International Business Plan for UV-BOT/Sony

Group

International Business PLAN

FOR
UV-BOT

A Project Report

GROUP 01
M. Ashar Anjum (3673)

Ahsan Ahtesham (3241)

Umer Zahid (3239)

M. Zaid Abbasi (3698)

Ch. Qasim (3717)

In partial fulfillment for FALL 2022 Semester

Of
BBA
Semester Spring 2023
At

Department of Management Sciences

April 2023
ABASYN/BBA/Spring 2022
International Business Plan for UV-BOT/Sony

DECLARATION

The project work titled "International Business Plan For UV-BOT" presented in this report was
completed by the undersigned Ashar Anjum, Ahsan Ahtesham, Umer Zahid, Ch. Qasim, and M.
Zaid Abbasi, BBA-Semester-8 students, and was supervised by Sir Atif Raza of Abasyn University,
Islamabad Campus.

This work has never before been submitted to a different university for evaluation.

Names: Registration No: Student Signature

M. Ashar Anjum Fall 2022-BBA-3673

Ahsan Ahtesham Fall 2022-BBA-3241

Umer Zahid Fall 2022-BBA-3239

M. Zaid Abbasi Fall 2022-BBA-3698

Ch. Qasim Fall 2022-BBA-3717

Place: Abasyn University, Islamabad Campus.

Date: 30th April, 2023

ABASYN/BBA/Spring 2022 ii
International Business Plan for UV-BOT/Sony

CERTIFICATE

This is to certify that Ashar Anjum's work on the project titled "International Business Plan For
UV-BOT" is genuine. Students in the BBA 8th semester for the spring of 2023, Ahsan Ahtesham,
Umer Zahid, Ch. Qasim, and M. Zaid Abbasi, have partially met the requirements to be awarded
the BBA Semester project.

Signature of Teacher:

Place: Abasyn University, Islamabad Campus.

Date: 30th April, 2023

ABASYN/BBA/Spring 2022 iii

International Business Plan for UV-BOT/Sony

EXECUTIVE SUMMARY:
UV-BOT is a revolutionary change in environment development or cleaning. Or product provides
self-cleaning and insulated stainless steel water bottle with luxury design and UV (Ultra violet)
water sanitizer: Turn water from multiple sources into clean, fresh-tasting water with the UV (Ultra
violet) technology that eliminates up to 99.99% bacteria and 99.99% viruses. Its double-walled
vacuum insulated 316L stainless-steel body; your drinks will stay hot for up to 12 hours or cold for
up to 24 hours. Designed with your health in mind, Water Bottle is BPA-free. They also help lower
your carbon footprint by reducing your use of disposable bottles. We can analyze that the people
were facing problems when they were in the place where they could not get clean water to drink,
especially when there was a flood time, people drink dirty water due to which diseases spread. That
why UV-BOT is introduce to overcome the problem.

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International Business Plan for UV-BOT/Sony

Table of Contents
DECLARATION ................................................................................................................................... ii
CERTIFICATE .................................................................................................................................... iii
EXECUTIVE SUMMARY................................................................................................................... iv
Project Proposal/Concept……………………………………………………………………......01
The Company Overview
Mission/Vision……………………………………………………………………………......02
Background………………………………………………………………………………......02
Business Operations…...……………………………………………………………………..02
Products and Services………………………………………………………………………..02
Location and Facility………………………………………………………………………...03
Marketing and Sales Strategy………………………..……………………………………...03

 STP (Segmentation, Targeting, Positioning)

Description of the Local Market

SWOT Analysis (Local Market)………………………………………………………………04
Management Team & Ownership………………………………………………………………04
Description of the Foreign Market
SWOT Analysis (Foreign Market)…………………………………………………………….05
PEST Analysis……………………………………………………………………………….05
Products and Services for Foreign Market
Branding and Marketing Mix
Name, Logo, Tag Line………………………………………………………………………..07
Product………………………………………………………………………………………...07
Price……………………………………………………………………………………………08
Place……………………………………………………………………………………………08
Promotion……………………………………………………………………………………...08
Goals & Objectives (Products and Services for Foreign Market)
Short Term Goals………………………………………………………………………….….08
Long Term Goals……………………………………………………………………………...08
Business Strategies……………………………………………………………………………08
Marketing Plan & Supporting Strategies…………………………………………………...09
Human Resource Strategy……………………………………………………………………10
Overall Growth Strategy……………………………………………………………………..11
Competitive Analysis………………………………………………………………………………12
Financial Information……………………………………………………………………………..12
Income Statement
Cash Flow Statement
Breakeven Analysis
Funding
Plan for Obtaining Resources
Profit Sharing
Conclusion………………………………………………………………………………………….15
Bibliography……………………………………………………………………………………….15

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International Business Plan for UV-BOT/Sony

ACKNOWLEDGEMENTS

This project is a result of dedicated effort. It gives us immense pleasure to present this project
report on ‘International Business Plan for BV-BOT’.

We would like to thank our Course instructor, Sir Atif Raza, for consultative help and
constructive suggestions on the subject matter of this project as we gained knowledge about many
new concepts.

Furthermore, we would also like to highlight the dynamic efforts and contributions of the team
members, Ashar Anjum, Ahsan Ahtesham, Umer Zahid, Ch. Qasim and M. Zaid Abbasi, who gave
it their all in order to assemble and prepare this project

Thank you for your continuous support for our important work in this field.

ABASYN/BBA/Spring 2022 vi
International Business Plan for UV-BOT/Sony

Project Proposal

Product:
UV-Bot is a revolutionary change in environment development or cleaning. Or product provides
self-cleaning and insulated stainless steel water bottle with luxury design and UV water sanitizer.
This section states the marketing plan for UV - Bot a fictional start-up tech company formed by five
Pakistani entrepreneurs that have contrasting educational backgrounds who have combined their
professional and technical expertise they gained while working for multinational companies.
Target Market:
Our strategy is based on a positioning of Product Development. Our primary consumer targets for
“UV-Bot” (The Product) end users of the bottles will be normal consumers in the market without
any discrimination of demographics, age, gender and class everyone in the market will buy this
product to drink purified water from this new technology water bottle. Our aim is to get rid of
plastic water bottles to save environment.
Why UV-Bot?
The question is why our targeted customer purchase and use our product (UV-Bot). So this product
is providing whole new features and replacing the old plastic water bottles. The plastic water bottles
cannot be properly recycled in Pakistan and damage our enviournment. Also the flood water
contaminate the drinking water of different cities our main purpose to produce this product to
provides a health oriented product to save the society from different diseases.
Special Features:
The UV-Bot water bottle uses UV-C light to disrupt the DNA of viruses and bacteria, killing up to
99.99% of bacteria and 99.99% of viruses when used on its highest settings, ensuring your water is
odor and germ-free within 60-120 minutes. Also the liquid in the bottle can be warm or cold up to
24 hours.

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International Business Plan for UV-BOT/Sony

Company Overview
Mission:

“Our charge is to drop the mass abuse of plastic bottles by furnishing a better volition, similar as
UV bottle help to purify water from origins and clean water just in 99 alternate and make terrain
eco friendly.”
Vision:
“Inspiring design may be integrated with slice- edge technology to make it simple and sustainable
for people to pierce pure drinking water.”
Background
UV- BOT approach to product invention is driven by a single thing. It becomes easier to choose
healthier and further sustainable hydration options anytime, anywhere. Our UV- BOT hydration
products ameliorate the quality and taste of water.
Our commitment to sustainability allows part of UV to bring safe drinking water through ultraviolet
light disinfection billions of people around the world with every purchase. Because access to safe
drinking water is a right, not a honor.
Business Operations
We can produce UV- BOT water bottle that can emasculate water from origins. Our product factory
is factory is placed in Pakistan because of cheap rate and we export final prepare UV- BOT water
bottle to Europe outlet we're doing marketing of our product then in Pakistan as well as Europe
also. We can sale our product in all over of Pakistan and Europe also.
Product and Services
Applicable water bottles are a parentage ground forbio-contaminants like bacteria, contagions, and
mould because bacteria thrive in dark, wettish surroundings. To remedy this, there's now the UV-
BOT water bottle. It eliminates the origins and contagions hiding in your bottle using UV- C light
technology. also, there's no diurnal bottle cleaning needed. As we observed in our UV- BOT water
Bottle review, this innovative bottle not only purifies valve water so that it's safe to drink, but it also
eliminates the musty smell that's frequently associated with regular water bottles. thus, you can
change those single- use plastic bottles for a fully safe, odourless, and environmentally friendly
drinking experience.

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Location & Facility

In Pakistan our outlet is located in Islamabad, Lahore and Karachi and also buys our product
through online store. Product our factory and UV- BOT water bottle can manufacture in Lahore it
can deliver to our outlet thorough by road. In transnational request our outlet is located in Frankfurt
Germany Dublin Ireland we can export our final product from Pakistan to Europe through payload
weight.
Marketing & Sale Strategy
We've a good dispatch marketingstrategy.However, it's veritably good being at 2, 2 it's principally a
measure of how probably an dispatch is to be considered spam by a spam sludge, If we look at their
Average Spam score. The advanced the score, the more likely the dispatch is to be considered
spam. But they feel less perform regarding to subject lines Emails generally have a more open rate
while keeping the subject length below 36. We also use STP ( Segmentation, Targeting and
Positioning) for better understanding of the request and them duly according to their behavior. And
sell the product through different stores in Europe and Pakistan.
STP (Segmentation, Targeting, Positioning):
 Market Segmentation:
UV-BOT has a niche type of market segmentation. It is a product that is for everyone who is
looking to have a hygienic and pure germ-free drinking water. Under behavioral
segmentation, UV-BOT tries to identify various occasions when people look to drink clean
water like while traveling, playing sports, concerts, food courts, and cafes, etc. At different
levels, UV-BOT targets the large chunk of the market customers for providing healthy life
style to the society.
 Target Market/Targeting:
Our strategy is based on a positioning of Product Development. Our primary consumer
targets for “UV-BOT” (The Product) end users of the bottles will be normal consumers in
the market without any discrimination of demographics, age, and gender and class everyone
in the market will buy this product to drink purified water from this new technology water
bottle. Our aim is to get rid of plastic water bottles to save environment.
 Positioning:
We position our product on the bases of product characteristics, We position UV-BOT as a
health oriented product the provides healthy life style to the society and trying to save our
customers from different diseases with this self cleaning water bottle.

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International Business Plan for UV-BOT/Sony

Also we position based on product use and application because we let peoples know what
our product is and how it will use our product is very cost-effective product that fulfills the
market’s need to drink germ free pure water. It is positioned as a brand that provides
hygienic 99.9% clean pure water to provide our customer disease less environment.
Description of the Local Market
SWOT Analysis:

Strengths Weaknesses

 Creative product idea  Startup company

 Unique benefit not offers by  Low capital
competitor
 Lack of continual and
 Take advantage of new necessary funding
technology
 Successfully integration
with social media
Opportunities Threats

 Current trend toward illness  Low brand recognition

prevention and caution
 Existing, well recognize
 No similar product is competition in the
available in the market at marketplace
this point in time

Management Team & Ownership

UV-BOT business plan lead by the founder and cofounder M. Ashar Anjum and Ahsan Ahtesham
have expertise in managing different projects. Ashar performing the role of CEO, Ahsan as CFO
look after Financial Performance of the company. On the other hand Zaid Abbasi as CMO
supervising all middle management of the company, Umer Zahid as COO control all the operations
with In the company and Qasim as CTO Supervising technical work and the customer services.
And the ownership transfer through profit sharing which is Ashar Anjum have 25%, Ahsan
Ahtesham also have 25%, Umer have 20%, Zaid Abbasi have 15%, Ch. Qasim have 15%.

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Description of the Foreign Market

Given our background, we knew that opportunity would be significant for UV-BOT, so we sought
to quickly expand internationally and to as many markets as we could. Early on, when we launched
a Kick starter campaign, we expected that the foreign market, particularly in Europe, would be
crucial for our business. Our core stores have grown substantially in the Pakistan as well, but we
were also able to access international markets that were previously untapped when we launched
international stores. We now have almost a good presence in Pakistan, reaching some main
countries in Europe which is on our agenda for 2023.
SWOT Analysis:

Strengths Weaknesses

 Less awareness for this  Startup company in

product international market
 Competitor not offering  Lack of continual and
physical store necessary funding
 Take advantage of new  No investors
technology
Opportunities Threats
 Current trend toward illness  Low public recognitions
prevention and caution
 Existing, well recognize
 Large international market competition in the
to serve marketplace

PEST Analysis:
Political:
According to legal requirements, the administration of the land has a significant role to play in the
business of producing water in bottles. The federal government may impose fines on producers if
they don't adhere to the regulations' requirements. Some political factors that cause the outcomes of
the companies that process water in bottles to materially deviate from the objectives stated in their

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overall annual declaration. The way company would run would be impacted by changes made to
government policies and laws. An example of a taxation requirement change might be new or
modified environmental rules, new or modified duty legislation, tax rates, or amended
interpretations of the tax laws.
Economical:
One of the things that can determine whether a firm is a large success or a big disaster is the always
changing economy. Any well-capable industry grows in the current economic climate if the market
is strong. However, given the recent recessionary pattern, it is now difficult for any business that is
not cash-rich and lacks the necessary appeal to survive in the business environment. High-quality
bottled water's premium selling point might not be quite as strong as its appeal as a necessity.
However, the country's poor development and plummeting GDP can have a significant negative
impact on the company's development.
Sociological:
Everyone wants to stay healthy these days. Nobody can deny that drinking alcohol has negative
effects. More and more people are changing their lifestyles in order to maintain their health. This
shift in perspective has raised the price of the self-cleaning water in bottles. Customers between the
ages of 37 and 55 are quite particular about their eating habits. The issue of longevity becomes
more pressing as people get older. In conclusion, this element would continue to increase the
demand for bottled water for a healthy lifestyle.
Technological:
The efficiency of the bottling seed has grown thanks to automated technology in the field of
manufacturing water in bottles. In order to remove microorganisms, we also include UV light in the
water bottle. By utilizing state-of-the-art technology, the bottling industry achieves the same degree
of quality while reducing its reliance on human labor and increasing resource efficiency. Instead of
manual bottling, the manpower can be utilized for other tasks.

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Products and Services for Foreign Market

Branding
Name of the Product:
UV-BOT, the name of the product is unique and attraction for the customers. The reason behind
choosing this is we are using ultra violet ray light technology in our water bottle to clean water.
The LOGO:

In the logo we have the name of our product which is UV-BOT and also the tag line of the product
and the bottles in it shows what our product is.
Tag Line:
Through our product we are providing a healthy life style to our customer or our society, so looking
at our product we write our tag line which is also using as positioning.
“Health Oriented Water Bottle”
Marketing Mix
Product:
UV-BOT is a game changer in environmental development and cleaning. Our product includes a
self-cleaning and insulated stainless steel water bottle with a premium design as well as a UV water
sanitizer. This section describes the marketing strategy for UV-BOT, a fictitious start-up software
firm founded by five Pakistani entrepreneurs with diverse educational backgrounds who have
pooled their professional and technical expertise garnered while working for global corporations.

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UV-BOT is a low-cost device that meets the market's desire for germ-free pure water. It is
positioned as a brand that provides sanitary 99.9% clean pure water to our customers in order to
provide a disease-free environment.
Price:
Price setting is the main step to take when we are setting a plan for our new business or product.
We set the price of our product using economy pricing strategy and value based strategy to make or
product cheaper because we want everyone purchase our product and live healthy life. The price is
5000-6000 for the UV-BOT. The reason for that price is the labor and material cost is less than the
other countries. And for the foreign market which is Europe we offer 75 euro per bottle which is
very cheaper than our competitor in Europe.
Place:
It is important to determining areas of distribution for our product. We are doing mass production
for UV-BOT and trying providing our product to everyone in Pakistani market. Our plan for
distribution is after the success of our product we go global and sell products in market of Europe.
Promotion:
Promotions: Advertisements:
 Create a plan  Advertise about Uv Bott on special media
 Offer incentives to maximize engagement  Encourage word-of-mouth advertising
 Get creative with social media through testing of Uv Bott
 Gain a deep understanding of your  Advertise on different application website
audience  Inform about application via social media
ads and other advertising tools
 Maintain good communication

Goals & Objectives (Products and Services for Foreign Market)

Short Term Goals
Our short term goal is sell our product in some countries of Europe union like Germany and
Ireland.
Long Term Goals
Our long term goal is expanding our business in international market of Europe and introducing
new product instead of water bottle like self cleaning jug etc.
Business Strategies
Define the target market: The first stage is to decide who the UV-BOT self-cleaning water bottle
is intended for people who are concerned about their health, the environment, are frequent travelers,
or live in locations with poor access to clean water may fall into this category.
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Create a powerful brand: The UV-BOT brand should convey the main advantages and qualities
of the device, such as portability, sustainability, and self-cleaning. A powerful brand identity can
help set the product apart from rivals and develop a devoted following of customers.
Create a unique selling proposition: Unique selling proposition to set the UV-BOT self-cleaning
water bottle apart from competitors. The USP should emphasize the advantages of the product.
Customers can choose the water bottle as a safer and healthier option because it employs UV-C
LED technology to destroy bacteria and viruses.
Create a distribution plan: The UV-BOT water bottle ought to be offered via a number of
platforms, such as online shops, brick & mortar stores, and joint ventures with other companies.
Logistics and shipping across borders should also be taken into account.
Put a marketing plan into action: A multi-channel marketing strategy should be created to
advertise the UV-BOT water bottle in the global market. This might involve influencer alliances,
social media marketing, and periodical advertising.
Observe and modify the plan: It's crucial to track sales when the UV-BOT water bottle hits the
global market and make any necessary adjustments to the strategy. Based on customer input, this
can entail altering the product, changing the price, or improving the marketing plan.

Marketing Plan & Supporting Strategies

Target Market: The UV-BOT Water Bottle should be marketed to health-conscious,
environmentally conscious and tech-savvy consumers who are looking for a safe, clean and
sustainable way to stay hydrated. A target market may also include targeting travelers, fitness
enthusiasts, and people living in areas with limited access to clean water.
Marketing mix:
Product: The UV-BOT water bottle should be positioned as a high-quality, durable and sustainable
product that offers an excellent drinking experience. The product
should be designed to appeal to the target market, with features such as different color options,
different sizes and materials.
Price: The pricing strategy of the UV-BOT water bottle should reflect the high quality and unique
features of the product while remaining competitive in the market.
Location: The UV-BOT Water Bottle should be available through multiple channels, including
online stores, retail stores and partnerships with other brands. International shipping and logistics
must also be considered.

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Promotion: The promotion strategy for the UV-BOT water bottle should focus on informing
consumers about the benefits of the product, such as self-cleaning functionality, durability and
sustainability. This may include:
Social Media: Social media platforms such as Email, Facebook, Instagram and Twitter can be used
to build brand awareness and engage consumers.
Influencer Marketing: Working with relevant influencers can help reach a wider audience and
build product credibility.
Public Relations: Building relationships with the media and journalists can help generate media
coverage and build buzz around the product.
Events and Sponsorships: Participating in relevant events and sponsoring fitness and wellness
initiatives can help create brand awareness and build brand credibility.
Monitor and adjust strategy: As the UV-BOT water bottle enters the international market, it is
important to monitor sales and adjust strategy as needed. This may include making product
changes, adjusting pricing, or fine-tuning marketing strategy based on consumer feedback.

Human Resource Strategy

Recruitment: To build a strong team, the company should recruit candidates who have experience
in marketing, sales, logistics and operations. Another advantage may be candidates who have
worked in the international market.
Training and Development: To ensure that employees are equipped with the skills and knowledge
they need to succeed, the company should provide product, sales, marketing, logistics and customer
service training. In addition, cross-cultural training can be provided to employees to help them
understand the cultural nuances of different markets.
Compensation and Benefits: The Company should offer competitive compensation packages that
are in line with industry standards, including salary, bonuses and benefits such as health insurance
and retirement plans. This will help attract and retain top talent in the industry.
Performance Management: A company should implement a performance management system
that includes regular feedback, goal setting, and performance appraisals so that employees
understand their progress and areas for improvement. This will help motivate employees and ensure
they are aligned with the company's goals.

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Diversity and Inclusion: A company should strive to create a diverse and inclusive work
environment that will help attract a wider range of talent, encourage innovation and improve
employee retention. The company should implement policies that promote diversity and inclusivity,
Such as recruitment strategies targeting underrepresented groups, diversity training and mentoring
programs.
International labor regulations: The Company should ensure compliance with international labor
regulations and labor laws in each country in which it operates. It is important to have knowledge
of labor laws and regulations in the country or region where the company operates.
Employee Engagement: To improve employee morale and retention, a company should focus on
creating a positive work culture and offer opportunities for employee engagement such as team
building activities, volunteer opportunities and social events.

Overall Growth Strategy

Here are some key components for the overall growth strategy for UV-BOT Water Bottle in the
international market:
Market research: Conduct extensive market research to identify potential target markets and their
preferences, as well as any regulatory or cultural considerations.
Distribution Channels: Build a robust distribution network that can effectively reach target
markets. This can include partnerships with local retailers, e-commerce platforms and distributors.
Marketing and Branding: Create a strong brand identity and marketing strategy that resonates
with your target market. This may include partnerships with influencers, social media campaigns
and targeted advertising.
Product Development: Continually improve and innovate the product to stay ahead of the
competition and meet the changing needs and preferences of the target market.
Customer Service: Invest in excellent customer service and support to build a loyal customer base
and effectively address any issues or concerns.
Sustainability: Emphasize the product's sustainable and eco-friendly features to appeal to
environmentally conscious consumers.
Competitive Price: Price the product competitively to attract customers and gain market share.

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Competitive Analysis
The firm that sells water bottles with built-in filters could be the water bottle's prospective rival. As
a result of the industry's dependence on technology and the difficulty of entry, there aren't many
competitors. Customers should buy the new UV-BOT-cleaning bottle rather than one of its rivals
since it is made of eco-friendly materials, prioritises health above profit, and sanities the bottle in
addition to cleaning it. Additionally, the cost of the new bottle is reasonable, making it accessible to
customers from all income brackets. Due to this, the bottle stands out from its rivals, and consumers
should favor the new sustainable project.
Financial Statements
First 2 years projected
Profit and Loss/Income Statement
SALES 1,025,462 1,684,911
Cost of Sales 211,347 348,769
Production Workforce 168,594 172,800
Other 0 0
Total sales cost 379,941 521,569

Gross profit 645,521 1,163,342

Gross profit % 62.95% 69.04%

OPERATING EXPENDITURES

SELLING AND MARKETING EXPENSES

Selling and Marketing Workforce 62,660 75,000
Advertising/Marketing 16,500 12,000
Transport 3,600 6,000
Fuel cost 11,520 12,000
Vehicle restoration cost 20,004 20,000
Costumes 1,200 1,200
Miscellaneous 10,800 10,800
Total Selling and Marketing Expenditures 126,284 137,000
Sales and Marketing in % 12.31% 8.13%

GENERAL AND MANAGERIAL EXPENSES

General and Managerial payment 49,096 55,600
Selling and Promotion and Other Expenditures 0 0
Depreciation 36,000 36,000
Rented Equipment 15,252 15,252
Utilities 2,250 2,250
Insurance 11,796 11,800
Business Lab. Insurance: 12,000 12,000
Printing and Postage: 3,600 3,600
Telephone Expenses: 8,004 8,000
Auditing: 2,400 2,400

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Rent 24,000 24,000

Workforce Taxes 35,464 38,380
Other Managerial Expenses 0 0
Total General and Managerial Expenditures 199,862 209,282
General and Managerial expenses in % 19.49% 12.42%

OTHER EXPENSES:
Other Pay 0 0
Advisors 0 0
Contract 0 0
Total Other Expenditures 0 0
Other expenses in % 0.00% 0.00%

TOTAL OPERATING EXPENSES 326,146 346,282

Profit Before Interest and Taxes 319,375 817,060

EBITDA 355,375 853,060
Interest Expenditure 19,755 12,323
Taxes Incurred (4,643) 0

NET PROFIT 304,263 804,737

Net Profit/Sales 29.67% 47.76%

Pro Forma Cash Flow

CASH RECEIVED

Cash from Processes

Cash from Sales - -
Cash from Receivables 774831 1523736
Subtotal Cash from Processes 774831 1523736

Extra Cash Received

Sales Tax and other tax Received - -
Current Borrowing 50,000 6,250
Other Liabilities (interest-free) - -
New Long-term Liabilities - -
Sale of Other Current Properties 50000 0
Sale of Long-term Properties - -
New Investment Received - -
Sum total Cash Received 874831 1529986

EXPENDITURES Year 1 Year 2

Expenditures in Operations
Cash Expenditure 280,350 303,400
Bill Expenses 439684 559027
Sum total Expended on Operations 720034 862427

Extra Cash Expended

Sales Tax, VAT, HST/GST Paid Out - -

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Repayment of Current Borrowing 56252 -

Other Liabilities Repayment 16810 -
Long-term Liabilities Repayment 60000 30000
Purchase Other Current Assets 63450 10350
Purchase Long-term Assets - -
Dividends - -
Subtotal Cash Spent 916546 902777

NET CASH FLOW (41715) 627209

Cash Balance 82508 709717

Break Even Analysis

Break-even Analysis

Monthly total units Break-even 340

Monthly units Revenue Break-even 170,000

Expectations:
Average Per-Unit Income 900
Average Per-Unit Variable Cost 1000
Projected Monthly Fixed Cost 1,20,000

Funding:
There are number of funding sources that a business can use to grow its ideas such as private debt,
crowd funding, self-investment or borrow from friends and family. The sources of funding that will
be used for this new business opportunity will be self-funding and borrowing private debt from the
bank. Self-funding the new business is the most viable option available to run the new venture and
helps in giving a control over the finances. 60% of the new business will be self-funded and 40% of
the fund will be taken from the bank as private debt. This is yet another efficient source of funding
because it gives the investor the access to steady returns from business and help maintaining a
separate asset class or emergency fund.
Plan for Obtaining Resources:
The tangible resources that will be obtained for the business are cash or funds, building space,
equipment and human resource. The plan to acquire tangible resources is through bank loans,
renting building space for manufacturing, purchasing equipment and online hiring of human
resources.
The intangible resources required by the business are trademarks, utilities, management information
systems and sales cost, which will be obtained through trademark registration processes and
advertisement or marketing functions.

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Conclusion
UV-BOT water bottle is widely used for microbial water UV disinfection. Disinfection is the
process of purifying drinking water. UV disinfection is one of the physical methods used to kill
bacteria and kill cells. The bottle has a built-in UV light (usually built into the cap) that can be
activated manually or automatically with a timer. The UV lamp emits a UV-C light that spreads
throughout the bottle, neutralizing microorganisms and preventing their growth. We can
manufacture and manufacture UV robots in Lahore, Pakistan. Dublin, Ireland exports its products
to Europe via shipping. UV is needed everywhere.

Bibliography
https://blog.hubspot.com/sales/growth-strategy
https://creately.com/diagram/example/htlv9bn91/swot-analysis-for-a-startup-bottled-water-
company-classic
https://rocketreach.co/larq-management_b453b606fc863415
https://www.gartner.com/en/finance/glossary/growth-
strategy#:~:text=A%20growth%20strategy%20is%20an,the%20organization's%20products%20or%20servic
es.
https://www.investopedia.com/terms/m/marketing-
strategy.asp#:~:text=A%20marketing%20strategy%20refers%20to,and%20other%20high%2Dlevel
%20elements.

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