increase your share of through real-time
voice. self syncing of TV ads with digital ads
on social, display and video
platforms, across screens.
 Key Moment Ad Placed
Detected

AI Processing

API triggered
celebratory
moment and
placed dynamic Action Detected
ad on screen

Ad Placed
Based on
processing
Case Studies

Dancow Partnered with Silverpush to

drive awareness. Watch here
To view more case studies visit www.silverpush.co
Sample of Post Campaign Analysis
Value for Brands

Minimized Brand Safety & Higher Brand Lift Sustainability

Ad Wastage Suitability Marketing ROI Study

Ensures only Users experience ads that Adjusting for brand Silverpush will Silverpush- Ai-based
content aligned, are relevant to their unsafe & irrelevant provide Brand lift technology increases
high performing, current state of mind, placements, the studies for large* size campaign efficiency
and brand suitable leading to higher effective ROI on ad campaigns to reduce carbon
videos pass through engagement. spend is higher. emission by 20-25%
for final ad
placement.

* Large size refer to value of the campaign. TBD and mutually agreed between both parties
Value for CPXi

First access to Free trials for Best Pricing in Access to

beta product first time Market Dashboard

CPXi new clients can Adjusting for brand unsafe &

Priority launch partner irrelevant placements, the
for F.O.A.K solution/s. enjoy a first free trial Creating sessions for agency
campaign* effective ROI on ad spend is
teams with
higher.

Category insights Performance External

Award Entries
& benchmarks Guaranteed speakers/experts/
Silverpush in collaboration coaching
with CPXi’s agency will make Silverpush will provide 10%-25% VTR uplift on
award entries for high benchmarks for insights & industry/agency Sessions
performing campaigns industry Contextual targeting benchmark.**
Funded by Silverpush
category

*Trial campaign will be subject to a maximum value tbd during commercial discussion b/w CPXi and Silverpush
** %age of ‘performance guaranteed uplift’ will be contingent to campaign auditing Silverpush will run for brand’s past campaigns. Contact our sales team to learn
more about it.
 Thank you
Tina Arviah
Sales Director
E: tina@silverpush.co
HP: +62 8179266608
W: www.silverpush.co